Alchemer Mobile

JULY 16, 2021

Customer retention refers to a brand’s ability to convert customers from one-time buyers to repeat purchasers. But if they collect and analyze mobile feedback on a regular basis, they can proactively solve issues and make positive changes before customers jump ship. Strategies to improve customer retention. Let’s dive into it.

Customer Feedback 147

Customer Feedback User Testing Customer Experience Feedback Software 147

Product Management University

APRIL 8, 2024

For purposes of this discussion, markets refer to market segments. Here’s why this structure is so critical to a stronger leadership position. Taking the Lead on Market & Customer Knowledge The top-down strategies of your target customers are shaped by the dynamics of their industry as well as current technology trends.

Leadership 147

Leadership Marketing Product Management Product Manager 147

Userpilot

JULY 31, 2023

Looking to power up your retention marketing strategy? This article will show you practical strategies to crack the customer retention code and maintain sustainable recurring revenue. The right customer retention strategy will: encourage repeat purchases, create loyal customers, and improve your retention rate.

Feedback Software 98

Feedback Software Analytic Tools Data Visualization Customer Feedback 98

ProductPlan

MAY 25, 2021

Product Strategy is Important. One of the most important roles of a product manager (PM) is setting the product strategy. The strategy, by way of a roadmap, is the document that drives team alignment. Consistency is why the strategy must exist and live in the minds of those who need to operationalize it.

Strategy 96

Strategy Weak Development Team User Testing Customer Experience 96

Product Management University

FEBRUARY 21, 2024

Just like you, they know their own shortcomings and there’s a good chance they’ve been schooled on how to neutralize them with some clever positioning or avoidance tactics. All of this is not to say that you shouldn’t expose their glaring weaknesses if they have them, but hitting their strengths too gives you an even stronger position.

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Demo Weak Development Team Customer Experience Product Research 130

Gainsight

OCTOBER 5, 2020

April Dunford sat in the back of a marketing class at Northwestern University in Chicago, where her professor gave an example of a product positioning statement. By filling in the appropriate answers, you would design a product positioning statement that would suffice for your product and company. Positioning is not a tagline. .

Positioning 59

Positioning Analytic Tools Data Visualization Strategy 59

Userpilot

JULY 27, 2023

Are you a results-driven product manager looking for the best product retention strategies for SaaS growth? In this article, we’re going to do a deep dive into a whopping 16 different strategies you can draw from to boost customer retention and increase loyalty. Then you are in the right place! Let’s get right into it!

Product Research 97

Product Research Onboarding KPIs Customer Experience Data Visualization 97

Userpilot

DECEMBER 19, 2022

However, getting the attention of your target customers with B2B marketing strategies is a lot harder. This article will teach you the difference between B2C and B2B marketing, go over a few B2B examples, and walk through 15 proven strategies that can take your product marketing to the next level! Find your brand positioning.

B2B 105

B2B User Testing Research Software Analytic Tools 105

Roman Pichler

MARCH 9, 2022

It helps people understand how their work relates to a bigger whole and how their efforts create a positive change. If that’s not the case, then it will be difficult to encourage the individuals to agree to more specific goals and to follow a product strategy and a product roadmap that are based on the vision.

Vision 306

Vision Workshop Customer Experience Leadership 306

Actuation Consulting

FEBRUARY 25, 2019

A strong positioning statement is an important ingredient for success. In this post we share some tips for developing a well thought out positioning statement. What is a Positioning Statement? A well-crafted positioning statement brings together your overall value proposition with your positioning for a product.

Positioning 58

Positioning Differentiation Consulting Document 58

People-First Product Leadership

DECEMBER 4, 2023

Welcome back to creating your strategy stack. In Part 2, we dive into establishing your organization's strategy and goals. If you missed Part 1, we covered the “why” behind creating a strategy stack, with a focus on the Mission, North Star, and Vision. Subscribe now What’s in a Strategy?

Strategy 52

Strategy Weak Development Team Technical Review Vision 52

ProductPlan

SEPTEMBER 16, 2021

Using Your Product Strategy and Product Vision to Plan Your Roadmap. Product strategies must be rooted in the overall vision of the company and product. The product roadmap then reflects that strategy. Source for reference of the “triad” ]. I believe every product strategy needs a storyline and a timeline.

Roadmap 98

Roadmap Product Strategy Data Visualization Strategy 98

Roman Pichler

MAY 3, 2023

Hackathons , also referred to as hack days : People come together for one or more days to collaboratively explore new ideas and create prototypes. It will also have a positive impact on team morale and productivity. You might vary the sprint length and possibly use a shorter, say, one-week iteration.

