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Why Positioning Fails in Sales

Business of Software Conference

I had a conversation with April Dunford recently to discuss her brand new talk for BoS USA 2023 and the question of why positioning fails in sales came up a lot… April’s obviously awesome by the way. She had some super insightful things to share about why positioning fails in sales – and what to do about it.

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Behavioural Design Case Study: Headspace

The Product Coalition

Rare are the Apps that genuinely attempt to do good to users and thus positively impact society at large. However the App seems to have chosen only positive aspects of social connections and leave out peer-to-peer comparison that usually results. The gamification aspects used by the App are very subtle, unobtrusive, and buried deeper.

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Product Positioning Tip 5 of 7: Include Emotion

Product Management University

In this day and age where buying decisions are 50-80% made (depending on the study) before prospects ever engage, establishing an immediate emotional connection is a must. The Playbook : The #1 rule of positioning is that it has to reflect the customer’s mindset. Sign up for The Art & Science of Positioning Solutions.

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Product Positioning for Product Managers

Department of Product

Product Positioning for Product Managers Why an understanding of how your product is positioned is critical A key responsibility for Product Managers is to define how their products are positioned in the market. This is the result of unique product positioning.

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Human-Centered Participant Recruitment: An Approach to Facilitate Positive Participant Experiences

Generation Focus

Recruiting participants who are articulate and dependable, in the right target audience, is a foundational necessity for a successful user experience research study. Research suggests that this experience of mattering can boost positive emotions, deepen one’s sense of meaning, and enhance their whole-person well-being.

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Human-Centered Participant Recruitment: An Approach to Facilitate Positive Participant Experiences

Generation Focus

Research recruitment is a comprehensive process involving several elements, including identifying qualified participants, describing the structure of the study to prospects, ensuring their interest and commitment to the study, obtaining informed consent, scheduling participants, and providing support until the study is complete.

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Human-Centered Participant Recruitment: An Approach to Facilitate Positive Participant Experiences

Generation Focus

Research recruitment is a comprehensive process involving several elements, including identifying qualified participants, describing the structure of the study to prospects, ensuring their interest and commitment to the study, obtaining informed consent, scheduling participants, and providing support until the study is complete.