The “Why” Behind Your Product Roadmap

bpma ProductHub

By Don Stoddard – In the very best companies, roadmaps support key objectives with very specific measures impacting the business. Roadmaps are great at showing a direction, but they often don’t tell the story of “why.” product/features/strategy. Why Good Strategies Fail?

Escape From the Feature Roadmap to Outcome-driven Development

Mind the Product

I’ve made a lot of roadmaps in my time. In fact, in the first three years I was at WorldRemit, I counted that I represented our company roadmap in 10 different ways. One of many, many roadmaps. Yet most roadmaps have a big problem in common.

How Product Marketing Roadmaps Drive Sales | Shifting Market, Shifting Strategy | Agile: We’ve Come Full Circle

Proficientz – Product Management University

This month we explore the value of a product marketing roadmap to sales. It’s not a staple in most B2B organizations but it’s just as important to your near-term revenue as a product roadmap is to your longer-term growth. The Value of a Product Marketing Roadmap: It’s Like Deep-Sea Fishing for Sales. Shifting Markets, Shifting Product Strategy: Three Considerations. The B2B Product Manager Magazine August 2018 is now available.

Establishing an Effective Product Strategy Process

Roman Pichler

Why a Product Strategy Process Matters. In the picture above, the product strategy describes how a visionary, inspirational goal is attained. The product roadmap shows how the product strategy is put into action by stating dates, measurable goals, and selected features.

How to Package and Price Embedded Analytics

struggle to integrate analytics into their products, business models, and pricing strategies in a way that meets a range of user. roadmap to deliver new features, but often wait until the last minute to decide how to price these features. In meetings, adjust the position of the dots.

Creating Good Roadmaps: 6 Practical Steps for Product Leaders

Mind the Product

Much has been written about the process of creating product roadmaps, not least the six great articles written by my own team. I believe the actions of a product leader all too often are the root cause of a “bad” roadmap. Purpose, Vision, Mission and Strategy.

Outcome-Driven Roadmapping: The Secret to a Focused Product Strategy


But when it comes to product development and the roadmaps that guide that process, you’re often hard pressed to see the desired outcomes represented. Instead, we often see roadmaps that are chock-full of features and enhancements that don’t mean much in isolation. But shouldn’t the guiding document for the product strategy be more than just a set of ingredients? The problem with feature-driven roadmaps. “Features become a sales strategy.

A Roadmap Doesn’t Have to Lead to Broken Promises

Mind the Product

We’d spent weeks perfecting the roadmap presentation for our annual customer conference. It felt like people had overlooked all the greatness of our roadmap and were focused on the (relatively few) changes we’d made along the way. Why Have a Roadmap Conversation With Your Customer?

Product managers should not build the roadmap. The product team should.

Inside Intercom

When you think of the role and responsibilities of a product manager , two things probably come to mind – prioritization and roadmaps. But should prioritization and roadmaps be the responsibility of product managers alone? Why your product roadmap should be bottom up, not top down.

5 Mistakes You’re Making When Sharing Your Product Roadmap


One of the few times a product manager really gets to take center stage and show the fruits of their labor is when they’re presenting the product roadmap. Roadmap presentations are the culmination of weeks, months, or possibly years of work. All of this while aligning the strategy of the executive team with specific product releases and features. A compelling roadmap can inspire the company and set a positive tone for the future.

A Well-Balanced Roadmap: Combining Near-Term Priorities with Long-Term Goals


Creating a product roadmap containing both sets of plans might result in a document that’s super specific on the left while being fuzzy and amorphous on the right, which might be confusing to some viewers. Why you need a roadmap for short-term plans and a roadmap for long-term plans.

6 Ways for Product Managers to Manage their Time Off (and Still Drive their Roadmap Forward)


This strategy elevates and positions vacation time into a planned component of the team’s development and release schedules; making it not only easier to prepare for months in advance but also recognizing vacation time as a necessary priority. Product Management Roadmaps Career

What you should consider when developing a product strategy

This blog has already addressed the different stages of Product Development Strategy. This time, we’re turning our attention to the various elements needed to formulate the right product strategy for your enterprise. Why you need a product strategy.

