Product Positioning: Overcoming Seven Obstacles to a Great Value Story

Proficientz – Product Management University

Here’s an example of product positioning at its finest. Product knowledge is a big fat handicap when it comes to positioning value because it forces you to overthink everything. That’s the benefit of positioning solutions. Blog Positioning & Sales Enablement

Creating Your Product Vision: Two Parts Customer, One Part Product

Proficientz – Product Management University

Creating your product vision can be difficult when you focus too much on the product. ” Apply that same consumer product philosophy to B2B products and creating your product vision will be simple and it will resonate with everyone. Creating Your Product Vision.

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Avoiding Reactive Product Decisions | Creating Your Product Vision | Three Ways to Sell More Existing Products

Proficientz – Product Management University

A product vision is just as valuable to product, marketing and sales teams as it is to customers because it keeps the focus on customer value. This month we serve up a simple recipe for creating a product vision that resonates with everyone.

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Is Your Product Vision Moving People in the Right Direction?

The Product Coalition

A meaningful, motivating product vision enables teams to advance to a purpose-driven mindset. Because Vision without action is a dream. Action without vision is a nightmare Not exactly a Japanese proverb , but close enough. A better future depends on vision and action.

How Product Management & Product Marketing Lead From a Position of Strength

Proficientz – Product Management University

And that market knowledge is the key to leading from a position of strength. Product vision and strategic investment priorities (crafted and presented by product management) would get everyone pumped, including senior executives. The words vision, leadership, market knowledge and influence are tattooed all over them. The post How Product Management & Product Marketing Lead From a Position of Strength appeared first on Proficientz.

Want a Successful Product? Start With A Vision

Sequent Learning

Start With A Vision. Your success as a product manager is pinned directly to the positive contributions to the firm’s bottom line. Successful products begin life with a spark of inspiration and a vision. If you inherit a product (most of us do), vision isn’t a genetic transplant.

Tips for Effective Product Strategy Reviews

Roman Pichler

Does the data show positive, flat, or negative trends? Product Vision and Strategy innovation product discovery teamwork validationHold Regular Product Strategy Reviews. A product strategy , like any other plan, is subject to change.

Establishing an Effective Product Strategy Process

Roman Pichler

Do the metrics show a positive, flat, or negative trend? Process: Lean, Scrum, Kanban Product Vision and Strategy innovation product discovery product manager product owner teamworkWhy a Product Strategy Process Matters.

Rediscover the Forgotten art of Product Strategy

Mind the Product

It’s a capability, a very valuable one, which has immediate operational benefits, but it cannot permanently affect a firm’s competitive position unless there is a strategy behind it that helps the team take the right decisions at the right time. Your Product Vision.

Tips for Rewriting a Digital Product

Roman Pichler

Finally, capture your insights and describe the product’s current strategy: the people it serves, the value it creates for the users and business, and its key features, for instance, by using my Product Vision Board. See the Rewriting Effort as an Opportunity to Innovate.

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Positioning For Growth: How To Make Complex Products Obviously Awesome | April Dunford, Ambient Strategy | BoS USA 2019

Business of Software Conference

In this BoS Talk April shows you how important positioning is to your product and how you can be doing yourself a great injustice just by positioning incorrectly. Positioning. So positioning is not the same thing as messaging. It’s not your vision in the market.

Strategic Options for Mature Products

Roman Pichler

A tool like my Product Vision Board can help you with this. Accepting maturity means adopting a more conservative mindset and playing a defensive game: You typically want to protect your product’s position without investing too much time and money. What Maturity Means.

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Product Discovery Tips

Roman Pichler

To get your focus right, consider using a tool like my Product Vision Board to capture your idea, and identify assumptions and risks. Process: Lean, Scrum, Kanban Product Vision and Strategy market research product discovery product life cycle stakeholders teamwork

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Break Down Silos to Build a Culture Focused in a Single Direction

Mind the Product

What is the company’s mission statement or vision? If your company doesn’t have a mission statement or a vision, then maybe it will prompt someone in the leadership team to start thinking about one when they can’t answer your questions.

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How to Organize the Product Success Leadership Team

Spice Catalyst

Leadership builds on the company’s vision, values, and mission plus its strategy. Leadership builds on the company’s vision, values, and mission plus its strategy.

Embrace Personal Evolution, Invest in Yourself

The Product Coalition

Let’s say, a few negative people who are consistently bringing you down surround you, do yourself a favor and find some positive, motivated people to be around. The matter of fact is creating a strong vision of what you’re trying to do, can help you stay focused within a realistic time frame.

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Product Demo Techniques: Telling Versus Selling

Proficientz – Product Management University

The “selling” demo energizes your buyers with a vision because it’s more about their business than it is your products. Consequences: Shorter and less expensive sales cycles (fewer demos) and more wins because you’ve given prospects a roadmap that shows how they can fulfill their vision! Blog Positioning & Sales EnablementWhen it comes to product demo techniques, there are two styles: telling and selling.

