Product Management University

OCTOBER 16, 2023

Here’s a simple example of portfolio positioning and how it makes your product positioning more strategic. Beyond a healthier balance sheet, why do your target customers care about cash flow relative to their big picture strategy? Your accounts payable product improves the customer’s cash flow. It sounds strategic.

Positioning 147

Positioning Product Research User Friction Differentiation 147

Roman Pichler

AUGUST 11, 2020

This article assumes that you are familiar with the product vision board or the key elements of a product strategy : market, value proposition, standout features, and business goals. Vision Captures Product Idea or Business Objective. Additionally, such a vision is hardly inspiring.

Vision 300

Vision User Testing Research Software Product Research 300

Roman Pichler

AUGUST 17, 2021

What is the Product Vision? The product vision describes the ultimate purpose of a product, the positive change it will bring about. As the product vision, I could then choose “help people eat healthily” or just “healthy eating.” What Makes a Good Product Vision? Who Owns the Product Vision?

Vision 156

Vision Customer Experience User Testing Product Strategy 156

Business of Software Conference

MAY 9, 2022

April Dunford: Confusing Positioning and Strategy. I started getting clients come to me, saying, what we want to do is a strategy session and I was like, I don’t do strategy. I do positioning, and they’re like, hey, yeah, it’s the same thing.” How are vision, strategy, and positioning related?

Vision 52

Vision Positioning Strategy User Testing 52

Product Management University

OCTOBER 9, 2023

Here’s why a portfolio vision is so critical to the success of your products and how it elevates Product Management, Product Marketing, Sales and Customer Success teams to plan and execute more strategically. Think of your portfolio vision as the ultimate “strategic goal/outcome” your target customers want from your portfolio of products.

Vision 130

Vision Reporting Tools Product Research Workshop 130

Product Management University

JUNE 5, 2023

Most product managers know how to create a product vision, but that’s not the hard part. The extent to which stakeholders get behind your product vision has everything to do with how the product vision is articulated. What is a Product Vision? Why is a Product Vision Important? Your product vision shouldn’t.

Vision 130

Vision Product Research User Testing Customer Experience 130

Product Bookshelf

APRIL 15, 2024

Martin Good Strategy, Bad Strategy by Richard Rumels Product strategy is a set of choices informed by product vision and company objectives. A good strategy consists of a diagnosis, guiding policy, and coherent actions. Why is product strategy so hard? “What is product strategy?”

Product Strategy 62

Product Strategy Weak Development Team Strategy Data Visualization 62

The Product Coalition

MARCH 8, 2024

Explore digital transformation strategies for enterprises Have you wondered why digital transformation strategies are a necessity? This comprehensive guide empowers you to harness the power of digital transformation strategies, propelling your business toward a thriving future. What are digital transformation strategies?

Enterprise 133

Enterprise Research Software Feedback Software Strategy 133

Mironov Consulting

JANUARY 24, 2024

Expanding on a recent post ( Revenue Goals are Not Company Strategies ), I’ve been seeing lots of maker teams (product, engineering, design) struggling to form product strategies without a company strategy to hang them on.    If these strategies don’t hang together, we each hang separately.

Strategy 119

Strategy Product Strategy Onboarding KPIs Data Visualization 119

Intercom, Inc.

JANUARY 24, 2023

This evolution always starts with one thing: a clear product vision. Reinvention requires a product vision : a visual artifact that sets product direction over a longer term time horizon. Product vision is the critical bridge between strategy and execution. An inevitable slide into decline sounds ominous.

Vision 118

Vision Feedback Software Customer Experience User Testing 118

Userpilot

DECEMBER 13, 2023

How do you develop a robust UX strategy? We also look at: What a UX design strategy is Why it’s important Its core principles and elements A practical example of a company with well-established UX strategies Let’s dive right in! The strategy should also have information about the UX team, processes, and guidelines.

Research Software 99

Research Software Analytic Tools Feedback Software User Testing 99

The Product Coalition

JANUARY 27, 2024

The spectrum of roles in product management is broad, ranging from highly specialised to more generalist positions. Product-Led strategy: User-Centric Approach, Customer-Centric Metrics Focus on self-service onboarding and scalability. Sales-Led strategy: Sales-Centric Approach. Minimise the need for direct assistance.

