Product Roadmap Prioritisation

Roman Pichler

Before you order the roadmap items, double-check that you have a validated product strategy in place. If you haven’t nailed the answers, then do not continue the roadmapping effort. Otherwise, your roadmap may be built on false assumptions. Before You Start Prioritising ….

The “Why” Behind Your Product Roadmap

bpma ProductHub

By Don Stoddard – In the very best companies, roadmaps support key objectives with very specific measures impacting the business. Roadmaps are great at showing a direction, but they often don’t tell the story of “why.” product/features/strategy. Why Good Strategies Fail?

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Tips for Effective Product Strategy Reviews

Roman Pichler

Hold Regular Product Strategy Reviews. A product strategy , like any other plan, is subject to change. How changeable your strategy is, depends on your product’s life cycle stage. As long as your product hasn’t reached product-market fit, the strategy is usually volatile.

Escape From the Feature Roadmap to Outcome-driven Development

Mind the Product

I’ve made a lot of roadmaps in my time. In fact, in the first three years I was at WorldRemit, I counted that I represented our company roadmap in 10 different ways. One of many, many roadmaps. Yet most roadmaps have a big problem in common.

How to Package and Price Embedded Analytics

struggle to integrate analytics into their products, business models, and pricing strategies in a way that meets a range of user. roadmap to deliver new features, but often wait until the last minute to decide how to price these features. In meetings, adjust the position of the dots.

Creating Good Roadmaps: 6 Practical Steps for Product Leaders

Mind the Product

Much has been written about the process of creating product roadmaps, not least the six great articles written by my own team. I believe the actions of a product leader all too often are the root cause of a “bad” roadmap. Purpose, Vision, Mission and Strategy.

Establishing an Effective Product Strategy Process

Roman Pichler

Why a Product Strategy Process Matters. In the picture above, the product strategy describes how a visionary, inspirational goal is attained. The product roadmap shows how the product strategy is put into action by stating dates, measurable goals, and selected features.

7 Product Roadmap Tools to Kickstart 2020


Roadmapping is a crucial part of every product manager’s role, but it’s safe to say a lot of PMs don’t particularly enjoy it. Luckily, there are some excellent product roadmap tools out there to help make it more bearable. The product roadmap tools we’re going to look at are: Wrike.

Influencing the Product Roadmap

Pragmatic Marketing

Sangita Sarkar , Zynga’s director of product marketing, recently participated in an AMA on influencing the product roadmap via Sharebird , a place to see how people at top companies do product marketing.

Influencing the Product Roadmap

Pragmatic Marketing

Sangita Sarkar , Zynga’s director of product marketing, recently participated in an AMA on influencing the product roadmap via Sharebird , a place to see how people at top companies do product marketing.

Outcome-driven product roadmap

The Product Coalition

Many organizations struggle with roadmaps, finding them difficult to maintain and hardly ever coming true. They say, a roadmap in its first edition barely resembles what they get in the end. Those not given up the fight, experiment with crossbreeds of the roadmap and the release plan.

Rediscover the Forgotten art of Product Strategy

Mind the Product

A strong product strategy is often neglected because of the absence of any strategic thinking in product teams. What can product managers do to make sure they give their product strategy the attention it warrants? Agile is not a strategy. This is where product strategy fits in.

A Roadmap Doesn’t Have to Lead to Broken Promises

Mind the Product

We’d spent weeks perfecting the roadmap presentation for our annual customer conference. It felt like people had overlooked all the greatness of our roadmap and were focused on the (relatively few) changes we’d made along the way. Why Have a Roadmap Conversation With Your Customer?

37 Roadmap Tips to Align Stakeholders


There are many ways to build a roadmap and many types of roadmaps you can make. Some will delight and engage the executive team by taking a high-level approach and focusing on goals and strategy. Roadmap Tips to Align Stakeholders Part 1: Start from the Top.

Outcome-Driven Roadmapping: The Secret to a Focused Product Strategy


But when it comes to product development and the roadmaps that guide that process, you’re often hard pressed to see the desired outcomes represented. Instead, we often see roadmaps that are chock-full of features and enhancements that don’t mean much in isolation. But shouldn’t the guiding document for the product strategy be more than just a set of ingredients? The problem with feature-driven roadmaps. “Features become a sales strategy.

