280 Group

APRIL 18, 2023

Jennifer is now the Vice President of Product Management at Synthetaic, an end-to-end AI company. “ I had never worked directly on an AI product before, nor had I worked in a startup, but the more it scared me, the more I knew it’s what I had to do next.” You want to be a decision maker.

Product Management 295

Product Management Product Manager Customer Experience Management 295

280 Group

AUGUST 4, 2019

The article is a synopsis of The Phenomenal Product Manager: Chapter One , written by Brian Lawley. We’ll be using the term Product Manager to refer to both Product Managers and Product Marketers. Here’s a summary of the typical duties under each role: Product Management.

Product Marketing 209

Product Marketing Product Management Product Manager White Paper 209

Product Management University

AUGUST 15, 2023

The biggest difference between product management and portfolio management is product management focuses specifically on the success of each product whereas portfolio management focuses on the success of the company (the portfolio) in chosen market segments. Here’s a bonus.

Product Management 246

Product Management Product Manager White Paper Management 246

Product Management University

OCTOBER 16, 2023

Here’s a simple example of portfolio positioning and how it makes your product positioning more strategic. Your accounts payable product improves the customer’s cash flow. Your accounts receivable product further enhances cash flow. It sounds strategic. What CFO doesn’t want a stronger balance sheet?

Positioning 147

Positioning Product Research User Friction Differentiation 147

Product Management University

DECEMBER 7, 2020

Storytelling skills for product management and product marketing are essential because without them, the value context (why the market cares) of what you’re building, marketing and selling is completely masked. Enroll in Product Management University On-Demand and learn new skills on your own terms.

Reporting Tools 147

Reporting Tools Product Marketing Data Visualization Marketing 147

Product Management University

OCTOBER 28, 2019

That brings us to the subject of influence among product management and product marketing teams. And that market knowledge is the key to leading from a position of strength. And those priorities wouldn’t change unless the market suddenly shifted. Market Knowledge Defined. We trust them.

Positioning 100

Positioning Product Marketing Marketing Product Management 100

280 Group

SEPTEMBER 9, 2021

For our next installment of the Women in Product Management Series, I interviewed Nicole Francis, Director of Product Management at Paycor. View the full list of this blog interview series to learn the stories of more women product leaders. How did you get into product management?

Product Management 294

Product Management Product Manager Management Management 294

280 Group

APRIL 17, 2020

The Coronavirus pandemic has left many in the product management community without a job as their companies reacted to the drastic market impact. 10 Tips to a Rockin’ LinkedIn Product Management Profile. 10 Revealing Interview Questions from Product Management Executives. Product Management Resources.

Product Management 290

Product Management Product Manager Systems Review Download 290

The Product Bistro

NOVEMBER 25, 2021

My original entrance into Product Management I was an early 30’s applications engineer who jumped into the that role from life as an analytical chemist and process engineer at a wafer fab. Then the original recruiter that got me into product management reached out to me again. But she pointed them at me.

Product Management 195

Product Management Product Manager Analytic Tools Data Visualization 195

280 Group

SEPTEMBER 16, 2021

PlayStation Classic was designed with far too little consideration into product positioning — the most important point of product marketing — and the blunder in sales was a direct result of this glaring oversight. What is Product Positioning? That’s the power of positioning. customers pay more for it.

Positioning 296

Positioning Reporting Tools Marketing Research Software 296

280 Group

AUGUST 23, 2021

Join our upcoming webinar on Friday, August 27th, The Product Manager vs. Product Owner Role – Siblings, Rivals, or the Same Person? , For product professionals, perhaps the most frequently debated issue – the one we can’t ever seem to escape is: Product Manager or Product Owner?

Webinar 358

Webinar Research Software Reporting Tools Product Management 358

Gocious Blog

APRIL 18, 2024

When it comes to leadership in the manufacturing world , product marketers and product managers are like two peas in a pod. Both positions require a thorough understanding of the product and their ideal customer's preferences and pain points.

Product Marketing 70

Product Marketing Marketing User Friction Management 70

280 Group

APRIL 12, 2021

Status of the Job 2021: Product Marketing Manager. As organizations scrambled to innovate and deliver tools and technologies that enabled digital transformation, Product Marketing Managers moved into the spotlight. What is a Product Marketing Manager?

