This site uses cookies to improve your experience. To help us insure we adhere to various privacy regulations, please select your country/region of residence. If you do not select a country, we will assume you are from the United States. Select your Cookie Settings or view our Privacy Policy and Terms of Use.
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Used for the proper function of the website
Used for monitoring website traffic and interactions
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Strictly Necessary: Used for the proper function of the website
Performance/Analytics: Used for monitoring website traffic and interactions
So, how do you get started with product analytics ? In this article, we’ll talk about: What product analytics is and why you need a solid strategy. Key steps to build and improve your product analytics strategy. How to apply actionable metrics to different SaaS business stages. What is product analytics?
When your company adopts multiple SaaS solutions to drive productivity, you unknowingly create a perfect storm for data fragmentation. Your customer information lives in Salesforce, while your support tickets are in Zendesk, your product usage data in Mixpanel, and your marketing campaigns in HubSpot. Sound familiar?
Want to advance your career in product management or find top talent for your team? This article shares exciting product manager roles focused on retention and churn and showcases standout candidates in the field. Recommended product manager job openings in data-driven companies 1. Who would be the best fit for this job?
As a product manager at Userpilot, I’ve had the chance (and let’s be honest, responsibility) to try out major onboarding automation tools in this space. In this post, I’ll walk you through how these tools compare based on actual, hands-on use, not just pricing tables and feature checklists. Starts at $300/month for 1,000 MAUs.
The answer is a single mobile customer engagement platform that combines onboarding, push notifications, and analytics to improve user engagement. As product managers, the challenge goes beyond delivering consistent cross-platform customer experiences. Ensure that the web and mobile version features offer the proper functionality.
What is your biggest lifecycle marketing challenge right now? Understanding your main goal helps in finding the right lifecycle email marketing examples and strategies. Whether you need to improve onboarding, boost feature adoption, or find better lifecycle email marketing examples, the key is contextual, in-app guidance.
In fact, 52% of users have abandoned a mobile app due to poor localization , and over 60% of B2B buyers say theyll choose a localized product over a more expensive one in a foreign language. Youll also see how Userpilots all-in-one localization, onboarding, and analytics features make the process easier. How do you go about it?
Your user signs up on the web but ignores the onboarding flow and never returns. Or they never install the mobile app and miss half the product experience. Or you send them a follow-up email, but it misses the mark, mentioning features the user never tried out. In short, you’ll reach users in the right place at the right time.
Through case studies, statistical evidence, and methodological frameworks, I aimed to establish how systematic user research can positively impact key business metrics, from acquisition to referral. Additional statistics reinforce this argument: 74% of SaaS companies consider their product the primary driver of growth OpenView, 2022.
What happens when you build a product or service around what you think potential customers want, only for them to buy something else? But worse than that, it leads to lower revenue, failed products, and plummeting customer loyalty. Does customer research help build better products? The short answer: yes.
Onboarding new users effectively. Announcing new features. Increasing feature adoption. Drive adoption of key features. Stop sending generic emails and start sending messages based on what users actually do inside your product. Common types: Welcome emails that confirm signup and introduce the product.
Lifecycle email marketing involves delivering relevant information via emails that match the customer’s needs, interests, and preferences at each customer journey stage. By sharing relevant content with them, you can guide them through the buying process, enhance product engagement , and effectively nurture the customer relationship.
To diagnose and fix user frustration, you need product analytics that goes beyond surface-level metrics. In this article, I’ll show you how to identify those frustrated users and, more importantly, how to address them for product growth and customer retention. Are you overlooking user frustration?
Want to advance your career in product management or find top talent for your team? This article shares exciting product manager roles focused on Product-Led Growth (PLG) and showcases standout candidates in the field. Recommended product manager job openings in the PLG field Looking for a job in PLG companies?
With an abundance of product analytics to track, having a robust SaaS KPI dashboard is essential to monitor the metrics that matter most. TL;DR A SaaS dashboard can be used to track important metrics and key performance indicators. What is a SaaS KPI dashboard? Let’s get into it! Usage monitoring.
How do you make sure your productmarketing team is actually working toward success? By using productmarketing OKRs to guide strategy and track progress. Leading industry online publications talk about marketing OKRs in general, looking at the acquisition stage of the journey only. Productmarketing OKRs vs KPIs.
And we think it applies just as well to productKPIs. ” Here are 14 essential product management KPIs you need to measure (tips for improving them + industry averages included!). TL;DR Product management KPIs are measurable values used to evaluate how well a product achieves its goals.
A/B tests play a crucial role in driving product adoption, which makes it important to choose the right A/B testing software to run them. In this blog, we’ll handpick a few A/B testing tools worth your attention. In this blog, we’ll handpick a few A/B testing tools worth your attention. How does A/B testing work?
Incorporating these tools into your customer experience tech stack will drive more engagement, gather high-quality customer feedback, and help inform your product roadmap. Developers can remove the pains associated with constantly incorporating new SDKs into an app and focus on delivering products that transform the customer experience.
Productmarketing is the process of bringing a product to market, and a well-curated productmarketing strategy is key to understanding customer needs and driving adoption. TL;DR A productmarketing strategy is a roadmap for how a new product will be positioned, priced, and marketed.
Despite its growing popularity, many people are still unfamiliar with SaaS productmarketing. A common question is: what is SaaS productmarketing? And how is it different from traditional marketing? In this post, I will give you an overview of what SaaS productmarketing is and what it entails.
