The Product Guy

MARCH 19, 2025

Sustainability in Product Development: More Than Just an ESG Initiative Sustainability in product management isnt just about reducing waste. The best teams design for modularity and upgradability, allowing products to evolve with customer needs while minimizing waste. Market shifts determine product lifespan.

Development 195

Development User Testing Customer Feedback Customer Experience 195

BrainMates

JUNE 22, 2025

The Growth Stage of the Product Lifecycle (Part 3) By Jana Paulech At a Glance The growth stage of the product lifecycle begins after achieving product-market fit, requiring sustained exponential growth and a strong, evolving value proposition and positioning to capture and expand the target market.

User Testing 52

User Testing Weak Development Team User Friction Product Research 52

Userpilot

APRIL 24, 2025

Want to advance your career in product management or find top talent for your team? This article shares exciting product manager roles focused on retention and churn and showcases standout candidates in the field. Recommended product manager job openings in data-driven companies 1.

Research Software 52

Research Software Analytic Tools Feedback Software Customer Communications 52

Roman Pichler

JANUARY 20, 2025

If extended product teams own the product strategies, whats the role of the head of product , also called Chief Product Officer and Director/VP of Product Management, in making strategic decisions ? First, as a coach who offers strategy and leadership guidance to the person in charge of the product.

Systems Review 168

Systems Review Product Strategy Strategy Product Research 168

Usersnap

FEBRUARY 24, 2025

Exploring unmet needs and validating hypotheses helps refine product direction while avoiding costly assumptions. By prioritizing a thorough product discovery process, product managers can create tools that resonate with users, address challenges, and meet market demands.

Product Research 52

Product Research User Testing Customer Feedback Customer Experience 52

Userpilot

FEBRUARY 24, 2025

Thats why Ive curated a list of three top product manager openings at data-driven companies, along with standout candidates who are ready to make an impact. Recommended product manager job openings in data-driven companies Looking for a job in data-driven product management ?

Analytic Tools 52

Analytic Tools Data Visualization Technical Advisors User Testing 52

Arkenea

FEBRUARY 23, 2025

This is a problem I see not just with tech entrepreneurs but also on a regular basis with product managers at the B2B companies we work with at SiriusDecisions. If I had to make a blanket statement, it’s that most founders and product managers don’t listen enough to customers or iterate enough based on customer feedback.

User Testing 98

User Testing Feedback Software Customer Feedback Research Software 98

Lenny Rachitsky

MAY 11, 2025

Removing hierarchical titles (making everyone “forward-deployed engineers”) reduced internal competition and politics, forcing recognition based on merit and impact rather than position. Where to find Nabeel S.

Research Software 112

Research Software Feedback Software User Testing Data Visualization 112

Userpilot

APRIL 16, 2025

Your customer information lives in Salesforce, while your support tickets are in Zendesk, your product usage data in Mixpanel, and your marketing campaigns in HubSpot. When data collection is messy, product managers lose visibility, teams waste hours chasing answers, and user experience suffers. Sound familiar?

Data Visualization 105

Data Visualization Analytic Tools Feedback Software Reporting Tools 105

BrainMates

JULY 2, 2025

Products may stay in maturity for a very long time if investments continue to be made sustainably. Below we discuss some considerations for managing a product in maturity for the long term – particularly relevant to teams focused on Product Management in Australia.

Onboarding KPIs 52

Onboarding KPIs Customer Experience Management Management 52

BrainMates

MAY 26, 2025

Tips for Managing the Product Lifecycle (Part 1) By Jana Paulech Product lifecycle management is arguably the most underutilised tool in the product management toolkit. In part 1 we give an overview of the lifecycle and how to identify where your product is with a product value metric.

User Testing 40

User Testing Customer Feedback Management Management 40

Usersnap

JUNE 26, 2025

Customer & Market Check: From Copying to Understanding Most teams look at competitors and either blindly mimic their features or dismiss them entirely. Analyzing the competitive landscape and conducting competitive research helps you identify gaps and opportunities in the market. Become a value-driven PM.

Product Research 59

Product Research User Testing Research Software Reporting Tools 59

Userpilot

MAY 27, 2025

Want to advance your career in product management or find top talent for your team? This article shares exciting product manager roles focused on Product-Led Growth (PLG) and showcases standout candidates in the field. Recommended product manager job openings in the PLG field Looking for a job in PLG companies?

