Obviously Awesome: Positioning Your Product – April Dunford on The Product Experience

Mind the Product

April Dunford’s mtpcon Digital 2020 keynote on positioning was so good that we couldn’t pass up the opportunity to dig deeper into the topic with her. In this episode, sponsored by Amplitude , listen to learn about: * What positioning is. *

7 Common Types of Software Testing

Usersnap

Most developers have no clue about how testing is actually done, and how valuable the understanding of software testing basics can be for developers who really want to excel in their careers. 7 Software testing approaches that will make you a better developer. Black-box testing.

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Planning a Test Automation Strategy Based on the Test Pyramid

Modus Create

How many tests do we need? These are frequently asked questions on teams that decide to adopt test automation as a practice to improve quality and speed up delivery. This article will briefly describe a test strategy to answer those questions. Test Pyramid.

Enhancing Soundcloud’s Discovery Experience and Positioning through Content Categorization

The Product Coalition

Of course, this is just an idea, but I think Soundcloud should work on those kinds of initiatives to reaffirm their position and what they stand for: revealing artists through their community.

How to Package and Price Embedded Analytics

To get the position right, you’ll need to do some research into the main user classes that make up your customer mix. In meetings, adjust the position of the dots. the feature positions in your Packaging Decision Framework, noting where on the value scale (x-axis) each feature falls.

Stepping up Your A/B Tests

Mind the Product

This is the first of two posts that deep dive on A/B testing, expanding on a talk I gave at Google Playtime 2016 in London. In this post I share some of the learnings we’ve had after running 60+ A/B tests at Peak , looking at each step of the A/B testing cycle in turn. When we started out A/B testing 12 months ago at Peak we ran tests by the seat of our pants. We were loosely defining tests, which meant they took longer to run than they should have done.

Beta Testing vs. User Acceptance Testing: When to use which?

Usersnap

Beta testing and User acceptance testing (UAT) are two of the most common types of tests to validate your development before launching your SaaS product or website. “Do In this article, you’ll read about the different use cases of the two and get guidance on setting up these testing processes and their environments. Beta Testing vs. User Acceptance Testing: What’s The Difference? Source: 5 types of User Acceptance Tests.

A comprehensive guide to A/B testing

Userzoom

Through A/B testing, hotel booking site arenaturist.com found that a vertical form (vs. Follow our guide to A/B testing to help optimise your site, improve user experience, and increase revenue… What is A/B testing? As such, an A/B test can often tell you if a proposed new feature or design change is a good or bad idea before committing to it permanently. Common elements for testing include headlines, text, images, colours, buttons, layouts, and features.

A comprehensive guide to A/B testing

Userzoom

Through A/B testing, hotel booking site arenaturist.com found that a vertical form (vs. Follow our guide to A/B testing to help optimise your site, improve user experience, and increase revenue… What is A/B testing? As such, an A/B test can often tell you if a proposed new feature or design change is a good or bad idea before committing to it permanently. Common elements for testing include headlines, text, images, colours, buttons, layouts, and features.

How to design a Remote Unmoderated Usability Test

Userzoom

Remote unmoderated usability testing is a flexible and versatile methodology that caters to various research needs. Remote unmoderated research is a method for testing websites, prototypes and mobile applications using a software tool. How to run a remote unmoderated usability test. To get started with designing a remote unmoderated usability test, first develop a project plan to document what you want to learn from the study and how you’d like to obtain that information.

Crowdsourced Testing vs. Beta Testing: What’s the Difference?

Centercode

Those aspects show the difference between crowdsourced testing and beta testing. The conditions surrounding these two test types are very similar. Crowdsourced testing, like beta testing, gives testers real products to use in the real world before release. But the kind of feedback you get – and what you can ultimately do with it – draw a line between these two test types. There are three primary distinctions: Who’s performing the test?

AI and the Future of Testing

Centercode

Whether it’s the rise of AI, CI/CD, or DevOps, the lines between testing and development are blurring. But as testing methodologies evolve and bleed into development, professional testers are questioning how this evolution will affect their role in product development. In our interview with Jason Arbon , CEO of Test.ai, we dive deeper into the future of testing and how people running tests can adapt to imminent technological changes.

Localization testing: why does your app, game, or website need it?

The Product Coalition

And that’s why localization testing exists: to prevent these very situations. Localization testing is usually not the first thing that development companies consider. Let’s take a closer look at localization testing, what the most essential steps are, and why you need it.

5 Positive Things SaaS CEOs And Leaders Should Do To Get Through COVID-19

Gainsight

” We need a pathway to take positive action. To reassert some positive control over our universe. So here are five positive, proactive things I want to challenge you to do, based upon our five values at Gainsight. There is no doubt about it, unless you happen to sell into industries where the crisis keeps demand high (if you’re a COVID-19 test kit maker, you’re probably ok).

In-Lab Testing 101: A User Researcher’s Guide

Userzoom

As part of our UX 101 education series , where we discuss the different types of studies and research methodologies you can use with the UserZoom platform, we’d like to introduce our readers to the exciting world of in-lab testing! What is in-lab testing? As the name implies, in-lab testing is when you conduct a study with participants that physically come into your usability lab. What are typical use cases for in-lab testing? How does in-lab testing work?