Feedback Software 139

Feedback Software Analytic Tools Onboarding KPIs B2B 139

The Product Coalition

SEPTEMBER 2, 2022

The Eight Core Elements of a Winning Product Strategy “The essence of strategy is choosing what not to do.”?—?Michael The leadership team finally agreed on the vision. To build a successful product strategy, you must be willing to make tough choices that have a lasting impact and represent big moves. Back to the dilemma?

Product Strategy 135

Product Strategy Strategy User Testing Weak Development Team 135

UX Planet

JANUARY 4, 2024

This metamorphosis was not just a change in title; it was a profound realization of the impact that research and strategy can have on the very foundation of the products we create. This collaborative approach not only enhanced the efficiency of the project but also created a positive working environment.

Strategy 86

Strategy User Friction User Testing Research Software 86

The Product Coalition

MARCH 9, 2022

The answer lies in restaurant branding and marketing strategies. Before going into a specific restaurant branding strategy, we need to understand the concept of restaurant branding and how it works. Thanks to the restaurant branding strategy, your business would be differentiated from competitors from customer views.

Branding 165

Branding Strategy Feedback Software Research Software 165

People-First Product Leadership

DECEMBER 20, 2023

Today we wrap up the three part series on creating your strategy stack. Part 1, we covered the “why” behind creating a strategy stack, with a focus on establishing the organization’s Mission, North Star, and Vision. Part 2, we continued the organizational journey by defining the Strategy and Goals.

Vision 52

Vision Roadmap Onboarding KPIs Customer Experience 52

Roman Pichler

FEBRUARY 19, 2024

Listen to the audio version of this article: [link] Introduction To discuss empowerment in product management, I find it helpful to distinguish three main levels of decision-making authority, product delivery, product discovery, and product strategy, as the model in Figure 1 shows. [1] It’s the first step to bring about positive change.

Product Research 242

Product Research Product Management Product Manager Customer Experience 242

Roman Pichler

DECEMBER 7, 2021

On the positive side, an ethical product increases the chances of achieving lasting product success, and it reduces the risk that the reputation of the company suffers, as some tech companies have had to experience in recent years. To see how this can be done, let’s explore how the success factors can be applied to the product vision board.

Artificial Inteligence 241

Artificial Inteligence Vision Wireless User Friction 241

The Product Coalition

JUNE 9, 2021

You’ve got a clear vision for the future, and it looks bright! Participants: Product Manager (required), Product Owner (required), Development Manager (required), Business stakeholders (optional) Guiding Questions: What are the highest value projects that will help realize your strategy at the end of the roadmap.

Vision 89

Vision Roadmap Customer Experience Weak Development Team 89

The Product Coalition

SEPTEMBER 27, 2022

The product strategy acts as the playbook for the team, taking them to victory. Your job is to get them past difficult choices, lay out the winning strategy and help them achieve the vision. Having progressed my career in product strategy and management, I’ll never forget my early assignments as part of a larger product team.

Weak Development Team 140

Weak Development Team Product Strategy Strategy Vision 140

Product Management University

OCTOBER 28, 2019

And that market knowledge is the key to leading from a position of strength. Product vision and strategic investment priorities (crafted and presented by product management) would get everyone pumped, including senior executives. The words vision, leadership, market knowledge and influence are tattooed all over them.

Positioning 100

Positioning Product Marketing Marketing Product Management 100

UX Studio: Product Management

OCTOBER 9, 2021

User insights are becoming the core of organisations’ strategy.”. By making user needs and pain points tangible, research results are becoming central to defining company strategy and longer-term vision. . Such a positive outlook didn’t happen overnight. Here is what we found . The need for research has grown and scaled.

Positioning 108

Positioning User Testing Customer Experience Research Software 108

Mind the Product

OCTOBER 21, 2019

A strong product strategy is often neglected because of the absence of any strategic thinking in product teams. What can product managers do to make sure they give their product strategy the attention it warrants? Tanya shares her ideas for nurturing a strong product strategy from this year’s #mtpcon London Product Leadership Forum.

Product Strategy 137

Product Strategy Strategy Product Research User Testing 137

Roman Pichler

DECEMBER 1, 2020

Figure 2 contains a set of cascading goals: vision, user and business goals, product goals, and sprint goals. The vision guides the user and business goals, which are contained in the product strategy. The vision is the objective, and the product strategy is expressed by the key results.

Product Management 376

Product Management Product Manager Management Management 376

Product Innovation Educators

NOVEMBER 16, 2020

Today we are discussing strategy. This is the foundation for product managers as organizational strategy impacts product strategy. Our guest is Dr. Today, we focus on strategy. 2:28] What is strategy? 19:33] What is innovation strategy? Innovation strategy is embedded in overall business strategy.

