How to Build a Product Launch Checklist
ProductBoard
DECEMBER 13, 2023
Your product launch strategy will shape customer perception and determine market adoption, so it’s critical to build an effective product launch checklist to support.
410: Getting attention for a product launch – with Ken Babcock
Product Innovation Educators
NOVEMBER 14, 2022
Lessons from launching a #2 Product of the Year on Product Hunt – for product managers. Today we are talking about getting attention for your product launch. His name is Ken Babcock, and he is the Co-founder and CEO of Tango. Your strategy has to be within the context of what your product is.
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Webinars
Peak Performance: Continuous Testing & Evaluation of LLM-Based Applications
The Path to Product Excellence: Avoiding Common Pitfalls and Enhancing Communication
From Developer Experience to Product Experience: How a Shared Focus Fuels Product Success
Beyond the Basics of A/B Tests: Highly Innovative Experimentation Tactics You Need to Know
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How to Navigate a Complex Product Launch
ProductPlan
OCTOBER 20, 2022
After all that hard work building a product, no one wants to stumble at the finish line. But the big reveal is too often accompanied by chaos and frustration behind the scenes, especially with a complex product launch. But with an intentional, comprehensive approach, you can tame even the trickiest product launches.
Webinars
Peak Performance: Continuous Testing & Evaluation of LLM-Based Applications
The Path to Product Excellence: Avoiding Common Pitfalls and Enhancing Communication
From Developer Experience to Product Experience: How a Shared Focus Fuels Product Success
Beyond the Basics of A/B Tests: Highly Innovative Experimentation Tactics You Need to Know
The 4 Types of Product Launches
ProductPlan
APRIL 29, 2022
The period marks all that time and effort spent developing the product. But not all product launches are created equal, and they’re not the same as introducing a new feature. There’s a significant difference in the goals and objectives for different types of product launches. Category-creating product launch.
The Secret to a Successful Product Launch: Tying Your Launch to Your Roadmap Strategy
ProductPlan
MARCH 29, 2023
Product professionals spend countless hours researching, prioritizing, and planning, all in the name of creating a successful product launch. To add more complexity to this issue, these teams handling the launch processes typically coordinate their efforts in a tool that is entirely separate from the product roadmap.
Product Marketing: Product Launch Announcement Emails: The Ultimate Guide for SaaS [Examples Included]
Userpilot
OCTOBER 15, 2021
Product launch announcement emails can be intimidating. In this blog post, I'll take you through the different types of product launch announcement emails, the product launch email sequence best practices to keep in mind throughout the process, and some fantastic real-life examples to inspire you in your own campaign.
The Four Key Hurdles to Successful Product Launches
Pragmatic Marketing
MAY 14, 2019
The make-or-break window of opportunity for product launch success is narrowing and becoming more challenging each year. It’s no surprise, then, that out of the thousands of new products launched every year, 95% will fail, according to Harvard Business School professor Clayton Christensen, as reported by Inc.
The Four Key Hurdles to Successful Product Launches
Pragmatic Marketing
MAY 14, 2019
The make-or-break window of opportunity for product launch success is narrowing and becoming more challenging each year. It’s no surprise, then, that out of the thousands of new products launched every year, 95% will fail, according to Harvard Business School professor Clayton Christensen, as reported by Inc.
When Is A Product Launch Not A Product Launch?
The Accidental Product Manager
NOVEMBER 13, 2017
Samsung’s product managers did the right thing – they issued a recall notice for their phone and offered to replace them. Yes, this is an expensive undertaking; however, the value of the Samsung brand name is at stake here and so this kind of dramatic action is required. The post When Is A Product Launch Not A Product Launch?
What makes an effective product launch pitch? Well, here you go.
The Product Coalition
APRIL 3, 2019
Include wording quirks, pet peeves, if your business name should be shortened or not, words to stick with and words to avoid as well as what you can and can’t say from a legal standpoint. link] What makes an effective product launch pitch? Formatting Do you want people to use underlines, bold text or bulleted lists?
Confessions of a (New) Product Marketer
280 Group
MARCH 28, 2023
At times I have been involved earlier in the product development process, in some cases even going as far as to be engaged with early product designs (my name is even on a patent!). But I have been handed products close to, or even finished and asked to prepare for the big product launch.
Product Portfolio Management & the Strategic Ripple Effect 9 of 10 – The Best Product Launches Launch the Story, Not the Product
Product Management University
OCTOBER 19, 2023
The best product launches are like the cream cheese frosting on a decadent chocolate cake! enabled product or feature set and everyone’s totally energized over the upcoming announcement and marketing launch activities. The new product is going to boost your differentiation in the competitive space. All good, right?
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SaaS Product Announcement Examples [+ How To Create Them]
Userpilot
MAY 17, 2022
What are the best channels to announce new products: in-app communication, email, social media, etc? A product announcement is a message used to communicate an update to both existing and potential customers on a product launch or new feature. It's not just about writing one product announcement message.
