ONE THING on Prioritization Magic

Prioritization is one of the most important jobs of a product leader. It is also one of the hardest: you have to say no to good ideas.


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Once upon a time, I joined a startup whose execs were bursting with good ideas. I counted 73 initiatives in progress or slated for work soon. The first thing I did was convince the exec team that we needed to focus on the most important things first. I got everybody aligned on a much shorter list inside of my first month. This was so shocking to a colleague that he declared it was “magic.” It wasn’t magic, of course, it was just good practice.

I talk Prioritization in Chapter 7 of Product Roadmaps Relaunched.

February Roadmap Workshop Starts Next Week
I also talk Prioritization in my online roadmap course. Our live February online masterclass is filling up. Or self-paced if you prefer. Care to join? 25% Discount Code: IMPACT. Go to the Roadmap Academy.