The Product Coalition

MARCH 3, 2023

PLG is often compared to traditional inbound and outbound methods, which focus on more traditional marketing practices, such as email campaigns, advertising, lead generation, and sales activities, to name a few. Attention to detail at every step is paramount.

Customer Experience 127

Customer Experience Customer Feedback User Testing User Friction 127

The Product Coalition

JULY 16, 2023

Product management is the name of the profession and also a description of what some levels do. Note that it’s not about inbound vs. outbound product management, since even as a product manager whose focus is mostly working with dev you have to talk to customers to be able to guide those devs in the right direction.

Strategy 138

Strategy Product Management Product Manager Management 138

Mironov Consulting

SEPTEMBER 22, 2020

We spin up outbound marketing/support efforts too early. Have we named things correctly? But it seems critical to give those stages plain, hard-to-misinterpret names that clearly signal whether revenue is involved. This short-circuits learning and slows down delivery. Goal: See if sample users can complete a task. Motivation?).

Technical Advisors 142

Technical Advisors User Testing Weak Development Team Customer Experience 142

Product Innovation Educators

MAY 10, 2021

Her name is Monika Murugesan and she is Vice President of Product Management at Sentient Energy. In organizations where product management is not well-understood, the PdM role blurs between project management and outbound marketing, and PdMs are usually under engineering teams or marketing teams.

Outbound 75

Outbound Product Management Product Manager Finance 75

Intercom, Inc.

AUGUST 16, 2022

Efficient, personal support is the name of the game when it comes to closing this gap. Armed with contextual data, you can also create more personalized, and targeted customer experiences across the entire customer journey – from personalized proactive outbound messages to razor-accurate chatbot answers, and more.

Data Visualization 118

Data Visualization User Friction Customer Experience Customer Communications 118

Userpilot

MARCH 23, 2023

It’s named closed-loop analytics because it creates a full cycle of data transfer so that all teams can access and learn from each other’s data. Once a lead converts, their name, email, or other details are collected. In turn, you’ll have a more efficient process that gets more customers in the door.

Analytic Tools 98

Analytic Tools Data Visualization Customer Experience Reporting Tools 98

Intercom, Inc.

OCTOBER 27, 2021

On the proactive support side, you can see how many outbound messages get delivered and how many get opened within a specified time period. Gain signals for where to invest your resources for maximum impact. At the start of each quarter, one of the most difficult decisions support managers need to make is where to invest their resources.

Data Visualization 138

Data Visualization Reporting Tools Strategy Inbound 138

Product Innovation Educators

MAY 10, 2021

Her name is Monika Murugesan and she is Vice President of Product Management at Sentient Energy. In organizations where product management is not well-understood, the PdM role blurs between project management and outbound marketing, and PdMs are usually under engineering teams or marketing teams.

Outbound 62

Outbound Product Management Product Manager Finance 62

The Product Coalition

OCTOBER 21, 2019

What’s in a name? Our Product Activities Framework helps you work out who does what in your business The framework splits the activities into three main areas: Strategic; Inbound and Outbound. Inbound activities focus on delivering the product and Outbound activities focus on helping the business sell the product.

Outbound 60

Outbound Inbound Product Management Product Manager 60

The Product Coalition

NOVEMBER 23, 2021

To give a little background on startup V (not the actual name), the founder is a successful entrepreneur and has 20 years track record in running a successful heavy industry manufacturing business of about INR100 crores ($17m) annual turnover. In the first meeting, I was assured that clarity on goal, strategy, the partnership was missing.

Startups 123

Startups Strategy Technical Review B2B 123

Intercom, Inc.

JUNE 22, 2020

Chats and Posts: In Intercom, you can send outbound chats and posts in both mobile and desktop apps. Author name: Who is the message coming from? Their ability to be leveraged for both web and mobile applications make them a key component of a cohesive marketing and support strategy. Do users respond better to one particular author?

Feedback Software 235

Feedback Software Messaging User Testing Customer Experience 235

Pragmatic Marketing

DECEMBER 20, 2019

Even more impressive, we've scaled a 50-person Sales team that was almost entirely inbound when I started to a proper inbound/outbound Sales Org with well over 300 people, comprised of Acquisition, Customer Success, Growth and Onboarding. "In Finding ways to celebrate the seemingly little moments and efforts is important.

Positioning 70

Positioning Product Marketing Marketing Analytic Tools 70

Pragmatic Marketing

DECEMBER 20, 2019

Even more impressive, we've scaled a 50-person Sales team that was almost entirely inbound when I started to a proper inbound/outbound Sales Org with well over 300 people, comprised of Acquisition, Customer Success, Growth and Onboarding. "In Finding ways to celebrate the seemingly little moments and efforts is important.