12 Useful Marketing Surveys: Types, Questions & Tools
Userpilot
JUNE 12, 2023
Examples of questions to ask in user persona surveys: What will you be using {product name} for? In general, you’ll have enough insights to inform product development and tailor products to meet audience needs. Send market research surveys at regular intervals, especially when planning product launches.
Announcing Banners – the simple new way to engage your customers
Intercom, Inc.
OCTOBER 28, 2020
The name suggests how simple this new message type really is – you can now create a message that occupies that prime real estate at the top or bottom of your website, on desktop or mobile, where it can capture the attention of visitors and customers with announcements , promotions, proactive support , you name it.
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Featured Product Management Consultant: Bill Haines
280 Group
AUGUST 30, 2022
For a half dozen years , I met with Product Managers who had come seeking creative for their new product launches. So, we had to start with Product Marketing 101: Know your message! What are their names again?” What is something that a Product Manager can start doing today to be more strategic?
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Want to become a Product Coach?
The Product Cafe
SEPTEMBER 12, 2023
. 💬Build Trust with Quick Responses Become a name clients can trust. Read the full article here👇 Read More📚 Secrets to a Successful Product Launch on Product Hunt!🤩 Here, we are unveiling a checklist that can guide you to ace your product launch on Product Hunt: 1.
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Follow Reddit in Feedly
Roy Madden
APRIL 9, 2021
Enter the community name or URL in the search bar, for example: Futurology or reddit.com/r/Futurology/. To learn as much as possible about the startups they invested in — without spending hours sifting through Reddit — an angel investor can follow searches for the names of each startup and add them to a “Startup” Feed.
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Product Talk Is Growing: Meet New Instructor Ellen Juhlin
Product Talk
NOVEMBER 16, 2022
We’re excited to announce another new development for Product Talk and yet another way we’re scaling our impact: We’ve expanded our pool of instructors. Meet product coach and consultant @ellenjuhlin. Then I moved into different product management roles within Meyer Sound and other product launches. Tweet This.
Top 11 Female Product Management Influencers to watch in 2022
Userpilot
MARCH 8, 2022
So to celebrate International Women’s Day – as usual – we’re casting the spotlight on some of the most prominent influencers and thought-leaders in Product – who also happen to be ladies. Melissa Perri – Speaker, consultant, and teacher in Product Management. CEO of Product Labs.
How to unlearn. after tasting massive wins?
NextBigWhat
MARCH 26, 2021
For example, if you have had a very successful run with the launch of a product, the chances are that you will be 100% confident that the next product launch will be super hits (in fact much better than the previous ones). First name (Optional). Last name (Optional). Because you know how-it-works.
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Announcing Intercom’s new Inbox: The fastest and most powerful inbox designed for scale
Intercom, Inc.
JUNE 8, 2022
Customization that sparks joy: It gives your team the freedom to work how they want – in dark mode, in their language; you name it.
Product Satisfaction Survey: 35+ Question Examples [+ Survey Templates]
Userpilot
AUGUST 14, 2023
What is a product satisfaction survey? A product satisfaction survey, as the name suggests, is a type of survey that measures your customer’s overall satisfaction with a product or service. NPS questions) Based on your experience with our product, how would you rate your likelihood of recommending it to others?
Building an API for powerful customer data analysis
Intercom, Inc.
FEBRUARY 4, 2020
In practice, it would have looked something like this: SELECT Id, Name. WHERE Name = 'Sandy'. One of our early explorations was on an SQL-like language, such as that used in Salesforce and Jira APIs. FROM Contact. While this would have been extremely powerful, we quickly realized it would certainly not have been simple or usable.
Launching A New Product? Don’t Forget The Rest Of The Company.
The Product Coalition
AUGUST 29, 2018
The secret to a successful product launch is in the consistency of the process. Has your business leader approved of the product launch? Aligning your product launch and customer benefits is very important to support overall organizational goals. Do you have a communication plan for the product launch?
Product Launch Manager
ProductPlan
AUGUST 10, 2022
What is a Product Launch Manager? A product launch manager coordinates all efforts across the company related to releasing new products to the market. In the lead-up to a product launch, many teams—product management, sales, marketing, development, customer success, etc.—will
Leo and Topics
Roy Madden
DECEMBER 3, 2019
Companies, people, and products. Leo knows about all the companies, people, and products listed in Wikipedia and in the news. You can ask Leo to look for any of those named entities (and their known aliases) and prioritize articles that are a match. Train Leo to prioritize product launch articles related to #AI.
That is each flavour of product manager responsible for?
The Product Coalition
JUNE 24, 2020
In my previous post, I introduced the four different flavours of product manager, depicted by the PM quadrants matrix. What are the four flavours of product manager? In this post, I’ll go into the responsibilities for each of the four ‘flavours’ of product manager.
Follow Reddit in Feedly
Roy Madden
OCTOBER 27, 2020
To learn as much as possible about the startups they invested in — without spending hours sifting through Reddit — this angel investor followed searches for the names of each startup and added them to a “Startup” feed. I used to feel like I was missing out on content I care about.
