280 Group

MARCH 2, 2021

You can think of the differentiation as “inbound” vs. “outbound.”. The Product Marketing Manager owns “outbound” communication – messages to the market that drive motivation to acquire the product. Prior to Amazon, Ken drove product strategy at a number of Seattle area startups.

Webinar 296

Webinar Outbound Product Management Product Manager 296

The Product Coalition

APRIL 26, 2021

Most channels to market allow for this type of targeting, from ads to outbound call campaigns. You can’t as easily buy an outbound call list of people that need help communicating instantly, particularly if your product is new. With a persona-based approach, you might describe your customers as “knowledge workers, likely aged 22–45.”

Marketing 89

Marketing Strategy Outbound User Testing 89

Intercom, Inc.

OCTOBER 27, 2021

With increasing conversation volumes and mounting customer expectations, support teams need a way to ruthlessly optimize their support strategy for maximum efficiency and CSAT. On the proactive support side, you can see how many outbound messages get delivered and how many get opened within a specified time period.

Data Visualization 138

Data Visualization Reporting Tools Strategy Inbound 138

280 Group

FEBRUARY 23, 2021

Your market research here will help support your go-to-market strategy. #3: Product Management can work to avoid these problems by developing comprehensive pricing strategies. Most companies’ corporate strategies demand minimums for GM %. Outbound marketing is key to communicate to candidate buyers, users, and influencers.

Research Software 373

Research Software Reporting Tools User Testing Product Research 373

Intercom, Inc.

MARCH 16, 2021

The typical support “strategy” is to let common issues roll in for your support team to address. With the right strategy and proactive support tools – think Outbound Messages , Product Tours , Mobile Carousels , and Banners – you can alert customers to known issues, like delivery delays, bugs in your product, and website downtime.

Data Visualization 201

Data Visualization Onboarding KPIs User Friction Product Research 201

Intercom, Inc.

SEPTEMBER 22, 2020

Brian also shares HubSpot’s strategy for creating an industry-defining category that helped more than 86,000 customers in over 120 countries move from unwelcome outbound marketing to permission-based inbound marketing. Proven strategies for creating a transformative category. For HubSpot, that enemy was outbound marketing.

Inbound 211

Inbound Outbound Reporting Tools Customer Experience 211

Dear Strategy

AUGUST 27, 2018

Dear Strategy: “Can you talk about some of the newer trends in marketing that should be considered when putting together a marketing strategy?”. . Finally – a question about marketing strategy!!! We’ve always pitched this show as being mostly about product and business strategy. Next are the product strategies.

Strategy 53

Strategy Outbound Inbound Marketing 53

Intercom, Inc.

NOVEMBER 14, 2018

There are many parts to a high-performing sales organization – the right people, processes and strategy, to start. For our outbound leads – leads generated by our outbound SDRs – we track: Number of accounts contacted: The total number of companies that our outbound SDRs have prospected to. Existing business KPIs.

Data Visualization 188

Data Visualization Outbound Inbound KPI 188

Intercom, Inc.

NOVEMBER 30, 2021

A recent Forrester Consulting study commissioned by Intercom, Drive Conversational Experiences For A Future-Ready Customer Support Strategy , revealed that 54% of teams can’t personalize support with their tech stack and 50% waste time jumping between tools. Strategy first, technology second. Let’s dive in.

Technical Review 249

Technical Review Feedback Software Analytic Tools Reporting Tools 249

280 Group

AUGUST 4, 2019

The easiest way to think about the difference between these two is to think of them as inbound and outbound. Outbound (Product Marketing) makes sure that once these products are ready, they get launched and marketed effectively to the target customer base.

Product Marketing 209

Product Marketing Product Management Product Manager White Paper 209

Ask Benny

JANUARY 25, 2020

Should you split between inbound and outbound product managers? Inbound vs Outbound (PM vs PO). Sometimes companies split product management between outbound product managers that understand the market and discuss needs with customers and inbound product managers that understand the product and discuss requirements with engineering.

Outbound 78

Outbound Inbound Engineering Reference 78

Ask Benny

JANUARY 25, 2020

Should you split between inbound and outbound product managers? Inbound vs Outbound (PM vs PO). Sometimes companies split product management between outbound product managers that understand the market and discuss needs with customers and inbound product managers that understand the product and discuss requirements with engineering.