Analytic Tools 52

Analytic Tools Research Software Feedback Software User Testing 52

Lenny Rachitsky

JUNE 15, 2025

Previously, she was a senior director of product at Big Health and a senior product marketing manager at Dropbox.

Leadership 70

Leadership Vision B2B Customer Experience 70

Userpilot

JULY 17, 2025

See How Userpilot Can Help Lifecycle email marketing is about responding to customers’ needs and problems across every stage of the customer journey. In product marketing , it also needs to be tied to the users’ product experience, nudging them towards in-app actions. Segmenting users with Userpilot.

Onboarding KPIs 93

Onboarding KPIs Data Visualization User Testing Marketing 93

Userpilot

JUNE 5, 2025

As a product manager at Userpilot, I’ve had the chance (and let’s be honest, responsibility) to try out major onboarding automation tools in this space. Overall, real users feel positive about Appcues. That includes Appcues, Userflow, Userguiding, and Pendo, besides our own platform. You can find more reviews on G2 or Capterra.

Data Visualization 52

Data Visualization Analytic Tools Feedback Software Reporting Tools 52

Userpilot

JULY 14, 2025

What should a good omnichannel customer engagement A product marketer ’s number one goal is to create a cohesive communication strategy that powers the whole customer lifecycle. position, industry, plan) or behavior (e.g., product usage patterns, timing). The team chose Userpilot for its product marketing focus.

Analytic Tools 104

Analytic Tools Feedback Software Data Visualization User Testing 104

Arkenea

JULY 8, 2025

The more they are engaged the better results will be because they will start to care about your product, not only billable hours. Our iOS lead and product manager were part of Mailburn team, and remote outsource developers strengthened our iOS development. At Mailburn, we did it exactly that.

Research Software 98

Research Software Feedback Software Development Fractional CTO 98

Revulytics

OCTOBER 19, 2017

As product managers, we may sometimes feel as though communicating our roadmap strategies and recommendations to those who sit outside of the immediate team – sales, marketing, and other executive stakeholders – resembles Catmull’s first characterization of the unhealthy culture.

Roadmap 137

Roadmap Research Software Reporting Tools Analytic Tools 137

Userpilot

JULY 10, 2025

Upsell email example #3: Canva Canva sends a product-led email to its free users, encouraging them to purchase the Pro version. What’s inciting is that it positions the upgrade not as a hard sell, but as an enhancement of what the user already enjoys. You are a product marketer using an email marketing tool.

Data Visualization 52

Data Visualization Analytic Tools Embedded Analytics User Testing 52

Product Management University

FEBRUARY 22, 2023

Product management is one of the hottest careers in high-tech right now with tremendous career growth. If you’re considering a career in this industry, you’ll need to know exactly what will be expected of you as a product manager. What Does a Product Management Career Path Look Like?

Positioning 264

Positioning Product Management Product Manager B2B 264

The Product Guy

MAY 7, 2020

Hence it is critical that one is aware of the best practises of the role and develops his own philosophy which results into maximum positive leverage for the organization. As I strive towards becoming a product leader, I wanted to understand the best practises in product management and in the process develop my own product philosophy. .

Technical Review 398

Technical Review Product Management Product Manager Onboarding KPIs 398

Product Management University

MARCH 14, 2023

Today, Product Management University announced the availability of its Customer Outcome Framework for B2B. When product management, product marketing, sales and customer success teams are problem-focused, they all see the customer through a different lens. One View of the Customer. Measurable Customer Value.

Framework 246

Framework Customer Experience Product Marketing Product Management 246

The Product Guy

SEPTEMBER 27, 2016

Each Session of the program runs for 6 months with paired individuals… Conducting regular 1-on-1 mentor-mentee chats Sharing experiences with the larger Product community Participating in live-streamed product management lessons and Q&A. Jordan Bergtraum VP Product Management, ServiceChannel.

Research Software 370

Research Software User Testing Analytic Tools Product Research 370

The Product Guy

DECEMBER 6, 2018

From high school to business school, and throughout my professional career, I was supremely comfortable with it , and reveled in solving problems, to the appreciation of my managers, colleagues, and teachers. Management guru, Peter Drucker had said, if you can’t measure it, you can’t improve it. 3) How should I go about solving it?

