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The Seven-Part Guide to Portfolio Product Management & Marketing

Proficientz – Product Management University

This guide to portfolio product management and marketing answers the following seven questions. What is Portfolio Product Management and How Does It Differ From Traditional Product Management? Vertical Market Segmentation. Product 3 Goal: etc.

5 Hard Questions for Mobile Product Managers

Apptentive

Our new guide, Five Hard Questions for Mobile Product Managers , covers tough questions product leaders should ask themselves, especially through a mobile lens. If you’re aiming to push yourself and your product to the next level, analyzing yourself is the best place to start!

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Do It For the Portfolio Instead of Every Product: Five B2B Product Management Best Practices

Proficientz – Product Management University

The Portfolio vs. Every Product! Here are five B2B product management best practices that’ll give product management teams the coveted “strategic” moniker among executives, marketing, sales, engineering and customer success teams.

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Tools to Help Product Managers Think Strategically and Commercially: State of Product Meeting

Mind the Product

This second post on the methods we use at Onfido to help us think commercially and strategically looks at State of Product meetings. This meeting is an exercise in strategy, an opportunity to take stock of where your product is, where it fits within the wider market, and where it should go.

Product Managers, are You the CEO of Your Product?

The Product Coalition

by Ashley Sefferman , Head of Content at Apptentive When Ben Horowitz published his thoughts on the idea that product managers are the CEO of their products in “ Good Product Manager/Bad Product Manager ” nearly two decades ago, the concept was profound, but divisive.

Bringing Product Management to the Next Level at Livescale

Bain Public

Thanks to Livescale, live shopping allows brands to monetize their social influence, promote their products on video, and sell online with live streaming solutions where orders and payment systems go right to their e-commerce platform. Who is the face behind the innovative product management?

What is the Product of the VP Product

The Product Coalition

When your product is your team. Your Team is Your Product One of the hardest things for a VP Product to do, as the team of product managers under his lead grows, is to release control. All my product managers must come to product from humbleness.

Best of our Contributor Product-Centric Articles

Bain Public

Nearly all Product Managers are now exposed to high-level business objectives and strategies and are challenged by the growing demands on time and responsibilities. Here’s a list of our product-centric articles that our contributors published. a product company.

What is the Product of the VP Product?

Ask Benny

When your product is your team. Your Team is Your Product One of the hardest things for a VP Product to do, as the team of product managers under his lead grows, is to release control. All my product managers must come to product from humbleness.

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Choosing the Right Planning Horizon for Your Product

Roman Pichler

But in product management, there are several horizons that need to be considered—how many depends on the product planning model you use. The product backlog contains the details necessary to develop the product as outlined in the roadmap including epics and user stories.

What is the Product of the VP Product?

Ask Benny

When your product is your team. Your Team is Your Product One of the hardest things for a VP Product to do, as the team of product managers under his lead grows, is to release control. All my product managers must come to product from humbleness.

Vision 116

What is the Product of the VP Product?

Ask Benny

, When your product is your team. Your Team is Your Product. One of the hardest things for a VP Product to do, as the team of product managers under his lead grows, is to release control. All my product managers must come to product from humbleness.

Meet Bain Public: Built for the Greater Hygiene

Bain Public

Within these organizations exist hundreds, perhaps thousands of dedicated product managers. But the product manager is often mistaken for the "project manager." One fosters an "IT mindset," while the other fosters a "Product mindset." Building Roadmaps.

The Story Behind Our Advisory Work With WatchMojo

Bain Public

Over the last 3 years, Bain Public has worked closely with the Canada-based media production and distribution company WatchMojo. WatchMojo was entering its expansion stage and we knew there was a big market growth opportunity. This meant entering new markets and launching new channels.

Achieve Leadership Results: Here are 7 Ways for you to Gain Product Momentum

Bain Public

It is no secret that a product manager needs momentum in areas such as product development, product sales and customer adoption in order to succeed. Without support from stakeholders to access the resources you need, your product could fail. The Politics of Product.