Crafting a Useful Positioning Statement

Actuation Consulting

A strong positioning statement is an important ingredient for success. In this post we share some tips for developing a well thought out positioning statement. What is a Positioning Statement? A well-crafted positioning statement brings together your overall value proposition with your positioning for a product. A Good Positioning Statement Framework. Four Essentials for a Useful Positioning Statement. Other Forms for Your Positioning Statement.

Importance of Product Positioning

Spice Catalyst

This video illustrates why it is vital to properly position a product or service in the market. Spice Catalyst teaches how to go about doing product positioning in its Product Market Strategy and Positioning Workshops and online courses.

Establishing an Effective Product Strategy Process

Roman Pichler

Why a Product Strategy Process Matters. In the picture above, the product strategy describes how a visionary, inspirational goal is attained. The product roadmap shows how the product strategy is put into action by stating dates, measurable goals, and selected features.

Dear Strategy: 049 Positioning Yourself in a Red Ocean

Dear Strategy

On this week’s episode, host Bob Caporale, President of the product management and product strategy training company Sequent Learning Networks , answers the following question: Dear Strategy: “Which approach or tool should I use for defining the positioning strategy in a Red Ocean?”. The post Dear Strategy: 049 Positioning Yourself in a Red Ocean appeared first on Dear Strategy Podcast.

How to Package and Price Embedded Analytics

struggle to integrate analytics into their products, business models, and pricing strategies in a way that meets a range of user. To get the position right, you’ll need to do some research into the main user classes that make up your customer mix.

Dear Strategy: 049 Positioning Yourself in a Red Ocean

Dear Strategy

Dear Strategy: “Which approach or tool should I use for defining the positioning strategy in a Red Ocean?”. The first is the term “Red Ocean” and the second is the term “positioning.” The term “red ocean” actually comes from a very popular strategy book called Blue Ocean Strategy , written by W. The term “positioning” was made famous by Al Ries and Jack Trout in their co-authored book Positioning: The Battle for Your Mind.

Best Growth Strategy for Mature Products

Proficientz – Product Management University

What’s the best growth strategy for a mature product portfolio? The best growth strategy depends on your current market position. Market Penetration Strategy. Be sure to market and sell those solutions in industry-specific parlance instead of generic positioning.

How to take a new offering to market

Lead on Purpose

Creating new products and … Continue reading → Learning Market-driven Product Management service market strategy product research positioning pricing offering marketing planWe live in a great time where, in most of the world, you can invent a new product or service and—with the appropriate up-front work—earn money from the value it creates for customers. This is remarkable!

How Product Marketing Roadmaps Drive Sales | Shifting Market, Shifting Strategy | Agile: We’ve Come Full Circle

Proficientz – Product Management University

Shifting Markets, Shifting Product Strategy: Three Considerations. The post How Product Marketing Roadmaps Drive Sales | Shifting Market, Shifting Strategy | Agile: We’ve Come Full Circle appeared first on Proficientz. Blog Positioning & Sales Enablement Roles & Responsibilities Strategy & Product PlanningThe B2B Product Manager Magazine August 2018 is now available. This month we explore the value of a product marketing roadmap to sales.

Consider the opposite strategy

Under10 Playbook

When stating your product strategy or your key functionality, you want to ensure that your message resonates instead of sounding just like everyone else. One technique for evaluating strategic messages is to see if the reverse is a sound strategy. “We have a growth strategy.”

User Engagement, Customer Goals and a Sustainable Growth Strategy

Proficientz – Product Management University

Developing a Sustainable Growth Strategy: What Got You Here Won’t Get You There! The post User Engagement, Customer Goals and a Sustainable Growth Strategy appeared first on Proficientz - Advanced Product Management Training & Certification for B2B. Blog Market & Customer Insights Positioning & Sales Enablement Roles & Responsibilities Strategy & Product PlanningThe B2B Product Manager Magazine August 2017 is now available.

Outcome-Driven Roadmapping: The Secret to a Focused Product Strategy

ProductPlan

But shouldn’t the guiding document for the product strategy be more than just a set of ingredients? Since a product roadmap is often the defining document for encapsulating the execution of product strategy, it would be awfully nice if it also communicated the objectives of that strategy, but this is rarely the case. ” A feature-driven roadmap can often be a side effect of a product strategy more focused on closing deals than creating positive outcomes.

On ideas and strategic thinking

Lead on Purpose

When you stop … Continue reading → Innovation Learning goals ideas positivity strategic thinking strategyEvery product and service we have today was once an idea. Even the most basic creations did not exist before someone came up with an impression for a better outcome that would be useful in some way.

