The Product Coalition

NOVEMBER 23, 2021

I would like to overemphasise that both tech and non-tech startups need an equal amount of time and clarity to build the strategic roadmap that clearly defines the outcomes expected by the business. Define at least 2 years strategic roadmap Finally, all strategies, outcomes, measures are plotted in the form of a strategic roadmap.

Startups 130

Startups Strategy Technical Review B2B 130

The Product Coalition

JULY 16, 2023

Note that it’s not about inbound vs. outbound product management, since even as a product manager whose focus is mostly working with dev you have to talk to customers to be able to guide those devs in the right direction. Before we dive deeper into this I want to remind you again how I define the word product.

Strategy 143

Strategy Product Management Product Manager Management 143

Mind the Product

MARCH 7, 2019

In fact, integrations can often derail product roadmaps, so it is imperative for product managers to plan them well. Prioritize Long-term Roadmaps Ahead of Quick Hacks. While initial integrations were factored into roadmaps and engineering workload, we were not realistic about what it takes to maintain what we had built.

Reporting Tools 154

Reporting Tools Data Visualization Customer Experience User Testing 154

Product Innovation Educators

MAY 10, 2021

She focuses on portfolio roadmaps, innovation, strategy, and customer success. . In organizations where product management is not well-understood, the PdM role blurs between project management and outbound marketing, and PdMs are usually under engineering teams or marketing teams.

Outbound 75

Outbound Product Management Product Manager Finance 75

B2B Product Management

DECEMBER 6, 2016

As you can see in the picture, these categories are inbound and outbound Product Management. This division between inbound and outbound PM duties is much more pronounced at larger companies. If you are an inbound PM, you might want to take steps to get into an outbound PM role. You define a high-level roadmap of the product.

Analytic Tools 45

Analytic Tools Outbound Inbound Research Software 45

Product Innovation Educators

MAY 10, 2021

She focuses on portfolio roadmaps, innovation, strategy, and customer success. . In organizations where product management is not well-understood, the PdM role blurs between project management and outbound marketing, and PdMs are usually under engineering teams or marketing teams.

Outbound 62

Outbound Product Management Product Manager Finance 62

Bain Public

JANUARY 24, 2022

Second, to assist and work in collaboration with the rest of the Product Management team and third, to work in collaboration with our outbound communication team – which includes social media and a team of content creators. First, to apply what you’ve learned in school – but with cooler assignments. What to Expect.

UX 52

UX Research Software Artificial Inteligence Outbound 52

Bain Public

JANUARY 24, 2022

Second, to assist and work in collaboration with the rest of the Product Management team and third, to work in collaboration with our outbound communication team – which includes social media and a team of content creators. First, to apply what you’ve learned in school – but with cooler assignments. What to Expect.

UX 52

UX Research Software Artificial Inteligence Outbound 52

Userpilot

OCTOBER 25, 2022

This includes inbound activities like defining product vision and product strategy, setting product goals, developing the product roadmap , or planning the product launch. The outbound strategic product management responsibilities include market research, product discovery , and the development of differentiation and positioning strategies.

Product Research 98

Product Research User Testing Customer Feedback Research Software 98

Mironov Consulting

SEPTEMBER 22, 2020

To delete the letters MVP from roadmaps and product charters. We spin up outbound marketing/support efforts too early. Not to stop doing validation, discovery, prototyping or experiments they may associate that that acronym, but to remove the label from all of their docs and presentations and talks. Here’s why….

Technical Advisors 142

Technical Advisors User Testing Weak Development Team Customer Experience 142

Intercom, Inc.

MARCH 28, 2022

When a prospect is intrigued by your outbound marketing and reaches out to your support team to ask a question, is that a marketing, sales, or support issue? They predict that by 2023, 75% of organizations will have comprehensive DX implementation roadmaps, compared to only 27% in 2020. The answer is yes – it’s both.

Reporting Tools 228

Reporting Tools Customer Communications Data Visualization Research Software 228

Bain Public

JANUARY 11, 2022

Let’s face it, most organizations have poor habits around roadmap completion — this is why getting leadership (or stakeholders) to develop consistent, stable and familiar routines reinforced through repetition and communication is valuable. They will be involved in the outbound communications of existing and upcoming product features.

Onboarding KPIs 52

Onboarding KPIs Weak Development Team User Friction Customer Experience 52

BrainMates

SEPTEMBER 19, 2022

The product managers drive the team roadmaps according to set objectives aligned to company objectives, as well as the product strategy overall. These product managers are driving inbound and outbound activities, so they are part of the product team and the GTM teams.

