Product Management Unpacked

SEPTEMBER 29, 2021

I’m excited to be named Product Executive in Residence (PXIR) at Carnegie Mellon University. This new PXIR role enables CMU to bring the voice of industry into classrooms and product leadership curricula. There is also the ubiquity of what’s often referred to as the “product problem.”

Product Management 217

Product Management Product Manager Product Research Healthcare 217

The Product Coalition

NOVEMBER 23, 2021

Create B2B onboarding strategy for a premium organic products for <Startup V> catering to niche user segment focused on wellness, health & lifestyle” Why was it needed to define the problem for onboarding strategy? Refer image 2. The frameworks (image 1 &2) highlight the approach to take the product into the market.

Startups 126

Startups Strategy Technical Review B2B 126

Product Talk

DECEMBER 13, 2023

They also tracked what Thomas refers to as “blunt measures”—things like the numbers of users logging in or not. The chart below shows the number of rolling users and which activities they’ve completed, such as copying one time, copying more than five times, or completing a clue capture or what this chart refers to as a “strong signal.”

Data Visualization 248

Data Visualization Analytic Tools Reporting Tools Technical Review 248

The Product Coalition

NOVEMBER 30, 2022

Voila: Improve the odds of discovering your product, make them aware it exists Build consumer understanding of your product beyond the name (what does it do? There’s nothing about community The ROI of community (having a group of users who know and love your product) is insane. That’s how you find product market fit.

User Testing 124

User Testing Feedback Software Customer Feedback Reference 124

bpma ProductHub

JULY 5, 2016

In the previous post, we identified the seven sources of power and highlighted that enduring and authentic power emanates from referent, expert, and connection power sources. There are effective and not-so-effective ways to claim your value to your team, organization, and market. Take The Risk of Being Wrong. Image from Flickr Commons.

Research Software 170

Research Software Construction Reference User Testing 170

bpma ProductHub

NOVEMBER 4, 2016

And let me tell you a story: Mentor was actually a person’s name. Here in Boston, the Boston Product Management Association is on a mission to continue this tradition by organizing mentorships programs specialized for Product Managers and Product Marketing professionals. References: [1] [link].

Reference 272

Reference Naming Books Development 272

Product Management University

MAY 21, 2020

The simplest way to quantify the value of your product portfolio, your solutions and your products is to do it from the customer’s viewpoint. Here’s a great exercise for product management, product marketing and sales. Do It For the Portfolio Instead of Every Product. Your question * Name *.

Certifications 130

Certifications Workshop Reference Naming 130

People-First Product Leadership

SEPTEMBER 17, 2023

Welcome <insert name> We are thrilled to have you join the <insert name> team! Get a high level understanding of Product @ <insert company name> Meet with individuals noted below. You’ll want to refer back to them in the future. Find out What is the person working on?

Research Software 52

Research Software Data Visualization Analytic Tools Feedback Software 52

Roman Pichler

AUGUST 11, 2020

Therefore, choose a specific market segment and develop a product for the few, not the many, as Steve Blank suggested , particularly when you manage a new or young product. More Information : Market Segmentation Tips and Strategize , pp. 59; Boost Your Product Leadership Power and How to Lead in Product Management , pp.

Vision 303

Vision User Testing Research Software Product Research 303

Userpilot

AUGUST 14, 2023

Ask users to rate from 1 to 5 how easy it is to use your product. Product evaluation surveys. Which gauges how users feel about product performance and what they value the most. Cross-reference user responses to their stage in the customer journey to find correlations that can lead to actionable insights. PMF surveys.

Product Research 97

Product Research Data Visualization Analytic Tools Feedback Software 97

Userpilot

JANUARY 31, 2022

A product manager building a SaaS product of some sort, working in Agile software development practices. These product managers work heavily with other teams, and act as the “builders of bridges,” so to speak. Growth Product Manager. Innovation Product Manager. The Business Approach, in comparison. “is

Research Software 98

Research Software Analytic Tools Feedback Software Product Research 98

People-First Product Leadership

MARCH 4, 2024

When I found myself in similar situations, I built learning and growth opportunities by creating a forum with product colleagues across the business and around the globe. I couldn’t find a reference to the original questions I placed or subsequent iterations. I also saw references on LinkedIn and in resumes / CVs.

