Do It For the Portfolio Instead of Every Product: Five B2B Product Management Best Practices
AUGUST 5, 2019
The Portfolio vs. Every Product! Here are five B2B product management best practices that’ll give product management teams the coveted “strategic” moniker among executives, marketing, sales, engineering and customer success teams. Imagine that you have 20 products, each of them with strong growth potential in five market segments. Let’s say all 20 products have three market segments in common. ” Product 3 Goal: etc.