Positioning (and naming) in tiers

Under10 Playbook

A simple test for positioning is to consider whether your competitors can realistically say the opposite. In this case, it’s merely a naming convention; you would be unlikely to buy multiple products in the Kindle category.

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A comprehensive guide to A/B testing

Userzoom

Through A/B testing, hotel booking site arenaturist.com found that a vertical form (vs. Follow our guide to A/B testing to help optimise your site, improve user experience, and increase revenue… What is A/B testing? Why should you A/B test? Benefits of A/B testing.

A comprehensive guide to A/B testing

Userzoom

Through A/B testing, hotel booking site arenaturist.com found that a vertical form (vs. Follow our guide to A/B testing to help optimise your site, improve user experience, and increase revenue… What is A/B testing? Why should you A/B test? Benefits of A/B testing.

Managing the A/B Test Lifecycle

The Product Coalition

A view on everything we do while A/B testing, Except running the A/B test. Over the past year, my team has simplified and optimized our A/B testing process. 2018) Managing the A/B test backlog Every week, we go through our A/B test backlog in a 30 mins meeting.

4 Key Elements of Testing VR

Centercode

Was it entirely in the name of research? Below is a summary of our discussion on the testing strategies that bring delightful VR products to market. You can’t get a holistic view of a commercial product by testing it before it’s feature complete.

In-Lab Testing 101: A User Researcher’s Guide

Userzoom

As part of our UX 101 education series , where we discuss the different types of studies and research methodologies you can use with the UserZoom platform, we’d like to introduce our readers to the exciting world of in-lab testing! What is in-lab testing?

How QA Testing is Moving Up in Today’s Agile Value Chain

Usersnap

In the past, the core goal of testing is to find bugs and fix them. But the dynamics of IT and testing landscape have changed now. Agile QA approach and user experience driven development (UXDD) have taken modern software development and testing by storm. New testing platforms.

How Technology Drives the Evolution of Beta Testing

Centercode

We may associate the idea of beta testing with Google, Microsoft, video games, and other tech with roots in the late 20th century, but IBM cemented “beta” as far back as the 1950s. The Many Faces of Beta Testing. An industry survey revealed over 90 names for pre-release testing.

Multivariate Testing vs A/B Testing: Which Works Better?

UX Studio

Deciding between multivariate testing vs A/B testing without knowing their advantages and limitations can pose extreme challenges. When optimizing a website’s conversion rate, A/B testing usually comes up first. Sometimes testing more alternatives proves necessary, for which multivariate testing performs well as a method. So which to choose, multivariate testing or A/B testing? What is A/B testing? How can you set up a test?

Your Ultimate Guide To Successful Usability Testing

UX Studio

Here we’ll give you some guidelines and best practices, whether you’re just beginning to include usability testing in your processes or are setting out to up your usability testing game. Usability tests check if people can use a product. What is usability testing? Usability testing forms a user experience research method, usually a qualitative one, as the core of UX research. What is the purpose of usability testing? Testing competitors’ solutions.

The Screenplay Test Design Pattern

Modus Create

The Screenplay Test Design Pattern, also known as the Flow Pattern, has been around since 2007 and is brilliantly described by Antony Marcano, Andy Palmer, Jan Molak and John Ferguson Smart in their article Page Objects Refactored: SOLID Steps to the Screenplay/Journey Pattern. The main issue is that the commonly used Page Object pattern can introduce a high maintenance cost if the test automation solution grows. I didn’t see the point of using human names instead of user roles.

Five Customer Testing Areas Product Managers Are Improving in 2019

Centercode

Of those respondents, nearly 50% of those managing customer testing programs were product managers. On the flip side, this also means that the challenges faced by product managers, like time constraints and stakeholder misalignment, are mirrored in their customer testing programs.

Katja Borchert & Pietro Romeo from FlixBus present: ‘Don’t guess it, test it!’

