Userpilot

JULY 18, 2023

Based on the research, PMs develop the long-term product vision and product strategy that are aligned with the overall business strategy. Next, they lead the ideation process and prioritize product and feature ideas. This is essential to build a roadmap that drives the product strategy. Who is a product manager?

Data Visualization 98

Data Visualization Product Research User Testing Onboarding KPIs 98

Userpilot

FEBRUARY 20, 2020

SaaS companies have started to realize that their products should be the main driver of growth. This product-led growth flips the old marketing and sales rulebooks on their heads. Product marketing is a large part of this shift. Product-Led Growth. What a product marketing strategy involves.

Feedback Software 108

Feedback Software Research Software Product Marketing User Testing 108

Userpilot

DECEMBER 8, 2022

Entering immature markets and devising a relatable product vision are also serious challenges. Over 90% of SaaS startups fail, only 35% get past the 10-year mark, and only 40% of these ever become profitable. To avoid product failure, don’t launch without achieving product-market fit first.

Feedback Software 98

Feedback Software Research Software User Testing Analytic Tools 98

Userpilot

FEBRUARY 20, 2020

SaaS companies have started to realize that their products should be the main driver of growth. This product-led growth flips the old marketing and sales rulebooks on their heads. Product marketing is a large part of this shift. Product-Led Growth. What a product marketing strategy involves.

Feedback Software 89

Feedback Software Research Software Product Marketing User Testing 89

Userpilot

AUGUST 29, 2023

While the product manager’s role may differ from one organization to the next, they will still work with dedicated product owners, engineering and design teams, data analysts, and product marketing managers. Which roles exist in product management teams? Roadmap template from Miro.

Data Visualization 105

Data Visualization Analytic Tools Feedback Software Research Software 105

Hutwork

MAY 23, 2019

Product roadmap planning has become a huge success in getting products to market efficiently. Often companies find themselves asking, why roadmap? This brings us to our top 12 reasons for product roadmap planning and why it’s essential. 2—The Why and the What of Product Roadmap Planning.

Roadmap 48

Roadmap Feedback Software Customer Feedback Vision 48

Roadmunk

OCTOBER 5, 2017

While product managers puppeteer a product journey end-to-end, product marketing managers tend to be the masterminds behind releasing said product to market. Despite this generally accepted understanding, coordinating product releases of any size can still get messy. Jeffrey Vocell. Company: HubSpot.

Product Marketing 55

Product Marketing Marketing Product Research Research Software 55

Userpilot

JUNE 25, 2023

Hooked delivers insights into the psychology of user habits and engagement to design captivating products. The Lean Startup provides principles for continuous innovation and validated learning in the fast-paced and disruptive SaaS space. Product Rantz is an amusing read on ‘how to lose users and alienate your customers.’

Books 98

Books Analytic Tools Data Visualization Product Research 98

Mind the Product

AUGUST 3, 2017

In working at Seedcamp and helping over 100 startups understand product thinking, Taylor Wescoatt has learned some valuable lessons he’d like to share, together with some real-world examples to drive the point home! It takes a while to reach that fit to the point that you can optimize business and product strategy independently!

User Testing 163

User Testing Data Visualization Product Management Product Manager 163

Userpilot

MARCH 8, 2022

Andrea’s unique perspective and critical thinking have led her to contest a number of well-established notions in Product Management: from NPS, through KPIs and OKRs , Product Roadmaps , to Product Prioritization Framework – Andrea takes no prisoners. Susan’s largest contributions to the Product Management field.

Technical Advisors 116

Technical Advisors Product Research Analytic Tools User Testing 116

Userpilot

JULY 17, 2023

The responsibilities of product teams include facilitating product discovery , launches and releases , customer onboarding , feature adoption, and account expansion. A well-structured product team requires a product leader – either a product manager or a product owner.

Analytic Tools 98

Analytic Tools Feedback Software Research Software Product Research 98

Userpilot

APRIL 6, 2023

Use opportunity solutions trees to align the problems you try to solve with product goals. Pick the right prioritization framework and make data-driven prioritization decisions to manage the roadmap. Let’s look at some of the more serious consequences of excessive engineering that can plague your product far into the future.

Feedback Software 105

Feedback Software Analytic Tools Research Software User Testing 105

Userpilot

MARCH 15, 2022

Successful product launches stand on the back of an effective GTM strategy. Your go-to-market strategy is simply a roadmap for how you’ll take your product to the market. SaaS go-to-market plans can be used in several use cases. This is where a go-to-market strategy comes in.

Research Software 98

Research Software Strategy Customer Experience User Testing 98

ProductPlan

SEPTEMBER 13, 2022

As markets mature, the competitive landscape gets crowded. Industry veterans and startups quickly try to stand out in an already clustered SaaS market. It takes more than just keeping up with the competition on product comparison checklists to stay relevant. Intense loyalty leads to market dominance for that niche.

