ONE THING on Roadmaps without Dates

Roadmaps should be about customers and their problems. Unlike features and dates, which change a lot, a list of customer problems probably won’t change much between quarters. This gives you room to adjust and test features and keep looking for what works and what doesn’t in order to land on the best solution for customers.


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Don’t put a feature on the public roadmap until you’re sure it’s right. Resist the temptation to list a feature just because people expect it. You can read more in Chapter 1 of my book, Product Roadmaps Relaunched. Yes? Tell me a story.