The Product Coalition

JULY 16, 2023

In recent years it seems that product management is all about execution and delivery. Photo by Kea Mowat on Unsplash When I moved into product management, almost 20 years ago, it used to be a very senior role. The discussion was about whether or not someone is senior enough to move into product management.

Strategy 148

Strategy Product Management Product Manager Management 148

Ask Benny

AUGUST 27, 2024

A product manager's primary responsibility is to ensure the value and viability of the product Recently, I came across an insightful episode on Lenny’s Podcast featuring an interview with Marty Cagan from SVPG , titled " Product Management Theater."

Product Management 113

Product Management Product Manager Outbound Inbound 113

Alchemer Mobile

JUNE 30, 2020

Average inbound and outbound message volume. Product managers and mobile marketers in the lifestyle category must have a baseline understanding of how their current performance stacks up with the marketplace – now, more than ever. Average app rating for lifestyle apps. Average app review volume. In-app survey response rates.

Feedback Software 165

Feedback Software User Testing Customer Feedback Customer Experience 165

Product Innovation Educators

APRIL 3, 2023

Summary of some concepts discussed for product managers [5:53] What is the definition or purpose of marketing? 13:42] Have you seen any shifts from outbound (getting information to people, e.g., billboard, advertisement) to inbound (people coming to you, e.g., on social media) marketing?

Data Visualization 267

Data Visualization Marketing Advertising Analytic Tools 267

ProductPlan

MARCH 17, 2020

A strategic product manager (PM) is responsible for shaping and sharing a strategic vision for a product, and yet—oddly enough—finding time for strategic activities can be a very real challenge. So, how does a product manager take ownership of more than just backlog management? Product Vision.

Outbound 99

Outbound Product Management Product Manager Customer Experience 99

The Product Bistro

MARCH 7, 2017

This reminds me of the conundrum we frequently face in product management. Often, product managers are expected to wear multiple hats, in particular to play Product Owner for the Scrum team, to be the business owner or the true Product Management function, and to be the outbound marketing expert and wear the Product Marketing hat.

Outbound 150

Outbound Agile Roadmap Messaging 150

Alchemer Mobile

JUNE 16, 2020

If you’re a product manager or mobile marketer for a travel brand, put yourself in your customer’s shoes. Average inbound and outbound message volume. Usually, this is the easiest place for customers to quickly make changes to flight reservations and travel plans. Average app rating for travel apps.

Travel 147

Travel Feedback Software Customer Feedback User Testing 147

Intercom, Inc.

DECEMBER 3, 2020

In the first podcast, I chatted with some of our teams from research, engineering, and product management, who translated your feedback into the features and products we built. We learned that customer feedback is not distilled and passed down through a production line. This is the second of the Built for You podcasts.

User Testing 152

User Testing Feedback Software Data Visualization Research Software 152

Mind the Product

MARCH 7, 2019

While working on a knowledge management solution aimed at custom support and sales teams, we integrated with several customer support desks and CRM. Below are some of our learnings, as well as approaches and practices that product managers can look at as they start thinking about the integration of their SaaS software.

Reporting Tools 187

Reporting Tools Data Visualization Customer Experience User Testing 187

Alchemer Mobile

MAY 27, 2020

Average inbound and outbound message volume. The bottom line is that product managers and mobile marketers in the retail category must have a baseline understanding of how their current performance stacks up with the marketplace – now, more than ever. Average app rating for Media apps. Average app review volume.

Feedback Software 147

Feedback Software Customer Feedback User Testing Customer Experience 147

The Product Coalition

JULY 31, 2019

Why product managers should be an all-in-one deal and should be involved in everything (sales, marketing, support, etc). Should you split between inbound and outbound product managers? Or should a product manager be “full spectrum”? They should have an end to end accountability.

Outbound 60

Outbound Inbound Product Management Product Manager 60

Userpilot

OCTOBER 25, 2022

If you’re wondering what strategic product management is, you’ve come to the right place! In the article, we’re looking at the responsibilities of strategic product managers and how they can use data effectively to shape product strategy and deliver delightful experiences to users!

Product Research 98

Product Research User Testing Customer Feedback Research Software 98

Intercom, Inc.

MARCH 14, 2018

Prior to joining Intercom as a Product Manager, I had never run a structured beta. I’ve run a lot of successful betas now but I learned my craft through tribal Intercom knowledge, built up by other Product Managers over the years. Step 1: Why should you run a beta? because you feel you should be.

