The Product Coalition

MARCH 5, 2023

It’s quite a lot of think about, especially for startups that are on limited time with a limited budget. Dave Boyce In his LinkedIn post, Dave talks about two approaches product businesses can use, so they can perform their product development and testing activities with confidence: Do things that don’t scale, then do things that scale.

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User Testing Startups Customer Experience Reporting Tools 129

CardBoard

AUGUST 10, 2023

Instead, the Customer Development model suggests that startups should first understand their customers and the problems they’re facing, then build a product to solve those problems. Customer Discovery and the Lean Startup Movement Enter Eric Ries and the Lean Startup movement. This message didn’t fall on deaf ears.

Product Research 52

Product Research User Testing Customer Feedback Data Visualization 52

Intercom, Inc.

NOVEMBER 20, 2018

In the early stages of most SaaS startups’ lives, the CEO or founder often acts as the initial head of sales. “You will be better served in the long run if these are viewed more as product collaborators” It can also help shape marketing messaging. Are they keen to test it out? How do they describe the category?

Feedback Software 178

Feedback Software Research Software Startups Product Research 178

Bryce York

NOVEMBER 8, 2022

I wanted to put together this video quickly to share my thoughts on how to use red door tests, what they are, and a unique approach that you can take that can make them really handy. A red door test allows you to gather quantitative validation data about a feature and its usage before you even build it out. Try them out.

User Testing 52

User Testing Product Research Feedback Software Testing 52

Andrew Chen

JUNE 4, 2018

Many of the biggest implosions in recent history – especially ecommerce – have been due to startups getting addicted to paid marketing while fooling themselves on Customer Acqusition Costs. The messaging becomes stale, and novelty effects are real. [Originally tweetstormed at @andrewchen , Follow me for more!].

Startups 111

Startups Marketing Customer Experience Customer Feedback 111

The Product Coalition

OCTOBER 28, 2019

What No One Tells You About Being a Product Manager at an Early Stage Startup Over a year ago, I asked around, searched for books or articles, went to several talks but found very little advice on being a product manager at an early-stage startup. It’s important for an early-stage startup with limited resources.

Startups 80

Startups User Testing Product Management Product Manager 80

The Product Coalition

FEBRUARY 3, 2022

There are various approaches for that; let us start with categorising MVP tests by types. Marketing tests vs product tests Marketing MVP tests include landing pages, videos, ad campaigns, crowdfunding, etc. Overall, you don’t build any prototype of the product, just messaging around the product. Messaging?—?the

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User Testing Product Research Product Marketing Customer Experience 151

Oren Steinberg

JULY 13, 2018

The biggest asset any startup has is the time of its entrepreneurs and key talents. The success or failure of the startup often hinges on their ability to focus their efforts on the critical path at any given time. As the startup grows and faces scalability and growth challenges the issue of focus becomes even more challenging.

Startups 40

Startups User Testing Feedback Software Finance 40

Product Innovation Educators

OCTOBER 2, 2023

Around 2013, a serial entrepreneur named Mark Randall sold his startup to Adobe and joined Adobe. He realized innovation in a big corporation such as Adobe looks very different from innovation in a startup. It’s important to spread the message that not every idea is good and not every idea needs to be good.

Data Visualization 119

Data Visualization Startups Naming Messaging 119

Intercom, Inc.

AUGUST 31, 2022

If you are an early-stage startup looking into getting started with Intercom, apply to the early-stage program and get 95% discount on your first year with Intercom. If your customers are startups or startup leaders, Twitter is a better channel because a lot of startups and venture capitalists are on Twitter.

Customer Experience 118

Customer Experience Branding Messaging Startups 118

Userpilot

OCTOBER 4, 2023

You can drive MRR growth by fixing leaks in your conversion funnel, experimenting with A/B tests to drive conversion, introducing existing customers to new, advanced features and upselling to increase the expansion MRR, and lowering churn. A good example of A/B testing is running a head-to-head test of two user in-app experiences.

Onboarding KPIs 101

Onboarding KPIs Feedback Software User Testing Customer Experience 101

The Product Coalition

FEBRUARY 11, 2023

The EDC is an autonomous body that promotes the cultivation of startups and entrepreneurial ideas. During my time in the EDC, I participated in startup brainstorming sessions. The value matrix will also include a relevant marketing message tying the problem and solution together.

User Testing 78

User Testing Research Software Feedback Software Strategy 78

Basel Fakhoury

MAY 17, 2018

So instead of jumping head first into building a new product, we committed to a full range of user research to systematically test our most promising ideas. We figured 3 weeks would be enough to choose among ideas, but we ultimately spent 3 (super nerve-wracking) months testing 8–10 different product concepts.

