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The Power of Product Positioning and the “7 Ps” Marketing Mix

280 Group

Buyers reported that the technology was too primitive for its high price point, and the console didn’t sell well among the majority of young gamers, because it was marketed toward nostalgic adults who would appreciate the old-school technology and style. What is Product Positioning? That’s the power of positioning.

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Performance Reporting: Definition, Types, Process & More

Userpilot

Performance reporting is essential for product and project managers to make data-driven decisions. In this article, we explore: What performance reporting is Why it is important What to include in a performance report How to create performance reports The best analytics tools for performance reporting Let’s get right to it!

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Product Manager Career Path: Positions, Responsibilities, and How to Advance

Product Management University

Junior PMs might take point on a smaller product within a portfolio and will report to a Senior PM. The CPO oversees multiple teams and portfolios and is responsible for making decisions that align all product initiatives to the company’s overall strategy. How Lucrative is a Career in Product Management?

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Report templates for less status meetings

Folding Burritos

This post is about making these ideas concrete through a set of guidelines, templates, and JIRA+Excel tips so you can create effective status and progress reports quickly, have less meetings , and get out of the building , which is where you need to be. Templates and tips for less status meetings. Progress / Status.

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Digitizing Logistics: Harness the Power of Data in 4 Steps

Entering a new demand gen position in a volatile market is nerve-wracking. Learn how to carry out a data-driven demand gen strategy by: Nailing down your ideal customer profile (ICP). Reviewing, reporting, and refining for better results. All eyes are on you to make an impact — fast. That’s where your data comes in.

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Product Experience Strategy: What is It and How to Build One [+ Examples]

Userpilot

In SaaS, a product experience strategy provides the building blocks for making customers stay, engage with your app, and eventually become loyal advocates for your product. So what strategies can help you elevate the user experience? Implement your product experience strategy by developing an execution plan with a timeline.

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Trend Analysis Reports in SaaS: How To Use Analysis To Drive Growth

Userpilot

Trend analysis reports help you make data-driven decisions that boost SaaS performance metrics such as user activation, product stickiness, and retention. To create a trend report, define the relevant metrics for your analysis, use cohorts for relevant insights, set the specific period, and visualize trends over time.

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4 Data-Driven Steps To Drive Successful B2B Demand Generation

Fact: Good data lives at the core of every successful B2B demand generation strategy. Whether you’re stepping into a new position or you’re new to demand generation, learning the tricks of the trade can be, well, tricky. Review, report, and iterate. Leverage intent data. Personalize messages to your priority accounts.