User Testing 59

User Testing Feedback Software Technical Review Product Research 59

Product Management University

DECEMBER 2, 2022

If you’re in product marketing or product management, you’re likely familiar with the concept of user personas and buyer personas. These terms might even be used interchangeably in your organization to describe a product’s customers. You might also like: Product Management And Customer Success, It’s Time To Buddy Up!

B2B 130

B2B Customer Experience User Testing Customer Feedback 130

The Product Coalition

SEPTEMBER 14, 2022

Affiliate-promoting businesses accept names and trust a target market online. If you don’t have trust and transparency, it’ll be exhausting to create proper affiliate marketing companies. Involved Involved affiliate selling refers to solely recommending merchandise and services you’ve used and believe.

Marketing 101

Marketing Advertising Education Reference 101

Userpilot

DECEMBER 31, 2022

Customer churn measures the number of customers who stopped paying or using your product/service over a specific period. While customer churn refers to the number of customers who canceled their subscriptions, revenue churn measures how much revenue you lost because of these cancellations. What is customer churn? trillion annually.

Analytic Tools 98

Analytic Tools Feedback Software Research Software Data Visualization 98

Userpilot

NOVEMBER 27, 2023

The churn rate refers to the percentage of customers discontinuing their subscriptions during a given time period. An increasing customer churn rate is a sign of a flawed product or service that is leaving customers dissatisfied. There are two main types of churn, namely, customer churn and revenue churn.

Product Research 102

Product Research Data Visualization Feedback Software Analytic Tools 102

Userpilot

MAY 30, 2023

Every successful product marketer has at some point wondered how to create a persona. Good user personas are critical to any successful product marketing campaign. Here, you want to identify their motivations for using your product or service. goals related to your product, pain points, and motivations.

Data Visualization 98

Data Visualization Analytic Tools Research Software User Testing 98

The Product Coalition

FEBRUARY 12, 2024

For more on outcomes and how to develop outcome-oriented roadmaps, here is a post to reference —  Unlocking success when creating an outcome-oriented roadmap Prioritization —  Is there a clear set of priorities reflected in the roadmap? Prioritization is the most important exercise a product team can take when it comes to a roadmap.

Technical Review 118

Technical Review User Testing Product Research Customer Feedback 118

Intercom, Inc.

JANUARY 24, 2023

The previous version was almost five years old, and we knew that we needed an ambitious and clear vision to bring a next-generation Messenger to the market. Surveying the landscape First, we zoomed out from day-to-day execution and evaluated Messenger across multiple dimensions – product, market, customers, and business.

Vision 118

Vision Feedback Software Customer Experience User Testing 118

Userpilot

NOVEMBER 16, 2021

In-product messaging displays to your customer inside your product while they are using it. The immediacy and relevancy of in-app communication means that it’s a powerful tool for your product marketing department. In-app messages are a product marketer’s dream. Microsurvey. Source: Postfity.

Feedback Software 98

Feedback Software Messaging Onboarding KPIs Customer Communications 98

Userpilot

OCTOBER 15, 2023

What is product analytics marketing automation? Product analytics marketing automation refers to the use of product analytics in the context of marketing automation. Product analytics is the process of analyzing customer interactions with your product. Amplitude analytics.

Data Visualization 105

Data Visualization Analytic Tools Feedback Software Onboarding KPIs 105

Userpilot

JULY 27, 2021

The name “annotated” comes from the fact that these UX patterns are literally annotations on top of the user interface. So large, in fact, that the entire screen is dedicated to them — hence the name. Friction in this instance refers to the number of hurdles placed in your customer’s way before they start using your product.

UX 98

UX Customer Experience Data Visualization User Testing 98

Userpilot

FEBRUARY 3, 2022

As the name suggests, a welcome page is the first landing page new users see when they sign up for your product. That’s a lot of extra hassle, and the opportunity cost of them not coding your core product is quite high, especially given that developers are normally the most expensive people on most SaaS teams.

Customer Experience 98

Customer Experience Data Visualization Demo Product Research 98

Userpilot

DECEMBER 18, 2020

A disengaged user – as the name itself suggests – is someone who is still using your product, but is not as engaged as they could be (or used to be!). Give it a relevant name that best describes the ‘type’ of disengaged users in this segment. Product Marketing Manager. Who are disengaged users?

User Testing 98

User Testing Customer Experience Analytic Tools Onboarding KPIs 98

280 Group

NOVEMBER 25, 2019

Unless you are willing to invest in a comprehensive training session like Optimal Product Management and Product Marketing Training , where an experienced instructor is guiding your learning, it’s better to take control of your learning in smaller chunks and go through online content one topic at a time.

