Creating Your Product Vision: Two Parts Customer, One Part Product

Proficientz – Product Management University

Creating your product vision can be difficult when you focus too much on the product. ” Apply that same consumer product philosophy to B2B products and creating your product vision will be simple and it will resonate with everyone. Creating Your Product Vision.

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Avoiding Reactive Product Decisions | Creating Your Product Vision | Three Ways to Sell More Existing Products

Proficientz – Product Management University

A product vision is just as valuable to product, marketing and sales teams as it is to customers because it keeps the focus on customer value. This month we serve up a simple recipe for creating a product vision that resonates with everyone.

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Is Your Product Vision Moving People in the Right Direction?

The Product Coalition

A meaningful, motivating product vision enables teams to advance to a purpose-driven mindset. Because Vision without action is a dream. Action without vision is a nightmare Not exactly a Japanese proverb , but close enough. A better future depends on vision and action.

Want a Successful Product? Start With A Vision

Sequent Learning

Start With A Vision. Your success as a product manager is pinned directly to the positive contributions to the firm’s bottom line. Successful products begin life with a spark of inspiration and a vision. If you inherit a product (most of us do), vision isn’t a genetic transplant.

The one thing that can make or break your product and team: the vision

The Product Coalition

I’ve realized that people use the words mission, vision and strategy interchangeably. Wanted to jot down some thoughts on my perspectives on this, and the topic of product vision in general - both to solidify my own thinking and in case it can be helpful to anyone reading this.

Establishing an Effective Product Strategy Process

Roman Pichler

Do the metrics show a positive, flat, or negative trend? Process: Lean, Scrum, Kanban Product Vision and Strategy innovation product discovery product manager product owner teamworkWhy a Product Strategy Process Matters.

Strategic Options for Mature Products

Roman Pichler

A tool like my Product Vision Board can help you with this. Accepting maturity means adopting a more conservative mindset and playing a defensive game: You typically want to protect your product’s position without investing too much time and money. What Maturity Means.

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Product Discovery Tips

Roman Pichler

To get your focus right, consider using a tool like my Product Vision Board to capture your idea, and identify assumptions and risks. Process: Lean, Scrum, Kanban Product Vision and Strategy market research product discovery product life cycle stakeholders teamwork

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Break Down Silos to Build a Culture Focused in a Single Direction

Mind the Product

What is the company’s mission statement or vision? If your company doesn’t have a mission statement or a vision, then maybe it will prompt someone in the leadership team to start thinking about one when they can’t answer your questions.

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Product Demo Techniques: Telling Versus Selling

Proficientz – Product Management University

The “selling” demo energizes your buyers with a vision because it’s more about their business than it is your products. Consequences: Shorter and less expensive sales cycles (fewer demos) and more wins because you’ve given prospects a roadmap that shows how they can fulfill their vision! Blog Positioning & Sales EnablementWhen it comes to product demo techniques, there are two styles: telling and selling.

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Product Takeoff

Product Takeoff

To achieve that level of confidence and to build products in that space we as product managers have to focus on a few key principals before we plan on getting the next thing in the marketplace.The four major principals we generally go by are Vision, Strategy, Team and Rapid learning.

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Making the jump

Product Manager in Heels

My research led me to this: "the most significant differentiation between Management and Directorship is vision. Is vision the biggest differentiator? If Mission, Vision and Strategy are the three components of what make a great CEO, how different is a product manager and a CEO?

Do It For the Portfolio Instead of Every Product: Five B2B Product Management Best Practices

Proficientz – Product Management University

Vision & Strategy. If you have 20 products, that equates to 20 product visions and 20 product strategies. For example, Portfolio Vision: “Help our customers hire and retain the best people.” Market Positioning. The Portfolio vs. Every Product!

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World Product Day: Organization as a Product by Neville Reeves

Mind the Product

Start by establishing a clear vision, map out a strategy, and execute a series of tactical moves. He explained that he mapped his principles (set a proper vision, map a strategy, and execute tactics according with it), to a regular chess game.

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Leading Through Shared Goals

Roman Pichler

At the same time, you can’t tell the individuals what to do or assign tasks to them, and you are typically not in a position to offer incentives, like a bonus or pay rise. As this example shows, the vision is an inspirational, visionary goal that cannot be measured.

Product Backlog Management – 10 Tips for Product Managers

280 Group

It will help develop an appropriate product vision. Product strategy usually involves positioning, market opportunities research, target customers, competitors’ analysis, etc.

Women in Product Management: Linda Andries, SVP Product Management at Measured Progress | AdvancED

280 Group

I have a deep level of curiosity and love figuring out how and why things work, testing out new ideas and then positioning them in the market place. I like the idea of being able to own something through an entire life cycle: from the strategic value and vision through the ideation funnels to development. And then together you see the vision come together.

Optimal Product Process™ 3.0 Phase Two: Plan

280 Group

After having come up with a prioritized list of opportunities (ideally that leverage your company’s core competencies and put them in a unique position to compete), additional time and effort can then be spent doing some true planning.

How can Enterprise Product Managers Attain Maximum Insight From Limited Datapoints?

Mind the Product

Vision. Here are a few tactics which I’ve found work well: If you’re interfacing with C-level customers (VPs, CTOs, heads of departments), be prepared to sell the company vision as well the product vision. Early in a startup’s life, you are likely to be largely entertaining customers who buy in to a company’s vision. I think these should be prioritized according to deal size for the feature(s), and how they position your product competitively.

