Mixpanel

FEBRUARY 23, 2021

Table of Contents The problem with defining product-market fit In search of quantitative indicators of product-market fit 6 things about measuring product-market fit 1. With that in mind, product-market fit is a spectrum 4. Once you find product-market fit, it’s not static 6.

User Testing 130

User Testing Onboarding KPIs Product Research Startups 130

Userpilot

FEBRUARY 20, 2020

SaaS companies have started to realize that their products should be the main driver of growth. This product-led growth flips the old marketing and sales rulebooks on their heads. Product marketing is a large part of this shift. Product-Led Growth. What a product marketing strategy involves.

Feedback Software 89

Feedback Software Research Software Product Marketing Marketing 89

PMLesson's Ace the PM Interview

APRIL 6, 2020

Product marketing is one of the newest and most impactful roles within an organization. As a product marketing manager (PMM), you influence most areas of the organization including product, design, sales, support, and, of course, marketing. That degree doesn’t have to be in marketing, but it certainly helps.

Product Marketing 78

Product Marketing Technical Review User Testing Marketing 78

Userpilot

MAY 31, 2021

The product marketing manager role has been growing steadily over the two decades: And no wonder – the exponential growth of the SaaS industry, combined with the Product-Led Growth trend created a lot more demand for (and awareness of) product marketing. What is product marketing?

Analytic Tools 97

Analytic Tools Onboarding KPIs Research Software Product Marketing 97

Pragmatic Marketing

OCTOBER 11, 2019

Hello and welcome to the Pragmatic Live podcast series where we tackle the biggest challenges facing today's product management, product marketing, and other market and data driven professionals with some of the best minds in the industry. Yes, my name is Marcus. I'm a principal product marketer here at HubSpot.

Product launches 70

Product launches User Testing Research Software Product Research 70

Pragmatic Marketing

OCTOBER 11, 2019

Hello and welcome to the Pragmatic Live podcast series where we tackle the biggest challenges facing today's product management, product marketing, and other market and data driven professionals with some of the best minds in the industry. Yes, my name is Marcus. I'm a principal product marketer here at HubSpot.

Product launches 70

Product launches User Testing Research Software Product Research 70

ProductPlan

OCTOBER 20, 2022

After all that hard work building a product, no one wants to stumble at the finish line. But the big reveal is too often accompanied by chaos and frustration behind the scenes, especially with a complex product launch. But with an intentional, comprehensive approach, you can tame even the trickiest product launches.

Product launches 52

Product launches Customer Experience Product Research User Testing 52

The Product Coalition

JUNE 24, 2020

In my previous post, I introduced the four different flavours of product manager, depicted by the PM quadrants matrix. What are the four flavours of product manager? In this post, I’ll go into the responsibilities for each of the four ‘flavours’ of product manager.

Research Software 148

Research Software Analytic Tools Product Research Product Management 148

The Product Coalition

APRIL 3, 2019

Include wording quirks, pet peeves, if your business name should be shortened or not, words to stick with and words to avoid as well as what you can and can’t say from a legal standpoint. link] What makes an effective product launch pitch? Formatting Do you want people to use underlines, bold text or bulleted lists?

Product launches 67

Product launches Branding Entertainment Education 67

The Product HQ

FEBRUARY 1, 2023

Product management is an experience-heavy field that requires years of experience and knowledge of new product development , product launches, project management, and even things like a digital marketing strategy. The trick is to compile all that experience and knowledge into one product marketing manager resume.

Product Marketing 52

Product Marketing Marketing Management Management 52

The Product Coalition

AUGUST 29, 2018

The secret to a successful product launch is in the consistency of the process. Has your business leader approved of the product launch? Aligning your product launch and customer benefits is very important to support overall organizational goals. Do you have a communication plan for the product launch?

Customer Experience 102

Customer Experience Product launches Certifications Demo 102

Intercom, Inc.

AUGUST 25, 2020

By ensuring the external messaging is in sync with the internal product planning your opportunity for success and customer satisfaction is greatly increased. Product people need to think end to end. Today, as always, I’m joined by our SVP of product, Mr. Paul Adams. What is product marketing? Hello, Paul.

Marketing 238

Marketing Onboarding KPIs Feedback Software Reporting Tools 238

PMLesson's Ace the PM Interview

APRIL 25, 2022

Have you recently been invited to a product marketing manager interview? One of the best and first things you should do is review the most common product marketing interview questions and answers. Product marketing managers play a critical role in bringing new products to market.

