6 Product Positioning Strategies Misconceptions in a SaaS Business (and What You Can Do About Them)

Userpilot

When I started my first business 6 years ago (which has miraculously survived until this day) I didn’t even have a clue what “market or product positioning or product positioning strategies” were. Positioning is the context in which you present your product.

Positioning for Product Managers

Sachin Rekhi

Positioning, while classically considered part of the marketing world, is absolutely essential for every product manager to understand. Positioning refers to the place that a brand occupies in the minds of customers and its perceived differentiation from its competitors.

Importance of Product Positioning

Spice Catalyst

This video illustrates why it is vital to properly position a product or service in the market. Spice Catalyst teaches how to go about doing product positioning in its Product Market Strategy and Positioning Workshops and online courses.

Crafting a Useful Positioning Statement

Actuation Consulting

A strong positioning statement is an important ingredient for success. In this post we share some tips for developing a well thought out positioning statement. What is a Positioning Statement? A well-crafted positioning statement brings together your overall value proposition with your positioning for a product. A Good Positioning Statement Framework. Four Essentials for a Useful Positioning Statement. Other Forms for Your Positioning Statement.

How to Package and Price Embedded Analytics

struggle to integrate analytics into their products, business models, and pricing strategies in a way that meets a range of user. To get the position right, you’ll need to do some research into the main user classes that make up your customer mix.

Establishing an Effective Product Strategy Process

Roman Pichler

Why a Product Strategy Process Matters. In the picture above, the product strategy describes how a visionary, inspirational goal is attained. The product roadmap shows how the product strategy is put into action by stating dates, measurable goals, and selected features.

The Art of Developing Your Launch Strategy

Actuation Consulting

No matter how awesome your product, without a well-conceived launch strategy, it will likely sputter off the launch pad. What Is a Launch Strategy? Your product launch strategy delineates the approach you plan to take in getting your product to market. You can start ruminating over what to include in your launch strategy as early as the conception phase. Ultimately, your strategy needs to cover all assumptions about sales and marketing for the product launch.

Dear Strategy: 049 Positioning Yourself in a Red Ocean

Dear Strategy

On this week’s episode, host Bob Caporale, President of the product management and product strategy training company Sequent Learning Networks , answers the following question: Dear Strategy: “Which approach or tool should I use for defining the positioning strategy in a Red Ocean?”. The post Dear Strategy: 049 Positioning Yourself in a Red Ocean appeared first on Dear Strategy Podcast.

Dear Strategy: 049 Positioning Yourself in a Red Ocean

Dear Strategy

Dear Strategy: “Which approach or tool should I use for defining the positioning strategy in a Red Ocean?”. The first is the term “Red Ocean” and the second is the term “positioning.” The term “red ocean” actually comes from a very popular strategy book called Blue Ocean Strategy , written by W. The term “positioning” was made famous by Al Ries and Jack Trout in their co-authored book Positioning: The Battle for Your Mind.

A positioning process that builds consensus

Messages that Matter

One of the most important goals of the positioning process I teach is to foster buy-in and consensus to the message strategy you create. PositioningYou can achieve buy-in and consensus by involving as many stakeholders as is practical throughout the process and getting management approval at the end. The best way to converge on the […].

Best Growth Strategy for Mature Products

Proficientz – Product Management University

What’s the best growth strategy for a mature product portfolio? The best growth strategy depends on your current market position. Market Penetration Strategy. Be sure to market and sell those solutions in industry-specific parlance instead of generic positioning.

How Product Marketing Roadmaps Drive Sales | Shifting Market, Shifting Strategy | Agile: We’ve Come Full Circle

Proficientz – Product Management University

Shifting Markets, Shifting Product Strategy: Three Considerations. The post How Product Marketing Roadmaps Drive Sales | Shifting Market, Shifting Strategy | Agile: We’ve Come Full Circle appeared first on Proficientz. Blog Positioning & Sales Enablement Roles & Responsibilities Strategy & Product PlanningThe B2B Product Manager Magazine August 2018 is now available. This month we explore the value of a product marketing roadmap to sales.

How Do You Know If You Have A Positioning Problem? April Dunford Launches ‘Obviously Awesome’ in Cambridge | Guest Post

Business of Software Conference

This guest post was written by Caroline Brown, co-founder of The Scale Partnership , a Cambridge UK-based positioning and marketing strategy specialist. Positioning is the cough medicine talk. So somewhat ironically, ‘positioning’ itself has a positioning problem. But how do you know whether your product – or indeed company – has nailed it or nosedived into a viper pit of a positioning? Your positioning is off. Notice you ‘pick’ your positioning.

