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Best Practices for In-app Messages

Alchemer Mobile

In-app messages help you gather feedback, solve customer problems, and stay on the pulse of customer sentiment in a way other forms of customer messaging cannot. What are in-app messages? In-app messages are notifications displayed while a customer is active within an app. Why in-app messages matter.

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Sales Technology: 3 Trends You Need to Know

Intercom, Inc.

The COVID-19 pandemic has upended entire industries, forcing rapid change in the ways companies do business and dramatically accelerating the adoption of new technologies. Below, we take a closer look at the top three trends in the sales tech landscape to consider when choosing the right software for your sales organization.

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How to use in-app messaging to retain your best customers

Intercom, Inc.

In-app messaging is a key component of a strong customer engagement strategy – one that reaches users at the right place, at the right time, and is consistent across platforms. Here, we take a deep dive on in-app messaging – defining exactly what it is and how to make it work best for your customers. What is in-app messaging?

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How does technology make us lost in the digital noise?

UX Planet

Photo by Maxim Ilyahov on Unsplash DESIGN How does technology make us lost in digital noise? It seems like our attention spans were taking a hit in the age of relentless technology. It cannot be denied, that humans are using technology to solve problems, enhance their lives, and boost productivity. The world isn’t broken.

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Making Software Pirates Pay: An E-Commerce Playbook

How you can leverage technology to identify unpaid use and reach unpaid users with targeted in-application messaging that will drive conversions. Best practices for in-application messaging and e-commerce landing pages that will increase conversion rates. Download the eBook now!

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Tech philosopher Alex Wolf on designing harmonious technology

Intercom, Inc.

Unpacking this central conundrum is at the heart of Alex Wolf’ s work – the self-described “consumer-facing anthropologist” has made a career by thinking deeply and talking widely about issues related to the pervasive role of technology in modern life. She asks what are the risks involved in “outsourcing” so many of our skills to technology.

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Back to Basics: Benefit-led Messaging

280 Group

The Perils of Feature-Led Messaging. A few weeks ago I was training a private client that is in the financial technology (“FinTech”) industry. We were discussing how to provide benefit-led messaging to both the customer that pays them, the mortgage company, and the customer that uses their product, the home buyers.

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3 Mistakes Organizations Make While Developing ABM Programs

From building an account universe to understanding to orchestrating sales and marketing alignment around touchpoint and messaging, there are a number of variables to consider before launching a program. Wasteful technology and service spending. Inadequate contact inventory within universe.

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Hooked - How to Build Habit-Forming Products

Speaker: Nir Eyal, Author of Hooked: How to Build Habit-Forming Products

Is there a pattern underlying how technologies hook us? Through consecutive “hook cycles,” these products reach their ultimate goal of bringing users back again and again without depending on costly advertising or aggressive messaging. Why do some products capture widespread attention while others flop?