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The Most Basic Rule of Product Positioning – It’s Easy

Product Management University

I learned a lot about product positioning long before I ever stepped into a product marketing role. I think of demos as verbal product positioning. The Product Positioning School of Hard Knocks Early in my pre-sales demo career, I had some demos where my audience was totally engaged and it felt like I hit it out of the park.

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Product Positioning Tip 6 of 7: Structuring a Positioning Presentation

Product Management University

The Playbook : Keep this in mind when creating presentations for marketing and sales events. The attention of your buying audience is greatest at the start of the presentation. You want to hold that attention and take it up a notch as the presentation progresses. Sign up for The Art & Science of Positioning Solutions.

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Should Product Positioning and Sales Narratives be Different?

Product Management University

Does your product positioning need to be different than your sales narratives? The short and simple answer is no, but it’s highly dependent on how your product positioning is constructed. No salesperson would ever use our product positioning dialogues when talking with prospects and customers.

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Top 10: Why Salespeople Don’t Use Corporate Positioning Decks

Product Management University

Directly from many salespeople (clients) over the past 20 years, here are the most popular responses (in no particular order) to the question, “Why don’t you use the corporate positioning deck? Here’s the problem with most positioning presentations that come from corporate marketing. “ Too much fluff.

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Roadmap Personas: The Best Way to Set Expectations for Teams, Clients, and Leadership

Speaker: Johanna Rothman - Management Consultant, Rothman Consulting Group

Learning objectives: How to create a roadmap that helps the team focus on what they need now, while offering a look-ahead to the future How to leverage your product's position on the technology adoption curve to choose the right customer-focused roadmap How to present options in a rolling wave roadmap, especially if your product is novel and not yet (..)

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Position Products Perfectly, Prototyping Properly: Product Management Alphabet Aerobics

The Product Coalition

If you have read my article “There is no business like flow business” you know I am all up for a rewrite challenge, so with no further ado I am proud (and at the same time worried it will not make any sense nor resonate with you all) to present the Product Management Alphabet Aerobics. Alphabet Aerobics Klaas Hermans for Sharpwitted.ninja.

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Sales Presentation Techniques That Improve Discovery

Product Management University

There are many cases where salespeople are forced into giving presentations before adequate discovery has been completed. Here are a few sales presentation techniques that will yield valuable buyer motivations without formal discovery meetings. Use the following discovery techniques to gain an edge in the sales process.

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The Key to Agile Team Motivation

Speaker: Robert Webber, Author and Innovation Leader

Management was never taught how to establish the positive and supportive environment necessary to motivate self-directed teams, resulting in disappointing Agile transitions. It’s presented by an experienced engineering leader for product development leaders.