A comprehensive guide to A/B testing

Userzoom

Through A/B testing, hotel booking site arenaturist.com found that a vertical form (vs. Follow our guide to A/B testing to help optimise your site, improve user experience, and increase revenue… What is A/B testing? Why should you A/B test? Benefits of A/B testing.

Stepping up Your A/B Tests

Mind the Product

This is the first of two posts that deep dive on A/B testing, expanding on a talk I gave at Google Playtime 2016 in London. In this post I share some of the learnings we’ve had after running 60+ A/B tests at Peak , looking at each step of the A/B testing cycle in turn.

Positioning (and naming) in tiers

Under10 Playbook

I was running a positioning exercise with a team of product managers and VPs. ” Maybe that’s why so much of the positioning I see is industry gobbledygook : Marketers are trying to impress the leadership instead of the customer. See Positioning with Formulas.

Naming 130

Crowdsourced Testing vs. Beta Testing: What’s the Difference?

Centercode

Those aspects show the difference between crowdsourced testing and beta testing. The conditions surrounding these two test types are very similar. Crowdsourced testing, like beta testing, gives testers real products to use in the real world before release.

Monetizing Analytics Features: Why Data Visualizations Will Never Be Enough

models, and test their hypotheses. uniquely position your application in the market and base your oferings on new. MONETIZING ANALYTICS FEATURES: Why Data Visualizations. Will Never Be Enough. Go beyond basic embedded dashboards to diferentiate your.

A comprehensive guide to A/B testing

Userzoom

Through A/B testing, hotel booking site arenaturist.com found that a vertical form (vs. Follow our guide to A/B testing to help optimise your site, improve user experience, and increase revenue… What is A/B testing? Why should you A/B test? Benefits of A/B testing.

AI and the Future of Testing

Centercode

Whether it’s the rise of AI, CI/CD, or DevOps, the lines between testing and development are blurring. But as testing methodologies evolve and bleed into development, professional testers are questioning how this evolution will affect their role in product development.

In-Lab Testing 101: A User Researcher’s Guide

Userzoom

As part of our UX 101 education series , where we discuss the different types of studies and research methodologies you can use with the UserZoom platform, we’d like to introduce our readers to the exciting world of in-lab testing! What is in-lab testing?

The Key to Power Positioning

Under10 Playbook

I was facilitating a session on product positioning. Agilists, growth hackers, and traditional marketers: test your promotions with the same rigor as you test your products. The team was really nailing it, with a strong focus on customer problems. Then the session came to a crashing halt when the VP of Marketing said, “We need to incorporate the word ‘power.’

Why you should test other people’s sites before your own

Userzoom

So, why would it ever make sense to test someone else’s website? Especially where you don’t have any ownership or influence to change the designs based on your research or testing? Read on to discover when it makes sense to test websites other than your own.

How to Package and Price Embedded Analytics

To get the position right, you’ll need to do some research into the main user classes that make up your customer mix. In meetings, adjust the position of the dots. the feature positions in your Packaging Decision Framework, noting where on the value scale (x-axis) each feature falls.

How to Choose the Right Beta Testing Tools and Features

Centercode

How about this one: imagine running a community of 1,000 active testers when your only beta testing tools are Excel and Outlook. The beta testing tools you use can have a big impact on your efforts – and results. Yet these time sinks are the norm for many test managers.

Why you need to test UX with non-users

Userzoom

You might interview some customers, continue to identify features that need improvement, and create prototypes to test new designs with some of your users. Reason 1: Customers are positively biased. Proper UX testing requires that you test a product with representative users.

How Do You Know If You Have A Positioning Problem? April Dunford Launches ‘Obviously Awesome’ in Cambridge | Guest Post

Business of Software Conference

This guest post was written by Caroline Brown, co-founder of The Scale Partnership , a Cambridge UK-based positioning and marketing strategy specialist. Positioning is the cough medicine talk. So somewhat ironically, ‘positioning’ itself has a positioning problem. But how do you know whether your product – or indeed company – has nailed it or nosedived into a viper pit of a positioning? Your positioning is off. Notice you ‘pick’ your positioning.

Why is it so Hard to Lean Test?

Mind the Product

One the most consistent and frequent lessons that we teach in different workshops is “test early, test often”, also known as lean methodologies. The post Why is it so Hard to Lean Test?

Your Ultimate Guide To Successful Usability Testing

UX Studio

Here we’ll give you some guidelines and best practices, whether you’re just beginning to include usability testing in your processes or are setting out to up your usability testing game. Usability tests check if people can use a product. What is usability testing? Usability testing forms a user experience research method, usually a qualitative one, as the core of UX research. What is the purpose of usability testing? Testing competitors’ solutions.

What are ‘leading questions’ in UX tests and how can you avoid them?

Userzoom

A guide to leading questions, with advice on how you can be mindful of your phrasing and avoid wording pitfalls that can cloud your UX test. Why do leading questions matter for UX testing? Sally went into this UX test already thinking a few things.

Six Time-Saving Beta Testing Tips for Product Managers

Pragmatic Marketing

If you are reading this, it probably won’t surprise you that 47% of product managers have run Beta Tests as part of their job. One in two product managers manage customer tests, and another 21% are involved in their planning. Use Your PRDs and MRDs When Drafting Test Goals.