Weak Development Team 245

Weak Development Team User Testing Certifications Research Software 245

Userpilot

AUGUST 10, 2022

Passive feedback refers to watching and learning user behavior without engaging with customers directly (i.e., A/B testing, heatmaps, session recordings, and tracking product usage). This is what you will discover about your customers, thanks to collecting consumer insights, to name a few. Product market fit survey example.

Data Visualization 98

Data Visualization Customer Feedback User Testing Customer Experience 98

Userpilot

APRIL 20, 2021

User journey analytics refers to all the data about a specific user and their in-app behavior, collected from the moment they sign up to try your product. User journey analytics refers to all the data about a specific user and their in-app behavior, collected from the moment they sign up to try your product.

Analytic Tools 98

Analytic Tools Data Visualization Feedback Software User Testing 98

The Accidental Product Manager

MAY 16, 2022

This is not going to look good on anyone’s product manager resume. The challenge that they have run into is that there is a fundamental change that has been sweeping though the baby products market. New parents, many of them are millennials, are now looking for baby products that contain only natural ingredients.

Product Management 65

Product Management Product Manager Management Management 65

Mind the Product

MAY 25, 2018

So we decided to come up with a sub-brand that would help us position the product differently and talk more about what it was rather than what it wasn’t. And for that, we needed a new name… Output of one naming brainstorm. After a lot of deliberation we settled on the name Yimby, which stood for “yes in my backyard”.

User Testing 127

User Testing Weak Development Team Onboarding KPIs Customer Experience 127

Userpilot

JANUARY 25, 2021

To consistently build your developer’s empathy for your users over time and across multiple products/features. These are long-standing personas that anyone in the company can continuously look at for reference. These are the users who understand your product and are willing to open their wallets to use it. Source: Behance.com.

Analytic Tools 75

Analytic Tools Research Software User Testing Customer Experience 75

Userpilot

JULY 15, 2022

Whether you’re trying to accelerate customer acquisition or increase product engagement, understanding the dark funnel is necessary. The dark funnel refers to all the hidden touchpoints a user goes through in their customer journey. Product review sites. What is the dark funnel in SaaS? Search Userpilot on Twitter.

Analytic Tools 98

Analytic Tools Research Software Feedback Software Data Visualization 98

The Product Coalition

APRIL 5, 2020

the names, characters, businesses, places, events, and identifying details have been changed to protect the reputations and privacy of all parties involved. By “online reputation,” I am referring to the perception one has about a person or business, driven by the information they can find online, and sometimes?—?the Catherine says.

Systems Review 78

Systems Review Software Review Research Software User Testing 78

Haines-Group

OCTOBER 30, 2023

Discuss with all the relevant stakeholders, get consensus, and make a reference chart of these rating definitions. The system prioritizes the more important features that you can bring to market more quickly. Hence the name: Weighted, Shortest Job First. Rated on a 1-10 scale.

Analytic Tools 78

Analytic Tools Customer Experience Product Research Differentiation 78

Userpilot

JULY 27, 2021

Cross-reference your detractor score customer data with their in-app behavior analytics data to highlight patterns that lead to increase customer churn. Ask promoters to review your product on important platforms like G2 and drive social proof. Use NPS to improve product adoption. One way to do it is to look at feature usage.

Feedback Software 98

Feedback Software Analytic Tools Product Research Onboarding KPIs 98

Userpilot

APRIL 7, 2023

B2B customer insights refer to the knowledge and information companies have about their customers in the context of other businesses. Welcome screens and sign-up flows help you collect data like company name, roles, goals, jobs to be done, etc. How to collect early product feedback? What are B2B customer insights?

Data Visualization 98

Data Visualization Analytic Tools Feedback Software Research Software 98

The Product Coalition

MARCH 7, 2023

The skill of running effective user interviews is key to defining your target users, finding product-market fit , growing your product, figuring out what to build next — or just simply understanding how users perceive your product. How many times this month would you say you used the [insert name] app?”

User Testing 125

User Testing Customer Feedback Customer Experience Data Visualization 125

Userpilot

MARCH 29, 2023

Survey responses will tell you how the customer feels about the product/website experience. Refer back to these responses to track the customer’s progress across stages. ” Next, click “Create Flow,” give it a name, and click “Create.” Extensively customized product-market fit survey.

Product Research 98

Product Research User Testing Customer Feedback Feedback Software 98