Feedback Software 52

Feedback Software User Testing Customer Feedback Data Visualization 52

Mironov Consulting

NOVEMBER 10, 2016

But the symptoms aren’t so obvious to the outbound (and extroverted) part of the company. Motivation and engagement look different on the tech side of the room: the outbound team often can’t tell whether Engineering is emotionally engaged. Periodically, walk through the product-level roadmap and broad product strategy.

Weak Development Team 96

Weak Development Team Development Technical Review Outbound 96

Userpilot

SEPTEMBER 7, 2023

Touchpoints in a sales-led approach Initial outbound contact from sales reps Discovery calls Product demos Customized proposals Contract signing For product-led companies, the touchpoints start with the product, and users progress independently with little to zero contact with a human agent. Building CES survey with Userpilot.

Analytic Tools 105

Analytic Tools Feedback Software Research Software User Testing 105

The Product Coalition

MARCH 16, 2019

In fact, integrations can often derail product roadmaps, so it is imperative for product managers to plan them well. Prioritize Long-term Roadmaps Ahead of Quick Hacks When building an integration, it’s tempting to figure out the quickest possible way to get it out the door. Worst case, you’ll have to redesign your integration.

Reporting Tools 64

Reporting Tools Data Visualization Customer Experience User Testing 64

BrainMates

SEPTEMBER 4, 2023

Sales-led growth depends on the sales team doing outbound and product demos to acquire customers, business reviews and customer-success outreach for retention and sales deals to convert. What is your product readiness – strategy, roadmap, current product? What capabilities do you already have? How do you currently do growth?

Data Visualization 52

Data Visualization Onboarding KPIs Customer Experience Customer Feedback 52

Amplitude

NOVEMBER 1, 2018

Prioritize long-term roadmaps ahead of quick hacks. outbound integration. If you need an enhancement to a public API, you can probably get it on that team’s development roadmap (assuming that the integration is important to them). Now, cohorts of that size can export in just a few minutes.

Feedback Software 83

Feedback Software User Testing Weak Development Team Customer Feedback 83

ProductBoard

NOVEMBER 15, 2017

But we’d be remiss not to mention the growing number of roadmapping utilities and user feedback forums on the market. The former are designed to help product managers share attractive product plans with stakeholders and end users, but rarely help PMs decide what features should make it onto the roadmap in the first place.

Customer Feedback 45

Customer Feedback User Testing Weak Development Team Feedback Software 45

Product Bookshelf

FEBRUARY 21, 2017

Although some growth tactics are specific to outbound marketing, many are directly tied to the product. Lee describes the instagram growth roadmap process: three roadmaps per 6 months with 2 weeks of planning and 6 weeks of execution per roadmap. Product managers can learn a lot from growth marketers.

Data Visualization 48

Data Visualization User Testing Onboarding KPIs Product Research 48

Userpilot

FEBRUARY 4, 2022

The enterprise model: Succeeding with an enterprise sales model will require a sales team, outbound marketing, and enough capital runway to endure the long sales cycles. This SaaS sales model is often reserved for high-ticket, specialized software — and sales techniques often focus on outbound marketing rather than inbound marketing.

Feedback Software 98

Feedback Software Research Software Reporting Tools Onboarding KPIs 98

Bain Public

NOVEMBER 4, 2018

In some organizations, the strategy/decision making (roadmap) happens without product management. Talk in term of their interests, let them feel that the idea is theirs and use it to firm up your roadmap. Earned social capital allows us to influence the success of product roadmaps. Empathy is key to building great products.

User Testing 40

User Testing Feedback Software Customer Experience Customer Feedback 40

Userpilot

NOVEMBER 20, 2022

How do you design a marketing roadmap that structures your project and keeps your team organized through the marketing lifecycle? This article dives into what a marketing roadmap is and how you can build yours effectively. This article dives into what a marketing roadmap is and how you can build yours effectively.

Roadmap 98

Roadmap Onboarding KPIs Marketing Feedback Software 98

Gainsight

JANUARY 18, 2021

Chris revealed that as CPO, he sees his role as having accountabilities for ALL the product strategy, product roadmap, and product execution. He believes his job entails everything outbound through product marketing into the field organization.

Technical Review 52

Technical Review Research Software User Testing Product Research 52

Intercom, Inc.

NOVEMBER 7, 2019

It could be size, it could be the type of finance person at the other side of the table who will make this company not a good fit for us and who will not give us the right product feedback and who will deter our product roadmap from the vision we have for modern companies. How to creatively market a new category.

