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From Product Management Back to Strategy

The Product Coalition

In recent years it seems that product management is all about execution and delivery. Photo by Kea Mowat on Unsplash When I moved into product management, almost 20 years ago, it used to be a very senior role. The discussion was about whether or not someone is senior enough to move into product management.

Strategy 145
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How to Give Your Product Managers Negative Feedback (Part 1)

The Product Coalition

Product management requires you to master so many different skills, that there always seems to be a gap between what you do well and what you need to do well to succeed. As a manager of product people, it is your job to help them with this continuous growth, but it’s not always easy. The answer is, of course, yes?—?most

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How to Build Custom Funnel Reports in SaaS

Userpilot

Outbound marketing funnel reports help organizations evaluate the impact of and refine their outbound processes, for example, cold emailing. Sales funnels consist of the steps that the sales team takes to nurture leads until they’re ready to purchase the product. In Userpilot, you can share saved reports in just a few clicks.

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The All-in-One Product Manager

The Product Coalition

Why product managers should be an all-in-one deal and should be involved in everything (sales, marketing, support, etc). Should you split between inbound and outbound product managers? Or should a product manager be “full spectrum”? They should have an end to end accountability.

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Strategic Product Management: The Role of a Strategic Product Manager

Userpilot

If you’re wondering what strategic product management is, you’ve come to the right place! In the article, we’re looking at the responsibilities of strategic product managers and how they can use data effectively to shape product strategy and deliver delightful experiences to users!

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The Activities of a Strategic Product Manager

ProductPlan

A strategic product manager (PM) is responsible for shaping and sharing a strategic vision for a product, and yet—oddly enough—finding time for strategic activities can be a very real challenge. So, how does a product manager take ownership of more than just backlog management? Product Vision.

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Media Apps: 2020 Mobile Customer Engagement Benchmarks

Alchemer Mobile

Average inbound and outbound message volume. The bottom line is that product managers and mobile marketers in the Media category must have a baseline understanding of how their current performance stacks up with the marketplace – now, more than ever. Average app rating for Media apps. Average app review volume.