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The Phenomenal Product Manager: Product Marketing versus Product Management

280 Group

The easiest way to think about the difference between these two is to think of them as inbound and outbound. Inbound (Product Management) spends most of their time with engineering teams and customers, making critical decisions and ensuring that everything gets done to bring customer-focused products to market.

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The Most Hands-on Guide for SaaS Go-to-Market Strategy and Product Launch Plans

Usersnap

Instead, you can follow this hands-on guide for go-to-market strategy and product launch plans. Look at macro trends and have a clear answer to the question: who is my product serving? What kind of problem does my product solve? Will I focus more on inbound or outbound sales, or both equally?

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Data-driven sales: 18 sales KPIs and metrics to grow your revenue faster

Intercom, Inc.

KPIs help sales reps, managers and leaders track progress to targets, identify high-level trends and themes, and manage individual and team performance. For our outbound leads – leads generated by our outbound SDRs – we track: Number of accounts contacted: The total number of companies that our outbound SDRs have prospected to.

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Strategic Product Management: The Role of a Strategic Product Manager

Userpilot

They tell the product management team what they need to achieve. Market research, differentiation, and positioning are necessary to prepare for the product launch. Product managers need to plan the timing, how to measure launch success , and how to make sure their first-time user experience is satisfying.

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Boost your support efficiency with Intercom’s new workflows

Intercom, Inc.

You can also create custom Inbox views for different product areas, using the new conversation data attributes as filters ( more on these later ). It not only scours inbound conversations for duplicates but examines replies to outbound messages as well.

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What is Product Marketing? A Data-Backed Definition

The Product Coalition

An insight into Product Marketing roles, responsibilities and KPIs after interviewing dozens of Product Marketing Managers. Everyone is hiring Product Marketing Managers (“PMMs”) and there is a great demand for expertise in this space, so read on for a strategic and tactical definition of “What is Product Marketing?”.