Do your personas have names?

Under10 Playbook

"Names are the hooks we hang ideas on." Frankly, I’ve always had a little difficulty referring to our customers as 'users.' After all, only software developers and drug dealers refer to their customers this way.). But… should your personas have names? ” Some teams use character names from TVs and movies, like “Data” and “Scotty” and “Rachel.” Names are important.

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Should you change the product name?

Under10 Playbook

Names are the hooks we hang ideas on.—Al The old product name is out; we have a new, super-duper product name. Changing a project code name to a marketing brand name is nontrivial. That's why I always recommend that project names be offensive or embarrassing in some way so that developers don't fall in love with the project name. It's perhaps even harder to change names after an acquisition. Names matter.

Naming 100

Let’s Abandon Customers and Users

Mironov Consulting

Then chose some more specific names and stick with them. <soapbox> I get frustrated when internal IT teams refer to their business unit stakeholders as customers.

Understand Your Power To Claim Your Value (Part 2 of 3)

bpma ProductHub

In the previous post, we identified the seven sources of power and highlighted that enduring and authentic power emanates from referent, expert, and connection power sources. Referent power grows when your actions and beliefs are in concert. Contributed by Sarah McCrary.

Product Operations Dashboard

Product Management Lessons from the Trenches

Here are some steps that you can apply: Review your product’s instrumentation and if you haven’t already, create an inventory all of the events and their attributes: Event Name; When the event is triggered; Attributes captured along with the event (location, date/time, duration, etc).

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Strategic Options for Mature Products

Roman Pichler

Apple has made considerable changes to the products throughout its life: it introduced apps, increased its size, improved the camera, and added face recognition, to name just a few. What Maturity Means. A product is mature if it has stopped growing: The benefits it creates no longer rise.

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The PM’s Toolbox: Product Management Tools and the Problems they Solve


Many companies refer to customer data in Salesforce , and swear by its use as a repository for customer traits… but that’s only one part of the story. Both platforms are designer-friendly solutions that power iterative interface wireframes, and both have some big names on their customer lists.

Feature Release: User Segments


Naming Updates. Indicative users are now referred to as “teammates” “People Properties” and “People Insights” are now called “User Properties” and “User Insights” respectively.

8 Keys to Getting Started

Product Management Lessons from the Trenches

so continuously be enthusiastic and encouraging about the work they are doing and make sure they publicly receive the acknowledgement they deserve (for example, we make sure to mention engineers name with each internal release notification?—?but

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The Product Roadmap and the Release Plan

Roman Pichler

I use the term major release to refer to a version of your digital product that introduces a noticeable change, for instance, by adding or optimising functionality or enhancing the user experience, and it typically results in a new product version—think of Windows 10 or iOS 9.3,

"Be a sponge". and other advice for the first 30 days of a new job

Product Manager in Heels

Learn your co-workers names quickly Ask questions and ask for help Don’t be the first person to ask about lunch – see what everyone else does. Starting a new job can be tough. I recently started a new job and some of the basic advice I learned years ago still applied.

10 Tips for Creating an Agile Product Roadmap

Roman Pichler

It is built on the idea that goals are more important than features, and it consists of five elements: date, name, goal, features, and metrics, as the picture below shows. 1 Focus on Goals and Benefits.

Organizing a Large Product Backlog

Folding Burritos

Every idea, request, bug, maintenance chore, user story, you name it — gets included. Trying to organize a large product backlog is a tough thing to do. As times goes by, and the product grows, what was once a simple list of prioritized items gets unwieldy.

Climbing the Product Management Career Ladder

bpma ProductHub

In B2B product management, tactical, operational and strategic refer to layers in the customer organization – not your job responsibilities. Product strategy managers, market segment managers, solution marketing managers, and portfolio managers, to name a few.

A Trello template for your Product Backlog

Folding Burritos

It’s useful to keep an Engineering board for this and it can be considered part of the backlog, as it’s the reference for technical debt items and other engineering tasks. Each board contains a card named “About this board” at the top of their first lists.

