Do It For the Portfolio Instead of Every Product: Five B2B Product Management Best Practices


The Portfolio vs. Every Product! Here are five B2B product management best practices that’ll give product management teams the coveted “strategic” moniker among executives, marketing, sales, engineering and customer success teams. Imagine that you have 20 products, each of them with strong growth potential in five market segments. Let’s say all 20 products have three market segments in common. ” Product 3 Goal: etc.

B2B 100

The Seven-Part Guide to Portfolio Product Management & Marketing


This guide to portfolio product management and marketing answers the following seven questions. What is Portfolio Product Management and How Does It Differ From Traditional Product Management? What are the Core Principles of Portfolio Product Management? Sales Enablement.