Outbound 78

Outbound Inbound Engineering Reference 78

Ask Benny

JANUARY 25, 2020

Should you split between inbound and outbound product managers? Inbound vs Outbound (PM vs PO) Sometimes companies split product management between outbound product managers that understand the market and discuss needs with customers and inbound product managers that understand the product and discuss requirements with engineering.

Outbound 78

Outbound Inbound Engineering Reference 78

Usersnap

FEBRUARY 14, 2023

Whether you’re still validating your SaaS product idea or launching a new feature to an existing product line, thinking about your Go-To-Market Strategy is always relevant. In fact, iterating your strategy and improving each feature Go-To-Market plan as you grow and receive customer feedback is even more important. Let’s dive in!

Research Software 52

Research Software Feedback Software User Testing Product launches 52

Ask Benny

JULY 31, 2019

Should you split between inbound and outbound product managers? Inbound vs Outbound (PM vs PO). Sometimes companies split product management between outbound product managers that understand the market and discuss needs with customers and inbound product managers that understand the product and discuss requirements with engineering.

Outbound 78

Outbound Inbound Engineering Reference 78

Intercom, Inc.

JULY 30, 2018

If you’re an outbound SDR , you may not know if the phone number you have is going to connect you to the right person or if that person you’re calling is in the market for what you’re selling. The post License to sell: 5 strategies to hit your sales quota appeared first on Inside Intercom. Comment below or drop me a line on Twitter !

Inbound 157

Inbound Strategy Outbound User Testing 157

Alchemer Mobile

MAY 27, 2020

We’re also adopting new shopping strategies such as using delivery services and curbside pickup. Average inbound and outbound message volume. Every grocery store has run out of toilet paper and flour, comfy sweats are out of stock at Target, and the wait to get into Home Depot is two hours long. So, what are retail brands to do?

Feedback Software 147

Feedback Software User Testing Customer Feedback Customer Experience 147

Intercom, Inc.

MARCH 10, 2022

This strategy empowers you to pre-emptively deliver targeted, personalized messages and support via messenger-based channels. Address things like “rage clicking” directly with real-time, outbound messages to your customers to help them preemptively resolve issues. But what’s the best way to stay ahead of these expectations?

Customer Experience 209

Customer Experience Technical Review User Friction Data Visualization 209

Intercom, Inc.

JUNE 23, 2020

Businesses who embrace the Conversational Support Funnel by choosing a messenger-based support strategy, and investing in Proactive and Self Serve support, are growing faster, seeing happier customer scores, and lower churn. It has the most comprehensive range of outbound proactive message types. The Conversational Support Funnel.

Customer Communications 245

Customer Communications Customer Experience User Testing Inbound 245

The Product Coalition

JULY 31, 2019

Should you split between inbound and outbound product managers? Inbound vs Outbound (PM vs PO) Sometimes companies split product management between outbound product managers that understand the market and discuss needs with customers and inbound product managers that understand the product and discuss requirements with engineering.

Outbound 60

Outbound Inbound Product Management Product Manager 60

Intercom, Inc.

JUNE 21, 2018

I hosted Max on our podcast, where he shares the strategies he’s used to grow Udemy and Sales Hacker, hiring tips for sales teams, and much more. Is it transitioning from inbound to outbound sales? Max: For the most part, it’s outbound efficiency. Are you doing outbound? Is it getting their stack right?

Outbound 183

Outbound Technical Advisors Weak Development Team Product Research 183

eG Innovations

FEBRUARY 14, 2023

Utilized SNAT ports (%) A standard load balancer reports the number of outbound flows that are masqueraded to the Public IP address frontend. This metric can give an indication of how heavily your application is relying on SNAT for outbound originated flows. Counters for successful and failed outbound SNAT flows are reported.

Data Visualization 52

Data Visualization Reporting Tools Outbound Analytic Tools 52

Ask Benny

JULY 31, 2019

Should you split between inbound and outbound product managers? Inbound vs Outbound (PM vs PO) Sometimes companies split product management between outbound product managers that understand the market and discuss needs with customers and inbound product managers that understand the product and discuss requirements with engineering.

Outbound 60

Outbound Inbound Engineering Reference 60

Intercom, Inc.

AUGUST 17, 2021

Proactive support is a crucial part of any good conversational support strategy, empowering you to pre-emptively deliver targeted, personalized support via messenger-based channels. For many teams, making the switch from reactive to proactive customer support can be tricky – but it’s a necessary element of any support strategy.

