Pragmatic Marketing

DECEMBER 20, 2019

Patrick Cuttica , the public-held company's director of product marketing, discussed scaling and positioning a product market team , especially in a growing organization, during an AMA that originally appeared on Sharebird —the place to see how people at top companies do product marketing.

Positioning 70

Positioning Product Marketing Marketing Analytic Tools 70

Pragmatic Marketing

DECEMBER 20, 2019

Patrick Cuttica , the privately-held company's director of product marketing, discussed scaling and positioning a product market team , especially in a growing organization, during an AMA that originally appeared on Sharebird —the place to see how people at top companies do product marketing.

Positioning 70

Positioning Product Marketing Marketing Analytic Tools 70

Usersnap

FEBRUARY 14, 2023

Whether you’re still validating your SaaS product idea or launching a new feature to an existing product line, thinking about your Go-To-Market Strategy is always relevant. In fact, iterating your strategy and improving each feature Go-To-Market plan as you grow and receive customer feedback is even more important.

Research Software 52

Research Software Feedback Software User Testing Product launches 52

280 Group

AUGUST 11, 2020

What used to require the allocation of teams and the creation of stand-alone assets can now be embedded within your product–with corresponding substantial savings in spend and increase in customer conversion efficiency. The Difference Between Product-Led and Sales/Marketing-Led Go-To-Market Strategies.

Webinar 296

Webinar Research Software User Testing Customer Experience 296

Sachin Rekhi

AUGUST 6, 2015

However I've seen too many startups use the lean startup methodology as an excuse to fly by the seat of their pants and shun almost any structure to their approach to iterating, validating, and finding product/market fit. Here is what I typically capture when initially documenting a startup's product/market fit hypotheses: 1.

User Testing 118

User Testing Document Product Marketing Marketing 118

The Product Coalition

FEBRUARY 9, 2021

The Four Steps to the Epiphany: Successful Strategies for Startups That Win by Steve Blank?—?This A framework for thinking about how to really engage your users and customers with your product. Takes the view that you need to build and test your traction channels in conjunction with building and testing your product fit.

Books 187

Books User Testing Product Research Inbound 187

Userpilot

JULY 4, 2023

TL;DR The chasm is the gap in the product adoption curve between the early adopter and the early majority. Build an MVP to let a small user base test out your product and provide feedback to perfect key features , messaging , and positioning. Use popular platforms like Product Hunt to launch your product to get new users.

Feedback Software 98

Feedback Software Analytic Tools Research Software User Testing 98

Userpilot

OCTOBER 8, 2021

The emergence of the product-led growth strategy. In the past, any rapid growth that occurred in software companies was largely sales-based or marketing-based. To be clear: both of these user acquisition strategies still work in 2021. But there is a new kid on the block… What is product-led growth?

Analytic Tools 98

Analytic Tools Research Software Data Visualization Product Research 98

Userpilot

OCTOBER 25, 2022

In the article, we’re looking at the responsibilities of strategic product managers and how they can use data effectively to shape product strategy and deliver delightful experiences to users! Product strategy defines who we are building for, what to build, and how to build it. What is product strategy?

Product Research 98

Product Research User Testing Customer Feedback Research Software 98

Brian Balfour

JULY 12, 2017

This is part 3 in a series about the growth frameworks companies need to grow to $100M+ Part One: Introduction & Why Product Market Fit Isn't Enough. The Road to a $100M Company Doesn’t Start with Product. Which brings us to part three: Product Channel Fit. Subscribe to get the rest of the series.

User Testing 90

User Testing Strategy Product Research Outbound 90

280 Group

JUNE 18, 2020

Managing the Interrelated Roles and Responsibilities of Product Managers and Product Marketing Managers. Product Management and Product Marketing Management are complementary roles. Regardless, both of these distinct roles are essential to product success. Identifies and defines market/customer needs.

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Product Marketing Marketing Product Management Product Manager 266

BrainMates

SEPTEMBER 4, 2023

How to Drive Product-Led Growth By KATHRYN SHEPHERD-KING If you’ve been in the product management world for any length of time, you’ll have probably heard about product-led growth. Product-led growth is a go-to-market strategy that relies on using your product as the primary vehicle to acquire, activate, and retain customers.

Data Visualization 52

Data Visualization Onboarding KPIs Customer Experience Customer Feedback 52

BrainMates

SEPTEMBER 19, 2022

This team structure does depend on the current objectives and needs for that specific product, such as increasing employee engagement or getting to product market fit for a specific industry. These product managers are driving inbound and outbound activities, so they are part of the product team and the GTM teams.