User Testing 40

User Testing Product Research Research Software Startups 40

Mixpanel

JANUARY 13, 2022

In a startup I worked with, we once saw a very big drop (40%) in the signup process (Signup form > Signup successful). From here, I can go on to basic tests of looking at that specific case and not get lost with all the different guess work. It was a validation issue that gave users a wrong message on the password field.

Data Visualization 119

Data Visualization Analytic Tools Customer Feedback User Testing 119

Mind the Product

SEPTEMBER 1, 2020

Building a StoryBrand: Clarify Your Message So Customers Will Listen by Donald Miller. Lily enjoys working as a consultant product manager with early-stage and growing startups and as a mentor to other product managers. . * Buy April’s book, Obviously Awesome: How to Nail Product Positioning so Customers Get It, Buy It, Love It.

Positioning 117

Positioning Product Research Customer Experience Feedback Software 117

The Product Coalition

MARCH 6, 2023

While testing different ad variations is essential to find the most effective designs and messaging, it can also be a time-consuming and expensive process. This is where predicting ad creative performance prior to testing comes in. This is important because testing ad creatives can be time-consuming and expensive.

Data Visualization 143

Data Visualization Advertising Artificial Inteligence User Testing 143

Userpilot

NOVEMBER 8, 2022

The idea comes from the world of startups, where speed of learning and adaptation are critical to survival. An MVF approach helps you test specific ideas (you can think of them as a type of ‘experimental feature’). You can also adopt a ‘low effort’ version of an MVF by using fake door tests.

Feedback Software 97

Feedback Software User Testing Analytic Tools Data Visualization 97

Intercom, Inc.

MARCH 16, 2018

Hundreds of companies had signed up for his A/B testing product, but very few had taken the plunge beyond a trivial test. He used Intercom to message these users and identify what was going wrong. As much they loved the idea of A/B testing their app, they also loved clean, legible and maintainable code. Which do you want?””

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Analytic Tools Customer Experience Data Visualization User Testing 219

Userpilot

FEBRUARY 29, 2024

Starts at $499/month and includes everything in Starter plus unlimited feature tagging, an in-app resource center , A/B testing options, AI-powered content localization , event-based content triggers, a dedicated customer success manager, and extra integrations like HubSpot/Salesforce. A/B testing. Enterprise. Automation.

Data Visualization 103

Data Visualization Analytic Tools Feedback Software Reporting Tools 103

Andrew Chen

DECEMBER 10, 2018

Dear readers, I’m often asked- so what kind of startups are you investing in at Andreessen Horowitz? The most exciting new technologies coming around the corner, and how to evaluate them for producing new startups. This is such an indirect way for Google to tell their message, and to engage us in their products.

User Testing 100

User Testing Startups Technical Review Customer Experience 100

PMLesson's Ace the PM Interview

JANUARY 31, 2022

The Lean Product Playbook Author: Dan Olsen When the Lean Startup movement began, it took the product management world by storm. This book is the perfect, handy step-by-step guide to help startups and large companies alike optimize Lean techniques. It provides a thorough treatment of building, planning, and scaling startups.

Books 95

Books User Testing Technical Review Product Management 95

Product Innovation Educators

MARCH 21, 2022

We managed it out of one giant spreadsheet about target persona, messaging, positioning, etc. Companies dedicate most of their resources to engineering and product development and very little to messaging about their value propositions. Have a 40-character message that pitches the value proposition and top three features.

User Testing 62

User Testing Marketing Strategy Customer Experience 62

Userpilot

MARCH 9, 2023

The free plan doesn’t include experimentation to test your guides. The free plan offers the core features that allow product teams to track user behavior in-app, and design and trigger in-app messages to drive product adoption. More advanced segmentation for detailed analytics and personalized in-app messages. Resource center.

Data Visualization 98

Data Visualization Software Review Analytic Tools Feedback Software 98

Userpilot

APRIL 9, 2024

Focused on personalized customer communication, Intercom leverages messenger-based interactions and targeted messaging for a highly personalized onboarding experience complemented by a suite of support and marketing tools. A/B and multivariate testing – to select the best-performing in-app flows. A/B testing.

Analytic Tools 52

Analytic Tools Feedback Software Reporting Tools Customer Communications 52

DISQO

JULY 6, 2020

Financial services startup Rhino coined the phrase ‘Rhino moment’ to describe the company’s mission to reduce the financial pressures people face at move-in. Rhino’s partnership with Alpha proved impactful from the very first test. The ‘repeat renter’ became the foundation for all subsequent tests.