Data Visualization 156

Data Visualization Inbound User Friction Customer Experience 156

ProductPlan

MARCH 17, 2020

How can you take responsibility for the vision and shape the future of your product when you don’t control strategy at the corporate level?”. Developing a Product Strategy. Before we go any further discussing the activities of a strategic product manager, let’s review the key parts of developing and implementing a product strategy.

Outbound 97

Outbound Product Management Product Manager Inbound 97

Intercom, Inc.

SEPTEMBER 8, 2021

According to a commissioned study conducted by Forrester Consulting on behalf of Intercom in April 2021, Drive Conversational Experiences For A Future-Ready Customer Support Strategy , 59% of support leaders and decision makers find a lack of proactive support to be a barrier to conversational support at scale. Outbound Messages.

Reporting Tools 237

Reporting Tools Inbound Data Visualization Customer Experience 237

Gainsight

MARCH 7, 2022

We have the Outbound Product Management role, which creates this type of bridge,” said Cesar Castro, a Senior Director of Outbound Product Management. “We Gainsight’s Director of Customer Success Strategy, Courtney Hauser, agrees. “To

Customer Feedback 103

Customer Feedback User Testing Customer Experience Onboarding KPIs 103

Intercom, Inc.

OCTOBER 1, 2019

Inside we reveal the strategies, learnings, and best practices that have enabled us to build a business worth more than $1.275 billion. I shared a deeper look at how we run our sales organization – everything from how we keep our top reps motivated to why we take a highly targeted approach to outbound sales. Short on time?

Outbound 155

Outbound User Friction Demo Enterprise 155

280 Group

AUGUST 11, 2020

The Difference Between Product-Led and Sales/Marketing-Led Go-To-Market Strategies. Finally, by removing all that traditional friction from outbound processes, you not only deepen customer engagement, retention and renewal, but you also set your product up to really go viral. The traditional Marketing and Sales funnel approach.

Webinar 296

Webinar Research Software User Testing Customer Experience 296

Product Innovation Educators

MAY 10, 2021

She focuses on portfolio roadmaps, innovation, strategy, and customer success. . The product managers report to a chief product officer or CEO and have a big-picture understanding of the company strategy, which they can relate to the product portfolio strategy. [6:24] “The essence of strategy is choosing what not to do.”

Outbound 75

Outbound Product Management Product Manager Finance 75

Intercom, Inc.

OCTOBER 9, 2018

A lot of our time and energy is spent trying to engage potential customers with outbound messaging. But all too often, emails can get lost in the deluge of prospects’ inboxes – particularly when so many outbound messages are requesting leads make room for a “15-minute call”, as our co-founder Des Traynor has pointed out.

Customer Experience 126

Customer Experience Outbound Messaging Demo 126

Userpilot

JULY 4, 2023

There are five segments in the technology adoption lifecycle: Innovators; Early adopters; Early majority; Late majority; Laggards; Some strategies to crossing the chasm include: Create a buzz to help attract the right technology enthusiast to your product early. The book goes into detail about the chasm as well as valuable strategies.

Feedback Software 98

Feedback Software Analytic Tools Research Software User Testing 98

The Product Coalition

FEBRUARY 9, 2021

The Four Steps to the Epiphany: Successful Strategies for Startups That Win by Steve Blank?—?This Builds the case for outbound sales and provides an approach to put it into practice. The books have been grouped by topic and rough reading order. I’ve added a quick summary of the key insights from each book. Venture Building 1.

Books 187

Books User Testing Product Research Inbound 187

Intercom, Inc.

AUGUST 16, 2022

Now is the time for support leaders to level up previous support strategies and adopt new tactics. But don’t worry if you’re not yet familiar with “in-context support” – today, we’re showing you its power and how to get your strategy started. Ready to up-level your support strategy?

Data Visualization 118

Data Visualization User Friction Customer Experience Customer Communications 118

Intercom, Inc.

AUGUST 27, 2018

Whether you’re dealing with an inbound or outbound lead, this is a softball question that helps uncover your prospect’s motivations for checking out your product. If it’s an outbound lead, I ask, “Was there something specific in my outreach that piqued your interest?”. What initially piqued your interest?

Product Research 150

Product Research Outbound Inbound User Testing 150

Product Innovation Educators

MAY 10, 2021

She focuses on portfolio roadmaps, innovation, strategy, and customer success. . The product managers report to a chief product officer or CEO and have a big-picture understanding of the company strategy, which they can relate to the product portfolio strategy. [6:24] “The essence of strategy is choosing what not to do.”

Outbound 62

Outbound Product Management Product Manager Finance 62