Positioning (and naming) in tiers

Under10 Playbook

I was running a positioning exercise with a team of product managers and VPs. ” Maybe that’s why so much of the positioning I see is industry gobbledygook : Marketers are trying to impress the leadership instead of the customer. See Positioning with Formulas.

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The Difference Between A/B Testing and Multivariate Testing

Split

A/B testing, otherwise known as split testing, is the process of testing two different versions of a web page, feature, user flow, or other resource in order to optimize for a metric or set of metrics (often conversion rate). Advantages of A/B Testing.

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Beta Testing vs. User Acceptance Testing: When to use which?

Usersnap

Beta testing and User acceptance testing (UAT) are two of the most common types of tests to validate your development before launching your SaaS product or website. “Do Beta Testing vs. User Acceptance Testing: What’s The Difference? Test For More Than Bugs.

Stepping up Your A/B Tests

Mind the Product

This is the first of two posts that deep dive on A/B testing, expanding on a talk I gave at Google Playtime 2016 in London. In this post I share some of the learnings we’ve had after running 60+ A/B tests at Peak , looking at each step of the A/B testing cycle in turn.

How to Package and Price Embedded Analytics

To get the position right, you’ll need to do some research into the main user classes that make up your customer mix. In meetings, adjust the position of the dots. the feature positions in your Packaging Decision Framework, noting where on the value scale (x-axis) each feature falls.

A comprehensive guide to A/B testing

Userzoom

Through A/B testing, hotel booking site arenaturist.com found that a vertical form (vs. Follow our guide to A/B testing to help optimise your site, improve user experience, and increase revenue… What is A/B testing? Why should you A/B test? Benefits of A/B testing.

A comprehensive guide to A/B testing

Userzoom

Through A/B testing, hotel booking site arenaturist.com found that a vertical form (vs. Follow our guide to A/B testing to help optimise your site, improve user experience, and increase revenue… What is A/B testing? Why should you A/B test? Benefits of A/B testing.

How to design a Remote Unmoderated Usability Test

Userzoom

Remote unmoderated usability testing is a flexible and versatile methodology that caters to various research needs. Remote unmoderated research is a method for testing websites, prototypes and mobile applications using a software tool. How to run a remote unmoderated usability test.

Crowdsourced Testing vs. Beta Testing: What’s the Difference?

Centercode

Those aspects show the difference between crowdsourced testing and beta testing. The conditions surrounding these two test types are very similar. Crowdsourced testing, like beta testing, gives testers real products to use in the real world before release.

5 Positive Things SaaS CEOs And Leaders Should Do To Get Through COVID-19

Gainsight

” We need a pathway to take positive action. To reassert some positive control over our universe. So here are five positive, proactive things I want to challenge you to do, based upon our five values at Gainsight.

AI and the Future of Testing

Centercode

Whether it’s the rise of AI, CI/CD, or DevOps, the lines between testing and development are blurring. But as testing methodologies evolve and bleed into development, professional testers are questioning how this evolution will affect their role in product development.

In-Lab Testing 101: A User Researcher’s Guide

Userzoom

As part of our UX 101 education series , where we discuss the different types of studies and research methodologies you can use with the UserZoom platform, we’d like to introduce our readers to the exciting world of in-lab testing! What is in-lab testing?

How Uniregistry Used Smoke Testing in Product Validation: A Case Study

Mind the Product

Here’s how they used smoke tests to explore a new opportunity. It’s because so many software projects fail to deliver expected results , that we d ecided to go with smoke tests. We ran the tests on paying customers.

Why you should test other people’s sites before your own

Userzoom

So, why would it ever make sense to test someone else’s website? Especially where you don’t have any ownership or influence to change the designs based on your research or testing? Read on to discover when it makes sense to test websites other than your own.

