ProductPlan

AUGUST 10, 2021

Activities included presentations from customers to lightning talks where employees volunteer to present on a topic of passion and trivia at a local brewery, to name a few. At CCC, in a small group setting, we tackle various topics ranging from the company’s long-term strategy to learning more about each other’s interests outside of work.

Naming 98

Naming Customer Feedback Customer Experience Finance 98

Userpilot

JULY 31, 2023

Looking to power up your retention marketing strategy? This article will show you practical strategies to crack the customer retention code and maintain sustainable recurring revenue. The right customer retention strategy will: encourage repeat purchases, create loyal customers, and improve your retention rate.

Feedback Software 98

Feedback Software Analytic Tools Data Visualization Customer Feedback 98

Product Management University

FEBRUARY 21, 2024

Just like you, they know their own shortcomings and there’s a good chance they’ve been schooled on how to neutralize them with some clever positioning or avoidance tactics. All of this is not to say that you shouldn’t expose their glaring weaknesses if they have them, but hitting their strengths too gives you an even stronger position.

Demo 130

Demo Weak Development Team Customer Experience Product Research 130

Pragmatic Marketing

DECEMBER 20, 2019

Patrick Cuttica , the public-held company's director of product marketing, discussed scaling and positioning a product market team , especially in a growing organization, during an AMA that originally appeared on Sharebird —the place to see how people at top companies do product marketing. This is more of a nascent discipline.".

Positioning 70

Positioning Product Marketing Marketing Analytic Tools 70

Pragmatic Marketing

DECEMBER 20, 2019

Patrick Cuttica , the privately-held company's director of product marketing, discussed scaling and positioning a product market team , especially in a growing organization, during an AMA that originally appeared on Sharebird —the place to see how people at top companies do product marketing. This is more of a nascent discipline.".

Positioning 70

Positioning Product Marketing Marketing Analytic Tools 70

Product Management University

JANUARY 18, 2019

What’s the best growth strategy for a mature product portfolio? The best growth strategy depends on your current market position. Market Penetration Strategy. Be sure to market and sell those solutions in industry-specific parlance instead of generic positioning. Market Expansion Strategy.

Strategy 100

Strategy Customer Experience Positioning Naming 100

Emerge Insights

FEBRUARY 3, 2020

Emerge, a Digital Agency in Portland, OR, is positioned highly for Ability to Deliver in the Leaders Matrix in Clutch’s 2020 independent evaluation that compares user experience design capabilities across consulting firms, agencies and design companies.

Customer Experience 81

Customer Experience Naming User Experience Customer Feedback 81

ProductPlan

MAY 25, 2021

Product Strategy is Important. One of the most important roles of a product manager (PM) is setting the product strategy. The strategy, by way of a roadmap, is the document that drives team alignment. Consistency is why the strategy must exist and live in the minds of those who need to operationalize it.

Strategy 78

Strategy Weak Development Team User Testing Customer Experience 78

Roman Pichler

MARCH 9, 2022

It helps people understand how their work relates to a bigger whole and how their efforts create a positive change. If that’s not the case, then it will be difficult to encourage the individuals to agree to more specific goals and to follow a product strategy and a product roadmap that are based on the vision.

Vision 306

Vision Workshop Customer Experience Leadership 306

Intercom, Inc.

JUNE 9, 2020

These are all key components of a business resilience strategy, one that bolsters up a business that’s faced with challenges and sets it up for growth long-term. But soon afterward, businesses will need to act on broader resilience plans as the shock begins to upturn established industry structures, resetting competitive positions forever.”.

Strategy 197

Strategy Feedback Software Customer Experience Reporting Tools 197

Userpilot

FEBRUARY 22, 2024

This article will walk you through 15 practical strategies to improve customer retention , boost loyalty, and ensure customer satisfaction. Userpilot can help you create advanced segments, monitor product usage , and collect user feedback to improve your strategy. Book a demo to get started! What is customer retention?

Analytic Tools 52

Analytic Tools Feedback Software Research Software User Testing 52

Actuation Consulting

FEBRUARY 25, 2019

A strong positioning statement is an important ingredient for success. In this post we share some tips for developing a well thought out positioning statement. What is a Positioning Statement? A well-crafted positioning statement brings together your overall value proposition with your positioning for a product.

Positioning 58

Positioning Differentiation Consulting Document 58

Userpilot

NOVEMBER 16, 2022

Looking to build a customer onboarding strategy from scratch or plan on reworking an existing framework? This short guide will show you user onboarding strategies that cut to the chase, reduce time to value and lead to retention. A good customer onboarding strategy gets users to the Aha! You’re in the right place.