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Making Workplaces Work For Humans | Isa Watson, Squad | BoS USA 2018

Business of Software Conference

And so, the one thing that they instilled in me at the foundation level though was that: “whatever you do, do as much as you can to positively impact as many people while you’re here on this world on this earth because your time is limited.” So again whatever you do do it as much as you can to positively impact as many people as you can. And so we’ve seen it work well in environments where there is a lot of strong engagement positive culture.

Product Takeoff

Product Takeoff

To achieve that level of confidence and to build products in that space we as product managers have to focus on a few key principals before we plan on getting the next thing in the marketplace.The four major principals we generally go by are Vision, Strategy, Team and Rapid learning.

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Solutions Marketing vs. Product Marketing: One Big Difference

Proficientz – Product Management University

In a solutions marketing model, the star is the buyer’s vision for success. Positioning. Product positioning in one form or another is problems, features and benefits with a narrative that targets users more than any other audience.

Making the jump

Product Manager in Heels

My research led me to this: "the most significant differentiation between Management and Directorship is vision. Is vision the biggest differentiator? If Mission, Vision and Strategy are the three components of what make a great CEO, how different is a product manager and a CEO?

World Product Day: Organization as a Product by Neville Reeves

Mind the Product

Start by establishing a clear vision, map out a strategy, and execute a series of tactical moves. He explained that he mapped his principles (set a proper vision, map a strategy, and execute tactics according with it), to a regular chess game.

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Do It For the Portfolio Instead of Every Product: Five B2B Product Management Best Practices

Proficientz – Product Management University

Vision & Strategy. If you have 20 products, that equates to 20 product visions and 20 product strategies. For example, Portfolio Vision: “Help our customers hire and retain the best people.” Market Positioning. The Portfolio vs. Every Product!

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Leading Through Shared Goals

Roman Pichler

At the same time, you can’t tell the individuals what to do or assign tasks to them, and you are typically not in a position to offer incentives, like a bonus or pay rise. As this example shows, the vision is an inspirational, visionary goal that cannot be measured.

You Need A Product Strategy by Sam Odio

Mind the Product

Sam Odio found himself in this position early in his career while working at Facebook Photos. Product strategy also doesn’t need to focus on product vision. The product vision is then an outcome of the product strategy.

The Top 10 Deliverables of Product Managers

Sachin Rekhi

I instead define a product manager as driving the vision, strategy, design, and execution of their product. Vision: Vision Narrative. Most product managers realize that defining a compelling vision for their product is a core responsibility of their role.

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Product Backlog Management – 10 Tips for Product Managers

280 Group

It will help develop an appropriate product vision. Product strategy usually involves positioning, market opportunities research, target customers, competitors’ analysis, etc.

Optimal Product Process™ 3.0 Phase Two: Plan

280 Group

After having come up with a prioritized list of opportunities (ideally that leverage your company’s core competencies and put them in a unique position to compete), additional time and effort can then be spent doing some true planning.

Product Teams at Scale by Mladen Rangelov

Mind the Product

Starting from the overall vision of the CEO, the strategy should be clearly explained as you go down the ranks to the team doing the work. Also, remember to play your positions.

How can Enterprise Product Managers Attain Maximum Insight From Limited Datapoints?

Mind the Product

Vision. Here are a few tactics which I’ve found work well: If you’re interfacing with C-level customers (VPs, CTOs, heads of departments), be prepared to sell the company vision as well the product vision. Early in a startup’s life, you are likely to be largely entertaining customers who buy in to a company’s vision. I think these should be prioritized according to deal size for the feature(s), and how they position your product competitively.

My team are my product: How to develop a high-performing team of product managers (or anyone else)

Mind the Product

Vision – the who and what. Just like any good product team/ squad, my team need a shared vision, which they are aligned around and that gives them a clear sense of purpose. We co-created our vision using Roman Pichler’s canvas.

Six Common Traps that Undermine Strategic Product Management

Mind the Product

Of course, keeping tactical work aligned with company goals and vision is a critical part of any successful product manager’s job , so this trend to ask for more “strategic thinking” from product people can feel like an invitation to take on more meaningful and high-status work.

SoftBank Investor Presentation November 2019

Business of Software Conference

SoftBank’s Vision Fund has, rightly, come under scrutiny for its investments in WeWork and other ‘punchy’ investments. Vision Fund Investments. These things are factors that will lead to positive EBITDA. SoftBank Investor Presentation November 2019.

Why IT Teams Benefit from a Product Management Viewpoint

280 Group

Positioning. Proper segmentation and positioning are essential to a well-defined solution. A powerful positioning statement also serves as the vision statement for the solution, aligning stakeholders around the solution and helping to control scope creep.

Would-Be Product Manager’s Instruction Manual

Product Management Unpacked

Build the strategic vision for your product. A marketing mind is essential — one that allows you to grasp the thought processes and feelings of others, and understand product strategy and positioning. People often describe a product manager as “CEO of the Product.”