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Do It For the Portfolio Instead of Every Product: Five B2B Product Management Best Practices

Product Management University

One set of market and business requirements from the customer’s perspective to drive all products in the portfolio accelerates that maturation process. Vision & Strategy. If you have 20 products, that equates to 20 product visions and 20 product strategies. ” Product 3 Goal: etc.

B2B 100
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The Seven-Part Guide to Portfolio Product Management & Marketing

Product Management University

Customer-Facing Vision & Strategy. Many product management teams struggle with this one because number one, they have a lot of products, and number two, it’s more difficult when your thought process starts with the product. If you have 20 products, that equates to 20 product visions and 20 product strategies.

Marketing 130