Research Software 230

Research Software Technical Review Technology Product Research 230

Dear Strategy

MAY 10, 2018

Dear Strategy: “Which approach or tool should I use for defining the positioning strategy in a Red Ocean?”. The first is the term “Red Ocean” and the second is the term “positioning.” The term “red ocean” actually comes from a very popular strategy book called Blue Ocean Strategy , written by W.

Positioning 40

Positioning Strategy Differentiation Advertising 40

Userpilot

FEBRUARY 21, 2023

Here are four steps for building a user adoption strategy: Do customer research and create user personas. Product stickiness metric Product stickiness refers to the tendency of users to keep returning to your app because it’s engaging and valuable to them. Then you need to build an effective user adoption strategy that works.

Analytic Tools 97

Analytic Tools Feedback Software Research Software Data Visualization 97

280 Group

FEBRUARY 4, 2022

Standing tall at the center of all this change is the Product Manager, whose role it is to champion product development for an organization and ensure the product teams are executing on roadmaps and strategies to bring innovative, revenue generating products to market. What Is a Product Manager? . Consider training.

Data Visualization 367

Data Visualization Reporting Tools Research Software Product Management 367

Product Management University

OCTOBER 9, 2023

Sample Portfolio Vision For example, if you have a portfolio of financial solutions, your portfolio vision might be something that “gives customers the financial flexibility to consistently execute their strategy.” That’s why it’s referred to as your North Star. It never changes!

Vision 130

Vision Reporting Tools Product Research Workshop 130

Userpilot

FEBRUARY 21, 2023

Here are four steps for building a user adoption strategy: Do customer research and create user personas. Product stickiness metric Product stickiness refers to the tendency of users to keep returning to your app because it’s engaging and valuable to them. Then you need to build an effective user adoption strategy that works.

Analytic Tools 91

Analytic Tools Feedback Software Research Software Data Visualization 91

Userpilot

JUNE 20, 2023

Cultivating user trust is critical to the success of any long-term product strategy. It also explores 15 strategies that help UX designers build trust in potential users. Some effective strategies for building user trust include: Mapping the customer journey to understand the difficulties users face as they progress through your app.

User Testing 98

User Testing Customer Feedback Customer Experience UX 98

Roman Pichler

DECEMBER 7, 2021

Such a product is also referred to as a painkiller , as it addresses a problem or pain point. On the positive side, an ethical product increases the chances of achieving lasting product success, and it reduces the risk that the reputation of the company suffers, as some tech companies have had to experience in recent years.

Artificial Inteligence 241

Artificial Inteligence Vision Wireless User Friction 241

Roman Pichler

JUNE 7, 2022

The value the product should create is not clearly understood : A validated product strategy and an actionable product roadmap are missing. To achieve this, refer to the needs and business goals stated in the product strategy and the product goals on the product roadmap. Don’t forget to regularly review and adjust your KPIs.

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KPI Data Visualization Weak Development Team Customer Feedback 285

Userpilot

OCTOBER 18, 2021

Strategies – so you know which steps you should take on the way to higher, faster, and more sustainable growth. If you want your SaaS to grow sustainably, you should implement at least one of these strategies: adopting a product-led growth model, creating valuable and actionable content, in-app onboarding , exceptional customer care.

Analytic Tools 98

Analytic Tools Feedback Software Research Software Onboarding KPIs 98

UX Planet

APRIL 1, 2024

For example, initial user research can set an anchor for product design strategy. Sunk cost fallacy This bias refers to the phenomenon where a product creator is reluctant to abandon a strategy or course of action because they have invested heavily in it, even when it’s clear that abandonment would be more beneficial.

User Testing 84

User Testing Product Research UX Presentation 84

The Product Guy

OCTOBER 9, 2018

First, I did not know how to frame, develop and present product strategy in a systematic way, and second, as a startup, my company has not historically had a good track record of strategy being developed outside of senior management (read: founder). I admit that in the past, I have been soured on “strategy” as a discipline.

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Weak Development Team Product Strategy Strategy Development 130

UX Planet

FEBRUARY 10, 2024

Systemic Thinking: The Key to an Impactful UX Strategy Systems Thinking is a holistic approach to problem analysis and solving that emphasizes viewing systems as a whole, rather than focusing only on individual parts. Noticing where these patterns lead to positive or negative outcomes. Understanding how the parts influence one another.

