Do your personas have names?
NOVEMBER 2, 2016
"Names are the hooks we hang ideas on." Frankly, I’ve always had a little difficulty referring to our customers as 'users.' After all, only software developers and drug dealers refer to their customers this way.). But… should your personas have names? ” Some teams use character names from TVs and movies, like “Data” and “Scotty” and “Rachel.” Names are important.