Data Visualization 290

Data Visualization Product Marketing Marketing Reporting Tools 290

280 Group

MARCH 2, 2021

Product-Focused Teams. You’ve decided that your company needs to become more product-focused. You now have a team of Product Managers to help you achieve that goal. Who does what and how do we go about making decisions in this new, product-focused environment? Sales and Marketing teams. outbound.”.

Webinar 296

Webinar Outbound Product Management Product Manager 296

280 Group

DECEMBER 16, 2020

Product leaders in need of extraordinary talent rarely find themselves in a position where they are afforded ample time to recruit, evaluate, hire, and ramp-up a new Product Manager. You want to do it right, but you also want to fill the position as quickly as possible. The Product Management Hiring Process.

Reporting Tools 317

Reporting Tools Product Management Product Manager User Testing 317

Userpilot

MARCH 9, 2023

Before you rush into creating a product thinking people will love it, it pays to perform a product-market fit analysis. You want to be sure there is a demand for your product, so you don’t have to suffer the embarrassment of a massive flop. What is product-market fit? What is a product-market fit?

User Testing 98

User Testing Product Research Product Marketing Customer Feedback 98

280 Group

MARCH 28, 2023

I was aware that it existed, and at a previous company, we talked about the possibility (at a couple of different points in time), of adding a product manager. I was aware that it existed, and at a previous company, we talked about the possibility (at a couple of different points in time), of adding a product manager.

Product Marketing 156

Product Marketing Marketing User Testing Customer Experience 156

Userpilot

SEPTEMBER 14, 2023

How do product management and marketing teams work together to build successful products? TL;DR Product managers define the overall product direction and oversee the entire product lifecycle. Product marketing sits between product development and the market.

Product Research 104

Product Research User Testing Research Software Feedback Software 104

280 Group

NOVEMBER 13, 2020

We are thrilled to announce that several of our blog articles have made it to the finalist round of the 2020 Product Management Today MVP Awards ! It is our mission to empower product professionals so they can gain the tools and knowledge needed to build better products. 4: Product Manager vs Product Marketing Manager.

Product Management 296

Product Management Product Manager Analytic Tools Data Visualization 296

Product Management University

MARCH 3, 2021

The performance of product management and the ripple effect (positive and negative) on engineering, marketing, sales and customer success is front and center this month. Enjoy The B2B Product Manager March issue. Blog: High-Octane Product Management. Product Management Playbook.

B2B 130

B2B Product Management Product Manager Magazine 130

280 Group

AUGUST 30, 2022

How and why did you break into Product Management? . Having started my career as a beer marketer, I needed some way to redeem myself! . For a half dozen years , I met with Product Managers who had come seeking creative for their new product launches. We went cash-flow positive 6 months later.

Consulting 156

Consulting Research Software Product Management Product Manager 156

280 Group

DECEMBER 17, 2019

One of the questions I frequently get asked when training our Optimal Product Management and Product Marketing Training (OPM) course is, “What’s the difference between a Product Manager and a Project Manager?” What is a Product Manager? What is a Project Manager?

Product Management 287

Product Management Product Manager Management Management 287

The Product Bistro

MARCH 16, 2021

The most powerful phrase in product management isn’t something witty about product market fit, or positioning, or market segmentation. You are the product manager, you own it, and while you could play the blame game (and be correct), you shouldn’t. It’s my fault.

Weak Development Team 195

Weak Development Team Product Management Product Manager User Testing 195

Product Management University

JANUARY 5, 2023

The 5 Ws and 1 H represent a clever technique for developing a holistic story about a particular subject and can be especially useful for product managers. This technique can not only help product managers develop detailed product roadmaps but also help them create thorough customer personas, set up relevant KPIs, and more.

Product Management 130

Product Management Product Manager Customer Experience Customer Feedback 130

Ronke PM

APRIL 11, 2024

Confirming they are on target goes a long way to helping these teams ascertain their objective, which is product-market fit. For a new product, they can verify and confirm if they have a true product-market fit. Types of Customer Feedback So, what types of customer feedback are available to cross-functional teams?