Userzoom

Katja Borchert, Senior Product Owner & UX Researcher, and Pietro Romeo, UX Researcher, reveal practical and leftfield examples of user research at FlixBus in their presentation ‘Don’t Guess It, Test It!’. So, my name is Katja. The other team’s name is Hive.

Interview: How Friends of the Earth is UX testing for GDPR

Userzoom

I recently chatted to Joachim Farncombe, Digital Product Owner at Friends of the Earth about what GDPR means for one of the biggest names in the charity sector. Big, judging by the initial testing that we’ve done so far. And then we’re doing split-testing.

Python Automation Testing: Pytest-BDD and Python3 – The How To You Need

Modus Create

This is part of the Python Automation Testing blog series. A few weeks ago I convinced the client to remove those constraints by choosing another cloud testing platform and switching to the latest Python 3 version and compatible test tools. There are two files test_assertions.py

Get to Know Gauge, the New Cross-Browser Testing Framework

Amir Rozenberg

” Just like Rihanna, you might think there are too many frameworks to learn in the testing arena! Now there is a new cross-browser test framework gaining adoption in the community: Gauge , a framework sponsored by ThoughtWorks. Note that the tests will run serially.

Let’s Abandon Customers and Users

Mironov Consulting

Then chose some more specific names and stick with them. So test automation, usability, technical debt and platform improvements are postponed to next quarter. I spend a lot of time sifting through documents, positioning and stories – trying to figure out who we’re talking about.

How lean usability testing can improve the user experience

The Product Coalition

One way to achieve this is through lean usability testing. Every day people have trouble getting through these doors and for this reason they have been given a name?—?the What is lean usability testing? Lean Usability Testing is a cost effective way to achieve this.

Conservation of Intent: The hidden reason why A/B tests aren’t as effective as they look

Andrew Chen

This is why you can’t add up your A/B test results. If you’re at a company that A/B tests everything and then announces the great results – that’s wonderful, of course, but just run the thought experiment of summing together all of those A/B tests.

5 Cross-browser Testing Mistakes You Might be Making Right Now

Amir Rozenberg

So, you’d like the recipe for cross-browser testing success? Let’s take a look at a handful of examples of mistakes we commonly see with browser testing- and solutions to deal with them. Engineering should no longer separate coding and testing between desktop and mobile.

8 client collaboration tools for web development agencies

Usersnap

Long story short, let’s dive right in the list of top 8 client collaboration tools you should definitely test out! Let’s name a few of them: Task and Project Management. that had to change its name after a long-standing trademark dispute. .

Think Out Loud 101: A User Researcher’s Guide

Userzoom

Questions in a TOL test are crafted in a way to elicit verbal and observational insights from participants. In particular, TOL testing is important for when you need to know the HOW and WHY behind the WHAT. A/B testing to see and hear which design users prefer and why.

What’s the difference between quantitative and qualitative research?

Userzoom

In my first few weeks of working for a UX testing company I was put under a rigorous training programme. Every facet of UX testing was explained to me in detail, with practical examples and demos delivered along with a reading list of all the key UX texts.

5 Cross-browser Testing Mistakes You Might be Making Right Now

Amir Rozenberg

So, you’d like the recipe for cross-browser testing success? Let’s take a look at a handful of examples of mistakes we commonly see with browser testing- and solutions to deal with them. Engineering should no longer separate coding and testing between desktop and mobile.

The Proliferation of Pumpkin Spice: Has the Trend Gone Too Far?

AlphaHQ

You can follow the scent of pumpkin spice directly down a rabbit hole of products like pumpkin spice Cheerios , pumpkin roll ice cream , pumpkin spice pecans , pumpkin spice salsa , pumpkin spice butter , pumpkin spice bagels, pumpkin spice Jell-O, to name just a few.

What is card sorting and why is it important to your site’s UX?