How your User Adoption Strategy Will Improve LTV and Reduce Churn


Well, I have another one in mind… Creating the perfect user adoption strategy. A great user adoption strategy will help you achieve that level of adoption with your users. In this article, I’m going to show you how to create your user adoption strategy.

Customer feedback strategy: How to collect, analyze and take action

Inside Intercom

How can you take a jumble of feedback from open-ended questions and use it to inform your product roadmap? You can even use the output of your analysis to inform your product roadmap. Generic positive (e.g. “I There are many reasons an organization seeks out customer feedback.

How to Create Your Product Roadmap in 2019 (5 Templates Included)

The Product Coalition

Roadmapping is one of the unsung heroes in the product arena. The principles of creating a Product Roadmap First of all: as PMs, you are assumed to hold an ability to improvise. That said, a Product Roadmap is a good tool to actually anticipate mistakes.

Why sales and marketing are the key to your roadmap success

Inside Intercom

We’ve got to keep a pulse on a diverse set of inputs, filtering signals amidst the noise, to build strategic direction and seemingly mid-flight, make calculated tradeoffs for the product roadmap. Sales and marketing teams are one of the most valuable sources of inputs into the roadmap.

4 Types of Product Analytics You Need to Build a Better Roadmap


Ask, “What’s next on our product roadmap?” Because your customers are the most important source of information when it comes to prioritizing your product roadmap. With the right data, you’ll be able to confidently build a product roadmap that’s backed by your insights.

Features do not a Product Roadmap Make

Tyner Blain

Last month, Mike Smart of Egress Solutions and I gave a webinar for Pragmatic Marketing on product roadmapping when working in agile environments. One attendee asked, “ Please explain how a prioritized list of features is not a roadmap? Called it a roadmap, then.

New Product Development Strategy – From Idea to Commercialization

To take great product ideas and translate them into even greater final physical products, a new product development strategy (NPD strategy) is of the essence. Your NPD strategy should be systemic, customer-driven and sales-goal oriented. Product positioning.

Serve Fewer Markets. Win More Deals.

bpma ProductHub

Next, the team positioned the current products against those needs. So before putting out your next roadmap, review the markets you are going after and pick the ones where you are most likely to succeed. Recognized for innovation, market strategy and growth acceleration.

Good Product Management is the key to Organisational Happiness

Mind the Product

Progress is a feeling that your time and effort is actually moving you towards positive goals. Consider the name of a key artefact that product managers own: the roadmap. The roadmap literally explains “we are here” and “next we will be there, and then there”.

Third-Party Software Integration: Best Practice, Perils and Pitfalls

Mind the Product

Product management teams often ask themselves if third-party integration is right for their software product roadmap. Senior/director integration positions are usually expected to own a product roadmap strategy. Platform Strategy Consultant.

What Pixar Knows about Motivating Stakeholders (and What it Means for Your Product Roadmap)


On the final day of the event, they had the opportunity to hear Ed Catmull, co-founder and president of Pixar, who discussed his leadership strategies and how they contribute to building a healthy culture within an organization. As product managers, much of our role involves evangelizing our product roadmaps to people outside of our immediate team. For more information be sure to watch the webcast, “ Presenting Data to Management: Top Tips to Getting Buy-In For Your Roadmap.”.

A Product Manager’s Guide to Saying no

Mind the Product

Find out how to master the art of saying no with empathy, so you can maintain positive relationships and stop all those zombie ideas from haunting you. You open your laptop and view the roadmap. What you really meant was the idea is not aligned to the product strategy, would deliver limited value, and is heading directly to the bottom of the backlog to die a slow death. To maintain positive relationships, we need to get good at it.

Product Roles, Part 1: Product Managers, Product Owners, Business Analysts

Johanna Rothman

When we don't agree, we run the risk of not managing our strategy, not thinking in terms of problems, and not managing our tactics. Product Managers Manage the Product's Strategy. I wrote about my approach to strategy in Manage Your Project Portfolio.).

New Product Development Strategy – From Idea to Commercialization

To take great product ideas and translate them into even greater final physical products, a new product development strategy (NPD strategy) is of the essence. Your NPD strategy should be systemic, customer-driven and sales-goal oriented. Product positioning.