Feedback Software 98

Feedback Software Analytic Tools Customer Experience Customer Feedback 98

Innovatemap

JUNE 27, 2023

Innovatemap partnered with Nextech to equip Indiana teachers with the tools and strategies to integrate new tech business practices into their classrooms, empowering them to nurture the digital skills and curiosity of their students. But before any product can go to market, you must define your positioning.

Product Strategy 52

Product Strategy Research Software Feedback Software Strategy 52

Innovatemap

JULY 8, 2021

Jeff’s business model produced a unique opportunity for success during the pandemic; however, with foggy branding and “stitched-together” code, his product was not in the position to achieve its full potential. Even the name, Groundwork , which Innovatemap developed, signals grit and strength. Enter Innovatemap.

Naming 52

Naming Branding B2C User Testing 52

Roman Pichler

AUGUST 17, 2021

The product vision describes the ultimate purpose of a product, the positive change it will bring about. Not tied to a solution : Despite its name, I recommend keeping the product vision free from assumptions about the actual product or solution. Do I need a Product Vision and a Product Strategy? Listen to this article: [link].

Vision 323

Vision Customer Experience User Testing Product Strategy 323

Business of Software Conference

MARCH 11, 2021

She is a globally recognized expert in Positioning and Market strategy. In this talk you will learn how to: use strategic positioning to carve out a place in the market where you can win against any competitor of any size and share a set of detailed examples where she did exactly that. But it doesn’t have to be this way.

Positioning 40

Positioning Fractional CTO CTO Consulting 40

Roman Pichler

NOVEMBER 1, 2022

But it has the following three drawbacks: A feature-based roadmap can give rise to and strengthen a feature-factory mindset where adding features is more important than creating value and making a positive impact on people’s lives and the business. Decline stakeholder requests if they aren’t aligned with the product strategy.

Roadmap 313

Roadmap Weak Development Team Customer Experience Reporting Tools 313

People-First Product Leadership

DECEMBER 4, 2023

Welcome back to creating your strategy stack. In Part 2, we dive into establishing your organization's strategy and goals. If you missed Part 1, we covered the “why” behind creating a strategy stack, with a focus on the Mission, North Star, and Vision. Subscribe now What’s in a Strategy?

Strategy 52

Strategy Weak Development Team Technical Review Vision 52

ProductPlan

SEPTEMBER 16, 2021

Using Your Product Strategy and Product Vision to Plan Your Roadmap. Product strategies must be rooted in the overall vision of the company and product. The product roadmap then reflects that strategy. When roadmaps align with the product strategy, all three key disciplines are working off the same plan.

Roadmap 98

Roadmap Product Strategy Data Visualization Strategy 98

Emerge Insights

JULY 24, 2019

Emerge, a Digital Agency in Portland, OR, is positioned highly for Ability to Deliver in the Leaders Matrix in Clutch’s 2019 independent evaluation that compares enterprise mobile application capabilities across consulting firms, agencies and systems integrators. Emerge […].

Enterprise 53

Enterprise Naming Reporting Tools Development 53

Mironov Consulting

FEBRUARY 28, 2024

  They are coming off customer calls, strategy sessions, renewal discussions, marketing automation planning sessions, compliance reviews, and industry analyst briefings that highlight improvements that must be made.    (Agilists state this in the positive: “start less, finish more.”)

Reporting Tools 105

Reporting Tools Software Review Technical Review Weak Development Team 105

Amplitude

MARCH 9, 2021

Building and executing a product strategy is difficult, to say the least. The key to overcoming those statistics is the expectations that your team places upon your product strategy itself. Ask yourself: “What are the intangible outcomes we’ll strive for, by implementing this strategy?” Looking for a bit more guidance?

Customer Experience 59

Customer Experience Product Strategy Data Visualization Strategy 59

freshtrax

FEBRUARY 28, 2024

The journey of Kit Kat in Japan is a fascinating tale of cultural adaptation, innovative marketing strategies, and a bit of serendipity. This coincidence became a cornerstone for Kit Kat’s marketing strategy in Japan, turning the chocolate bar into a symbol of good luck.

Marketing 107

Marketing Branding Messaging Positioning 107

Roman Pichler

APRIL 13, 2021

To select the right KPIs, I recommend taking the following three steps: First, use the user and business goals in the product strategy to select an initial set of indicators. This, of course, assumes that you have a validated product strategy and a realistic product roadmap in place. Step 3: Add Health Indicators. But it is not enough.