User Engagement, Customer Goals and a Sustainable Growth Strategy

Proficientz – Product Management University

Developing a Sustainable Growth Strategy: What Got You Here Won’t Get You There! The post User Engagement, Customer Goals and a Sustainable Growth Strategy appeared first on Proficientz - Advanced Product Management Training & Certification for B2B. Blog Market & Customer Insights Positioning & Sales Enablement Roles & Responsibilities Strategy & Product PlanningThe B2B Product Manager Magazine August 2017 is now available.

How to Write & Format Your Resume For a Product Manager Position

The Product Coalition

Sure, there are some junior positions out there that can be reached with a few months’ experience and a prestigious certification. This means tailoring your documents to reflect the industry, company and position that you are applying for.

Why We Fail: What I Learned From 5 Years with Friends, Netflix’s Social Strategy

Mind the Product

I write a lot about product strategy, and use Netflix as an example so that others can learn from the company’s success and failure. Because of Facebook’s meteoric rise, the persistent question from Silicon Valley venture capitalists became “What’s your social strategy?”

Consider the opposite strategy

Under10 Playbook

When stating your product strategy or your key functionality, you want to ensure that your message resonates instead of sounding just like everyone else. One technique for evaluating strategic messages is to see if the reverse is a sound strategy. “We have a growth strategy.”

How to take a new offering to market

Lead on Purpose

Creating new products and … Continue reading → Learning Market-driven Product Management service market strategy product research positioning pricing offering marketing planWe live in a great time where, in most of the world, you can invent a new product or service and—with the appropriate up-front work—earn money from the value it creates for customers. This is remarkable!

On ideas and strategic thinking

Lead on Purpose

When you stop … Continue reading → Innovation Learning goals ideas positivity strategic thinking strategyEvery product and service we have today was once an idea. Even the most basic creations did not exist before someone came up with an impression for a better outcome that would be useful in some way.

What every product manager needs to know about content strategy

Craft.io

Content strategy is a rapidly growing field dedicated to planning, creating and managing content in all its forms. In the past couple of years, many international tech companies created positions in their staff for product writers.

B2B Product Manager Magazine April 2019

Proficientz – Product Management University

Blog Positioning & Sales Enablement Roles & Responsibilities Strategy & Product PlanningThe B2B Product Manager Magazine April 2019 is now available.

Dear Strategy: 068 Involving Your Employees In Your Strategy

Dear Strategy

Dear Strategy: “To what degree should an organization involve the entire workforce and employees in the development and execution of its strategy?”. So, if you are working in a small company (meaning 2-20 people or so), my answer to this question of who you should get involved in your strategy is “just about everybody.” ” Of course, that doesn’t mean that everyone needs to come to a consensus when developing your strategy.

Outcome-Driven Roadmapping: The Secret to a Focused Product Strategy

ProductPlan

But shouldn’t the guiding document for the product strategy be more than just a set of ingredients? Since a product roadmap is often the defining document for encapsulating the execution of product strategy, it would be awfully nice if it also communicated the objectives of that strategy, but this is rarely the case. ” A feature-driven roadmap can often be a side effect of a product strategy more focused on closing deals than creating positive outcomes.

Dear Strategy: 059 Strategy for Startups and Small Businesses

Dear Strategy

Dear Strategy: “Do startups or small businesses really have the time to develop formal strategies like you talk about on the show? Put more simply, a formal strategy is one that is written out. Refresh your strategy. Dear Strategy: Episode 059. ###.

Do It For the Portfolio Instead of Every Product: 1 of 5

Proficientz – Product Management University

In B2B, you’re usually better off to build your growth strategy on the three common markets until you reach critical mass in terms of market share, wallet share and customer success. Blog Market & Customer Insights Positioning & Sales Enablement Strategy & Product PlanningThere are five things that you don’t need to do for every product if you do them once for the portfolio.

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Here’s Why Your Customer Success Strategy Needs Data Science

Gainsight

Let’s go on a quick journey to explore three major components of a holistic data science strategy and how these can improve your Customer Success strategies. Data science has found itself in the same position as plastic.