UI/UX Articles and Interesting Tidbits of the Week

The Product Coalition

This article showcases 10 different ways animations can delight users in mobile applications, namely using progressive loaders, navigation cues and transitions as the user further uses the application, to name but a few.

Decision Time: How Decision Rules Help You Make Better Product Decisions

Roman Pichler

Note that in the picture, I use the term product manager to refer to the person in charge of the product. As its name suggests, majority vote means that most of the people required to decide agree with the proposed solution or idea. Decisions, Decisions. “Is

Moving from Solutions to Problems

Folding Burritos

It is an important part of the induction process into the Toyota Production System, namely their problem-solving training. However, this point refers to the former kind of problems. ↩︎. People from all over the company come to you with feature requests and ideas.

What’s the difference between quantitative and qualitative research?


Both terms are as hard to pronounce as they are to spell – which is why you’ll often hear UX practitioners refer to them as “qual” and “quant.” You may also hear this referred to as empirical research.

New Java Reporting in Revulytics Usage Intelligence


Additionally, new ReachOut variables have been added so you can include the Java version, vendor, runtime version, AWT graphics environment, VM version and VM name in the message text or URL of your campaign. javaVmName – Java VM Name. Refer to the Web API online documentation for more information and examples of Filtering and Segmentation Levels. Revulytics recently announced the availability of the new Java SDK 5.1.0.

Best Practices for Localisation

Mind the Product

Examples of localisation range from translation through to updating cultural references within your content. Unlike data, you can’t chop and change sections without reference to its locality.

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Product Owner vs Product Manager: Worry About Outcomes not Titles

Mind the Product

On the advice of my colleague Martin Eriksson, I now turn the question around on the questioner, and put forward two questions for them to consider, namely: “What are you trying to fix?”, In general, when referring to these responsibilities the two roles are completely interchangeable. When I worked at Pivotal Labs, an Agile shop, we referred to our client sponsor as the product owner. They could also be referred to as the business owner or more generally the key stakeholder.

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Demonstrating Solutions vs. Products

Proficientz – Product Management University

Create a two column spreadsheet with the name of each product in the first column and its primary purpose in the second column. During the demo, there is no reason to refer to each product separately unless asked. In many cases, the product silos that exist internally become transparent to your buyers during the sales cycle, creating the perception you’ve got a bunch of fragmented products instead of integrated solutions.

Demo 100

Demonstrating Solutions vs. Products

Proficientz – Product Management University

Create a two column spreadsheet with the name of each product in the first column and its primary purpose in the second column. During the demo, there is no reason to refer to each product separately unless asked. In many cases, the product silos that exist internally become transparent to your buyers during the sales cycle, creating the perception you’ve got a bunch of fragmented products instead of integrated solutions.

Demo 100

Pricing Advice to … Everyone

Pragmatic Marketing

A reader named David asked: “I’ve enjoyed learning more about pricing from reading your articles. My first piece of advice: Add 10% to your bid when you’ve been referred. Any thoughts about pricing for house painters?”. And the advice is for everyone.

What is card sorting and why is it important to your site’s UX?


Depending on the type of card sort, participants can also choose names for the groups they’ve put together, forming the potential categories and subcategories of a website. Here at UserZoom we’re all about bringing the maximum amount of learning to people at any stage of their UX development.

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The Power of Customer Success Stories

Under10 Playbook

Include details such as name, industry, number of employees and/or customers. Aspects that reveal a bad customer might be levels of required customization, demands for excessive discounts, and lack of interest in being a reference. What is the profile of your ideal customer?

Legibility: 7 Typographic Tools To Create Readable Screens

UX Studio

Some great tools measure text contrast, and we definitely suggest integrating some of them into the design process (to name just a few: Webaim Color Contrast Checker ; Luminosity contrast ratio analyser ; Color contrast check ; Color contrast visualiser ).

