Product Positioning: Overcoming Seven Obstacles to a Great Value Story

Proficientz – Product Management University

Here’s an example of product positioning at its finest. Product knowledge is a big fat handicap when it comes to positioning value because it forces you to overthink everything. That’s the benefit of positioning solutions. Blog Positioning & Sales Enablement

Creating Your Product Vision: Two Parts Customer, One Part Product

Proficientz – Product Management University

Creating your product vision can be difficult when you focus too much on the product. ” Apply that same consumer product philosophy to B2B products and creating your product vision will be simple and it will resonate with everyone. Creating Your Product Vision.

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Avoiding Reactive Product Decisions | Creating Your Product Vision | Three Ways to Sell More Existing Products

Proficientz – Product Management University

A product vision is just as valuable to product, marketing and sales teams as it is to customers because it keeps the focus on customer value. This month we serve up a simple recipe for creating a product vision that resonates with everyone.

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Is Your Product Vision Moving People in the Right Direction?

The Product Coalition

A meaningful, motivating product vision enables teams to advance to a purpose-driven mindset. Because Vision without action is a dream. Action without vision is a nightmare Not exactly a Japanese proverb , but close enough. A better future depends on vision and action.

Want a Successful Product? Start With A Vision

Sequent Learning

Start With A Vision. Your success as a product manager is pinned directly to the positive contributions to the firm’s bottom line. Successful products begin life with a spark of inspiration and a vision. If you inherit a product (most of us do), vision isn’t a genetic transplant.

The one thing that can make or break your product and team: the vision

The Product Coalition

I’ve realized that people use the words mission, vision and strategy interchangeably. Wanted to jot down some thoughts on my perspectives on this, and the topic of product vision in general - both to solidify my own thinking and in case it can be helpful to anyone reading this.

Tips for Rewriting a Digital Product

Roman Pichler

Finally, capture your insights and describe the product’s current strategy: the people it serves, the value it creates for the users and business, and its key features, for instance, by using my Product Vision Board. See the Rewriting Effort as an Opportunity to Innovate.

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Strategic Options for Mature Products

Roman Pichler

A tool like my Product Vision Board can help you with this. Accepting maturity means adopting a more conservative mindset and playing a defensive game: You typically want to protect your product’s position without investing too much time and money. What Maturity Means.

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Product Discovery Tips

Roman Pichler

To get your focus right, consider using a tool like my Product Vision Board to capture your idea, and identify assumptions and risks. Process: Lean, Scrum, Kanban Product Vision and Strategy market research product discovery product life cycle stakeholders teamwork

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Break Down Silos to Build a Culture Focused in a Single Direction

Mind the Product

What is the company’s mission statement or vision? If your company doesn’t have a mission statement or a vision, then maybe it will prompt someone in the leadership team to start thinking about one when they can’t answer your questions.

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Product Demo Techniques: Telling Versus Selling

Proficientz – Product Management University

The “selling” demo energizes your buyers with a vision because it’s more about their business than it is your products. Consequences: Shorter and less expensive sales cycles (fewer demos) and more wins because you’ve given prospects a roadmap that shows how they can fulfill their vision! Blog Positioning & Sales EnablementWhen it comes to product demo techniques, there are two styles: telling and selling.

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Product Takeoff

Product Takeoff

To achieve that level of confidence and to build products in that space we as product managers have to focus on a few key principals before we plan on getting the next thing in the marketplace.The four major principals we generally go by are Vision, Strategy, Team and Rapid learning.

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Making the jump

Product Manager in Heels

My research led me to this: "the most significant differentiation between Management and Directorship is vision. Is vision the biggest differentiator? If Mission, Vision and Strategy are the three components of what make a great CEO, how different is a product manager and a CEO?

World Product Day: Organization as a Product by Neville Reeves

Mind the Product

Start by establishing a clear vision, map out a strategy, and execute a series of tactical moves. He explained that he mapped his principles (set a proper vision, map a strategy, and execute tactics according with it), to a regular chess game.

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You Need A Product Strategy by Sam Odio

Mind the Product

Sam Odio found himself in this position early in his career while working at Facebook Photos. Product strategy also doesn’t need to focus on product vision. The product vision is then an outcome of the product strategy.

Do It For the Portfolio Instead of Every Product: Five B2B Product Management Best Practices

Proficientz – Product Management University

Vision & Strategy. If you have 20 products, that equates to 20 product visions and 20 product strategies. For example, Portfolio Vision: “Help our customers hire and retain the best people.” Market Positioning. The Portfolio vs. Every Product!

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Leading Through Shared Goals

Roman Pichler

At the same time, you can’t tell the individuals what to do or assign tasks to them, and you are typically not in a position to offer incentives, like a bonus or pay rise. As this example shows, the vision is an inspirational, visionary goal that cannot be measured.

Product Backlog Management – 10 Tips for Product Managers

280 Group

It will help develop an appropriate product vision. Product strategy usually involves positioning, market opportunities research, target customers, competitors’ analysis, etc.