Feedback Software 52

Feedback Software User Testing Customer Feedback Data Visualization 52

Intercom, Inc.

APRIL 18, 2019

There isn’t a canon of resources that can provide you with a tried-and-true strategy to deploy. Anthony Kennada , the Chief Marketing Officer at Gainsight , has helped navigate these tricky waters and put the Customer Success category on the map. In the early days, if an outbound call [asked], ‘Who runs customer success for you?’

Outbound 112

Outbound Customer Experience Education Airlines 112

Userpilot

FEBRUARY 4, 2022

Today, we’re going to walk you through the top techniques you should implement into your SaaS sales strategy. We’ll also go over how to improve essential SaaS sales metrics like customer acquisition cost, annual recurring revenue, average purchase value, and expansion MRR so you can make the most out of your SaaS product.

Feedback Software 98

Feedback Software Research Software Reporting Tools Onboarding KPIs 98

Intercom, Inc.

NOVEMBER 7, 2019

At Spendesk I am currently head of sales, so my main missions are about hiring and building the sales department on one side, and I also work around like all of the go-to-market strategy. It’s super important to think early on about what strategy you have. So of course we are doing corporate cards, basically smart cards.

Feedback Software 162

Feedback Software Marketing User Testing Finance 162

Brian Balfour

JULY 18, 2017

The difference between these two are not the common mantras of build a great product, product market fit is the only thing that matters, or growth hacking. You can have a business here, but your acquisition strategy ends up a patchwork of bits and pieces from a lot of different channels rather than owning one channel.

User Testing 65

User Testing Outbound B2B Inbound 65

Gainsight

JANUARY 18, 2021

Chris revealed that as CPO, he sees his role as having accountabilities for ALL the product strategy, product roadmap, and product execution. He believes his job entails everything outbound through product marketing into the field organization. From finance and investment banking to product?

Technical Review 52

Technical Review Research Software User Testing Product Research 52

Brian Balfour

AUGUST 3, 2017

The difference between these two are not the common mantras of build a great product, product market fit is the only thing that matters, or growth hacking. As a result they've differentiated their product on the things that enterprise customers care about: customization, security, and scale (that's their Market Product Fit).

Marketing 57

Marketing Outbound User Testing Reporting Tools 57

Product Bookshelf

FEBRUARY 21, 2017

Product managers can learn a lot from growth marketers. Growth teams can be part of product teams and modify the product to increase growth. Although some growth tactics are specific to outbound marketing, many are directly tied to the product.

Data Visualization 48

Data Visualization User Testing Onboarding KPIs Product Research 48

Userpilot

NOVEMBER 20, 2022

How do you design a marketing roadmap that structures your project and keeps your team organized through the marketing lifecycle? A high-level strategic plan is the life force of a successful product marketing campaign. It connects business objectives to your marketing efforts and covers every important detail.

Onboarding KPIs 98

Onboarding KPIs Roadmap Marketing Feedback Software 98

Bain Public

NOVEMBER 4, 2018

In some organizations, the strategy/decision making (roadmap) happens without product management. Organizations don’t always wants product managers to align product (or technology) initiatives with the business strategy. Instead, decisions are done by executives or a different function like sales and marketing.

User Testing 40

User Testing Feedback Software Customer Experience Customer Feedback 40

Intercom, Inc.

APRIL 4, 2019

So how did they go from product-market fit to actually scaling a sales org around a repeatable sales process? Using data to drive outbound sales. This meant that when Jeanne wanted to get an outbound sales program off the ground, she had to get creative. We just were never going to get that headcount.

Weak Development Team 162

Weak Development Team Outbound User Testing Research Software 162

Intercom, Inc.

JULY 13, 2018

If you don’t have a product that can fit that channel, then I would recommend not leveraging that. For example, at contentmarketer.io, we had a product that was kind of okay, and we were still validating product–market fit. Naturally, I went to town as a marketer. Rachel Hepworth, Head of Growth Marketing, Slack.

User Testing 156

User Testing Customer Experience Customer Feedback Strategy 156

Intercom, Inc.

DECEMBER 3, 2020

For this virtual panel, we’ve gathered the team that made it happen: Thomas Creighton de Farias – Senior Product Education Producer. Alex Potrivaev – Senior Product Designer. Nicole Garrison – Product Marketing Manager. Wal McConnell – Senior Product Analyst. Nicole: I’m Nicole.