Design Handoff Guide: Design To Development Without Headaches

UX Studio

So, in this article, “design handoff / handover” refers to the point when designers need to transfer their ideas for development. Since design handoff refers to the end of a phase, the mistake of concentrating on only the best-practices about uploading, exporting and specifying designs comes easy (which I will mostly do). Your screen designs serve not only as reference points to developers. Naming conventions.

How JustGiving Crowdfunding Went From an Idea to £100m in Five Years

Mind the Product

And for that, we needed a new name… Output of one naming brainstorm. After a lot of deliberation we settled on the name Yimby, which stood for “yes in my backyard”. There are too many to name, but over the years, I was lucky to work alongside many talented domain experts.

In Search of Amazon-Like Disruption? Start With Product Usage Data.


When customers see a return on their investment, they are much more likely to be willing to serve as references. Nearly half of those surveyed in a recent Marketo survey named having relevant content for each audience as the biggest challenge to scaling program effectiveness. Chances are, you’ve heard of Amazon’s plans to build a second headquarters.

23 quantitative and qualitative user research methods: a comprehensive guide


Quantitative refers to any kind of research where the results can be presented in numbers, i.e. ‘how many, how often or how much’.

Understanding Enterprise Product Companies

Mironov Consulting

When working on mass consumer products (think FitBit or Facebook or teach-your-kid-to-code toys ), we will have large numbers of small purchases — too many customers to know each by name.

Get to Know Gauge, the New Cross-Browser Testing Framework

Amir Rozenberg

testStart( “Example Perfecto Gauge Google Test” , new TestContext( “Google” , “Gauge” )); } * Note that it is possible to customize the test name and add tags. To get started with Gauge and Perefcto, please refer to the GIT repository.

Keeping Your Stakeholder Relationships in CREDiT

Mind the Product

A 1994 study (Aune and Basil) conducted on a college campus demonstrated the impact of referring to commonality before asking for charitable donations. Stakeholder management is one of the biggest factors in your success in product management.

What it Takes to Speak at Mind the Product

Mind the Product

We’ve walked away from some very famous names where this has been a requirement, because our audience comes first. It’s not just about getting big names on stage, it’s about ensuring a breadth of insight from different companies, industries, company sizes, geographies, and contexts.

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The Leanest (and Meanest) Canvas An Entrepreneur Needs

The Product Coalition

A canvas offers an easy point of reference for key questions entrepreneurs should be asking themselves before their big jump as well as what investors would be concerned about. That inspired me to name this the 1-in-11 Product Canvas and it’s literally a “1” in-between an “11”.

MVPM: Minimum Viable Product Manager

Product Club

When engineers refer to ‘the stack’, they’re talking about the layers of technologies that are used to provide functionality to your product (i.e. Write down the names of each technology. You’ve probably seen this diagram before.

Five Essential Steps for Getting into IoT Product Management

Mind the Product

As the name implies, product companies are building IoT products to sell to other companies or to consumers. Rather, I’m referring to companies that provide professional services to take customers through the last mile of their implementation.

Product Success


This starts with a clear and compelling product vision, and a path to achieving that vision, which is referred to as the product strategy. Do team members know customers by name? Exactly a year ago I was invited to give a keynote at the Craft Conference in Budapest and I discussed the 10 biggest reasons why product teams fail. You can watch that talk here , or read the narrative article here.

Marketing doesn’t stop when you’ve acquired a customer

Inside Intercom

Bootstrapping “Product Education” When I first joined Intercom, my role didn’t really have a name. When we’re creating other materials like webinars and help videos, we refer back to our docs time and time again to check how we defined things in the first place.

Progress, Not Products

Product Bookshelf

The title of the book refers to the idea that success with innovation is frequently characterized as primarily governed by luck. Use empathy and active listening to discover “jobs to be done”, the progress customers want to achieve in specific circumstances in their lives.

5 Lessons in Designing Physical Products for Software Product Managers

Mind the Product

SKU stands for stock keeping unit and it refers to each product variation that you sell. Minimizing SKUs delivers innumerable downstream benefits: lower inventory cost, lower cost of goods, and fewer stockouts to name a few.