article thumbnail

Competitive Demos – How to Attack Your Competitor’s Strengths

Product Management University

Just like you, they know their own shortcomings and there’s a good chance they’ve been schooled on how to neutralize them with some clever positioning or avoidance tactics. All of this is not to say that you shouldn’t expose their glaring weaknesses if they have them, but hitting their strengths too gives you an even stronger position.

Demo 130
article thumbnail

Crafting a Useful Positioning Statement

Actuation Consulting

A strong positioning statement is an important ingredient for success. In this post we share some tips for developing a well thought out positioning statement. What is a Positioning Statement? A well-crafted positioning statement brings together your overall value proposition with your positioning for a product.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Six Qualities of a Great Product Vision

Roman Pichler

It helps people understand how their work relates to a bigger whole and how their efforts create a positive change. Despite its name, a product vision should not describe the product or solution. Instead of referring to the product, state the positive change you want to bring about, such as “healthy eating.”.

Vision 306
article thumbnail

Understand Your Power To Claim Your Value (Part 2 of 3)

bpma ProductHub

In the previous post, we identified the seven sources of power and highlighted that enduring and authentic power emanates from referent, expert, and connection power sources. Referent power grows when your actions and beliefs are in concert. Similarly, abandoning your position in the face of challenge diminishes your expert power.

article thumbnail

How to get into product management with ‘the wrong’ background.

The Product Coalition

He’s been applying for positions for months and has found it nearly impossible to get an interview. More than many other roles, PM positions tend to have stringent qualifications for desired applicants. The problem The friend I talked to is named John. Get a reference. A reference makes a huge difference.

article thumbnail

How to Build and Design a Successful App

Alchemer Mobile

But, it also requires a proper plan to reach your target market and stand out against millions of apps already successfully positioned in the market. Additional resources: iOS Design Resources a nd iOS Icon Sizing Reference Chart. Additional resources: Android Material Design Guidelines and Android Icon Sizing Reference Chart.

article thumbnail

Career in UX: 10 things I wish I knew 10 years ago

UX Planet

⚡️ Save energy finding a job During a job search, it’s super normal to apply for dozens of positions, receive no response from many, get some straight rejections, and not be selected after interviews. It’s completely normal to have different needs for different positions.

UX 94