Feedback Software 162

Feedback Software Marketing User Testing Finance 162

Bain Public

JANUARY 10, 2023

There is no roadmap so the organisation isn't really geared toward moving a product iteratively. So at this point, it's easier for the product manager to outbound communicate to the marketing team, to the engineering team, to the support team and to the sales team, what is going to happen with the product because it's pretty well known.

Roadmap 52

Roadmap Customer Experience Outbound Leadership 52

Intercom, Inc.

OCTOBER 13, 2022

Create different news feeds for different audiences, share content across many news feeds and reuse news in your outbound post messages as embedded content. To do so, go to the outbound section of the Intercom app, drop us a request by clicking on the sign up for checklist beta button, and we’ll be in touch.

Feedback Software 118

Feedback Software Events Customer Communications Data Visualization 118

280 Group

JUNE 18, 2020

It’s often said that a Product Manager has a more inbound focus, while a Product Marketing Manager has a more outbound focus. Owns the product/market vision and roadmap. At a high level, what’s the difference between the two roles? Identifies and defines market/customer needs. Develops business cases and market requirements.

Product Marketing 266

Product Marketing Marketing Product Management Product Manager 266

ProductPlan

MARCH 7, 2019

One of the few times a product manager really gets to take center stage and show the fruits of their labor is when they’re presenting the product roadmap. Roadmap presentations are the culmination of weeks, months, or possibly years of work. A compelling roadmap can inspire the company and set a positive tone for the future.

Roadmap 83

Roadmap Technical Review Development Team Review Presentation 83

The Product Coalition

OCTOBER 21, 2019

If you report into Sales, guess what, you spend much of your time on sales calls and updating the roadmap. Our Product Activities Framework helps you work out who does what in your business The framework splits the activities into three main areas: Strategic; Inbound and Outbound. You won’t necessarily be involved in all three.

Outbound 60

Outbound Inbound Product Management Product Manager 60

The Product Bistro

MARCH 7, 2017

Often, product managers are expected to wear multiple hats, in particular to play Product Owner for the Scrum team, to be the business owner or the true Product Management function, and to be the outbound marketing expert and wear the Product Marketing hat. It is time to set the team up for success. Like what you see? Subscribe Today.

Outbound 150

Outbound Agile Roadmap Messaging 150

Intercom, Inc.

JANUARY 19, 2021

This created much-needed alignment on the team, so we could push to get the project added to the roadmap. For example, looking at all the outbound objects in Intercom’s system, we were quite confident about how some of them would overlap with each other and evolve in the future, while for others we were not so sure.

Framework 272

Framework Customer Experience Systems Review User Testing 272

Intercom, Inc.

MAY 31, 2018

blog , books on everything from product demos to outbound sales, and the Startup Chat podcast that he co-hosts with Hiten Shah. We did the same thing with our product: we had a product roadmap, and we had an anti-product roadmap of things we’re not going to build.

Reporting Tools 223

Reporting Tools User Testing Customer Experience Data Visualization 223

Mironov Consulting

DECEMBER 2, 2019

No need for market validation, ROI calculators, competitive analysis, per-seat pricing models, or multi-release roadmaps. And I plan on some intensive personal coaching/mentoring on experience-driven outbound work: Working together to defining outcomes versus output. It’s almost free money! See Tom Sawyer and fence painting.)

User Testing 80

User Testing Customer Experience Customer Feedback Outbound 80

Userpilot

AUGUST 14, 2023

Let users know that you’re working on some of their requests and suggestions (through email, public roadmaps, and so on). Clicks on outbound and inbound links. So If you want to use first-party data to retain users , it’s worth closing the feedback loop by: Analyzing survey responses carefully to spot valid improvement opportunities.

Data Visualization 98

Data Visualization Analytic Tools Feedback Software Customer Feedback 98

Intercom, Inc.

DECEMBER 2, 2021

. “You have a wide solution space… it’s the process of winding that down based on evidence and decisions and calls” If you go right back to the pre-project state, obviously we have teams, they have areas of ownership, and they figure out roadmaps around them, right? That is an ambiguous problem.

Engineering 178

Engineering Presentation Technical Review Systems Review 178

Intercom, Inc.

SEPTEMBER 8, 2021

I helped to build out our EDU org, our non-profit org, our SMB org, our compete programs, our outbound motion, and all of these things are actually all now full functions today at Slack. In fact, we’ve just started building our outbound motion. We still have a long ways to go at Webflow. Let’s see, what else is really big?

Weak Development Team 118

Weak Development Team Feedback Software User Testing Customer Experience 118