The Difference Between A/B Testing and Multivariate Testing

Split

A/B testing, otherwise known as split testing, is the process of testing two different versions of a web page, feature, user flow, or other resource in order to optimize for a metric or set of metrics (often conversion rate). Multivariate tests are run with a higher number of variables and generally provide deeper insight on how to optimize your page. Advantages of A/B Testing. Testing Multiple Features. What is Multivariate Testing?

How Uniregistry Used Smoke Testing in Product Validation: A Case Study

Mind the Product

Here’s how they used smoke tests to explore a new opportunity. It’s because so many software projects fail to deliver expected results , that we d ecided to go with smoke tests. We ran the tests on paying customers. Each product page provided clear descriptions of value-adds but also enabled an easy way to explore two other products being tested (“Other Products You May Like”). We used Woopra as the main analytical tool in our tests.

Managing the A/B Test Lifecycle

The Product Coalition

A view on everything we do while A/B testing, Except running the A/B test. Over the past year, my team has simplified and optimized our A/B testing process. This has resulted in better A/B tests definitions and communication, a reduction in the overhead of running A/B tests, and also much happier stakeholders and teams. 2018) Managing the A/B test backlog Every week, we go through our A/B test backlog in a 30 mins meeting.

Why you should test other people’s sites before your own

Userzoom

So, why would it ever make sense to test someone else’s website? Especially where you don’t have any ownership or influence to change the designs based on your research or testing? Read on to discover when it makes sense to test websites other than your own. Testing with an initial idea. Testing another site as a new UX designer. The second scenario where this may work is for those new to user experience testing or research.

How to Choose the Right Beta Testing Tools and Features

Centercode

How about this one: imagine running a community of 1,000 active testers when your only beta testing tools are Excel and Outlook. The beta testing tools you use can have a big impact on your efforts – and results. And while we’re obviously a little biased when it comes to a comprehensive beta testing tool , we’ve mapped out a list of features you can look for when choosing the right tool for you. Yet these time sinks are the norm for many test managers.

Your Ultimate Guide To Successful Usability Testing

UX Studio

Here we’ll give you some guidelines and best practices, whether you’re just beginning to include usability testing in your processes or are setting out to up your usability testing game. Usability tests check if people can use a product. What is usability testing? Usability testing forms a user experience research method, usually a qualitative one, as the core of UX research. What is the purpose of usability testing? Testing competitors’ solutions.

How Do You Know If You Have A Positioning Problem? April Dunford Launches ‘Obviously Awesome’ in Cambridge | Guest Post

Business of Software Conference

This guest post was written by Caroline Brown, co-founder of The Scale Partnership , a Cambridge UK-based positioning and marketing strategy specialist. Positioning is the cough medicine talk. So somewhat ironically, ‘positioning’ itself has a positioning problem. But how do you know whether your product – or indeed company – has nailed it or nosedived into a viper pit of a positioning? Your positioning is off. Notice you ‘pick’ your positioning.

Why you need to test UX with non-users

Userzoom

You might interview some customers, continue to identify features that need improvement, and create prototypes to test new designs with some of your users. Reason 1: Customers are positively biased. Proper UX testing requires that you test a product with representative users. It’s easy to forget that there’s an inherent bias in testing designs with customers. How to test a product with non-customers.

Effectively Leveraging In-Home Testing, Especially During Turbulent Times

Pragmatic Marketing

Given the current circumstances the world finds itself in, in-home usage testing (iHUTs) provides an optimal method for gathering needed feedback to continually improve. In turn, this superiority helps build brand share, magnifies the positive effects of all marketing activities (e.g., Many of the iHUT corporate leaders from 75 years ago — if they’re still in business today — have lost the art of in-home usage testing or the budgets to do serious in-home research.

Effectively Leveraging In-Home Testing, Especially During Turbulent Times

Pragmatic Marketing

Given the current circumstances the world finds itself in, in-home usage testing (iHUTs) provides an optimal method for gathering needed feedback to continually improve. In turn, this superiority helps build brand share, magnifies the positive effects of all marketing activities (e.g., Many of the iHUT corporate leaders from 75 years ago — if they’re still in business today — have lost the art of in-home usage testing or the budgets to do serious in-home research.

Why is it so Hard to Lean Test?

Mind the Product

One the most consistent and frequent lessons that we teach in different workshops is “test early, test often”, also known as lean methodologies. Luckily, we kept learning, and kept iterating, and in October 2018, rolled out our full-day workshop, titled A Product Mindset on Metrics , which received extremely positive feedback from a group of product managers at Mind the Product 2018. The post Why is it so Hard to Lean Test?

What are ?leading questions? in UX tests and how can you avoid them?