Dear Strategy: 072 Strategy Career Questions (Part 2 of 3)

Dear Strategy

Dear Strategy: “How do I evaluate a job opportunity that moves me from SaaS products to on-premises products but is one of the CEO’s initiatives?”. . I feel that I have had a pretty successful career – and without going through my entire resume (which, if you’re so inclined, you can find here , if you’re so inclined), I can tell you that I have refused no less than 3 positions that my CEO at the time wanted me to take. Dear Strategy: Episode 072. ###.

B2B Product Manager Magazine December 2018

Proficientz – Product Management University

How do You Position Technical Features to Sound Simple? Blog Positioning & Sales Enablement Roles & Responsibilities Strategy & Product PlanningThe B2B Product Manager Magazine December 2018 is now available.

How Buyers Sell Themselves, Product Usability & Revenue, and Two Types of Demos

Proficientz – Product Management University

Blog Market & Customer Insights Positioning & Sales Enablement Roles & Responsibilities Strategy & Product PlanningThe B2B Product Manager Magazine October 2017 is now available. In this issue we discuss the value of listening as one of the most overlooked sales skills, and the value of business conversations. We also examine product usability and its impact on revenue, plus sales demo tips. Be sure to check out our brand new lineup of advanced training programs.

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User onboarding strategies that work – and mistakes to avoid

Inside Intercom

ProfitWell’s research of almost 500 software products show that the customers with a positive perception of their onboarding experience are far less likely to churn within the first 21 days of using a new product. So what makes an onboarding experience positive?

Dear Strategy: 033 Staging Your Strategy

Dear Strategy

Dear Strategy: “How do you know when to move into the next phase of your strategy?”. Back in Episode 29, which you can find by clicking here , I talked about the many different terminologies that are used in strategy and how you can group those terminologies into 3 basic buckets for the purpose of keeping things simple. Goals and objectives are both used to indicate what you want to achieve with your strategy. Goals are useful for staging your strategy.

B2B Product Manager Magazine November 2018

Proficientz – Product Management University

Sales, Positioning and the Nobody Zone. Blog Positioning & Sales Enablement Roles & Responsibilities Strategy & Product PlanningThe B2B Product Manager Magazine November 2018 is now available.

What you should consider when developing a product strategy

Craft.io

This blog has already addressed the different stages of Product Development Strategy. This time, we’re turning our attention to the various elements needed to formulate the right product strategy for your enterprise. Why you need a product strategy.

Re-Routing Your Growth Strategy: What Got You Here Won’t Get You There!

Proficientz – Product Management University

The ideal time to re-route your growth strategy is before your growth starts to taper off. Even though your products may be horizontal, a vertical market growth strategy will aim your organization at the market segments that are spending the most money on your category of products and services. Sometimes, it’s as simple as positioning, marketing and selling your value in the context of each vertical market. Blog Strategy & Product Planning

Dear Strategy: 089 Embracing The Future While Respecting The Past

Dear Strategy

Dear Strategy: “How do I turn a disruptive threat into an opportunity – with a focus on turning the mindset of the company around from arrogance and defensiveness to embracing and taking action?”. . Dear Strategy: Episode 089. ###.

Close Your Eyes and Imagine a Strategy. Let Me Guess: Got Nothing?

The Product Coalition

Close your eyes for a minute and imagine a strategy. In Michael Porter’s books, or anywhere else, I haven’t been able to find many examples of what a strategy should look like. Here’s a proposal: open any book on strategy and go to the Index. Lookup “Strategy, an example of”.

Avoiding Reactive Product Decisions | Creating Your Product Vision | Three Ways to Sell More Existing Products

Proficientz – Product Management University

Blog Positioning & Sales Enablement Roles & Responsibilities Strategy & Product PlanningThe B2B Product Manager Magazine September 2018 is now available.

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Product Management Priorities When Top Line Growth Hits a Wall

Proficientz – Product Management University

Portfolio Strategy – Develop a single portfolio strategy for the company that aligns your top revenue generating markets to your product, marketing and sales priorities. In The Trenches Positioning & Sales Enablement Strategy & Product Planning

8 steps to craft a winning sales strategy, according to industry leaders

Inside Intercom

Developing a sales strategy is one of the core activities every business will have to undertake. A well defined sales strategy is your path to meaningful, sustainable growth. They share their winning sales strategies and the lessons they’ve learned scaling sales.

3 Strategies to Pitch Product Management Ideas

280 Group

For this video, 280 Group CEO and Founder, Brian Lawley, talks with Bill Haines, who is not only a Product Management Consultant and Trainer, but an expert in positioning, messaging, and influencing people.