Why We Fail: What I Learned From 5 Years with Friends, Netflix’s Social Strategy

Mind the Product

I write a lot about product strategy, and use Netflix as an example so that others can learn from the company’s success and failure. Because of Facebook’s meteoric rise, the persistent question from Silicon Valley venture capitalists became “What’s your social strategy?”

What every product manager needs to know about content strategy

Craft.io

Content strategy is a rapidly growing field dedicated to planning, creating and managing content in all its forms. In the past couple of years, many international tech companies created positions in their staff for product writers.

Dear Strategy: 068 Involving Your Employees In Your Strategy

Dear Strategy

Dear Strategy: “To what degree should an organization involve the entire workforce and employees in the development and execution of its strategy?”. So, if you are working in a small company (meaning 2-20 people or so), my answer to this question of who you should get involved in your strategy is “just about everybody.” ” Of course, that doesn’t mean that everyone needs to come to a consensus when developing your strategy.

Dear Strategy: 072 Strategy Career Questions (Part 2 of 3)

Dear Strategy

Dear Strategy: “How do I evaluate a job opportunity that moves me from SaaS products to on-premises products but is one of the CEO’s initiatives?”. . I feel that I have had a pretty successful career – and without going through my entire resume (which, if you’re so inclined, you can find here , if you’re so inclined), I can tell you that I have refused no less than 3 positions that my CEO at the time wanted me to take. Dear Strategy: Episode 072. ###.

Dear Strategy: 059 Strategy for Startups and Small Businesses

Dear Strategy

Dear Strategy: “Do startups or small businesses really have the time to develop formal strategies like you talk about on the show? Put more simply, a formal strategy is one that is written out. Refresh your strategy. Dear Strategy: Episode 059. ###.

Close Your Eyes and Imagine a Strategy. Let Me Guess: Got Nothing?

The Product Coalition

Close your eyes for a minute and imagine a strategy. In Michael Porter’s books, or anywhere else, I haven’t been able to find many examples of what a strategy should look like. Here’s a proposal: open any book on strategy and go to the Index. Lookup “Strategy, an example of”.

Dear Strategy: 033 Staging Your Strategy

Dear Strategy

Dear Strategy: “How do you know when to move into the next phase of your strategy?”. Back in Episode 29, which you can find by clicking here , I talked about the many different terminologies that are used in strategy and how you can group those terminologies into 3 basic buckets for the purpose of keeping things simple. Goals and objectives are both used to indicate what you want to achieve with your strategy. Goals are useful for staging your strategy.

What you should consider when developing a product strategy

Craft.io

This blog has already addressed the different stages of Product Development Strategy. This time, we’re turning our attention to the various elements needed to formulate the right product strategy for your enterprise. Why you need a product strategy.

8 steps to craft a winning sales strategy, according to industry leaders

Inside Intercom

Developing a sales strategy is one of the core activities every business will have to undertake. A well defined sales strategy is your path to meaningful, sustainable growth. They share their winning sales strategies and the lessons they’ve learned scaling sales.

3 Strategies to Pitch Product Management Ideas

280 Group

For this video, 280 Group CEO and Founder, Brian Lawley, talks with Bill Haines, who is not only a Product Management Consultant and Trainer, but an expert in positioning, messaging, and influencing people.

Why your growth depends on taking risks with your hiring strategy

Inside Intercom

There’s a key turning point for your hiring strategy in a rapidly scaling team or organization. Hiring strategy for early stage startups. Scaling up your hiring strategy. We’re in a position now where we can hire people who have potential and match our values, but who need a nurturing environment. Hiring a bunch of superstars all at once means they’ll get bored quickly and outgrow their positions faster than you can find promotion opportunities.

New Product Development Strategy – From Idea to Commercialization

Craft.io

To take great product ideas and translate them into even greater final physical products, a new product development strategy (NPD strategy) is of the essence. Your NPD strategy should be systemic, customer-driven and sales-goal oriented. Product positioning.

Dear Strategy: 048 When New Leaders Disrupt Existing Strategies

Dear Strategy

Dear Strategy: “Is there a best practice for when a new leader or CEO comes in with a new corporate strategy? Whenever I go into a company to do strategy training (or any type of training for that matter) I always ask, at some point, what the corporate strategy is. Because if there’s any group that should know what their corporate strategy is, it’s the people who are responsible for tying their product strategies back to it. .

B2B Product Manager Magazine December 2018

Proficientz – Product Management University

How do You Position Technical Features to Sound Simple? Blog Positioning & Sales Enablement Roles & Responsibilities Strategy & Product PlanningThe B2B Product Manager Magazine December 2018 is now available.