Positioning 70

Positioning Product Marketing Marketing Analytic Tools 70

Intercom, Inc.

APRIL 18, 2019

Their names were Brian Chesky and Joe Gebbia, and they had just started Airbnb. There’s a temptation to come in and say, ‘We need to run down the gamut of traditional tactics, like getting our outbound SDR team calling.’ In the early days, if an outbound call [asked], ‘Who runs customer success for you?’ Who are you?

Outbound 112

Outbound Customer Experience Education Airlines 112

Userpilot

FEBRUARY 4, 2022

The enterprise model: Succeeding with an enterprise sales model will require a sales team, outbound marketing, and enough capital runway to endure the long sales cycles. Much like the name suggests, you won’t be proactively selling SaaS to users in the self-service model. The self-service model. The enterprise model.

Feedback Software 98

Feedback Software Research Software Reporting Tools Onboarding KPIs 98

Mironov Consulting

FEBRUARY 6, 2020

These often come from visible, credible consumer tech companies with household names and high transaction volumes. This makes sense when most outbound spending is through Marketing (not field sales) and we can isolate campaigns or messages or channels with enough volume to accurately compute CAC.

B2B 118

B2B Enterprise Onboarding KPIs User Testing 118

Amplitude

NOVEMBER 1, 2018

If that partner can’t give me a list of customer names and use cases, then I’m inclined to make it a low priority. outbound integration. If you can’t easily find customers who will use the new feature, then maybe you should ask yourself whether it’s a good idea to build that feature. Related Reading: Let’s Build Better Products.

Feedback Software 83

Feedback Software User Testing Weak Development Team Customer Feedback 83

Intercom, Inc.

DECEMBER 6, 2019

For example, just adding the receiver’s first name can help push notifications perform better ( in some cases up to 4x better ). Simply navigate to “Outbound” in your Intercom dashboard, click on “new mobile push,” as shown in the photo below: You can A/B test different message variables, choose where to direct your customers (i.e.

User Testing 138

User Testing Marketing Customer Experience Data Visualization 138

Intercom, Inc.

NOVEMBER 7, 2019

At first when you have no brand, just a working product and only a handful of customers, you really have to find any opportunity to get your name out there. But we also use new tools such as Intercom to gather intent from inbound leads, or to gather intent from outbound companies that come back to the website.

Feedback Software 162

Feedback Software Marketing User Testing Finance 162

eG Innovations

DECEMBER 7, 2022

The communication from the poller to the eG manager is initiated in one direction only, outbound to the eG Manager. OIDs can represent any measurable information such as server uptime, fan speed, or temperature, as well as configurable elements such as the device name. What is an Object Identifier (OID)?

Enterprise 52

Enterprise Reporting Tools Data Visualization Transportation 52

Userpilot

APRIL 30, 2020

As we just said, customer retention is the name of the game for SaaS companies. Regarding marketing, your focus will be less on attracting new users through outbound means—and more on keeping new users engaged through various lifecycle marketing tactics. Once more: Retention is the name of the game for SaaS companies.

Reporting Tools 93

Reporting Tools Feedback Software Onboarding KPIs Customer Experience 93

Product Bookshelf

FEBRUARY 21, 2017

Although some growth tactics are specific to outbound marketing, many are directly tied to the product. He continues this theme in the second mindset and advises not to “build features and then put language on [them]” Language is important and naming can make the difference between drawing users in and turning them away.

Data Visualization 48

Data Visualization User Testing Onboarding KPIs Product Research 48

Intercom, Inc.

SEPTEMBER 8, 2020

It also shapes their mental model and general understanding of Intercom by communicating what the product is and does through how it’s named and organized. Furthermore, by ordering Inbox above Outbound, “in” finally came before “out,” which made for a more naturally intuitive ordering. Complexity creep.

Feedback Software 219

Feedback Software Reporting Tools Outbound User Testing 219

Userpilot

APRIL 30, 2020

As we just said, customer retention is the name of the game for SaaS companies. Regarding marketing, your focus will be less on attracting new users through outbound means—and more on keeping new users engaged through various lifecycle marketing tactics. Once more: Retention is the name of the game for SaaS companies.

Customer Experience 52

Customer Experience User Testing Feedback Software Onboarding KPIs 52

Userpilot

AUGUST 7, 2019

Verbatims are names that classify similar feedback. We then review how we met their expectations on the Business Review call in the 3rd month and we simply help them build their outbound strategy. After that, we’re trying to learn from them about what kind of people they’re looking to target with their outbound campaigns.