Positioning For Growth: How To Make Complex Products Obviously Awesome | April Dunford, Ambient Strategy | BoS USA 2019

Business of Software Conference

April Dunford, Founder, Ambient Strategy. In this BoS Talk April shows you how important positioning is to your product and how you can be doing yourself a great injustice just by positioning incorrectly. Positioning. So positioning is not the same thing as messaging.

How to Create Your Product Roadmap in 2020 (5 Templates Included)

The Product Coalition

Product Roadmaps are some of the most important product tools. Learn how to create your product roadmap in 2019, including 5 templates you can get inspiration from. Roadmapping is one of the unsung heroes in the product arena. The Principles of Creating a Product Roadmap 1.

5 Mistakes You’re Making When Sharing Your Product Roadmap


One of the few times a product manager really gets to take center stage and show the fruits of their labor is when they’re presenting the product roadmap. Roadmap presentations are the culmination of weeks, months, or possibly years of work. All of this while aligning the strategy of the executive team with specific product releases and features. A compelling roadmap can inspire the company and set a positive tone for the future.

How to Build a Product Roadmap

Arpit Rai

And how does all this tie in to your overall product roadmap, and hence, business goals? In this post, I will cover my strategy for building a product roadmap that is simple and effective.

A Well-Balanced Roadmap: Combining Near-Term Priorities with Long-Term Goals


Creating a product roadmap containing both sets of plans might result in a document that’s super specific on the left while being fuzzy and amorphous on the right, which might be confusing to some viewers. Why you need a roadmap for short-term plans and a roadmap for long-term plans.

How your User Adoption Strategy Will Improve LTV and Reduce Churn


Well, I have another one in mind… Creating the perfect user adoption strategy. A great user adoption strategy will help you achieve that level of adoption with your users. In this article, I’m going to show you how to create your user adoption strategy.

What you should consider when developing a product strategy

This blog has already addressed the different stages of Product Development Strategy. This time, we’re turning our attention to the various elements needed to formulate the right product strategy for your enterprise. Why you need a product strategy.

How to Create Your Product Roadmap in 2019 (5 Templates Included)

The Product Coalition

Roadmapping is one of the unsung heroes in the product arena. The principles of creating a Product Roadmap First of all: as PMs, you are assumed to hold an ability to improvise. That said, a Product Roadmap is a good tool to actually anticipate mistakes.

What Your Executives Want to See When You’re Presenting Your Roadmap


As a product manager who now sits on the other side of the table as an executive, I’ve had lots of experience both presenting executive-facing roadmaps and receiving those presentations. I understand how much thought (and possibly anxiety) goes into these roadmap presentations.

6 Ways for Product Managers to Manage their Time Off (and Still Drive their Roadmap Forward)


This strategy elevates and positions vacation time into a planned component of the team’s development and release schedules; making it not only easier to prepare for months in advance but also recognizing vacation time as a necessary priority. Product Management Roadmaps Career

Customer feedback strategy: How to collect, analyze and take action

Inside Intercom

How can you take a jumble of feedback from open-ended questions and use it to inform your product roadmap? You can even use the output of your analysis to inform your product roadmap. Generic positive (e.g. “I There are many reasons an organization seeks out customer feedback.

How pricing strategy helps shape your entire business model

Inside Intercom

No matter the specifics of how your company adapts and grows, it’s crucial to be aware of how your pricing strategy relates to other aspects of your business. Here, we examine the pricing strategy continuum, and how the different price points relate to all aspects of your business model.

Why sales and marketing are the key to your roadmap success

Inside Intercom

We’ve got to keep a pulse on a diverse set of inputs, filtering signals amidst the noise, to build strategic direction and seemingly mid-flight, make calculated tradeoffs for the product roadmap. Sales and marketing teams are one of the most valuable sources of inputs into the roadmap.