A Well-Balanced Roadmap: Combining Near-Term Priorities with Long-Term Goals


The latter illustrates the vision for where the product will/might eventually end up. Because long-term vision creation and short-term planning vary in their scope, specificity and certainty, there’s a strong case to be made to break them up into two separate roadmaps.

My team are my product: How to develop a high-performing team of product managers (or anyone else)

Mind the Product

Vision – the who and what. Just like any good product team/ squad, my team need a shared vision, which they are aligned around and that gives them a clear sense of purpose. We co-created our vision using Roman Pichler’s canvas.

Are you cut out for Product Management?


Of course, there are many kind ways to say ‘no’ (check out this great article by Sebastien Phlix, Product Manager at Typeform, on the art of delivering a ‘ Positive No’ ). A Product vision is key to delivering great products. We know Product Management is a tough gig.

Singapore: A Country Applying Radical Product Thinking

Radical Product

Instead it was an overwhelmingly positive experience that started with us walking into an office that looked more calming than most therapists’ lobbies. It starts by asking the question: “What is our Product Vision?”

Would-Be Product Manager’s Instruction Manual

Product Management Unpacked

Build the strategic vision for your product. A marketing mind is essential — one that allows you to grasp the thought processes and feelings of others, and understand product strategy and positioning. People often describe a product manager as “CEO of the Product.”

Prioritize Opportunities, Not Solutions

Product Talk

how many customers are impacted by it, how often), evaluating how addressing that opportunity might affect our position in the market, how well an opportunity fits with our company vision, mission, and strategic objectives, and how important it is to our customers.

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Why IT Teams Benefit from a Product Management Viewpoint

280 Group

Positioning. Proper segmentation and positioning are essential to a well-defined solution. A powerful positioning statement also serves as the vision statement for the solution, aligning stakeholders around the solution and helping to control scope creep.

The Simple Guide to Product Management

bpma ProductHub

It also helps product managers think critically about the future of their product, whether it addresses a market need and how to position it as industries change. To own a product requires a strong vision for what it can become and achieve. Contributed by Cynthia Andre.

5 Soft Skills That All Successful Product Managers Have Mastered

Sequent Learning

I have, of course, worked with many product managers over the years and the most successful ones all have something in common: mastery of a handful of critical soft skills, including storytelling, curiosity, influencing others, decisiveness and positivity. We sell visions. Positivity.

Birst Smart Analytics: Using AI to Operationalize BI

Birst BI

I spoke to Brad Peters, Birst co-founder and Senior Vice President and General Manager of Analytics and BI at Infor, to provide us with Birst’s unique vision and history behind using machine learning to create a more intelligent and automated BI system.

Connecting Strategic Plans to Product, Marketing & Sales Execution Plans in 3 Steps

Proficientz – Product Management University

Marketing and sales teams are thoroughly confused by all the fragmented product messages that don’t roll up to a cohesive value story or vision. All told, it makes it very difficult for the organization to articulate a strong vision that prospects and customers buy into. And if you can’t articulate a vision and strategy, it’s impossible to execute one.

Moving from Solutions to Problems

Folding Burritos

Most likely, you even found yourself in this position right from the get-go; you probably didn’t cause this. Tying everything to a strong value proposition and vision is effectively the kind of thing that produces a cohesive product.

4 Traits of Successful Product Leaders


Having a plan and a vision, communicating it well and sticking to it. Of course, not everyone is thinking quite that far ahead or has much of an audience for their audacious vision. Their vision paints a picture of what the world can look like when their products have hit the market.

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Consider the opposite strategy

Under10 Playbook

” Look again at your strategic vision and your positioning. This type of vision statement helps drive your product teams and is a key tool in your product playbook

Are Your Product Leaders Good Enough?


This means, “Given enough time and enough promotion levels, every position in a firm will be occupied by someone who can’t do the job. ”. Although, it is rarely formally acknowledged as a leadership position in an organisational structure.

The “Why” Behind Your Product Roadmap

bpma ProductHub

The vast majority of product roadmaps move the product in a positive direction, but desired results are only achieved if there is clarity around where it is taking you, and why. has a strategy tool that allows users to clearly define the vision; the “why” to your product roadmap.

Be a Balanced Product Leader, Not a Feature Broker or Product Dictator

Roman Pichler

Being decisive and having a clear vision of where you want to take the product is certainly helpful. If, however, the dev team and stakeholders are less experienced than you, or if you hold a senior position in the company, then people may well expect you to decide and tell them what to do.

Are Your Product Leaders Good Enough?


This means, “Given enough time and enough promotion levels, every position in a firm will be occupied by someone who can’t do the job. ”. It is rarely formally acknowledged as a leadership position in an organisational structure. Photo by Kyle Glenn on Unsplash.

The recipe for developing your career as a product designer

Inside Intercom

In my experience, many product designers who aim to achieve one of these positions tend to ask a seemingly simple question: “What do I need to do to get promoted?” This all makes for a simple recipe: Mixing equal parts positive behavior and results makes for a high level of performance.

How to Establish Product Culture (With a Little Help From World Product Day)

Mind the Product

I used Roman Pichler’s Vision Board to map target users of the culture and their needs, as well as the business goals and the component parts of delivering culture change. At least seven colleagues gave me unprompted positive feedback about what they had learned on the day.

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What does a Product Manager do? Take 1.

Product Manager in Heels

Join a team, set a vision (after TONS of research) and GET EXCITED about what you're working on. This position is at the intersection from where founder strategy, user feedback, development team management, and market awareness come together.