Reporting Tools 350

Reporting Tools Customer Experience Product Management Product Manager 350

The Product Guy

OCTOBER 25, 2016

Each Session of the program runs for 6 months with paired individuals… Conducting regular 1-on-1 mentor-mentee chats Sharing experiences with the larger Product community Participating in live-streamed product management lessons and Q&A. Jordan Bergtraum VP Product Management, ServiceChannel.

Analytic Tools 356

Analytic Tools Research Software CTO Coach Fractional CTO 356

Product Innovation Educators

AUGUST 5, 2024

How product managers should use the five-step model for creating team culture Watch on YouTube TLDR Product managers often face the challenge of significant responsibilities without formal authority. As product managers, we must navigate both these realms. They are leaders who inspire and guide their teams.

Product Management 297

Product Management Product Manager Technical Review Leadership 297

Intercom, Inc.

MAY 16, 2018

Getting through the first product launch requires more than a marketing Band-Aid; it requires instilling a company-wide philosophy that marketing and product aren’t two antithetical forces but two sides of the same coin. In this article, you’ll learn how to: Understand the role of product marketing.

Product Marketing 223

Product Marketing Marketing Strategy Customer Experience 223

Intercom, Inc.

SEPTEMBER 2, 2021

At a product-first company like Intercom, our product marketing team has always had a crucial role – and over the years, we have often discussed how we approach product marketing. Of course, not all companies go about product marketing in the same way. Every step of the way. Liam Geraghty: Hi there.

Product Marketing 211

Product Marketing Marketing Research Software Customer Experience 211

Product Innovation Educators

FEBRUARY 20, 2023

How to achieve product-market fit – for product managers This episode is sponsored by PDMA, the Product Development and Management Association. PDMA is also the longest-running professional association for product managers, leaders, and innovators, having started in 1976.

User Testing 273

User Testing Product Management Product Manager Data Visualization 273

Product Management University

OCTOBER 16, 2023

Here’s a simple example of portfolio positioning and how it makes your product positioning more strategic. Your accounts payable product improves the customer’s cash flow. Your accounts receivable product further enhances cash flow. It sounds strategic. What CFO doesn’t want a stronger balance sheet?

Positioning 147

Positioning Product Research User Friction Differentiation 147

Mind the Product

SEPTEMBER 1, 2020

April Dunford’s mtpcon Digital 2020 keynote on positioning was so good that we couldn’t pass up the opportunity to dig deeper into the topic with her. This is one of the dark arts for many product people, and it has such a deep effect on everything else you do – take a listen to upgrade [.]. Knowing your market.

Positioning 167

Positioning Product Research Customer Experience Feedback Software 167

Product Management University

AUGUST 15, 2023

The biggest difference between product management and portfolio management is product management focuses specifically on the success of each product whereas portfolio management focuses on the success of the company (the portfolio) in chosen market segments. Here’s a bonus.

Product Management 246

Product Management Product Manager White Paper Management 246

The Product Guy

JANUARY 5, 2017

In our a recent live stream from one of our mentors of The Product Mentor , Vikas Batra, lead a conversation around “Emotional Intelligence for Product Managers”. We are always looking for more product mentors from all around the world. About The Product Mentor. Ladislav Bartos Product Manager, Gumtree.com.

Analytic Tools 271

Analytic Tools Research Software CTO Coach Fractional CTO 271

The Product Coalition

JANUARY 17, 2022

Product Can you tell if your product is on the right track? It’s easy to answer whether you have a product/market fit: can the revenue your customers pay for your product sustain (or even grow) your business? But how can you know whether your market-fit is strong enough, or if you’re focusing on the right audience?

User Testing 161

User Testing Product Marketing Marketing Software Review 161

The Product Bistro

NOVEMBER 25, 2021

My original entrance into Product Management I was an early 30’s applications engineer who jumped into the that role from life as an analytical chemist and process engineer at a wafer fab. Then the original recruiter that got me into product management reached out to me again. But she pointed them at me.

Product Management 195

Product Management Product Manager Analytic Tools Data Visualization 195

Product Management University

NOVEMBER 14, 2022

The easiest way to think of product marketing vs. portfolio marketing is the age-old motto, the whole is greater than the sum of the parts. Your portfolio has more market and customer value than the sum of the products. What is Product Marketing? Product Marketing is Key to Portfolio Marketing.

Product Marketing 147

Product Marketing Marketing Reporting Tools Healthcare 147