The Product Coalition

JULY 28, 2022

Nimble young businesses, who live by the Lean Startup approach of building, measuring, and learning, move from nothing to a product customers love in what appears, from an established company perspective at least, virtually no time. Startups practice the lean methodology to avoid spending time on things that won’t deliver value.

Data Visualization 121

Data Visualization Startups Customer Experience User Testing 121

The Product Coalition

FEBRUARY 15, 2021

TL; DR: How to Make Agile Work in Fast-Growing Startups For years, I worked in several Berlin-based, fast-growing startups in my capacity as Scrum Master, agile coach, and Product Owner. work in a fast-growing startup. Also, let me introduce you to the anti-patterns agile startups shall avoid at all costs. ??

Agile 187

Agile Startups Technical Review Software Review 187

The Product Coalition

JULY 6, 2023

I won’t name any names, but I’m sure you can think of a few popular SaaS products that fit this bill. As someone who’s worked at dozens of technology organizations from early stage-startup to major corporate tech companies, I can personally attest to the difficulties these types of products bring to the day-to-day work of an end-user.

Research Software 123

Research Software Feedback Software User Testing Product Research 123

The Product Coalition

SEPTEMBER 14, 2020

In my work with startups I noticed two common pitfalls?—?opposite Photo by Daniel Abbatt from Pexels The best startups I work with have truly embraced the lean startup methodology. Working with dozens of startups, I do see, however, companies that are implementing it wrong. Lean Startup is no different in that sense.

Startups 106

Startups User Testing Agile Product Research 106

280 Group

FEBRUARY 20, 2020

In the first four parts of the Product Management Career Acceleration Series, we focused on providing you with strategies, tips, techniques, leadership approaches, and even sins to avoid, to be a more effective Product Manager – the kind that can advance in their career rapidly. This is particularly true in small companies and startups.

Strategy 234

Strategy Product Management Product Manager Weak Development Team 234

280 Group

FEBRUARY 4, 2020

Later, at a startup, due to limited Product Managers, I got the chance to try the role before committing to it. I learned it was the perfect mix of customer interactions, strategy, and engineering. So, I threw my name into the hat for a position on the product team and the rest is history. I loved the job!

Analytic Tools 263

Analytic Tools Data Visualization Technical Review Feedback Software 263

The Product Coalition

DECEMBER 2, 2021

Nothing from an app despite the likes of Deliveroo and Uber listing numerous similar results: This means that if your go-to-market strategy requires new people to find your information or content on a search engine and then to seamlessly start using your product?—?a Would you like to discuss the strategy for your mobile growth?

Research Software 177

Research Software Technology User Testing Strategy 177

Product Innovation Educators

MARCH 20, 2023

How product managers can give their products momentum to get across the finish line Identifying the strategies that accelerate innovation starts with the question: “What do the world’s best innovation teams do differently?” a Chicago-based innovation strategy firm. The six strategies: [4:46] Question the question.

Strategy 102

Strategy Research Software Feedback Software Customer Feedback 102

Innovatemap

JULY 8, 2021

Jeff founded his Indianapolis startup in early 2019 to help contractors determine the legitimacy of a potential client without needing to send a truck. As a small startup trying to avoid outsourcing and additional costs, Jeff had built his business, and his “low-code” product, entirely by himself. Enter Innovatemap.

Naming 52

Naming Branding B2C User Testing 52

Userpilot

MAY 3, 2022

Pair that with in-app communication and you’ve got a pretty good marketing strategy. We’re going to teach you how to craft a marketing strategy made for the enterprise sales cycle so you can adapt your sales process. When your marketing strategy focuses on outbound, it’s not so clear.

Enterprise 98

Enterprise Strategy Marketing Outbound 98

The Product Coalition

MAY 6, 2021

In the battle for user attention, it is crucial to know what features and elements are relevant and up-to-date for startup mobile app development now. For example, Apple has recently shown an updated macOS named Big Sur with integrated 3D icons. Knowing the top UI/UX design trends for 2021 is crucial for startups.

Research Software 93

Research Software UX Startups User Testing 93

Nulab

FEBRUARY 10, 2020

That’s why it’s of the utmost importance that your startup understands the fundamentals of digital marketing and traffic management. In this article, we’ll look at how you can drive traffic to your startup website within your rigid budget constraints.

Data Visualization 102

Data Visualization Startups Analytic Tools Reporting Tools 102

The Product Coalition

FEBRUARY 27, 2023

Fueled by product insights and strategy, the work exceeded every key metric. These plans outline event names, triggers (when the event is fired), and any parameters associated with the event — like page names, item names, etc. Every event was properly captured and the naming made it easy for our product team to jump in.