Managing the A/B Test Lifecycle

The Product Coalition

A view on everything we do while A/B testing, Except running the A/B test. Over the past year, my team has simplified and optimized our A/B testing process. 2018) Managing the A/B test backlog Every week, we go through our A/B test backlog in a 30 mins meeting.

How to Choose the Right Beta Testing Tools and Features

Centercode

How about this one: imagine running a community of 1,000 active testers when your only beta testing tools are Excel and Outlook. The beta testing tools you use can have a big impact on your efforts – and results. Yet these time sinks are the norm for many test managers.

Effectively Leveraging In-Home Testing, Especially During Turbulent Times

Pragmatic Marketing

Given the current circumstances the world finds itself in, in-home usage testing (iHUTs) provides an optimal method for gathering needed feedback to continually improve. In turn, this superiority helps build brand share, magnifies the positive effects of all marketing activities (e.g.,

Effectively Leveraging In-Home Testing, Especially During Turbulent Times

Pragmatic Marketing

Given the current circumstances the world finds itself in, in-home usage testing (iHUTs) provides an optimal method for gathering needed feedback to continually improve. In turn, this superiority helps build brand share, magnifies the positive effects of all marketing activities (e.g.,

Why you need to test UX with non-users

Userzoom

You might interview some customers, continue to identify features that need improvement, and create prototypes to test new designs with some of your users. Reason 1: Customers are positively biased. Proper UX testing requires that you test a product with representative users.

Why is it so Hard to Lean Test?

Mind the Product

One the most consistent and frequent lessons that we teach in different workshops is “test early, test often”, also known as lean methodologies. The post Why is it so Hard to Lean Test?

What are ?leading questions? in UX tests and how can you avoid them?

Userzoom

A guide to leading questions, with advice on how you can be mindful of your phrasing and avoid wording pitfalls that can cloud your UX test. Why do leading questions matter for UX testing? Sally went into this UX test already thinking a few things.

Your Ultimate Guide To Successful Usability Testing

UX Studio

Here we’ll give you some guidelines and best practices, whether you’re just beginning to include usability testing in your processes or are setting out to up your usability testing game. Usability tests check if people can use a product. What is usability testing? Usability testing forms a user experience research method, usually a qualitative one, as the core of UX research. What is the purpose of usability testing? Testing competitors’ solutions.

How Do You Know If You Have A Positioning Problem? April Dunford Launches ‘Obviously Awesome’ in Cambridge | Guest Post

Business of Software Conference

This guest post was written by Caroline Brown, co-founder of The Scale Partnership , a Cambridge UK-based positioning and marketing strategy specialist. Positioning is the cough medicine talk. So somewhat ironically, ‘positioning’ itself has a positioning problem. But how do you know whether your product – or indeed company – has nailed it or nosedived into a viper pit of a positioning? Your positioning is off. Notice you ‘pick’ your positioning.

Meet the Centercode Managed Testing Services Team

Centercode

This week, we decided to ask our Customer Validation Managed Testing Services Team to weigh in. Reminding yourself that they have a life outside of your test will allow you to be empathetic as you encourage them to re-engage. I was the first dedicated test manager at Centercode!

Six Time-Saving Beta Testing Tips for Product Managers

Pragmatic Marketing

If you are reading this, it probably won’t surprise you that 47% of product managers have run Beta Tests as part of their job. One in two product managers manage customer tests, and another 21% are involved in their planning. Use Your PRDs and MRDs When Drafting Test Goals.

Interview: How Friends of the Earth is UX testing for GDPR

Userzoom

Big, judging by the initial testing that we’ve done so far. However in our testing, we’re finding out that people are willing to hand over their details for specific campaigns. We’re in a fortunate position in that we have a dedicated GDPR lead.

5 Ways to Test and Improve Website Customer Experience

Usersnap

Any product, whether it’s a website or a service, needs testing to perfect it. Negative feedback from your customers is arguably more important than the positive. The post 5 Ways to Test and Improve Website Customer Experience appeared first on Usersnap Blog.