Feedback Software 244

Feedback Software Data Visualization Analytic Tools Research Software 244

Userpilot

DECEMBER 7, 2021

Customer-oriented marketing means tailoring your marketing strategy to fit your customers’ needs first, rather than focusing on your business goals only. With a customer-centric marketing strategy, you can improve your customer experience and easily drive product growth by helping new and existing users discover more value.

Feedback Software 98

Feedback Software User Testing Research Software Customer Feedback 98

Userpilot

MARCH 25, 2024

Shows how to leverage PLG strategies to boost the value of your SaaS business. To improve your company valuation, reduce churn by optimizing the customer journey , use feedback to improve customer experience, optimize your pricing strategy, focus on account expansion , and leverage product virality for customer acquisition.

Feedback Software 103

Feedback Software Analytic Tools Research Software Data Visualization 103

Product Management University

MARCH 30, 2023

The lint roller makers have figured out that they can generate more revenue by marketing the same product to a whole new market segment — pet owners — under a clever new name. Personas are an important factor in your positioning , but the one thing you can’t do is estimate the size of a market using personas. USA, Canada, Mexico).

B2B 130

B2B Marketing Customer Experience Healthcare 130

Userpilot

MARCH 18, 2021

A successful customer retention strategy requires constant iteration and innovation to keep up with an ever-changing SaaS market environment. There has to be cross-departmental and cross-functional cooperation between product, sales & marketing, customer success, and customer support to implement a successful customer retention strategy.

Feedback Software 52

Feedback Software Research Software User Testing Customer Experience 52

Product Culture

JANUARY 31, 2024

Some tips: Subscribe to my weekly Nano-letter: Sign Up Subscribe to One Thing Weekly Name * First Name Last Name Email * Our Privacy Policy * You can change your mind at any time by clicking the unsubscribe link in the footer of any email you receive from us, or by contacting us at bruce@productculture.com. Remote USA.

Roadmap 52

Roadmap Naming Vision Presentation 52

The Product Coalition

MARCH 3, 2024

In the ever-evolving world of marketing, understanding your customers isn’t just about knowing their names and numbers, it’s about predicting their next move. Enhanced brand perception : Personalized experiences foster positive brand sentiment and advocacy. So, how can CRM marketing help you achieve this elusive power of prediction?

Data Visualization 128

Data Visualization Analytic Tools Marketing Customer Experience 128

Intercom, Inc.

OCTOBER 28, 2020

The name suggests how simple this new message type really is – you can now create a message that occupies that prime real estate at the top or bottom of your website, on desktop or mobile, where it can capture the attention of visitors and customers with announcements , promotions, proactive support , you name it.

User Testing 239

User Testing Customer Feedback Customer Experience Data Visualization 239

UX Planet

FEBRUARY 25, 2024

Hi there, My name is [Your Name], and I design cool stuff. Best, [Your Name] ### Email Template 2: Portfolio Highlight Subject: See What I’ve Created! Hi [Recipient’s Name], I’m [Your Name], and I create designs that people love. Hey [Recipient’s Name], I noticed some websites or brands could use a little sparkle.

ChatGPT 81

ChatGPT User Testing Customer Feedback Research Software 81

The Product Coalition

OCTOBER 30, 2023

Unlike featured-based roadmaps, which focus on the delivery and output of capabilities, outcomes-oriented roadmaps prioritize desired outcomes or results — a key element of product strategy. Once optimized, it’s critical to tie the outcome back to the company’s strategy and objectives. Do not skip this step. The root cause?

Roadmap 126

Roadmap Feedback Software Onboarding KPIs User Testing 126

Usersnap

SEPTEMBER 2, 2019

Many small businesses fail because they overlook the importance of a customer experience strategy. Why do you need a customer experience strategy? A CX strategy plays a critical role in ensuring the success of your business. Hence, if you have been thinking about investing in a CX strategy, it is time to take action.

Customer Experience 68

Customer Experience Feedback Software User Testing User Friction 68

Userpilot

JUNE 12, 2023

Conduct market research because it helps you to: understand the needs and expectations of your user personas , enhance your product and features, stay ahead of the competition, and make changes to your marketing strategy if needed. If a good percentage of them responded positively, then that’s a sign the market needs it.

Data Visualization 91

Data Visualization Product Research Research Software Analytic Tools 91

Roman Pichler

AUGUST 11, 2020

This article assumes that you are familiar with the product vision board or the key elements of a product strategy : market, value proposition, standout features, and business goals. Solution : Describe the ultimate purpose of your product, the positive change the product should bring about like “healthy eating”.

Vision 300

Vision User Testing Research Software Product Research 300