5 Ways to Test and Improve Website Customer Experience

Usersnap

Any product, whether it’s a website or a service, needs testing to perfect it. Negative feedback from your customers is arguably more important than the positive. The post 5 Ways to Test and Improve Website Customer Experience appeared first on Usersnap Blog.

Making Your Customer Testing Program More Valuable in 2019

Centercode

But actually proving the worth of a customer testing program can be a challenge. This means professionals must find ways to improve the results from their customer testing program despite limited resources. People managing customers tests are notoriously pressed for time.

Interview: How Friends of the Earth is UX testing for GDPR

Userzoom

Big, judging by the initial testing that we’ve done so far. However in our testing, we’re finding out that people are willing to hand over their details for specific campaigns. We’re in a fortunate position in that we have a dedicated GDPR lead.

Data-Driven Blunders and how to Avoid Them

Mind the Product

The problem arises when we expect data to be the “secret sauce” that will immediately improve all aspects of our product, and that the answer to every question is always more (events, dashboards, tests). Improper Testing. Keep it simple and test one variable at a time.

Introducing: Run tests in your sleep with Insight Trackers

AlphaHQ

positive media coverage) and some external (e.g. Simply specify a target and the platform will run tests over a recurring cadence to track insights related to that target. The post Introducing: Run tests in your sleep with Insight Trackers appeared first on Alpha.

VR In UX Research: All You Need To Know About VR User Testing

UX Studio

VR in UX research can serve as an individual tool to explore user needs and test complex user experiences. We collected some best practices for those looking to learn more about or just getting started with VR user testing. By building virtual prototypes of an environment or service, one can test the context in which users interact with a product. Applications of VR user testing in retail. It is now possible to build store layouts in VR first to test and compare them.

UX 61

The Proliferation of Pumpkin Spice: Has the Trend Gone Too Far?

AlphaHQ

When consumers were asked to provide their opinion on the pumpkin spice trend, the responses were more positive than negative, with nearly 50% having a positive or extremely positive impression. Platform Insights Alpha experiment insights platform test test and learn

Sales Presentations: Calculating Your Buyer Relevance Quotient (BRQ)

Proficientz – Product Management University

” Here’s a quick test to determine the B uyer R elevance Q uotient (BRQ) of your sales presentations. Product Management Playbook Positioning & Sales EnablementNothing accelerates the sales process more than a presentation that simply “nails it.”

Finding A New Tool to Develop A New Product

Mind the Product

At digital product agency Moonshot, we frequently find ourselves in this position. We’ve also learned about how to get feedback on voice experiences when testing with children. Testing a Concept in the Field.

The 5 Phases of a Feature Launch

Split

This evolution was a game changer: it allowed engineers to test out the scalability of systems supporting the feature and product managers to turn every feature launch into an experiment by tying metrics to feature flags.

B2C 76

How do you Implement Effective Product Experimentation?

Mind the Product

Experimenting lets us measure the impact of the products we’re building quantitatively, by testing them before and after release. We’re now seeing a shift from the idea of A/B testing as a narrow technique focused on conversion rates and landing pages towards experimentation as a broader mindset of how an entire business runs. Create a hypothesis and test it. Another approach to consider standardizing is the painted door test.

Why you should host user testing viewing parties

UserTesting

Reviewing results of a user testing study can seem like a chore. There’s a lot of video to go through, and some of that feedback might not be altogether positive. So gathering your team and stakeholders to watch the videos … The post Why you should host user testing viewing parties appeared first on UserTesting Blog.

Product Experimentation Pitfalls and How to Avoid Them by Jon Noronha

Mind the Product

Experimentation Pitfall #1: Testing With the Wrong Metrics. After some tests around this metric, they figured out this was actually counter to what users really want and what the market leader (i.e. Peeking at results too soon or getting fooled by false positives can mislead your direction. If you’re testing 20 variations with a 5% chance of a false positive, you need to consider that at least one result may be incorrect.

What’s left to test once your product is in the market?

AlphaHQ

Seek customers’ views on competitors and study shifts in their positioning, benefit statements, and more. The post What’s left to test once your product is in the market?

B2C 52

Why you should host user testing viewing parties

UserTesting

Reviewing results of a user testing study can seem like a chore. There’s a lot of video to go through, and some of that feedback might not be altogether positive. So gathering your team and stakeholders to watch the videos … The post Why you should host user testing viewing parties appeared first on UserTesting Blog.

The Art of Developing Your Launch Strategy

Actuation Consulting

You’ll also want to consider tradeshow and event needs; your field testing strategy; your sales forecast by the various channels; your measurable launch objectives; and high-level timeline, milestones, and budget. Agile Disruptive product Innovation Launch Marketing MRD positioning statement Product Launch Product Management product manager Product Marketing Product Owner Product Teams Strategy Take Charge Product Management Launch strategy product launch strategy

Learning Product Management Skills vs. Training: The Big Difference!

Proficientz – Product Management University

Here’s a simple test. Blog Market & Customer Insights Positioning & Sales Enablement Strategy & Product PlanningThere’s a significant difference between learning product management skills and going through a product management training course. Learning is where things get far more interesting.

B2B 100