Strategy 121

Strategy Product Management Product Manager Framework 121

Intercom, Inc.

JANUARY 14, 2021

In this episode of Inside Intercom, we caught up with Hubert for a chat about starting small, committing to a product strategy that helps you reach your long-term goals and making sure everyone’s on the same page. A segmentation matrix can help product teams be laser-focused on both the long-term vision and the day-to-day plan.

Feedback Software 225

Feedback Software Research Software Analytic Tools Product Strategy 225

Roman Pichler

OCTOBER 2, 2018

Why a Product Strategy Process Matters. An effective product strategy process should ensure that a valid product strategy and an actionable product roadmap are always available—that a shared and valid approach to achieving product success is available at anytime, as the picture below illustrates. Timeboxed Strategizing.

Product Strategy 242

Product Strategy Product Research Strategy Technical Review 242

UX Planet

FEBRUARY 10, 2024

Systemic Thinking: The Key to an Impactful UX Strategy Systems Thinking is a holistic approach to problem analysis and solving that emphasizes viewing systems as a whole, rather than focusing only on individual parts. The mapping should aim to capture the complex web of interconnections in the system, following the vision of Donella Meadows.

Research Software 108

Research Software Feedback Software Product Research User Testing 108

ProductPlan

SEPTEMBER 16, 2021

Using Your Product Strategy and Product Vision to Plan Your Roadmap. Product strategies must be rooted in the overall vision of the company and product. When each product initiative advances, the product vision is easy for everyone to be on board. The product roadmap then reflects that strategy.

Roadmap 98

Roadmap Product Strategy Data Visualization Strategy 98

People-First Product Leadership

DECEMBER 4, 2023

Welcome back to creating your strategy stack. In Part 2, we dive into establishing your organization's strategy and goals. If you missed Part 1, we covered the “why” behind creating a strategy stack, with a focus on the Mission, North Star, and Vision. Subscribe now What’s in a Strategy?

Strategy 52

Strategy Weak Development Team Technical Review Vision 52

Product Bookshelf

NOVEMBER 22, 2020

Good Strategy Bad Strategy: The Difference and Why It Matters by Richard Rumelt. The big idea: Strategy is not goal-setting, vision creation, or agreeing on principles and aspirations. Bad strategy isn’t the absence of strategy; it’s typically the result of refusing to identify the core problem.

Strategy 62

Strategy Research Software Vision Government 62

Mind the Product

OCTOBER 14, 2019

Shipping product to 500 million users without knowing what strategy was? Sam Odio found himself in this position early in his career while working at Facebook Photos. In this ProductTank San Francisco talk, Sam, now with that experience behind him and as Head of Product at Fivestars , outlines: What a good product strategy looks like.

Product Strategy 111

Product Strategy Strategy Product Research User Testing 111

Userpilot

MAY 22, 2023

Searching for a customer experience (CX) strategy to set you apart from the competition? A CX strategy should encompass every interaction and engagement layer between your customers and your SaaS product. This article guides you to make an excellent CX strategy with best practices and tips. How to build a CX strategy?

Data Visualization 90

Data Visualization Analytic Tools Feedback Software Product Research 90

Roman Pichler

DECEMBER 3, 2019

Hold Regular Product Strategy Reviews. A product strategy , like any other plan, is subject to change. How changeable your strategy is, depends on your product’s life cycle stage. As long as your product hasn’t reached product-market fit, the strategy is usually volatile. Look at Four Key Factors.

Technical Review 208

Technical Review Product Strategy Strategy Workshop 208

Business of Software Conference

MAY 17, 2022

Firstly, strategy and positioning are DIFFERENT things. Join Bob Moesta and April Dunford in this animated discussion of JTBD, vision, and strategy. Join Bob Moesta and April Dunford in this animated discussion of JTBD, vision, and strategy. Subscribe for new talks, episodes, and events. It is yours.

Strategy 60

Strategy Vision Events Positioning 60

The Product Coalition

NOVEMBER 16, 2023

Refusing conventional treatments, he embarked on a mission to heal naturally, a journey that would cultivate not just health but a vision. This vision materialized as UMZU , a company born out of his unwavering determination to offer natural healing paths to others.

Product Research 126

Product Research User Testing Customer Experience Product Management 126