Do your personas have names?

Under10 Playbook

"Names are the hooks we hang ideas on." Frankly, I’ve always had a little difficulty referring to our customers as 'users.' After all, only software developers and drug dealers refer to their customers this way.). But… should your personas have names? ” Some teams use character names from TVs and movies, like “Data” and “Scotty” and “Rachel.” Names are important.

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Should you change the product name?

Under10 Playbook

Names are the hooks we hang ideas on.—Al The old product name is out; we have a new, super-duper product name. Changing a project code name to a marketing brand name is nontrivial. That's why I always recommend that project names be offensive or embarrassing in some way so that developers don't fall in love with the project name. It's perhaps even harder to change names after an acquisition. Names matter.

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Birst Named to Constellation ShortList™ for Cloud-Based Business Intelligence and Analytics Platforms for 4th Straight Time

Birst BI

Today, Constellation Research , a leading technology research and advisory firm based in Silicon Valley, announced that Birst, an Infor company, for the fourth consecutive time, has been named to the Constellation ShortList for Cloud-Based Business Intelligence and Analytics Platforms.

Let’s Abandon Customers and Users

Mironov Consulting

Then chose some more specific names and stick with them. <soapbox> I get frustrated when internal IT teams refer to their business unit stakeholders as customers.

Understand Your Power To Claim Your Value (Part 2 of 3)

bpma ProductHub

In the previous post, we identified the seven sources of power and highlighted that enduring and authentic power emanates from referent, expert, and connection power sources. Referent power grows when your actions and beliefs are in concert. Contributed by Sarah McCrary.

Mentorship and expectations

bpma ProductHub

And let me tell you a story: Mentor was actually a person’s name. References: [1] [link]. The mentorship program at the Boston Product Management Association and how to make the best out of it. Why you might need a mentor in your life.

Sustainable Pace in Product Management

Roman Pichler

These include interviewing users, working on the product roadmap, updating the product backlog, engaging with the stakeholders, and working with the development team, to name just a few. What is Sustainable Pace? Sustainable pace is an important agile principle.

The Product Roadmap and the Release Plan

Roman Pichler

I use the term major release to refer to a version of your digital product that introduces a noticeable change, for instance, by adding or optimising functionality or enhancing the user experience, and it typically results in a new product version—think of Windows 10 or iOS 9.3,

Strategic Options for Mature Products

Roman Pichler

Apple has made considerable changes to the products throughout its life: it introduced apps, increased its size, improved the camera, and added face recognition, to name just a few. What Maturity Means. A product is mature if it has stopped growing: The benefits it creates no longer rise.

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"Be a sponge". and other advice for the first 30 days of a new job

Product Manager in Heels

Learn your co-workers names quickly Ask questions and ask for help Don’t be the first person to ask about lunch – see what everyone else does. Starting a new job can be tough. I recently started a new job and some of the basic advice I learned years ago still applied.

Product Operations Dashboard

Product Management Lessons from the Trenches

Here are some steps that you can apply: Review your product’s instrumentation and if you haven’t already, create an inventory all of the events and their attributes: Event Name; When the event is triggered; Attributes captured along with the event (location, date/time, duration, etc).

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8 Keys to Getting Started

Product Management Lessons from the Trenches

so continuously be enthusiastic and encouraging about the work they are doing and make sure they publicly receive the acknowledgement they deserve (for example, we make sure to mention engineers name with each internal release notification?—?but

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10 Tips for Creating an Agile Product Roadmap

Roman Pichler

It is built on the idea that goals are more important than features, and it consists of five elements: date, name, goal, features, and metrics, as the picture below shows. 1 Focus on Goals and Benefits.

Organizing a Large Product Backlog

Folding Burritos

Every idea, request, bug, maintenance chore, user story, you name it — gets included. Trying to organize a large product backlog is a tough thing to do. As times goes by, and the product grows, what was once a simple list of prioritized items gets unwieldy.

How Skillshare did three months of data cleanup in one week


In this case, it was a lack of clear documentation and guidelines for how to implement and name events and properties, that led to inconsistency among event names, and outdated data.

Climbing the Product Management Career Ladder

bpma ProductHub

In B2B product management, tactical, operational and strategic refer to layers in the customer organization – not your job responsibilities. Product strategy managers, market segment managers, solution marketing managers, and portfolio managers, to name a few.

Feature Release: User Segments


Naming Updates. Indicative users are now referred to as “teammates” “People Properties” and “People Insights” are now called “User Properties” and “User Insights” respectively.

Crafting a Useful Positioning Statement

Actuation Consulting

OUR PRODUCT IS <solution category> A generic name to help categorize the solution to the market. UNLIKE <reference competition> Defines the primary alternative market solution(s). A strong positioning statement is an important ingredient for success. In this post we share some tips for developing a well thought out positioning statement. What is a Positioning Statement?

A Trello template for your Product Backlog

Folding Burritos

It’s useful to keep an Engineering board for this and it can be considered part of the backlog, as it’s the reference for technical debt items and other engineering tasks. Each board contains a card named “About this board” at the top of their first lists.

What every product manager needs to know about content strategy

Whether you choose to add a permanent writer to your team or work with freelance writers, there are elements of content strategy that every product manager should be aware of: Product or feature names. We often forget how important a name can be.

Decision Time: How Decision Rules Help You Make Better Product Decisions

Roman Pichler

Note that in the picture, I use the term product manager to refer to the person in charge of the product. As its name suggests, majority vote means that most of the people required to decide agree with the proposed solution or idea. Decisions, Decisions. “Is

Pricing Advice to … Everyone

Pragmatic Marketing

A reader named David asked: “I’ve enjoyed learning more about pricing from reading your articles. My first piece of advice: Add 10% to your bid when you’ve been referred. Any thoughts about pricing for house painters?”. And the advice is for everyone.