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Why collaboration is key for analytics
Mixpanel
JULY 24, 2023
Instead of the Blog Engagement Board (or whatever the content team named it) being impossible to find, it can be nested right at the top of the Marketing Board, where everyone in the company would know to look. With Boards on Boards, you can organize related product launches under a broader team Board.
Product Marketing Manager Resume Examples and Templates
The Product HQ
FEBRUARY 1, 2023
Product management is an experience-heavy field that requires years of experience and knowledge of new product development , product launches, project management, and even things like a digital marketing strategy. The trick is to compile all that experience and knowledge into one product marketing manager resume.
Managing Manufactured Products: Preparing to Launch
Mind the Product
JULY 24, 2018
The product manager can’t control the overhead rate, but can make key decisions to reduce labor hours. However, there is no free lunch, and reducing labor hours often requires capital expenditures (capex), namely tooling and automation. Setting the Launch Date. Product launch is an authorization to accept orders.
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Product Operations: How Do We Know if it is Even Working
ProductPlan
JULY 27, 2022
Owning and managing the product stack, owning and managing product analytics, and creating customer feedback loops rounded out the top six responsibilities, all checking in at 42%. Now that product ops are more commonplace and established; they’re likely to receive the same scrutiny other groups within the company face.
Product Success and the User Experience: Three Reasons Why UX Must be a Priority
ProductPlan
FEBRUARY 22, 2023
The internal pressure to deliver faster and more frequently often leaves product teams feeling like they have to slim down the scope of a feature, change the architecture, or make design decisions, all in the name of expediency. Thankfully, the product development lifecycle doesn’t always have to exist in a pressure cooker.
From Awareness to Adoption: Keys to a Successful New Feature Launch
ProductPlan
JULY 11, 2019
“Outside of the product manager, the marketer launching the product should be the most knowledgeable person at your company about that product,” says Marcus Andrews of HubSpot. Expert users give credibility to the claims of your product as being new/revolutionary/improved, etc. Timing is everything.
How to Build new Products in Digital Media by Ana Jakimovska
Mind the Product
MAY 11, 2018
BBC Store was launched by BBC Worldwide and is the second biggest digital product launched by the BBC after the iPlayer. Strengths of the product proposition: Unique content curated by the BBC. Innovation was the name of the game in this case study. BBC Case Study. Sky Case Study. Changing Face of News Consumption.
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Top 7 UX Research Agency in 2023
UX Studio: Product Management
DECEMBER 7, 2022
From many clients, we’re proud to say that we worked with names such as Netflix, Google, HBO, Zignaly, and IncQuery Labs. The UX research consulting earned a global name with its research expertise, educational content, training, and UX consultancy services. . Both of these writings have been cited in thousands of articles. .
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Feedly AI and Topics
Roy Madden
DECEMBER 3, 2019
Companies, people, and products Feedly AI knows about all the companies, people, and products listed in Wikipedia and in the news. You can ask Feedly AI to look for any of those named entities (and their known aliases) and prioritize articles that are a match.
Product Operations: How Do We Know if it is Even Working
ProductPlan
JUNE 10, 2022
Product leaders need to learn how to define product operations success. Product ops has become more commonplace and established. Namely, what are they doing, and is it making a positive difference? Product leaders are already facing challenges when evaluating the work of product managers.
Power Search across the Web
Roy Madden
APRIL 4, 2020
For example, you can easily search for product launches related to the airline industry by combining the airlines smart topic and the product launch business event. Once you’ve discovered a great new article, you can click on the source name and see the other articles that the source has published.
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We killed the blog. We hope you like it.
Intercom, Inc.
OCTOBER 2, 2018
That’s why the initial code name for this project was “Kill the blog”. We also have the ability to curate custom content groupings – that might relate to a product launch or announcement, or it could just be our latest thinking on a topic like chatbots. Here’s how we went about doing that. playful (although never as a crutch).
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162 Get Ready for MTP Engage Hamburg
Mind the Product
FEBRUARY 21, 2017
His fourth startup NumberFour is one of the most curiously awaited product launches in 2017. We want to live up to the name of our event and give various opportunities for attendees to engage. Making Ideas Work in a Complex World. Marco is a German entrepreneur with a passion for making ideas work. The Side Events.
How To Launch A Product or Feature To Maximize Growth
Brian Balfour
JANUARY 24, 2019
In August 2017, a social quiz app aimed at teens and high schoolers named TBH (To Be Honest) skyrocketed to #1 in the app store in just a couple months. Nine months after being acquired, Buzzfeed reported on an internal memo from the TBH founders about how to execute product launches. This looks like a five step loop.
Why collaboration is key for analytics
Mixpanel
JULY 24, 2023
Instead of the Blog Engagement Board (or whatever the content team named it) being impossible to find, it can be nested right at the top of the Marketing Board, where everyone in the company would know to look. With Boards on Boards, you can organize related product launches under a broader team Board.
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