The importance of an effective product marketing strategy

Inside Intercom

Eventually they start selling it via word of mouth and little else before realizing that they need some sort of coherent marketing strategy if they want to accelerate growth. They believe that neither product nor marketing can excel in isolation, which has become a core principle of our go-to-market strategy today. This is not about marketing dictating what product to build, but rather about determining what position you want to hold in people’s minds.

Dear Strategy: 060 Is Strategic Planning Dead?

Dear Strategy

Dear Strategy: “Is strategic planning dead?”. . My interpretation of his position is that business strategy is not something you can execute based upon some predictable analytical formula. That position, however, is much different than embracing the thought process that planning more than 6 months out is a wasted exercise. Dear Strategy: Episode 060. ###. Are you interested in strategy workshops for your product, marketing, or business managers?

B2B Product Manager Magazine November 2018

Proficientz – Product Management University

Sales, Positioning and the Nobody Zone. Blog Positioning & Sales Enablement Roles & Responsibilities Strategy & Product PlanningThe B2B Product Manager Magazine November 2018 is now available.

4 Untold strategies for your first stint as a Product Manager

The Product Coalition

However, sometimes it is highly impossible to squeeze all your learnings in an hour-long interview since there are no pre-defined standards to interview for a PM position. technology product-management business strategy product-design

Dear Strategy: 063 Sorting Out Feature Requirements

Dear Strategy

Dear Strategy: “How do you sort out the specific features of product requirements from tons of information gathered from market insights, customer, industry, competitors, etc.?”. . But this question is unique in that it is talking specifically about using that information to develop product features, which is altogether different than using it to develop a product strategy. The whole point of a strategy is to gather information and then use that information to make decisions.

How Buyers Sell Themselves, Product Usability & Revenue, and Two Types of Demos

Proficientz – Product Management University

Blog Market & Customer Insights Positioning & Sales Enablement Roles & Responsibilities Strategy & Product PlanningThe B2B Product Manager Magazine October 2017 is now available. In this issue we discuss the value of listening as one of the most overlooked sales skills, and the value of business conversations. We also examine product usability and its impact on revenue, plus sales demo tips. Be sure to check out our brand new lineup of advanced training programs.

Demo 200

Dear Strategy: 062 Taking Strategic Risks

Dear Strategy

Dear Strategy: “How do you convince management teams to take a risk instead of staying with a strategy they are comfortable with?”. . That is – I have sat in the chair of a product manager who had to present strategies to executive leadership teams, and I have also been an executive leader on the receiving end of those same strategies. When one or both of these prerequisites aren’t met, it comes through loud and clear to your audience – and not in a positive way.

New Product Development Strategy – From Idea to Commercialization

Craft.io

To take great product ideas and translate them into even greater final physical products, a new product development strategy (NPD strategy) is of the essence. Your NPD strategy should be systemic, customer-driven and sales-goal oriented. Product positioning.

Re-Routing Your Growth Strategy: What Got You Here Won’t Get You There!

Proficientz – Product Management University

The ideal time to re-route your growth strategy is before your growth starts to taper off. Even though your products may be horizontal, a vertical market growth strategy will aim your organization at the market segments that are spending the most money on your category of products and services. Sometimes, it’s as simple as positioning, marketing and selling your value in the context of each vertical market. Blog Strategy & Product Planning

Avoiding Reactive Product Decisions | Creating Your Product Vision | Three Ways to Sell More Existing Products

Proficientz – Product Management University

Blog Positioning & Sales Enablement Roles & Responsibilities Strategy & Product PlanningThe B2B Product Manager Magazine September 2018 is now available.

Vision 141

Product Management Priorities When Top Line Growth Hits a Wall

Proficientz – Product Management University

Portfolio Strategy – Develop a single portfolio strategy for the company that aligns your top revenue generating markets to your product, marketing and sales priorities. In The Trenches Positioning & Sales Enablement Strategy & Product Planning

Naming 130

Dear Strategy: 056 Setting Realistic Strategic Goals

Dear Strategy

Dear Strategy: “How realistic should a strategic target be?”. . So, your vision is your long-term guide, your objectives are what you can realistically achieve, and your strategy is your plan to achieve them. Let’s say that your long-term vision is to obtain the leading share position in a given market. Finally, let’s say that you have a clear and actionable strategy that will allow you to achieve your objective. And hope really doesn’t make for a very good strategy.

Dear Strategy: 054 Followers Versus Game Changers

Dear Strategy

Dear Strategy: “What are the risks of being a follower to a competitor versus being a game changer?”. In reality, these are two very different strategies, so I definitely recommend going back to that episode to get aligned on what those two terms mean. Because that’s the position that each of these companies carved out for themselves early on. Well, on the positive side, the upfront financial risk is probably lower. Dear Strategy: Episode 054. ###.