Research Software 110

Research Software Feedback Software Product Research User Testing 110

Userpilot

SEPTEMBER 29, 2022

Looking to try out new B2B customer engagement strategies to improve your product’s overall user experience and drive retention? In order to do this successfully, you need to have a solid customer engagement strategy in place. What are customer engagement strategies? We got you covered!

Feedback Software 52

Feedback Software B2B Customer Feedback User Testing 52

Roman Pichler

AUGUST 11, 2020

This article assumes that you are familiar with the product vision board or the key elements of a product strategy : market, value proposition, standout features, and business goals. Solution : Describe the ultimate purpose of your product, the positive change the product should bring about like “healthy eating”.

Vision 300

Vision User Testing Research Software Product Research 300

The Product Coalition

JANUARY 16, 2024

It was time to reset and reinvest in our strategy and roadmap. Best Practices and Strategies for Roadmap Hygiene Just as you can brush your teeth and have poor dental hygiene, you can update your roadmap and still experience drift. And if your vision and strategy are no longer working, revisit and revise them.

Roadmap 118

Roadmap Development Team Review Technical Review Weak Development Team 118

Dear Strategy

MAY 26, 2020

On this episode of Dear Strategy, we answer the following question…. Dear Strategy: “What are the key elements to have in a successful strategy for a non-core product? Now, for all of these scenarios, the key elements to include in your strategy are the exact same things that I continually refer to in this blog.

Strategy 52

Strategy Branding Construction User Testing 52

The Product Coalition

NOVEMBER 19, 2020

Strategies for switching into a product management role when you don’t fit the cookie cutter qualifications. He’s been applying for positions for months and has found it nearly impossible to get an interview. More than many other roles, PM positions tend to have stringent qualifications for desired applicants.

Technical Review 164

Technical Review Product Management Product Manager Research Software 164

Usersnap

FEBRUARY 14, 2023

Whether you’re still validating your SaaS product idea or launching a new feature to an existing product line, thinking about your Go-To-Market Strategy is always relevant. In fact, iterating your strategy and improving each feature Go-To-Market plan as you grow and receive customer feedback is even more important. Let’s dive in!

Research Software 52

Research Software Feedback Software User Testing Product launches 52

The Product Coalition

JUNE 26, 2023

A “blue ocean” refers to an untapped market space or industry that is not yet crowded with competitors. Chan Kim and Renée Mauborgne in their influential book “Blue Ocean Strategy,” this concept had always been an aspiration for me as a product person. Coined by professors W. Why is a blue ocean such a colossal challenge?

Data Visualization 135

Data Visualization Customer Feedback Customer Experience Product Research 135

Intercom, Inc.

MAY 13, 2022

A marketing campaign is a well-planned and executed strategy for increasing brand recognition, engagement, sales, and/or customer loyalty. . Search engine marketing where you strategically position your content at the top of search engine results. . Influencer marketing refers to the use of influencers to market a product or service.

Marketing 118

Marketing Feedback Software Advertising Customer Experience 118

The Product Coalition

NOVEMBER 30, 2022

At times, it felt like what was needed was a true back to basics positioning, where we are educated in not only the definition of demand generation, but what the point of demand generation even IS. After reading 40 articles about demand generation, I’m here to say that you would be surprised at what these articles have in common.

User Testing 132

User Testing Customer Feedback Feedback Software Reference 132

Userpilot

SEPTEMBER 20, 2023

Justifying price increases is easier when adopting a cost plus strategy. The cost-plus strategy provides a consistent rate of return if you correctly add up business costs. There is a complete disregard for customer and their willingness to pay with a cost-plus strategy. Below, we explore these benefits in detail.

User Testing 105

User Testing Research Software Software Review User Friction 105

Userpilot

MARCH 18, 2021

A successful customer retention strategy requires constant iteration and innovation to keep up with an ever-changing SaaS market environment. There has to be cross-departmental and cross-functional cooperation between product, sales & marketing, customer success, and customer support to implement a successful customer retention strategy.

Feedback Software 52

Feedback Software Research Software User Testing Customer Experience 52

The Product Coalition

JUNE 13, 2019

Sure, there are some junior positions out there that can be reached with a few months’ experience and a prestigious certification. However, most of the time professionals who undertake the transition aim to build the following story with their resume: their gradual acquisition of product skills across different positions and functions.

Positioning 60

Positioning Technical Review Product Management Product Manager 60