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Product Positioning Tip 6 of 7: Structuring a Positioning Presentation

Product Management University

The Playbook : Keep this in mind when creating presentations for marketing and sales events. The attention of your buying audience is greatest at the start of the presentation. You want to hold that attention and take it up a notch as the presentation progresses. Sign up for The Art & Science of Positioning Solutions.

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The Most Basic Rule of Product Positioning – It’s Easy

Product Management University

I learned a lot about product positioning long before I ever stepped into a product marketing role. I think of demos as verbal product positioning. The Product Positioning School of Hard Knocks Early in my pre-sales demo career, I had some demos where my audience was totally engaged and it felt like I hit it out of the park.

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Should Product Positioning and Sales Narratives be Different?

Product Management University

Does your product positioning need to be different than your sales narratives? The short and simple answer is no, but it’s highly dependent on how your product positioning is constructed. No salesperson would ever use our product positioning dialogues when talking with prospects and customers.

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How to Rewrite Your Homepage with Sharper Positioning & Messaging by Anthony Pierri

Userpilot

They may abandon the page if the messaging and positioning are confusing or contradictory. Anthony Pierri knows this, and after helping over 200 businesses improve their homepage, he’s hosting the talk “ How to Rewrite Your Homepage With Sharper Positioning & Messaging ” on October 8th. What is positioning?

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Roadmap Personas: The Best Way to Set Expectations for Teams, Clients, and Leadership

Speaker: Johanna Rothman - Management Consultant, Rothman Consulting Group

Learning objectives: How to create a roadmap that helps the team focus on what they need now, while offering a look-ahead to the future How to leverage your product's position on the technology adoption curve to choose the right customer-focused roadmap How to present options in a rolling wave roadmap, especially if your product is novel and not yet (..)

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How information architecture define your brand positioning?

UX Planet

This room-based filter in particular offer several benefits on multiple levels, for example, User experience: By introducing room-based filter, it improves user’s navigating experience by ensuring users are presented with items that are relevant to their current context. How information architecture define your brand positioning?

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Top 10: Why Salespeople Don’t Use Corporate Positioning Decks

Product Management University

Directly from many salespeople (clients) over the past 20 years, here are the most popular responses (in no particular order) to the question, “Why don’t you use the corporate positioning deck? Here’s the problem with most positioning presentations that come from corporate marketing. “ Too much fluff.

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The Key to Agile Team Motivation

Speaker: Robert Webber, Author and Innovation Leader

Management was never taught how to establish the positive and supportive environment necessary to motivate self-directed teams, resulting in disappointing Agile transitions. It’s presented by an experienced engineering leader for product development leaders.