Whether you’re introducing a new product, releasing an upgrade, or announcing advanced features, outlining a product launch strategy can help align your efforts in the right direction. That’s where product launch analytics step into the picture. The key is to monitor all the data and optimize your strategy at each step.
Table of Contents The problem with defining product-market fit In search of quantitative indicators of product-market fit 6 things about measuring product-market fit 1. With that in mind, product-market fit is a spectrum 4. Every business is unique, and metrics frameworks apply differently 5.
User onboarding is one thing that can make or break your product. Get it wrong and your product will be plagued by churn, declining revenue, and poor customer reviews. So how do you make sure how you provide an excellent onboarding experience to your customers? Primary onboarding helps new users experience the Aha!
First impressions are critical for a successful product. A good productonboarding experience can help achieve product-market fit and drive revenue, while a poor experience can drive customers away. While it may sound trite, knowing your customers is the most important part of a productonboarding experience.
Incorporating these tools into your customer experience tech stack will drive more engagement, gather high-quality customer feedback, and help inform your product roadmap. Developers can remove the pains associated with constantly incorporating new SDKs into an app and focus on delivering products that transform the customer experience.
Wondering which product usage metrics can help you measure product engagement? You should be tracking the metrics that matter. Tracking the right SaaS metrics can give you valuable insight into how your product is growing and how your users are engaging with it. Ways to measure product usage.
Productmarketing vs marketing? You see a lot of SaaS companies hiring for productmarketing roles and it’s a bit confusing. Is there even any difference between productmarketers and your regular marketer? There’s a difference between productmarketing and traditional marketing.
Marketing analytics tools are a productmarketing manager’s best friend. In this article, we cover: What are marketing analytics tools and why they are essential for marketing teams and marketing agencies? Key features to look for when shopping around for marketing tools.
Are you aware of all the metrics that work for SaaS products in 2021? A simple Google search will lead you to numerous articles listing every possible metric out there. Instead of spending hours of your valuable time tracking every metric, you need to monitor SaaS metrics that actually matter.
Many startups with an ordinary product make the way to growth and scalability whereas others with great products fail to survive. Both product and product strategy should fall in place to make the startup sustainable and help them to grow. What and Why and the inspirational differences that product brings.
The productmarketing manager role has been growing steadily over the two decades: And no wonder – the exponential growth of the SaaS industry, combined with the Product-Led Growth trend created a lot more demand for (and awareness of) productmarketing. What should you expect of your PMM?
Product launch metrics can be easily overlooked while you become busy with product development, marketing efforts, and launch timeline. But tracking these metrics is equally important. A Harvard Business School study found that a staggering 95 % of around 30,000 newly launched products fail.
Looking to drive adoption with contextual user onboarding ? As any savvy product manager will know, picking the right tool is essential to the success of your SaaS – so it’s worth taking the time to choose carefully. Another impressive dimension of Userpilot’s software is event tracking and feature tagging.
Which product analytics tools should you be using? And what type of analytics really matters for a productmarketing manager? Some analytic tools are confusing, some are difficult to use, and some are downright irritating, making it hard to access the product growth insights you need. What is product analytics?
Businesses invest heavily in productmarketing through webinars, blog posts, and video content for a reason – it gets them notable results. If you’re looking to start or improve your SaaS productmarketing strategy, this is the article to read. Both are vital for SaaS success.
Aspiring productmarketers – are you worried about nailing your productmarketing manager job interview? Whether this is your first productmarketing job or if you're moving to a new company, productmarketing interviews can be intimidating. Let's get started.
How do you design a marketing roadmap that structures your project and keeps your team organized through the marketing lifecycle? A high-level strategic plan is the life force of a successful productmarketing campaign. It connects business objectives to your marketing efforts and covers every important detail.
Today he’s the founder and CEO at GrowthHackers , whose software, community and annual conference help teams work together to drive breakout growth results for “must have” products and services. a lot of Sean’s early focus and success there came from experimentation with onboarding. It’s analysis-driven grit.
ProductMarketing is a fairly new domain and the role of ‘ProductMarketing Manager’ differs greatly from organization to organization. You may want to jump to a relevant section: Who’s a ProductMarketing Manager? ProductMarketing Manager’s Role and Responsibilities (depending on the company).
Keys to A/B Testing I recently hosted a webinar on the keys to A/B testing and how to structure these components for a company. Therefore, what follows is a rough outline for how I approach A/B testing when I join a company or when I get started. Should you be doing A/B tests as a company? Do you have product-market fit?
On this episode of Intercom on Product myself and Paul (Adams, our SVP of Product) delve into how product teams can and should partner with their marketing team peers. Isolated iteration by either side can result in confused messaging and a product that doesn’t deliver on what the customer wants or expects.
What are Pirate Metrics? Invented in 2007 by Dave McClure, pirate metrics is a framework that is still used by businesses to measure and optimize customer interaction across their lifecycle. But how does the pirate metrics framework work for SaaS and how can it help drive growth? What is Dave McClure’s pirate metrics?
With cross-platform tracking, real-time analytics, powerful behavioral analytics , enterprise-level security measures, and solid customer support, Amplitude Analytics is a powerful analytics solution designed to meet the requirements of modern-day product and growth teams. Heap tells you all about what a customer is doing within your product.
We organize all of the trending information in your field so you don't have to. Join 96,000+ users and stay up to date on the latest articles your peers are reading.
You know about us, now we want to get to know you!
Let's personalize your content
Let's get even more personalized
We recognize your account from another site in our network, please click 'Send Email' below to continue with verifying your account and setting a password.
Let's personalize your content