Data Visualization 138

Data Visualization Customer Feedback Customer Experience Analytic Tools 138

Mixpanel

FEBRUARY 23, 2021

It’s been a long-held notion in startup circles that lack of product-market fit will doom even the scrappiest of teams to fail. And beyond the anecdotal, an often-cited 2019 study CB Insights found that “no market need” was the leading reason most startups don’t succeed. ” Credit: The Lean Startup Playbook. In short, yes.

User Testing 130

User Testing Onboarding KPIs Product Research Startups 130

ProductPlan

SEPTEMBER 8, 2021

How did Amazon’s product strategy fare during the pandemic? Short answer: Amazon’s product strategy example lead the way). Amazon’s product strategy example has rewritten the book on convenience, easy access, and speed, and in doing so, embedded itself in the daily lives and routines of consumers.

Product Strategy 68

Product Strategy User Testing Strategy Technical Review 68

Nulab

SEPTEMBER 22, 2021

Whether you’re an established company with a new product or a brand-new startup, knowing where you fit in the market is vital. Any good positioning strategy begins with plenty of research. Your positioning strategy is about finding your space in the market and focusing your efforts on making that space yours. Let’s get started!

Positioning 69

Positioning User Testing Reporting Tools Data Visualization 69

Product Talk

FEBRUARY 21, 2024

The memorable quote from this interview was something as simple as, “I tagged over 10,000 photos with people’s names, activities, and location. Or it might inspire a shift in our strategy. For example, if I see that this opportunity comes up more often for designers at startups, then I can focus my recruitment efforts on that segment.

User Friction 218

User Friction Customer Experience Customer Feedback Analytic Tools 218

280 Group

SEPTEMBER 20, 2021

Here are some questions you can explore: What name can we assign to this persona? Brainstorming around these questions with your team can not only help you define your product and its place in the market so you can fine-tune your go-to-market strategy , it can illuminate potential gaps or shortcomings in your product offering.

Data Visualization 295

Data Visualization Research Software Product Research User Testing 295

TechEmpower - Product Management

DECEMBER 11, 2023

Beware of being swayed by big-name firms or impressive name-dropping. Although noteworthy, working with large corporations differs remarkably from working with startups. Were they finished on time and on budget? Did the clients consider them a success? Are they publicly available?

Software Developers 118

Software Developers Software Development Software Review Development 118

280 Group

SEPTEMBER 16, 2021

In some markets, a product can virtually sell itself, using product-led growth strategies. Price : Knowing your prospects’ needs and expectations will help you formulate your pricing strategy. The positioning statement addresses this problem by providing a clear structure to follow when building out your product positioning strategy.

Positioning 296

Positioning Reporting Tools Marketing Research Software 296

The Product Coalition

MARCH 18, 2022

Recently one of the founders of a hot startup asked me, “How do we know if we should add new value props for existing customers or continue to invest in existing ones? The initial phases 2 and 3 (the time between startups raising Series A to raising Series B) play a massive role in achieving the 2T3D growth dream.

Customer Experience 199

Customer Experience Onboarding KPIs User Testing Customer Feedback 199

UX Planet

JANUARY 16, 2024

For startups and product owners, the stakes are high, and the path is treacherous. Market research for startup branding can be perceived as an unnecessary expense, especially when compared to product development or marketing activities that seem more directly linked to revenue generation. Yet, it’s a double-edged sword.

Branding 91

Branding User Testing Product Research Data Visualization 91

The Product Coalition

DECEMBER 2, 2018

Value Based Pricing for SaaS Startup We don’t make movies to make money, we make money to make more movies.– your startup won’t last long without monetization. Meanwhile, an effective pricing strategy can make or break your business. things you must consider when coming up with a pricing strategy for your SaaS.

Feedback Software 60

Feedback Software Research Software Startups User Testing 60

Nulab

APRIL 27, 2022

The company took a big risk and implemented a highly successful pivot strategy by disrupting the home entertainment industry. What is a pivot strategy? A pivot is a strategy to change the direction of your business. Types of pivot strategies. Reasons to implement a pivot strategy. Here are three such examples.

Data Visualization 84

Data Visualization Research Software Analytic Tools Customer Experience 84

The Product Coalition

JANUARY 20, 2024

Suitable for individuals from startups to Fortune 500 companies, and for both team leaders and individual contributors, the insights gained at ProductCon can revolutionise your product development approach. Attendees can hear on topics such as product strategy and innovation.