User Testing 75

User Testing Feedback Software Customer Feedback Data Visualization 75

Userpilot

MARCH 9, 2023

You’ll find that it’s a common reason why most startups fail because they have yet to understand if what they are building even has a product-market fit. Product-market fit can also help with your positioning and messaging. Learning the voice of the customer can inspire your product messaging.

User Testing 98

User Testing Product Research Product Marketing Customer Feedback 98

Bryce York

SEPTEMBER 19, 2023

Turbo) Channel overviews – Generate an outline of the channel’s purpose based on the extended message history (powered by an ensemble of NLP models and a little GPT-4 to explain the analysis in natural language) Channel summaries (beta) – Generate a detailed summary of a channel’s extended history (powered by GPT-3.5-Turbo).

Artificial Inteligence 52

Artificial Inteligence Customer Experience User Testing ChatGPT 52

Userpilot

AUGUST 30, 2023

About the author – Else van der Berg Else has over a decade of experience working for startups and scaleups but is currently an interim Product Lead/Advisor at Value Rebels. She also founded SaaS consulting firm, Sonderhouse , through which she teams up with other experts to provide sound education and coaching for SaaS startups.

Customer Experience 105

Customer Experience User Testing Customer Feedback Research Software 105

Mixpanel

JANUARY 12, 2023

You’ve got to blend message matching from your research with a glimpse of where the product will go or what inspires an audience. High-concept tag lines and key messaging are useful, but they don’t make sense on a homepage because they don’t tell people what you do. If you’re an early-stage startup, clarity is key.

Data Visualization 115

Data Visualization User Testing Research Software Product Research 115

Userpilot

AUGUST 29, 2023

They also need tools to help them do their job: Userpilot is a powerful, end-to-end product management solution, offering a range of capabilities from gathering feedback, to providing support to engaging users with in-app messages, and far more. In a small startup, a product manager might oversee everything. What is product management?

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Data Visualization Analytic Tools Feedback Software Research Software 104

Userpilot

OCTOBER 31, 2023

It includes feedback gathered through user interviews, surveys, and usability testing. Channels for collecting qualitative data: In-app surveys, heatmaps and session recordings, usability testing. It includes user feedback and in-depth insights gathered through methods like user interviews, surveys, and usability testing.

Data Visualization 99

Data Visualization Analytic Tools Feedback Software Research Software 99

The Review by First Round

OCTOBER 6, 2022

Quitting is not a popular topic in startup circles and history is marked by success stories of founders who refused to quit, even when just about every signal was telling them to do so. But Annie offers a counterintuitive approach. And after the episode be sure to check out “ Quit: The Power of Knowing When to Walk Away.”

Books 40

Books Startups Messaging Testing 40

Userpilot

JUNE 19, 2023

You can trigger the in-app messages individually or combine them into interactive walkthroughs. Chameleon pricing There are 3 Chamaleon plans : Startup – from $279/month Growth – from $999/month Enterprise – custom pricing 5. Userpilot UI patterns. Userpilot pricing The company offers 3 pricing plans.

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Analytic Tools Feedback Software Reporting Tools Systems Review 97

Userpilot

APRIL 14, 2023

Userpilot features : Advanced user segmentation for detailed analytics and personalized in-app messaging Feature usage analytics Heatmaps (Custom) event and goal tracking Funnel analysis and paths (coming soon) Real-time product usage data Userpilot dashboard. G2 rating: 4.6 Digital adoption platforms: Appcues. G2 rating: 4.7

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Analytic Tools Feedback Software Reporting Tools Data Visualization 98

UX Studio: Product Management

SEPTEMBER 24, 2021

The designers created them, researchers tested them and developers spent hours turning it into code. If you want your design to tell an immersive story that users enjoy, you should pay more attention to the messaging which conveys the story of your product. . How can I test the content of my story? Should I test my content now?

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UX Product Research User Testing Customer Experience 93

DISQO

MARCH 13, 2017

Communications: Do your marketing messages resonate as strongly as they did when brand new? When was the last time you A/B tested the UI on key web pages, since customer behaviors are often influenced by new tech innovations, competitors activity like the addition of video demos or configurators or who-knows-what?

Product Research 40

Product Research User Testing Testing Data Visualization 40

DISQO

MARCH 13, 2017

Communications: Do your marketing messages resonate as strongly as they did when brand new? When was the last time you A/B tested the UI on key web pages, since customer behaviors are often influenced by new tech innovations, competitors activity like the addition of video demos or configurators or who-knows-what?

Product Research 40

Product Research User Testing Testing Data Visualization 40