Voice of Customer — Are you Listening?
Published in
8 min readOct 25, 2018
We all know that famous Henry Ford quote — “If I’d asked my customers what they wanted, they’d have said a faster horse” without realizing that he never uttered those words.
While customers can’t always articulate what they want, there is no one better to explain their pain points or the environment in which they use your. This information, often in the form of unstructured data, is crucial to…
