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How to Create Personas for Your Next Product — and Why It Matters

280 Group

The “spray and pray” method — sending your message out to a wide audience and crossing your fingers that a portion of them will be interested — is ineffective and often a waste of money. One is a soccer mom looking for a spacious vehicle to transport her daughter’s team members — and all of their equipment — to games.

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The story behind the chirp: Intercom’s notification sound

Intercom, Inc.

The sounds you hear every day have been carefully curated not just to drive you towards a specific action but also to set a certain mood and encapsulate the brand that created them – just think about the Window’s 95 startup sound, a six-second-long chime composed by Brian Eno and one of the most recognizable sounds of all time.

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Consumer startups are awesome, and here’s what I’m looking for at a16z (70 slide deck)

Andrew Chen

Dear readers, I’m often asked- so what kind of startups are you investing in at Andreessen Horowitz? The most exciting new technologies coming around the corner, and how to evaluate them for producing new startups. Transportation and travel. Above: New technology has always captivated consumers! My investing thesis.

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What the evolution of cities can teach us about building platforms

Intercom, Inc.

Why was WhatsApp successful when there were other similar messaging platforms? Why did Slack conquer the workplace messaging field in the face of so many competitors? They took note and improved public transport and implemented bike schemes, for instance. Why do you use Facebook and not MySpace? Build platforms like cities.

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Travis – thank you for leading us at Uber

Andrew Chen

I want to take a moment to acknowledge – even as we’re at the peak amount of noise in the press – all the amazing qualities that Travis embodies as an entrepreneur and leader, especially in the context of a guy whose last startup had <10 people. It will take years and a lot of hard work, to make that happen.

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Product Managers Start To Use Robots To Deliver Groceries

The Accidental Product Manager

There are a number of reasons that product managers are going to make this type of vehicle happen first: existing laws, simple physics, the current transportation infrastructure, and the size of the market to be served. Instead, they send the resident a text message when they arrive.

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Consumer startups are awesome, and here’s what I’m looking for at a16z (70 slide deck)

Andrew Chen

Dear readers, I’m often asked- so what kind of startups are you investing in at Andreessen Horowitz? The most exciting new technologies coming around the corner, and how to evaluate them for producing new startups. Transportation and travel. Above: New technology has always captivated consumers! My investing thesis.