User Testing 223

User Testing Customer Feedback Data Visualization Feedback Software 223

The Product Coalition

MAY 9, 2023

With outbound enterprise sales, you need to reach out to many people to get some calls. PLG customers are the best Since we did do PLG and outbound sales in parallel for a while, we do still have some sales-won customers. I would definitely not recommend doing PLG without a strong product manager and UX designer.

User Testing 148

User Testing Feedback Software Analytic Tools Outbound 148

The Product Coalition

OCTOBER 21, 2019

it’s much trickier in the world of products. The roles of Product Manager, Product Marketer and Product Owner (if they all exist in your company) will all vary depending on what senior management have seen before, what other roles exist, the types of product and the size (or maturity) of the company.

Outbound 66

Outbound Inbound Product Management Product Manager 66

Userpilot

MARCH 7, 2024

Outbound marketing funnel reports help organizations evaluate the impact of and refine their outbound processes, for example, cold emailing. Sales funnels consist of the steps that the sales team takes to nurture leads until they’re ready to purchase the product. In Userpilot, you can share saved reports in just a few clicks.

Data Visualization 105

Data Visualization Reporting Tools Analytic Tools Customer Experience 105

Ask Benny

JANUARY 25, 2020

, Why product managers should be an all-in-one deal and should be involved in everything (sales, marketing, support, etc). Should you split between inbound and outbound product managers? Or should a product manager be “full spectrum”? Inbound vs Outbound (PM vs PO). Be Everywhere.

Outbound 78

Outbound Inbound Engineering Reference 78

Ask Benny

JULY 31, 2019

Why product managers should be an all-in-one deal and should be involved in everything (sales, marketing, support, etc). Should you split between inbound and outbound product managers? Or should a product manager be “full spectrum”? Inbound vs Outbound (PM vs PO). Lack of execution.

Outbound 78

Outbound Inbound Engineering Reference 78

Ask Benny

JANUARY 25, 2020

Why product managers should be an all-in-one deal and should be involved in everything (sales, marketing, support, etc). Should you split between inbound and outbound product managers? Or should a product manager be “full spectrum”? Inbound vs Outbound (PM vs PO). Lack of execution.

Outbound 78

Outbound Inbound Engineering Reference 78

Ask Benny

JANUARY 25, 2020

Why product managers should be an all-in-one deal and should be involved in everything (sales, marketing, support, etc). Should you split between inbound and outbound product managers? Or should a product manager be “full spectrum”? They should have an end to end accountability.

Outbound 78

Outbound Inbound Engineering Reference 78

Intercom, Inc.

DECEMBER 20, 2018

Sujan: Mailshake is an outbound sales tool. I’m more like the product manager in this role where I’m saying: “Okay, here’s what you said. Here are the five trends I’m seeing, so then let’s figure out a way to implement them into the product or into the conversation.”

Outbound 151

Outbound Customer Experience User Testing Data Visualization 151

Revulytics

FEBRUARY 12, 2019

As you pause for a moment to take a sip from your “I’m a Product Manager, What’s Your Super Power?” coffee mug, consider a challenge that may require some super- human type thinking: are you a technical or a strategic product manager? But can you be just a technical product manager or just a strategic one?

Data Visualization 66

Data Visualization Product Management Product Manager Outbound 66

Userpilot

MAY 3, 2022

Enterprise SaaS marketing is the process of acquiring enterprise-level customers through various methods often centering around outbound marketing, account-based marketing (ABM), and paid advertising among other channels. When your marketing strategy focuses on outbound, it’s not so clear. What is enterprise SaaS marketing?

Enterprise 98

Enterprise Marketing Strategy Outbound 98

Intercom, Inc.

AUGUST 25, 2021

For a certain audience, Intercom was arguably more famous for its content than its product. This acclaimed series included titles focusing on product management , customer engagement , and Jobs-to-be-Done. Beginning in 2015, we expanded beyond regular blog posts to publish books containing our insights and opinions.

Customer Experience 220

Customer Experience Data Visualization Onboarding KPIs User Friction 220

Mironov Consulting

NOVEMBER 10, 2016

But the symptoms aren’t so obvious to the outbound (and extroverted) part of the company. Motivation and engagement look different on the tech side of the room: the outbound team often can’t tell whether Engineering is emotionally engaged. Engineering management should know it, and product management better not be far behind.

