What You Need To Know About The Product Marketing Manager Role and Responsibilities

Userpilot

The product marketing manager role has been growing steadily over the two decades: And no wonder – the exponential growth of the SaaS industry, combined with the Product-Led Growth trend created a lot more demand for (and awareness of) product marketing.

Product Roadmap Prioritization — You Asked, We Answered

280 Group

This month, we presented the webinar, 5 Secrets to Prioritizing Your Product Roadmap (The Right Way!). From a product management perspective, you’ll want to focus on supporting the business unit strategy. Features, Roadmap Building, and Launch. Product Roadmaps

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Importance of A Holistic Product Function in A Startup

The Product Coalition

The role of a Product Owner/Manager/Strategist is to help startups capture and transform customer insights into full product experiences that in turn increase customer satisfaction, loyalty, retention, and the business values. Marketing Focus b.

What Goes Into a Good Product Roadmap? A Guide to Narrowing your Focus.

Bain Public

At Bain Public, we have learned a lot in the many hours and conversations spent mentoring, advising and consulting in product management. Companies that don’t have a simple and clearly defined roadmap are likely to fall into the sorry category of those that have failed to execute their product strategy, or worse, those that never even had one in the first place. Getting it wrong comes in two forms: building the wrong product and building the product wrong.

280 Group Finalists in Product Management Today MVP Awards 2020!

280 Group

We are thrilled to announce that several of our blog articles have made it to the finalist round of the 2020 Product Management Today MVP Awards ! It is our mission to empower product professionals so they can gain the tools and knowledge needed to build better products.

280 Group Finalists in Product Management Today MVP Awards 2020!

280 Group

We are thrilled to announce that several of our blog articles have made it to the finalist round of the 2020 Product Management Today MVP Awards ! It is our mission to empower product professionals so they can gain the tools and knowledge needed to build better products.

Tips for Becoming a Head of Product

Roman Pichler

Be Prepared to Look after People, Not Products. When you become a head of product, you move into a line management position. Consequently, your focus shifts from managing a product to looking after the product people on your team and empowering them to do a great job.

Strategic Team Alignment: The Power of a One-Pager [+Webinar]

280 Group

Join our upcoming webinar, Cultivating a Strategic Product Team, Part 1: The Power of a One-Pager , on May 13th, 2021 at 10:00am PT for an in-depth discussion on creating strategic alignment in your team with a Product One-Pager. Who is the product for? The Product One-Pager.

Choosing the Right Planning Horizon for Your Product

Roman Pichler

But in product management, there are several horizons that need to be considered—how many depends on the product planning model you use. In the product planning model above, the vision describes the ultimate purpose for creating the product; the product strategy states how the vision will be realised; and the product roadmap states how the strategy will be implemented. Product Strategy model planning

Feature Prioritization in Different Stages of Product Development

StudioTeam

Our group set a goal to learn more about features and user needs prioritization. At some point we realized that none of them show how to pick techniques based on the current stage of your product. Speed to market. Why do we use product stages? Product Management

The Seven-Part Guide to Portfolio Product Management & Marketing

Proficientz

This guide to portfolio product management and marketing answers the following seven questions. What is Portfolio Product Management and How Does It Differ From Traditional Product Management? What are the Core Principles of Portfolio Product Management?

Technical Debt and Product Success

Roman Pichler

Why Technical Debt Matters for Product People. As the person in charge of the product, you may not be terribly concerned about how clean and well-structured the code is. But the quality of your product matters: It directly impacts your ability to achieve strategic product goals and make your products successful: Technical debt makes it hard to experiment with new ideas, release new features, and quickly respond to user feedback. [1].

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What is the Product of the VP Product?

Ask Benny

When your product is your team. Your Team is Your Product One of the hardest things for a VP Product to do, as the team of product managers under his lead grows, is to release control. As a VP Product, you need to trust your product managers to make the right decisions.

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Upcoming Speaking Engagements

Bain Public

I am ready to provide business leaders and product managers the information, access, and expert guidance that they wish they had earlier in their product journey. I share my passion for product through workshops, published articles and speaking engagements.

Best of our Contributor Product-Centric Articles

Bain Public

Nearly all Product Managers are now exposed to high-level business objectives and strategies and are challenged by the growing demands on time and responsibilities. Here’s a list of our product-centric articles that our contributors published. a product company.

What is the Product Manager Career Path?

ProductPlan

The product manager career path is an exciting one with lots of possible on- and off-ramps. According to LinkedIn, interest in product management has doubled in the United States in the past 5 years. What is the Product Manager’s Career Path? Typical Product Management Roles.

What is the Product of the VP Product?

Ask Benny

When your product is your team. Your Team is Your Product One of the hardest things for a VP Product to do, as the team of product managers under his lead grows, is to release control. As a VP Product, you need to trust your product managers to make the right decisions. One of the best ways to do it is to understand that your product is no longer “the product”. All my product managers must come to product from humbleness.