Six Common Traps that Undermine Strategic Product Management

Mind the Product

Of course, keeping tactical work aligned with company goals and vision is a critical part of any successful product manager’s job , so this trend to ask for more “strategic thinking” from product people can feel like an invitation to take on more meaningful and high-status work.

Optimal Product Process™ 3.0 Phase Two: Plan

280 Group

After having come up with a prioritized list of opportunities (ideally that leverage your company’s core competencies and put them in a unique position to compete), additional time and effort can then be spent doing some true planning.

From customer problems to product features: how to use feedback to create a roadmap


At Mixpanel, we’ve developed a system where everybody in a position to talk to a customer can log a product gap. Does the product gap align with our mission and vision? A gap that is outside of the scope of our product vision will likely get the lowest priority.

How can Enterprise Product Managers Attain Maximum Insight From Limited Datapoints?

Mind the Product

Vision. Here are a few tactics which I’ve found work well: If you’re interfacing with C-level customers (VPs, CTOs, heads of departments), be prepared to sell the company vision as well the product vision. Early in a startup’s life, you are likely to be largely entertaining customers who buy in to a company’s vision. I think these should be prioritized according to deal size for the feature(s), and how they position your product competitively.

Women in Product Management: Linda Andries, SVP Product Management at Measured Progress | AdvancED

280 Group

I have a deep level of curiosity and love figuring out how and why things work, testing out new ideas and then positioning them in the market place. I like the idea of being able to own something through an entire life cycle: from the strategic value and vision through the ideation funnels to development. And then together you see the vision come together.

My team are my product: How to develop a high-performing team of product managers (or anyone else)

Mind the Product

Vision – the who and what. Just like any good product team/ squad, my team need a shared vision, which they are aligned around and that gives them a clear sense of purpose. We co-created our vision using Roman Pichler’s canvas.

Singapore: A Country Applying Radical Product Thinking

Radical Product

Instead it was an overwhelmingly positive experience that started with us walking into an office that looked more calming than most therapists’ lobbies. It starts by asking the question: “What is our Product Vision?”

Would-Be Product Manager’s Instruction Manual

Product Management Unpacked

Build the strategic vision for your product. A marketing mind is essential — one that allows you to grasp the thought processes and feelings of others, and understand product strategy and positioning. People often describe a product manager as “CEO of the Product.”

Why IT Teams Benefit from a Product Management Viewpoint

280 Group

Positioning. Proper segmentation and positioning are essential to a well-defined solution. A powerful positioning statement also serves as the vision statement for the solution, aligning stakeholders around the solution and helping to control scope creep.

Product Managers are NOT the CEOs of the Product

The Product Coalition

It’s a decent enough explanation for a position which can be difficult to describe. Both positions involve being the keeper of a vision, and both also have to be decision makers by curating ideas from many different sources.

A Well-Balanced Roadmap: Combining Near-Term Priorities with Long-Term Goals


The latter illustrates the vision for where the product will/might eventually end up. Because long-term vision creation and short-term planning vary in their scope, specificity and certainty, there’s a strong case to be made to break them up into two separate roadmaps.

Are you cut out for Product Management?


Of course, there are many kind ways to say ‘no’ (check out this great article by Sebastien Phlix, Product Manager at Typeform, on the art of delivering a ‘ Positive No’ ). A Product vision is key to delivering great products. We know Product Management is a tough gig.

Title: TEI 251: Use Airbnb’s customer experience journey to create an outstanding experience for your products – with Joseph Michelli, PhD

Product Innovation Educators

If a host fails to deliver a positive experience, it decreases the likelihood someone will use Airbnb again. It’s a place to be aware of and maybe position yourself. You also need to share your vision through the lens of the customers.

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The Simple Guide to Product Management

bpma ProductHub

It also helps product managers think critically about the future of their product, whether it addresses a market need and how to position it as industries change. To own a product requires a strong vision for what it can become and achieve. Contributed by Cynthia Andre.

Connecting Strategic Plans to Product, Marketing & Sales Execution Plans in 3 Steps

Proficientz – Product Management University

Marketing and sales teams are thoroughly confused by all the fragmented product messages that don’t roll up to a cohesive value story or vision. All told, it makes it very difficult for the organization to articulate a strong vision that prospects and customers buy into. And if you can’t articulate a vision and strategy, it’s impossible to execute one.

Prioritize Opportunities, Not Solutions

Product Talk

how many customers are impacted by it, how often), evaluating how addressing that opportunity might affect our position in the market, how well an opportunity fits with our company vision, mission, and strategic objectives, and how important it is to our customers.

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5 Soft Skills That All Successful Product Managers Have Mastered

Sequent Learning

I have, of course, worked with many product managers over the years and the most successful ones all have something in common: mastery of a handful of critical soft skills, including storytelling, curiosity, influencing others, decisiveness and positivity. We sell visions. Positivity.