Making Your Customer Testing Program More Valuable in 2019

Centercode

But actually proving the worth of a customer testing program can be a challenge. This means professionals must find ways to improve the results from their customer testing program despite limited resources. People managing customers tests are notoriously pressed for time.

Introducing: Run tests in your sleep with Insight Trackers

AlphaHQ

positive media coverage) and some external (e.g. Simply specify a target and the platform will run tests over a recurring cadence to track insights related to that target. The post Introducing: Run tests in your sleep with Insight Trackers appeared first on Alpha.

VR In UX Research: All You Need To Know About VR User Testing

UX Studio

VR in UX research can serve as an individual tool to explore user needs and test complex user experiences. We collected some best practices for those looking to learn more about or just getting started with VR user testing. By building virtual prototypes of an environment or service, one can test the context in which users interact with a product. Applications of VR user testing in retail. It is now possible to build store layouts in VR first to test and compare them.

UX 64

How do you Implement Effective Product Experimentation?

Mind the Product

Experimenting lets us measure the impact of the products we’re building quantitatively, by testing them before and after release. We’re now seeing a shift from the idea of A/B testing as a narrow technique focused on conversion rates and landing pages towards experimentation as a broader mindset of how an entire business runs. Create a hypothesis and test it. Another approach to consider standardizing is the painted door test.

How to Upgrade Your QA Team to QA Automation Engineers With Java: The Real Case

The Product Coalition

The most illustrative example of this point relates to software testing. QA specialists face more and more challenges during the work: the volume of tests rises while technologies dynamically change. Automated testing allows for locating more bugs in less time.

Data-Driven Blunders and how to Avoid Them

Mind the Product

The problem arises when we expect data to be the “secret sauce” that will immediately improve all aspects of our product, and that the answer to every question is always more (events, dashboards, tests). Improper Testing. Keep it simple and test one variable at a time.

Improving the Accessibility of the iTaxi Mobile App: a Case Study

Mind the Product

There have been some positive moves in recent times, in part driven by legal requirements, and big tech companies now have accessibility officers and accessibility teams. Having developed this first version, we then tested our work with a professional blind tester.

Sales Presentations: Calculating Your Buyer Relevance Quotient (BRQ)

Proficientz

” Here’s a quick test to determine the B uyer R elevance Q uotient (BRQ) of your sales presentations. Product Management Playbook Positioning & Sales EnablementNothing accelerates the sales process more than a presentation that simply “nails it.”

Why you should host user testing viewing parties

UserTesting

Reviewing results of a user testing study can seem like a chore. There’s a lot of video to go through, and some of that feedback might not be altogether positive. So gathering your team and stakeholders to watch the videos … The post Why you should host user testing viewing parties appeared first on UserTesting Blog.

Finding A New Tool to Develop A New Product

Mind the Product

At digital product agency Moonshot, we frequently find ourselves in this position. We’ve also learned about how to get feedback on voice experiences when testing with children. Testing a Concept in the Field.

Engagement Workshop: Identifying Tester Communication Problems

Centercode

Tester communication encompasses interactions at every stage of your project, starting at recruitment and continuing to test closure. Extra care should be taken to make sure your messaging — from your project space to your emails to question follow-ups — promotes a positive tester experience.

Consumer Insights: Mr. Peanut is Dead but Planters Ad Campaign is Thriving

AlphaHQ

There are two positions consumers can take. Of the people we asked, 44% had a positive reaction. Platform Insights Alpha experiment insights platform test test and learnConsumer Insights on Mr. Peanut Super Bowl Ad.

Creating an Accessible Website for Europe’s Oldest Eye Hospital Charity: a Case Study

Mind the Product

At William Joseph , a creative agency in London, our mission is to design products, services, and brands for organisations working for positive change, such as charities and academic and research institutions. Testing. We did remote card sorts in the first two rounds of testing.