What is the Product of the VP Product?

Ask Benny

When your product is your team. Your Team is Your Product. One of the hardest things for a VP Product to do, as the team of product managers under his lead grows, is to release control. As a VP Product, you need to trust your product managers to make the right decisions.

What is the Product of the VP Product?

Ask Benny

, When your product is your team. Your Team is Your Product. One of the hardest things for a VP Product to do, as the team of product managers under his lead grows, is to release control. As a VP Product, you need to trust your product managers to make the right decisions.

What is the Product of the VP Product?

Ask Benny

When your product is your team. Your Team is Your Product. One of the hardest things for a VP Product to do, as the team of product managers under his lead grows, is to release control. As a VP Product, you need to trust your product managers to make the right decisions.

Tools to Help Product Managers Think Strategically and Commercially: State of Product Meeting

Mind the Product

This second post on the methods we use at Onfido to help us think commercially and strategically looks at State of Product meetings. This meeting is an exercise in strategy, an opportunity to take stock of where your product is, where it fits within the wider market, and where it should go. It also stretches product managers to consider their impact on the wider business, by asking them to review their products margins and revenue generating impact.

What is the Product Manager Career Path?

ProductPlan

The product manager career path is an exciting one with lots of possible on- and off-ramps. According to LinkedIn, interest in product management has doubled in the United States in the past 5 years. What is the Product Manager’s Career Path? Typical Product Management Roles.

Four Fundamental Mistakes You Are Making With Product OKRs

The Product Coalition

Doing it right is not necessarily so, and especially with product OKRs that are a unique beast. When a startup grows, there comes a time when they decide to work with OKRs (or any other goal-setting methodology) across the board for the first time. Sales create revenue goals.

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Do It For the Portfolio Instead of Every Product: Five B2B Product Management Best Practices

Proficientz

The Portfolio vs. Every Product! Here are five B2B product management best practices that’ll give product management teams the coveted “strategic” moniker among executives, marketing, sales, engineering and customer success teams. Market Segmentation. Imagine that you have 20 products, each of them with strong growth potential in five market segments. Let’s say all 20 products have three market segments in common.

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Meet Bain Public: Built for the Greater Hygiene

Bain Public

Within these organizations exist hundreds, perhaps thousands of dedicated product managers. But the product manager is often mistaken for the "project manager." One fosters an "IT mindset," while the other fosters a "Product mindset." What Does it Mean to Adopt a Product Mindset?

The Story Behind Our Advisory Work With WatchMojo

Bain Public

Over the last 3 years, Bain Public has worked closely with the Canada-based media production and distribution company WatchMojo. WatchMojo was entering its expansion stage and we knew there was a big market growth opportunity. This meant entering new markets and launching new channels.

Bringing Product Management to the Next Level at Livescale

Bain Public

Thanks to Livescale, live shopping allows brands to monetize their social influence, promote their products on video, and sell online with live streaming solutions where orders and payment systems go right to their e-commerce platform. Who is the face behind the innovative product management?

What is the Product of the VP Product

The Product Coalition

When your product is your team. Your Team is Your Product One of the hardest things for a VP Product to do, as the team of product managers under his lead grows, is to release control. As a VP Product, you need to trust your product managers to make the right decisions. One of the best ways to do it is to understand that your product is no longer “the product”. All my product managers must come to product from humbleness.

5 Hard Questions for Mobile Product Managers

Apptentive

Our new guide, Five Hard Questions for Mobile Product Managers , covers tough questions product leaders should ask themselves, especially through a mobile lens. If you’re aiming to push yourself and your product to the next level, analyzing yourself is the best place to start! In the field of product management, asking yourself hard questions is key to driving success in your individual goals, in your product, and across your company. Product Management

Achieve Leadership Results: Here are 7 Ways for you to Gain Product Momentum

Bain Public

It is no secret that a product manager needs momentum in areas such as product development, product sales and customer adoption in order to succeed. As a product leader, you need momentum to gain executive buy-in as well as engineering and marketing resources so that you can create interest and awareness around your product. Without support from stakeholders to access the resources you need, your product could fail. Strive for Early Market Success.

Product Managers, are You the CEO of Your Product?

The Product Coalition

by Ashley Sefferman , Head of Content at Apptentive When Ben Horowitz published his thoughts on the idea that product managers are the CEO of their products in “ Good Product Manager/Bad Product Manager ” nearly two decades ago, the concept was profound, but divisive. Does viewing oneself through this lens take a product to a new level of achievement, or does it set a product leader up for total failure? What are the goals of individual teams?

How pricing strategy helps shape your entire business model

Inside Intercom

The classic example sees a company move from niche startup to mainstream scale-up, but it can also see companies hone their product-market fit by focusing on a more specialized, and yet more lucrative, user base. It’s all too easy to make the mistake of adopting a pricing model that is ill-suited to other aspects of your company, such as the go-to-market strategy or sales strategy. You also need to encourage word-of-mouth virality based on the strength of your product.