Feedback Software 58

Feedback Software Customer Experience User Testing Research Software 58

Business of Software Conference

MAY 21, 2020

There’s inbound hiring and there’s outbound hiring. Outbound hiring is the opposite. That’s a form of outbound hiring. They also use precise variable naming. You will not see names like I or J or thing 2 or temp. Inbound hiring is when the candidate comes to you.

Technical Review 52

Technical Review Feedback Software Software Review Analytic Tools 52

Intercom, Inc.

MAY 24, 2018

It takes an email domain name and turns it into 100-plus points of data. Then, we’d have 10 or 12 mini launches before the larger launch, which would build momentum and a larger audience around the name and brand. One of our first products was a Watchlist API, which is for OFAC compliance. What’s not there are Clearbit bylines.

Data Visualization 182

Data Visualization Feedback Software Customer Experience B2B 182

Intercom, Inc.

DECEMBER 20, 2018

Sujan: Mailshake is an outbound sales tool. ” It just didn’t fit the name, and it wasn’t always who we intended to build it for, but we decided to double down anyways. I might actually know the persona, and I know something’s going on where we can actually now do some outbound outreach.” Sujan: Absolutely.

Outbound 151

Outbound Customer Experience User Testing Data Visualization 151

Intercom, Inc.

NOVEMBER 27, 2019

It’s in the name: a company inspired by the needs of salespeople has to be good at selling itself. Last season, Stripe’s Jeanne DeWitt shared how the payment-processing company developed “the universe” – a giant database of companies they could target through outbound sales. A genius inbound marketing strategy. Salesforce?

Data Visualization 186

Data Visualization Reporting Tools Software Review User Testing 186

Userpilot

APRIL 7, 2024

SimilarWeb's dashboard contains metrics such as monthly visitors, geography, referring sites, social and search traffic that point to your inbound and outbound traffic, etc. These tiers, named Team and Enterprise, are available upon request. Website visitor tracking dashboard. Website ranking.

Data Visualization 104

Data Visualization Analytic Tools Feedback Software Reporting Tools 104

Intercom, Inc.

NOVEMBER 28, 2018

Knowing a prospect’s name or email is a great start, but these alone don’t tell you if that person or their company will be a qualified buyer for your product. We use Clearbit to enrich visitors who chat with us via our Messenger but only leave behind a few points of information, like full name and email address.

Data Visualization 192

Data Visualization Analytic Tools Research Software Feedback Software 192

Intercom, Inc.

MARCH 2, 2018

Bootstrapping “Product Education” When I first joined Intercom, my role didn’t really have a name. I wrote our docs , hosted our webinars , created our help videos and managed our outbound messaging to customers. I wore many hats.

Customer Experience 218

Customer Experience Marketing Webinar Demo 218

Intercom, Inc.

AUGUST 1, 2019

Tara: You’ve been breaking all the typical timelines for growth, incredible name recognition, marketing tactics that span some traditional partnerships, to very disruptive formats in really visible ways. We had some big names. I had seen things go haywire. When they said that to me, I was like, “Okay, this could be for me.”.

Strategy 36

Strategy Data Visualization Analytic Tools Startups 36

Intercom, Inc.

DECEMBER 2, 2019

From new navigation features and refreshed product names to several brand new apps, there’s definitely something for everyone. Introducing Outbound. “Messages is now called Outbound because it’s home to more than just messages” Most significantly, Messages is now called Outbound because it’s home to more than just messages.

Outbound 38

Outbound Customer Experience Customer Feedback User Testing 38

Intercom, Inc.

JULY 19, 2021

Using the data you’ve already captured, you can use outbound messages to onboard and activate customers at pivotal moments in their journey, and even pinpoint the right time to upsell customers to higher-tier plans or expand their product usage. Social advertising platform Smartly.io

Weak Development Team 129

Weak Development Team Reporting Tools Research Software Feedback Software 129

Intercom, Inc.

JULY 9, 2020

Atlassian does not have an outbound sales team. And that Knowledge Card is built on a technology called a Knowledge Graph, which is a database of so-called entities, which could be names, things, books, places. You can follow me on Twitter, on @Kevin_Indig, or you can just find me on LinkedIn by looking for my name.

Analytic Tools 199

Analytic Tools Research Software Data Visualization Technical Review 199

Userpilot

MAY 2, 2022

To create a new survey in Intercom, go to Outbound. You can add a bit more fun to the survey by including emojis, GIFS, and images, or add a more personal touch by including avatars and the company name. The accuracy of your NPS results will depend on how well you’ve designed the survey. Step #1: Click “new survey”.

Feedback Software 98

Feedback Software Product Research Data Visualization Reporting Tools 98