User Testing 152

User Testing Feedback Software Data Visualization Research Software 152

Userpilot

AUGUST 23, 2023

While there’s merit to both product-centric and customer-centric business models, it’s impossible to fully capitalize on the customer-centric business model if you don’t have a well-defined customer value chain. Customer pain points. Decision-making. Get your free Userpilot demo today!

User Testing 98

User Testing Customer Feedback Feedback Software User Friction 98

280 Group

SEPTEMBER 4, 2020

Question: Can you share some strategies for lateral transitions (when interviewing)…e.g. moving from Engineering to Product Management? Answer: Moving laterally into a Product Manager position from an existing role at a company is one of the best ways to break into the profession. Lateral Transitions. Role Clarity.

User Testing 245

User Testing Product Management Product Manager Certifications 245

Intercom, Inc.

NOVEMBER 27, 2019

Product, marketing, and sales are table stakes for growth. We see wildly successful companies and attribute their success to a combination of their product, the story they tell about it, and their ability to monetize it. Take Slack, for example: the media points to its brilliant product as the reason for its impressive growth.

Data Visualization 186

Data Visualization Reporting Tools Software Review User Testing 186

Userpilot

JANUARY 26, 2024

In this article, we share 11 tried and tested tactics for product managers who want to up their PLG game. TL;DR Product-led growth (PLG) is a go-to-market strategy where the product is the main driver of customer acquisition , adoption, and account expansion. What is the product-led growth strategy?

Analytic Tools 103

Analytic Tools Feedback Software Data Visualization User Testing 103

Userpilot

SEPTEMBER 19, 2023

While a product-led growth flywheel and funnel both leverage product usage, there are a few key differences between the two product-led growth strategy frameworks: PLG funnels are almost structurally identical to conventional funnels, except the product experience takes the place of sales and marketing teams.

Data Visualization 105

Data Visualization Analytic Tools Customer Experience Reporting Tools 105

Userpilot

NOVEMBER 6, 2020

In this post, we’re going to provide you with the best Product Marketing tools for each Product Marketing Job-To-Be-Done – which are critical for allowing your product marketers to do their work independently from your dev team or graphic designers! Conversational Marketing : Intercom.

Analytic Tools 76

Analytic Tools Feedback Software Data Visualization Reporting Tools 76

Userpilot

AUGUST 14, 2023

And the transition is already happening, as 88% of marketers think first-party data is more important now than a couple of years ago. But since most online advice is either generic or meant for ecommerce businesses, where can you begin as a product marketer working at a SaaS? It’s evident that businesses will start using it.

Data Visualization 98

Data Visualization Analytic Tools Feedback Software Customer Feedback 98

The Product Bistro

MARCH 7, 2017

Often, product managers are expected to wear multiple hats, in particular to play Product Owner for the Scrum team, to be the business owner or the true Product Management function, and to be the outbound marketing expert and wear the Product Marketing hat. It is time to set the team up for success.

Outbound 150

Outbound Agile Messaging Roadmap 150

Intercom, Inc.

DECEMBER 20, 2018

As the co-founder of WebProfits , he’s led marketing strategy for the likes of Intuit, LinkedIn and Salesforce. He joined me for a chat about everything from how to deploy chatbots effectively to strategies for balancing automation and human connection. Sujan: Mailshake is an outbound sales tool. Short on time?

Outbound 151

Outbound Customer Experience User Testing Data Visualization 151

Userpilot

JULY 24, 2023

What is SaaS marketing? We’re all familiar with the basics of SaaS product marketing such as attracting users to a SaaS product with a subscription business model. That said, there are key differences between a SaaS marketing strategy and standard digital marketing.

Analytic Tools 93

Analytic Tools Feedback Software Data Visualization Marketing 93

Intercom, Inc.

JULY 19, 2021

What’s more, Forrester’s study, Drive Conversational Experiences For A Future-Ready Customer Support Strategy , revealed how conversational support can fuel customer retention and business growth across the entire business. Teams that benefit: Sales, marketing, customer success.

Weak Development Team 129

Weak Development Team Reporting Tools Research Software Feedback Software 129

Mironov Consulting

FEBRUARY 6, 2020

This makes sense when most outbound spending is through Marketing (not field sales) and we can isolate campaigns or messages or channels with enough volume to accurately compute CAC. Fitbit sold 28M units before being acquired, having tested hundreds of distinct marketing campaigns.).

B2B 118

B2B Enterprise Onboarding KPIs User Testing 118