Weak Development Team 96

Weak Development Team Development Technical Review Outbound 96

ProductPlan

MARCH 5, 2019

But if you’re recruiting product management talent, you’re in luck. Today’s article is dedicated to helping you source, recruit, and hire product managers by establishing a product management talent funnel. The Product Management Talent Funnel. Sounds familiar, right?

Technical Review 78

Technical Review Product Management Product Manager User Testing 78

B2B Product Management

DECEMBER 6, 2016

Currently in engineering or related area) thinking of moving to Product Management. Not all Product Managers need to be business savvy. There is opportunity to be fully technical in a Product Management role. In this article, we will explore the two broad categories of the Product Manager role.

Outbound 45

Outbound Analytic Tools Inbound Research Software 45

The Product Coalition

MARCH 3, 2023

Yet, the biggest Product-Led Growth success stories, such as Slack and Zoom, build a robust online presence and significant sales and marketing teams to keep their momentum going. Each product offering will differ, and the Ferris Wheel will be unique for your business. The one depicted below could be used for collaboration software.

Customer Experience 158

Customer Experience Customer Feedback User Testing User Friction 158

Ask Benny

JULY 31, 2019

Why product managers should be an all-in-one deal and should be involved in everything (sales, marketing, support, etc). Should you split between inbound and outbound product managers? Or should a product manager be “full spectrum”? They should have an end to end accountability.

Outbound 60

Outbound Inbound Engineering Reference 60

Mironov Consulting

DECEMBER 2, 2019

At workshops for product leaders, we often discuss different approaches to implementing major organizational changes within product management teams and adjacent groups (e.g. First, a nod to Saeed Khan , who points out that there is no universal, perfect organizational model across all product teams and all situations.

User Testing 80

User Testing Customer Experience Outbound Customer Feedback 80

All About Product Management

APRIL 29, 2007

Product managers who analyse the value chain aid in increasing their company’s profitability and therefore return on investment (ROI). Outbound Logistics: Publishing to web both editorial staff and user generated content, fulfilling customers' requests (emailing newletters etc. Forums), data capture, lead generation.

Technical Review 48

Technical Review Research Software White Paper Product Management 48

Intercom, Inc.

JULY 31, 2018

It’s rare that one product manages to solve all of your needs or the needs of your customers – no matter how extensive or well designed it is. Each product used is only one tool of many at our disposal. We all use a plethora of tools to collaborate, communicate and get our work done on a daily basis.

Feedback Software 106

Feedback Software User Testing Customer Feedback Customer Experience 106

The Product Coalition

MAY 10, 2019

Via distinct arrows, where thickness indicates number of navigations, user flows show you the inbound and outbound journeys for every screen and popup within your app. Let’s rewind for a second though. What is a user flow? User flows are for the visual learner. Are any journeys ending in a crash?

Analytic Tools 108

Analytic Tools Customer Experience Customer Feedback Inbound 108

The Product Coalition

JANUARY 25, 2019

The Key Skill For Success In Product Management SUCCESS TAKES TIME Product Management career entry and long-term success can be challenging. ENDURANCE FOR PRODUCT MANAGERS Endurance matters when you hit resistance. This is a common challenge for people looking to make that transition into product management.

Weak Development Team 60

Weak Development Team Product Management Product Manager User Testing 60

Intercom, Inc.

MARCH 22, 2022

Product managers improve feature adoption in low-activation customers. On your site, in product, in-app, on web, or on mobile, inbound and outbound – the messaging possibilities are endless. Now, support helps sales teams identify upsell and cross-sell opportunities. 3 ways the Engagement OS changes everything.

Customer Communications 129

Customer Communications Customer Experience Customer Feedback User Friction 129

The Product Coalition

MARCH 16, 2019

While working on a knowledge management solution aimed at custom support and sales teams, we integrated with several customer support desks and CRM. Below are some of our learnings, as well as approaches and practices that product managers can look at as they start thinking about the integration of their SaaS software.

Reporting Tools 90

Reporting Tools Data Visualization Customer Experience User Testing 90

Userpilot

AUGUST 12, 2024

Product delivery : Leveraging agile practices , quality assurance, continuous delivery, and monitoring to ensure high-quality product releases. There are three essential product operating model competencies. They include the Product Managers, Lead Engineers, and Product Designers.

Feedback Software 105

Feedback Software Analytic Tools Research Software Product Research 105