Product Marketing 52

Product Marketing Marketing Research Software User Testing 52

Userpilot

MARCH 8, 2022

So to celebrate International Women’s Day – as usual – we’re casting the spotlight on some of the most prominent influencers and thought-leaders in Product – who also happen to be ladies. Melissa Perri – Speaker, consultant, and teacher in Product Management. CEO of Product Labs.

Technical Advisors 116

Technical Advisors Product Research Analytic Tools User Testing 116

Mind the Product

JULY 24, 2018

However, there is no free lunch, and reducing labor hours often requires capital expenditures (capex), namely tooling and automation. Make the capex decision too soon, before your product-market fit is validated, and you run the risk of sinking capital costs that you’ll never recover. Setting the Launch Date.

User Testing 105

User Testing Management Management Product launches 105

Userpilot

MAY 17, 2022

Looking for product announcement examples to help inspire your next successful launch? This article covers all you'll need to know as a product marketer or product manager about crafting great product announcements: What are they? It's not just about writing one product announcement message.

Research Software 98

Research Software Onboarding KPIs Product Research User Testing 98

Brian Balfour

JANUARY 24, 2019

In August 2017, a social quiz app aimed at teens and high schoolers named TBH (To Be Honest) skyrocketed to #1 in the app store in just a couple months. Nine months after being acquired, Buzzfeed reported on an internal memo from the TBH founders about how to execute product launches. This looks like a five step loop.

Customer Experience 111

Customer Experience User Testing Product Research Data Visualization 111

Userpilot

JUNE 12, 2023

Examples of questions to ask in user persona surveys: What will you be using {product name} for? In general, you’ll have enough insights to inform product development and tailor products to meet audience needs. Send market research surveys at regular intervals, especially when planning product launches.

Data Visualization 97

Data Visualization Product Research Research Software Analytic Tools 97

ProductPlan

JULY 11, 2019

If a new feature or product never gets used, it doesn’t matter how awesome it is… it’s gathering the same dust as every less great product on the market. To avoid an unsuccessful launch and weak usage, product teams and their product marketing counterparts must be in lockstep. Timing is everything.

Customer Experience 85

Customer Experience User Testing Weak Development Team Development Team Review 85

Userpilot

FEBRUARY 17, 2021

February Product Conferences. Big names like the Product Marketing Alliance, Product World, and Product Con are still going through with virtual versions of their flagship conferences. Product Marketing Rendezvous. Source: Product Marketing Alliance.

Research Software 98

Research Software User Testing Product Research Analytic Tools 98

Amplitude

APRIL 25, 2021

Personalization at scale requires product, marketing, and engineering to collaborate. Combined, both Cohorts and Computations allow you to identify behavioral segments to trigger engagement-based marketing conditions. From a self-serve user interface, select any event property—an SKU, item name, product category, etc.—and

Analytic Tools 113

Analytic Tools Engineering Feedback Software Data Visualization 113

Userpilot

AUGUST 14, 2023

Ask users to rate from 1 to 5 how easy it is to use your product. Product evaluation surveys. Which gauges how users feel about product performance and what they value the most. What is a product satisfaction survey? Product evaluation survey example. How was your experience with our recent product launch?

Product Research 97

Product Research Data Visualization Analytic Tools Feedback Software 97

Userpilot

JUNE 18, 2024

You can conduct A/B tests when creating new campaigns, during product launches , when you notice a decline in performance, or as a regular optimization activity. Try Userpilot and Take Your Product Marketing to the Next Level Get a Demo 14 Day Trial No Credit Card Required What is A/B testing? Get started with Userpilot!

User Testing 105

User Testing Data Visualization Product Research Testing 105

Userpilot

JANUARY 25, 2021

They will give their user personas cute names (Nerdy Nancy, Manager Mike) and personality traits (Likes to slam a couple cold ones on the weekend) that have nothing to do with how they are going to use your product – and most importantly – why. Now, you need to learn more about these users. Elizabeth Wu. Pain Points.

Analytic Tools 75

Analytic Tools Research Software User Testing Customer Experience 75

Gainsight

NOVEMBER 20, 2019

Come for their Annual Product Management and Marketing Survey, stay for their articles that cover everything from AI to product launches to pricing and everything inbetween. Start with this: The Four Key Hurdles to Successful Product Launches. Slack Groups for Product Managers. Product School.