Userzoom

Hence we’re bringing you these regular UX beginner’s guides, aimed to help all the newbies of the UX testing world. Card sorting is a test you can run to improve the navigation of your website, and like all the best methods of UX testing it puts the user at the centre of your observations.

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Auditing Web Performance Continuously with Gimbal

Modus Create

With Gimbal, safeguarding performance targets becomes an integration test. Let’s address the first question everyone is wondering: where does the name “Gimbal” come from? DevOps JavaScript Open Source and Emerging Technology React IO19 Performance Testing Performance Tunin

Evaluating Experiments: When the Numbers lie

Mind the Product

How to Evaluate Classic Split Testing. While a simple A/B test (the color of a button for example) is often easy to evaluate, details become incredibly important as soon as a split test can have more than one effect. Not all experiments are split tests.

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Save 35% Communication Time on Client Approval with Guestlist from Usersnap

Usersnap

Traditional Time-Consuming Proofing Methods… The biggest challenge for website and media design professionals is the proofing phase, or you may call it user acceptance testing. Your clients look to you and your agency for functional, appealing websites.

4 Easy Marketing Tactics to Use for Your Next Survey Invitation

Centercode

Personalizing your survey invitations with names, companies, and industry-specific details is a very effective tactic for increasing engagement. Say their name. Test, test, 1, 2. Test Strategy customer validation marketing survey writing surveys tester engagement

Improving Modern Software Development with Customer Feedback

Centercode

Namely, delivering working software with limited resources and a full backlog. Sifting through the responses, we found crucial pieces of information that point to how customer testing helps alleviate some of these challenges and shapes the progress of software development.

Should You Buy Into Facebook’s Cryptocurrency Venture?

AlphaHQ

The advantage being pitched by Facebook: Get cash in a local currency, use it to get Libra, and then spend Libra like dollars — without big transaction fees or your real name attached — and cash them out whenever you want. . Insights cryptocurrency Facebook Libra test

How to use Mixpanel to drive your website KPIs

Mixpanel

With Flows, I can choose a specific event or page name, and then see the most common paths customers and prospects are taking on Mixpanel.com. Growth Mixpanel Updates a/b testing anomaly detection conversion engagement flows growth product management tips traffic website management

6 Bug Report Template Options that will Skyrocket your QA Process

Usersnap

You have that sneaking suspicion that there are ways that your testing life and that homemade bug report can be improved? The current status of it can be determined and allows for a seamless testing, remediation, and retesting process.

A Candid Letter From a Product Management Instructor

280 Group

Recently I was conducting a Beta test of our new Virtual Instructor Review program. Names popped up on the list as students logged in, and I checked it carefully. And finally, we want to pass the test – with flying colors – the first time.

25 Screen Capture Tools To Speed Up Web Project Communication

Usersnap

A good screen capture tool should be able to help web development agencies collect testing feedback easily, even from non-technical stakeholders, and to seek timely approval from clients. It offers First click tests, Design surveys, Preference tests, Five second tests and other formats. #21

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Customer success metrics–and other innovation observations for product managers Apr 6, 2018

Product Innovation Educators

10 ways to validate product name ideas. While this article was written with business names in mind, the suggestions apply to product names as well.

Is MVP Dead?

bpma ProductHub

Risk Assumption Test. Test the riskiest assumption. Test the central premise of a business idea. The first is that MVP fails to focus enough on testing and validating the riskiest part of the proposed product. Is Minimum Viable Product Dead? – By Don Stoddard .

How brands can optimise their Marketplace presence with UX insight

Userzoom

How can we improve the naming of our products to appear higher in search? These platforms (like UserZoom) capture the data and insight on third party sites through ‘testing those sites with target customers who are set a specific mission.

Marketplace Thinking – Christopher Nheu on The Product Experience [Rebroadcast]

Mind the Product

She has worked on a diverse range of products – leading the product teams through discovery, prototyping, testing and delivery. She has worked on a diverse range of products – leading the product teams through discovery, prototyping, testing and delivery.