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The Power of Product Positioning and the “7 Ps” Marketing Mix

280 Group

Buyers reported that the technology was too primitive for its high price point, and the console didn’t sell well among the majority of young gamers, because it was marketed toward nostalgic adults who would appreciate the old-school technology and style. What is Product Positioning? That’s the power of positioning.

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Performance Reporting: Definition, Types, Process & More

Userpilot

Performance reporting is essential for product and project managers to make data-driven decisions. In this article, we explore: What performance reporting is Why it is important What to include in a performance report How to create performance reports The best analytics tools for performance reporting Let’s get right to it!

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Product Manager Career Path: Positions, Responsibilities, and How to Advance

Product Management University

Junior PMs might take point on a smaller product within a portfolio and will report to a Senior PM. Level up with a 501 Advanced Portfolio Management Course from Product Management University, a course crafted for product managers looking to advance into leadership positions.

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Report templates for less status meetings

Folding Burritos

This post is about making these ideas concrete through a set of guidelines, templates, and JIRA+Excel tips so you can create effective status and progress reports quickly, have less meetings , and get out of the building , which is where you need to be. Sometimes, we just need to report back on what we’ve been up to.

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Digitizing Logistics: Harness the Power of Data in 4 Steps

Entering a new demand gen position in a volatile market is nerve-wracking. Reviewing, reporting, and refining for better results. All eyes are on you to make an impact — fast. That’s where your data comes in. In demand generation, data is essential for knowing who you should target and how. Leveraging intent data.

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Alchemer Recognized in 2024 Gartner® Magic Quadrant™ for Voice of the Customer Platforms for Third Consecutive Research Report

Alchemer Mobile

LOUISVILLE, COLORADO, February 6, 2024 : Alchemer — a global leader in experience feedback technology — announced today that it has been named to the Gartner Magic Quadrant for Voice of the Customer Platforms research report for the third consecutive time. Customers depend on Alchemer to make feedback meaningful to their business.

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Trend Analysis Reports in SaaS: How To Use Analysis To Drive Growth

Userpilot

Trend analysis reports help you make data-driven decisions that boost SaaS performance metrics such as user activation, product stickiness, and retention. To create a trend report, define the relevant metrics for your analysis, use cohorts for relevant insights, set the specific period, and visualize trends over time.

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How to Get Promoted – Climbing the Product Management Ranks

According to 280 Group’s Global Product Management Skills Benchmark Report, certain skills directly impact your career trajectory, and therefore, your earning potential. The report uncovers which core product management skills are critical to helping you stand out against your peers and moving up the ranks.

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4 Data-Driven Steps To Drive Successful B2B Demand Generation

Whether you’re stepping into a new position or you’re new to demand generation, learning the tricks of the trade can be, well, tricky. Review, report, and iterate. Without quality data, it’s nearly impossible to identify and segment your target audience and create messaging that speaks to their values and interests. And much more!

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Building Product to Enhance Customer Support: The Key to Customer Retention in an E-commerce Business

Speaker: Bhavana Angadi, Senior Product Manager at Hopscotch (Demand & Growth) | Former Product Manager at Bigbasket

According to Microsoft's Global State of Customer Service 2019 report, “90% of respondents indicated that customer service is important to their choice of and loyalty to a brand.” Being able to gracefully answer your customer in a timely and supportive way will bring more positive reviews, new customers, and increase retention and growth.

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Monetizing Analytics Features: Why Data Visualizations Will Never Be Enough

Think your customers will pay more for data visualizations in your application? Five years ago they may have. But today, dashboards and visualizations have become table stakes. Discover which features will differentiate your application and maximize the ROI of your embedded analytics. Brought to you by Logi Analytics.