How to Get Roadmap Buy-in: Tell a Good Story


You can use the same strategy when telling your own stories to suck in your audience right out of the gate. “It’s This of course means suppressing our defensive instincts, which is to lay a bunch of groundwork that establishes our authority before we make an ask or take our position in an argument. You need to tell the story in multiple versions to multiple stakeholders, since you are positioned in the middle of the different organizations.”

Demystifying Product Management’s Role in Pricing Strategy


When there’s no traditional cost of goods sold (COGS) to recoup, the pricing strategy for a SaaS product can go in a lot of different directions. Or do you position your product as a premium good, with a high enough price tag to return a tidy profit on every sale? Let’s dive into this complex conundrum, while taking a product management lens to the pricing strategy problem. Demystifying Product Management’s Role in Pricing Strategy. Product Management Product Strateg

What Pixar Knows about Motivating Stakeholders (and What it Means for Your Product Roadmap)


On the final day of the event, they had the opportunity to hear Ed Catmull, co-founder and president of Pixar, who discussed his leadership strategies and how they contribute to building a healthy culture within an organization. As product managers, much of our role involves evangelizing our product roadmaps to people outside of our immediate team. For more information be sure to watch the webcast, “ Presenting Data to Management: Top Tips to Getting Buy-In For Your Roadmap.”.

4 Types of Product Analytics You Need to Build a Better Roadmap


Ask, “What’s next on our product roadmap?” Because your customers are the most important source of information when it comes to prioritizing your product roadmap. With the right data, you’ll be able to confidently build a product roadmap that’s backed by your insights.

Features do not a Product Roadmap Make

Tyner Blain

Last month, Mike Smart of Egress Solutions and I gave a webinar for Pragmatic Marketing on product roadmapping when working in agile environments. One attendee asked, “ Please explain how a prioritized list of features is not a roadmap? Called it a roadmap, then.

Third-Party Software Integration: Best Practice, Perils and Pitfalls

Mind the Product

Product management teams often ask themselves if third-party integration is right for their software product roadmap. Senior/director integration positions are usually expected to own a product roadmap strategy. Platform Strategy Consultant.

What To Do About Your Audience’s Real Roadmap Questions | Rich Mironov, Mironov Consulting | BoS USA 2018

Business of Software Conference

Your product roadmap is not a model, an algorithm or an artifact, it is an ongoing political process that requires careful management of the relevant stakeholders. To make a Roadmap useful, you need an allocation model and a selling strategy that helps you: understand; manage the expectations of; deliver value to people across the organization who prioritize very different things. And yet here we are and it’s not in the roadmap. And so the roadmap.

Serve Fewer Markets. Win More Deals.

bpma ProductHub

Next, the team positioned the current products against those needs. So before putting out your next roadmap, review the markets you are going after and pick the ones where you are most likely to succeed. Recognized for innovation, market strategy and growth acceleration.

Product Roles, Part 1: Product Managers, Product Owners, Business Analysts

Johanna Rothman

When we don't agree, we run the risk of not managing our strategy, not thinking in terms of problems, and not managing our tactics. Product Managers Manage the Product's Strategy. I wrote about my approach to strategy in Manage Your Project Portfolio.).

Vision 104

Market-Driven Products vs. Market-Driven Product Companies

Proficientz – Product Management University

Strategy. Market-Driven Products – Each product forms its own strategy and roadmap independent of other products. Market-Driven Product Companies – A single company strategy is driven by vertical market segments that best support short and long term goals. Product roadmaps, marketing strategies, sales planning, finance and operational infrastructure follow suit. If you have market driven products then don’t you have a market driven company?

Good Product Management is the key to Organisational Happiness

Mind the Product

Progress is a feeling that your time and effort is actually moving you towards positive goals. Consider the name of a key artefact that product managers own: the roadmap. The roadmap literally explains “we are here” and “next we will be there, and then there”.

The Key Strategies to Build an Effective Product Community, According to InVision.


According to Adam Fry-Pierce, Director of Design Community and Curator of the Design Leadership Forum, and Mike Davidson, VP of Partnerships and Community, there are key strategies you need to build a community.