Userzoom

A guide to leading questions, with advice on how you can be mindful of your phrasing and avoid wording pitfalls that can cloud your UX test. Why do leading questions matter for UX testing? Sally went into this UX test already thinking a few things. It’s easy enough to understand how leading questions are bad for UX tests, but leading questions can be tricky beasts. It takes practice for UX tests and interviews to come easily, and we all make mistakes along the way.

Meet the Centercode Managed Testing Services Team

Centercode

This week, we decided to ask our Customer Validation Managed Testing Services Team to weigh in. Reminding yourself that they have a life outside of your test will allow you to be empathetic as you encourage them to re-engage. Aligning your survey with your test goals in mind helps you steer clear of asking questions for the sake of asking questions. If I know when the test will end and when tasks need to be completed, I can be a better tester.

Six Time-Saving Beta Testing Tips for Product Managers

Pragmatic Marketing

If you are reading this, it probably won’t surprise you that 47% of product managers have run Beta Tests as part of their job. In last week’s webinar with Pragmatic Marketing , Centercode CEO Luke Freiler shared Beta Testing tips for product managers so they can, even with limited time and resources, leverage turnkey Customer Validation assets. One in two product managers manage customer tests, and another 21% are involved in their planning.

Interview: How Friends of the Earth is UX testing for GDPR

Userzoom

Big, judging by the initial testing that we’ve done so far. However in our testing, we’re finding out that people are willing to hand over their details for specific campaigns. We’re in a fortunate position in that we have a dedicated GDPR lead. And then we’re doing split-testing. And we’re gonna do split testing initially on our petitions, 50/50 radio buttons and select boxes. We will be doing testing on the wording as well.

5 Ways to Test and Improve Website Customer Experience

Usersnap

Any product, whether it’s a website or a service, needs testing to perfect it. Negative feedback from your customers is arguably more important than the positive. Here’re 5 tips we observed from our customers on how test, measure and improve customer experience (CX) for websites or applications. The post 5 Ways to Test and Improve Website Customer Experience appeared first on Usersnap Blog.

Making Your Customer Testing Program More Valuable in 2019

Centercode

But actually proving the worth of a customer testing program can be a challenge. This means professionals must find ways to improve the results from their customer testing program despite limited resources. This blog post will explore the most common obstacles to proving program value, then share tactics to overcome them straight from our in-house customer testing services team. People managing customers tests are notoriously pressed for time. So we ran a test.

Testing Product Names for SaaS: How to Choose Names for New Features

Usersnap

Choosing the best name for your SaaS product can delicately position your brand to customers by understanding their needs and appealing to their emotions while communicating your brand values. Now you’ve got the Name, Let’s Test its Potency. Audience Testing.

VR In UX Research: All You Need To Know About VR User Testing

UX Studio

VR in UX research can serve as an individual tool to explore user needs and test complex user experiences. We collected some best practices for those looking to learn more about or just getting started with VR user testing. By building virtual prototypes of an environment or service, one can test the context in which users interact with a product. Applications of VR user testing in retail. It is now possible to build store layouts in VR first to test and compare them.

UX 76

How do you Implement Effective Product Experimentation?

Mind the Product

Experimenting lets us measure the impact of the products we’re building quantitatively, by testing them before and after release. We’re now seeing a shift from the idea of A/B testing as a narrow technique focused on conversion rates and landing pages towards experimentation as a broader mindset of how an entire business runs. Create a hypothesis and test it. Another approach to consider standardizing is the painted door test.

Introducing: Run tests in your sleep with Insight Trackers

AlphaHQ

positive media coverage) and some external (e.g. Simply specify a target and the platform will run tests over a recurring cadence to track insights related to that target. Recurring tests showed that consumers were continually suspect of such technology, so the company withheld investing in the capability. Basically overnight, consumer perceptions did a 180 – significantly more people positively viewed the ability to login with their face.

Introducing: Run tests in your sleep with Insight Trackers

AlphaHQ

positive media coverage) and some external (e.g. Simply specify a target and the platform will run tests over a recurring cadence to track insights related to that target. Recurring tests showed that consumers were continually suspect of such technology, so the company withheld investing in the capability. Basically overnight, consumer perceptions did a 180 – significantly more people positively viewed the ability to login with their face.

Introducing: Run tests in your sleep with Insight Trackers

AlphaHQ

positive media coverage) and some external (e.g. Simply specify a target and the platform will run tests over a recurring cadence to track insights related to that target. Recurring tests showed that consumers were continually suspect of such technology, so the company withheld investing in the capability. Basically overnight, consumer perceptions did a 180 – significantly more people positively viewed the ability to login with their face.

Delivering Picture-Perfect Experiences in the Year of Streaming

Centercode

That makes validating your product’s compatibility against thousands of different products and all their various operating systems and updates costly — and woefully incomplete if you’re only relying on internal testing. Load Testing. It starts with a thorough test plan.

Why you should host user testing viewing parties

UserTesting

Reviewing results of a user testing study can seem like a chore. There’s a lot of video to go through, and some of that feedback might not be altogether positive. So gathering your team and stakeholders to watch the videos … The post Why you should host user testing viewing parties appeared first on UserTesting Blog.