Blog 80

Blog Books Feedback Software User Testing 80

Userpilot

AUGUST 30, 2024

Userpilot is an all-in-one product platform with engagement features and powerful analytics capabilities. Upsell and cross-sell products : Identify opportunities to recommend additional features or products that may benefit the customer. Book a demo to see it in action! Personalization makes customers feel special and important.

Reporting Tools 52

Reporting Tools Data Visualization Analytic Tools Feedback Software 52

Userpilot

AUGUST 31, 2024

Userpilot is an all-in-one product platform with engagement features and powerful analytics capabilities. Personalize Your Approach : Address customers by their names and tailor your responses to their specific situations. Book a demo to see it in action! Personalization makes customers feel special and important.

Reporting Tools 52

Reporting Tools Data Visualization Analytic Tools Feedback Software 52

Mixpanel

JULY 24, 2023

Instead of the Blog Engagement Board (or whatever the content team named it) being impossible to find, it can be nested right at the top of the Marketing Board, where everyone in the company would know to look. With Boards on Boards, you can organize related product launches under a broader team Board. Try it for free.

Data Visualization 52

Data Visualization Analytic Tools Reporting Tools Onboarding KPIs 52

The Product Coalition

FEBRUARY 5, 2019

Remember that developing a public profile can be an asset for aspiring Product Managers : perhaps these profiles will inspire you to take a more active role. For sure, joining a group of product professionals in your town can help you start building your community. Can you find your name? Hey, maybe you even made it on the list!

Research Software 78

Research Software Analytic Tools User Testing Customer Experience 78

Userpilot

JANUARY 13, 2021

Little gestures like greeting them by their first name, introducing yourself (with your photo for the extra personal touch), and letting them know what they can expect next go a long way. Why do you need a Welcome Screen for your app? Benefits of the Welcome Screen. Source: Kontentino. But what does this really mean?

Research Software 89

Research Software Customer Experience Product Research Data Visualization 89

ProductPlan

MAY 21, 2019

Product Marketing. Short of going public, the goal of many companies is being acquired by a deep-pocketed, larger company with a complementary set of products. Your old goal of improving the product to increase growth and usage now has a new friend riding shotgun—integrating with your new corporate overlords. ProductPlan.

User Friction 77

User Friction Customer Experience User Testing Research Software 77

Userpilot

AUGUST 28, 2024

Personalize Your Approach : Address customers by their names and tailor your responses to their specific situations. Userpilot is an all-in-one product platform with engagement features and powerful analytics capabilities. Be Patient : Maintain patience, especially with frustrated or confused customers. Book a demo to see it in action!

Data Visualization 52

Data Visualization Reporting Tools Analytic Tools Feedback Software 52

Mixpanel

JULY 24, 2023

Instead of the Blog Engagement Board (or whatever the content team named it) being impossible to find, it can be nested right at the top of the Marketing Board, where everyone in the company would know to look. With Boards on Boards, you can organize related product launches under a broader team Board. Try it for free.

Data Visualization 40

Data Visualization Analytic Tools Reporting Tools Onboarding KPIs 40

Userpilot

MARCH 18, 2021

Customer Retention Strategy for Your Marketing & Sales Departments How to Build Products Designed for Retention The Role of Product Marketers in Customer Retention The Customer Support Strategy Why Is The Data You Collect So Important to CS and Retention? Get in touch with a product marketing specialist.

Feedback Software 52

Feedback Software Research Software User Testing Customer Experience 52

Department of Product

FEBRUARY 18, 2022

SaaS Pricing Models for Product Managers 6 ways to price your SaaS product using leading SaaS businesses as inspiration Pricing a product is a critical part of product management; it’s rarely something product teams will or should do themselves and will typically involve a blend of product, marketing and sales.

Research Software 52

Research Software User Testing Product Management Product Manager 52

Userpilot

JUNE 16, 2024

These include conducting research to understand customer needs and analyzing product usage and user behavior to uncover improvement areas and friction points. Growth Product Manager : In this role, you will be given more responsibilities to find growth opportunities and design and execute appropriate growth strategies to capitalize on them.

Analytic Tools 40

Analytic Tools Research Software Data Visualization Feedback Software 40

Intercom, Inc.

MARCH 29, 2022

So let’s take a look at the product in more detail. Product demo: Intercom Switch. Jasmine Jaume, Director of Product Marketing at Intercom : Thanks, Paul, and hi everyone. We hope it’s going to usher in a new generation of solution, one that works at internet speed and at internet scale. Jasmine, over to you.

Feedback Software 118

Feedback Software Customer Communications Reporting Tools Events 118