User Testing 52

User Testing Customer Feedback Feedback Software Customer Experience 52

The Product Coalition

DECEMBER 19, 2021

The first product manager in a startup is a critical role with immense impact on the startup’s success?—?both Photo by Tolga Ulkan on Unsplash When I joined Twiggle as their first VP Product I was the thirteenth employee. Shortly after I started, the CEO surprised me by saying I should hire a product manager.

Product Management 171

Product Management Product Manager User Testing Weak Development Team 171

Product Management University

NOVEMBER 17, 2020

B2B Product Manager November 2020 Issue. We hope your 2020 is winding down on a positive note, all things considered. As the pandemic economy has forced all of us to completely rethink everything, we also give you a list of things to consider for product management, product marketing and sales in 2021.

Magazine 130

Magazine B2B Product Management Product Manager 130

Product Management University

FEBRUARY 9, 2023

Learn Value Skills for Leading Customers Strategically Versus Reacting Tactically Rock Hill, SC – February 9, 2023 Today, Product Management University launched The School of Customer Success for B2B. The pandemic and a volatile economy have forced organizations to put a priority on measurable customer value.

B2B 130

B2B Certifications Product Management Product Manager 130

Product Management University

NOVEMBER 14, 2022

The easiest way to think of product marketing vs. portfolio marketing is the age-old motto, the whole is greater than the sum of the parts. Your portfolio has more market and customer value than the sum of the products. What is Product Marketing? Product Marketing is Key to Portfolio Marketing.

Marketing 147

Marketing Product Marketing Reporting Tools Healthcare 147

280 Group

MARCH 11, 2022

This article details general Product Marketing Manager salary data based on salary information reported by Salary.com in January 2022. . Status of the Job 2022: Product Marketing Manager. What is a Product Marketing Manager? . Product Marketing Manager Salary for 2022 .

Product Marketing 156

Product Marketing Reporting Tools Marketing Data Visualization 156

Product Management University

JULY 15, 2020

The B2B Product Manager July 2020. This month we take a closer look at the practices of product management and product marketing and the extent to which our profession is keeping pace with the demands of our markets. Enjoy the B2B Product Manager July 2020 issue. In This Issue.

Magazine 130

Magazine B2B Product Management Product Manager 130

Product Management University

JUNE 21, 2023

Developing a content strategy for product marketing requires an approach similar to product positioning. Executing a solid content strategy can keep the sales mantra of “the leads we get from marketing are crap” at bay! Also, be sure to understand the SEO implications of posting the same content to many sites.

Product Marketing 130

Product Marketing Strategy Marketing White Paper 130

Product Management University

JUNE 22, 2020

For product managers and product marketing managers, a host of real-world situations come to mind where just-in-time learning has tremendous value. You’ve got an idea for a new product and you’re asked to create an MRD. Immediate application of new skills gives you faster results. What does an MRD include?

Customer Experience 130

Customer Experience Product Marketing Marketing User Testing 130

Userpilot

JANUARY 22, 2024

A product marketing framework is like a compass that guides you through the complex, fast-paced world of SaaS. From initial launch to ongoing product management , this framework acts as a map towards sustainable growth. What is a product marketing framework?

Feedback Software 105

Feedback Software Research Software Analytic Tools Product Research 105

Userpilot

AUGUST 29, 2023

Product management is equal parts art and science – and it’s vital to the success of your SaaS. TL;DR Product management describes the continual process of overseeing the development of a product across its entire lifecycle. Product teams are staffed with various skilled professionals.

Data Visualization 105

Data Visualization Analytic Tools Feedback Software Research Software 105

Userpilot

OCTOBER 25, 2022

If you’re wondering what strategic product management is, you’ve come to the right place! In the article, we’re looking at the responsibilities of strategic product managers and how they can use data effectively to shape product strategy and deliver delightful experiences to users!

Product Research 98

Product Research User Testing Customer Feedback Research Software 98

Lenny Rachitsky

APRIL 11, 2024

Before moving into venture capital, he played a crucial role as VP of Product and Design at Dropbox, guiding the company until its IPO in 2018. Prior to Dropbox, Todd led product management for Twitter’s Content and Discovery teams after selling his startup, Cover, to Twitter in 2014.

User Testing 95

User Testing Framework Product Marketing Marketing 95