Market-Driven Products vs. Market-Driven Product Companies

Proficientz – Product Management University

Strategy. Market-Driven Products – Each product forms its own strategy and roadmap independent of other products. Market-Driven Product Companies – A single company strategy is driven by vertical market segments that best support short and long term goals. Product roadmaps, marketing strategies, sales planning, finance and operational infrastructure follow suit. If you have market driven products then don’t you have a market driven company?

How to Avoid Market Feedback Traps

Mind the Product

Nonetheless, the quote is a favorite go-to argument in roadmap meetings everywhere, used to justify positions that are inconsistent with market feedback or lack data altogether. If you were to ask me whether you, as a product manager , should you always listen to market feedback?

How we ensure alignment between sales and product

Inside Intercom

“If your product team isn’t taking roadmap input from your sales team, you’re not listening to the potential market” Second, sales and product need a way to collaborate on the product roadmap. A roadmap, at its core, is just a page of trade-offs, arguments and priorities.

5 Questions with Dave Rogers and Sameer Karim, Product Strategy & Analytics Experts at Slalom


Slalom is a modern consulting firm focused on technology, strategy and business transformation. SK: We have a really broad mix of deep capabilities – everything from business strategy and operations to software engineering – to bring the product to life for our customers. So for us, the differentiator is bringing that strategy and execution together in delivery and meeting our clients where they are with a tailored approach.

3 Questions to Ask About Every Potential Product Feature


For example, will this feature support a previously-defined initiative that your product is already pursuing, or does this feature clearly map to a desired capability already on your roadmap ? Roadmaps Product Strategy feature requests customer validation product features

Strategic Product Marketing: One Small Move, Three Big Benefits

Proficientz – Product Management University

Unless you’re an early stage startup, your product positioning is well documented. When product marketing is structured by market segment, the context of your positioning changes completely. Related Article: A Product Marketing Roadmap: It’s Like Deep-Sea Fishing for Sales.

10 Smart Ways to Avoid the Consequences of Design by Committee (While Still Listening to the Team)


This gives you the opportunity to assert your position as the expert and central figure while simultaneously defusing any momentum building up in an echo chamber that lacks your presence. You shouldn’t position it that you’re there to quash all dissent, but rather to inform the discussion with your expertise, your knowledge of the full situation, and your unique role to turn their input into something useful. Stay positive. Roadmaps Product Strategy

How JustGiving Crowdfunding Went From an Idea to £100m in Five Years

Mind the Product

From there we put together a basic roadmap and started writing user stories. The output from a product in a box game, where we imagined how we would position the product if it was on sale in a supermarket. Align product and marketing roadmaps and involve the whole team in planning.

Tips for Rewriting a Digital Product

Roman Pichler

Finally, capture your insights and describe the product’s current strategy: the people it serves, the value it creates for the users and business, and its key features, for instance, by using my Product Vision Board. See the Rewriting Effort as an Opportunity to Innovate.

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How Minimum Viable Products & Features Helped Me Write My New Book

Roman Pichler

My first MVP had little resemblance with the finished product: I used my product strategy and roadmap workshop as the initial minimum viable product. Instead, I opted for a broader collection of related strategy and roadmap tips. Minimum Viable Product #1.

Books 204

3 Products That Capitalized on Excitement Features


Even better, seeing that floss pick inside the bag triggers a similar, positive thought process for almost everyone who’s ever eaten beef jerky. Roadmaps Product Strategy prioritization product features excitement featuresNo matter how dull you think your product is, there’s always a way to add some excitement to it and delight customers through excitement features.

The Myth of First-Mover Advantage


This is a great strategy if there’s a bubble occuring in your market or you are going to bet it all on flipping your company for a sale. Business models and pricing strategies can also benefit from a bit of foot dragging. RoadmapsFirst-mover advantage is a real thing.

Product Discovery Tips

Roman Pichler

Explore the key assumptions and risks in your product strategy and business model by systematically testing and addressing them in an iterative fashion using, for example, observations, interviews, surveys, and prototypes. Bring the Right People Together. Product discovery is a team sport.

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