Moving from Solutions to Problems

Folding Burritos

It is an important part of the induction process into the Toyota Production System, namely their problem-solving training. However, this point refers to the former kind of problems. ↩︎. People from all over the company come to you with feature requests and ideas.

What’s the difference between quantitative and qualitative research?


Both terms are as hard to pronounce as they are to spell – which is why you’ll often hear UX practitioners refer to them as “qual” and “quant.” You may also hear this referred to as empirical research.

4 Actionable Tips on App Onboarding by David Jones

The Product Coalition

David is referring to the Pirate Metrics of Dave McClure here. Referral: Users like the product enough to refer others The first letters of these metrics spell AARRR, which explains the name “Pirate Metrics”. Are you happy with the onboarding of your app? Maybe?

Product Manager Job Description for B2B

Proficientz – Product Management University

Make sure those products and solutions can be delivered, marketed and sold in a manner that supports [our_company_name] strategic goals and financial targets. Writes pure unfiltered business requirements that reflect how target customers see themselves from the top of the organization down (business goals and priorities), without any reference or bias to a product. This product manager job description is written specifically for B2B.

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Inside the Mind and Methodology of a Data Scientist

Birst BI

The simplest answer is that these terms refer to some of the many analytic methods available to Data Scientists. In such a fast-paced environment, different research communities invent their own names, and that partially explains today’s terminology chaos.

Best Practices for Localisation

Mind the Product

Examples of localisation range from translation through to updating cultural references within your content. Unlike data, you can’t chop and change sections without reference to its locality.

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New Java Reporting in Revulytics Usage Intelligence


Additionally, new ReachOut variables have been added so you can include the Java version, vendor, runtime version, AWT graphics environment, VM version and VM name in the message text or URL of your campaign. javaVmName – Java VM Name. Refer to the Web API online documentation for more information and examples of Filtering and Segmentation Levels. Revulytics recently announced the availability of the new Java SDK 5.1.0.

A Non-Technical Intro to Natural Language Processing (NLP) and its Applications

Product Management Lessons from the Trenches

Here is some spinach that may be useful as a reference. It is also referred to as Sentence Boundary Detection and facilitates more sophisticated analysis of the sentence structure (see Parsing below). Named Entity Extraction?—?identifying Co-reference Resolution?—?the

Product Owner vs Product Manager: Worry About Outcomes not Titles

Mind the Product

On the advice of my colleague Martin Eriksson, I now turn the question around on the questioner, and put forward two questions for them to consider, namely: “What are you trying to fix?”, In general, when referring to these responsibilities the two roles are completely interchangeable. When I worked at Pivotal Labs, an Agile shop, we referred to our client sponsor as the product owner. They could also be referred to as the business owner or more generally the key stakeholder.

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The Customer Support Blog Post – Music to Our Eyes

Business of Software Conference

Inevitably, we had to keep chat on all the time and decided to see how many song references we could slip into the exchange without affecting the meaning of the conversation. My name is nice support guy [not his real name] and I’ll be working with you today.

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Reviving the Handwritten Thank-You Note: Tips, Tools, and a 4-Sentence Template

Atomic Spin PM

I went from being stumped to coming up with ten names of people I wanted to thank. The postal worker who always remembers your name. Introduction: Greeting (Hi/Dear/Hello [Name]). Sentence 1: Open with a personal reference that shows you’re tuned into your reader.

UI/UX Articles and Interesting Tidbits of the Week

The Product Coalition

This article showcases 10 different ways animations can delight users in mobile applications, namely using progressive loaders, navigation cues and transitions as the user further uses the application, to name but a few.

The Power of Customer Success Stories

Under10 Playbook

Include details such as name, industry, number of employees and/or customers. Aspects that reveal a bad customer might be levels of required customization, demands for excessive discounts, and lack of interest in being a reference. What is the profile of your ideal customer?

What is card sorting and why is it important to your site’s UX?


Depending on the type of card sort, participants can also choose names for the groups they’ve put together, forming the potential categories and subcategories of a website. Here at UserZoom we’re all about bringing the maximum amount of learning to people at any stage of their UX development.

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Lessons in Product Management.

The Product Coalition

In today’s age, where the name of a startup is followed by the rounds of funding it has got, it has become a rather common perception that if your startup has been funded, it is on its way to success.

PM Case Study: Redesigning Chase's Country Dropdown

PMLesson's Ace the PM Interview

The Solution Currently, the typed entry only matches the prefix of the country name as entered into the database. There are a few key use cases that this open text box needs to get right to fix this issue: It should map to common alternate names of countries. It should implement approximate string matching (referred to as fuzzy string searching). PMLesson Case Studies are a series where we identify live internet bugs and propose product redesigns.

Citrix Troubleshooting 101: Frequently Asked Questions

eG Innovations

We encourage you to save and regularly reference this Citrix troubleshooting guide for any issue you may encounter. You can refer to this webinar “ How to Make Citrix Logons 75% Faster ” for additional details. You may refer to the following blog for assistance: [link].

How JustGiving Crowdfunding Went From an Idea to £100m in Five Years

Mind the Product

And for that, we needed a new name… Output of one naming brainstorm. After a lot of deliberation we settled on the name Yimby, which stood for “yes in my backyard”. There are too many to name, but over the years, I was lucky to work alongside many talented domain experts.