Product Management 127

Product Management Product Manager Workshop Customer Feedback 127

Mixpanel

JULY 9, 2021

In my experience, which is primarily with startups, it can change your whole approach to product development and engineering. Put another way: I wanted to call this article “How to save money, brain cells, your engineering/product relationship, and the grand vision of your startup.”

Analytic Tools 59

Analytic Tools Data Visualization Feedback Software Startups 59

The Basics of Product Management

JULY 17, 2020

Choosing the right product strategy framework is very important for every product manager. Remember, choosing the right product strategy will go a long way in making sure that the entire product life cycle proceeds flawlessly. To put it more bluntly, many product managers do not spend sufficient time in choosing the right strategy.

Framework 52

Framework Product Strategy Strategy Customer Satisfaction 52

Userpilot

DECEMBER 17, 2021

Today we’re going to cover various pricing models, when to use freemium, and how you can leverage psychological tactics in your pricing strategy. SaaS pricing strategies differ from traditional products because most businesses use a subscription-based SaaS pricing model. Foot-in-the-door pricing strategy. Affordability.

Research Software 98

Research Software User Testing Strategy Customer Experience 98

Usersnap

FEBRUARY 5, 2024

In the following sections, we embark on a journey to unravel the systematic steps of new feature discovery, providing actionable strategies, real-world examples, and tools, including the powerful Usersnap survey template , to empower you, Product Managers, to overcome these challenges and revolutionize your approach to feature discovery.

Product Research 52

Product Research Onboarding KPIs User Testing Feedback Software 52

Oren Steinberg

JULY 13, 2018

The biggest asset any startup has is the time of its entrepreneurs and key talents. The success or failure of the startup often hinges on their ability to focus their efforts on the critical path at any given time. As the startup grows and faces scalability and growth challenges the issue of focus becomes even more challenging.

Startups 40

Startups User Testing Feedback Software Finance 40

The Product Coalition

OCTOBER 27, 2020

the name fields could be combined but that’s nitpicking Verify my email address Login The whole process took under 5 minutes. Variable/Parameters Names The NAB API’s parameter and variable names were mostly easy to follow and understand. They were usually full names that described themselves.

Software Review 156

Software Review Research Software Technical Review Naming 156

Intercom, Inc.

MARCH 11, 2021

And from there, I joined a startup, and that was the next inflection point in my career. Being in a startup, you get to wear multiple hats, and your job or the scope of your role is not really what your title is. In many startups, you get lots of opportunities to try out new things, and positions change all the time.

B2C 118

B2C B2B Reporting Tools Feedback Software 118

Department of Product

AUGUST 2, 2020

How to Create a Product Content Strategy Why UX content writers are the unsung heroes of the modern product team and what you can do about it I used a product the other day and it referred to me as the ‘system administrator’. I chuckled a little at the naming but then paused to think. Who actually came up with this name, and how?

Feedback Software 52

Feedback Software Strategy Onboarding KPIs User Testing 52

The Product Coalition

NOVEMBER 19, 2020

Strategies for switching into a product management role when you don’t fit the cookie cutter qualifications. I realized this only as my friend and I talked through strategies he might try. The problem The friend I talked to is named John. Strategies to switch into product management. Work at a startup.

Technical Review 164

Technical Review Product Management Product Manager Research Software 164

The Product Coalition

JUNE 9, 2023

It’s nearly impossible to do, and even if you can do it, in most cases your startup won’t survive the time it would take in order to see its fruits. If you are simply advertising your product, you are educating the market on the product and on why it is better than the competition, namely your unique value proposition.

Education 121

Education Marketing Weak Development Team User Testing 121

280 Group

FEBRUARY 1, 2022

In this blog post, we’ll examine the 4-phased PLC in detail, including the market conditions for each stage and how you can use the PLC to make better decisions about your product pricing, channel and marketing strategy, and product portfolio mix. . What is the PLC? Let’s take a look at each of the four phases in more detail: .

Feedback Software 296

Feedback Software Differentiation User Testing Customer Experience 296

The Product Coalition

OCTOBER 26, 2020

Whenever I talk to startup CEOs, especially first-timers, the discussion on product goes immediately to UX and wireframes. In the evolution of a startup, the founders initially do whatever they can themselves. Product Definition Itself Is Not Strategy So why do the CEOs say it is an important, strategic role?

User Testing 130

User Testing Definition CTO Product Research 130