Feedback Software 52

Feedback Software Research Software Differentiation Product Research 52

Userpilot

FEBRUARY 17, 2021

February Product Conferences. Big names like the Product Marketing Alliance, Product World, and Product Con are still going through with virtual versions of their flagship conferences. Product Marketing Rendezvous. Source: Product Marketing Alliance.

Research Software 98

Research Software User Testing Product Research Analytic Tools 98

280 Group

APRIL 11, 2023

TLDR Joe Ghali answered 5 audience questions that he and Elad Simon (of Craft.io), did not have time for in our recent “How to Grow Your Product Management Career in an Uncertain Economy” webinar. How to Switch Your Product Management Career from One Domain to Another? So, in a larger company, break them apart.

User Friction 288

User Friction Product Management Product Manager Data Visualization 288

Department of Product

MAY 22, 2020

Pricing, packaging and anchoring As many product marketeers know, anchoring plays a big part in how the value of a product is perceived. For SaaS products at least, pricing tables are the predominant way of presenting your product’s value and pricing back to users before they buy. A few things done well.

Feedback Software 52

Feedback Software Customer Experience User Testing Customer Feedback 52

Good Product Manager

FEBRUARY 8, 2016

Product Marketing Community: The Toronto Conference (Friday, April 22): I’m very excited to be a keynote speaker and panelist at this first-ever conference, where I’ll be speaking on “Sorting Out Product Marketing and Product Management” and other product marketing related topics.

Research Software 60

Research Software Data Visualization Events User Testing 60

Good Product Manager

FEBRUARY 8, 2016

Product Marketing Community: The Toronto Conference (Friday, April 22): I’m very excited to be a keynote speaker and panelist at this first-ever conference, where I’ll be speaking on “Sorting Out Product Marketing and Product Management” and other product marketing related topics.

Research Software 60

Research Software Data Visualization Events User Testing 60

ProductPlan

APRIL 9, 2020

Useful for breaking into brand new markets. Smaller startups may only be able to use one or two efficient and cheap methods, whereas massive companies will be able to do much more. Use it with your product marketing manager. This exercise will also be vital for finding your product-market fit.

Product Research 106

Product Research User Testing Research Software Data Visualization 106

The Basics of Product Management

JULY 21, 2020

However, it is important to note that the market for these products is still unproven. The right product strategy is necessary to make the smart glass product a success. However, the product roadmap continues to remain hazy. It is all a question about timing and finding the right product market fit.

Technical Review 52

Technical Review Software Review Feedback Software Product Research 52

The Product Coalition

FEBRUARY 5, 2019

Then, they are upvoted and commented on; this helps everyone find out about features or products they would not have heard abut otherwise. It is very useful for conducting product launches, or simply testing an idea with the wider community. Before Impact Interview, Lewis was Microsoft’s Director of Product Management.

Research Software 62

Research Software Analytic Tools User Testing Data Visualization 62

Product Bookshelf

JANUARY 9, 2021

This document projects you forward in time to a point at which your product has already been released and a customer is writing to your CEO to express their happiness with your product. This is a great tool to use for new feature and product development because it gets you thinking “with the end in mind.”

Product Research 62

Product Research User Testing Feedback Software Customer Experience 62

The Product Coalition

SEPTEMBER 2, 2019

The authors relied on their intuition or professionalism, and didn’t account for the most important factor in product creation?—?the the product/market fit. Everpix and Google Wave didn’t satisfy the market. It precisely describes the core of the concept and partly explains the startup curve model.

User Testing 60

User Testing Customer Feedback Product Research Customer Experience 60

Department of Product

AUGUST 22, 2022

How to Conduct a Product Health Check Why gathering health indicators helps you make better product decisions I was chatting to a friend the other day who had just taken on a senior product director level role at a venture backed startup. Sign up for the weekly Product Briefing.

User Testing 52

User Testing Feedback Software Customer Experience Product Research 52

Userpilot

JUNE 7, 2021

Looking to build a marketing automation stack for your SaaS? This curated guide covers 12 SaaS marketing automation tools to help the multi-tasking product marketing ninjas save some time! What is SaaS marketing automation? Why is marketing automation important for SaaS? What is SaaS marketing automation?

Analytic Tools 52

Analytic Tools Feedback Software Reporting Tools Data Visualization 52

ProductPlan

DECEMBER 27, 2018

In this post, I’ll discuss some of the vulnerabilities associated with reactive-only approaches to marketing. Falsely believing in product-market fit. Shortcomings like these can seriously expose your product, and in some cases, your entire business. No Excuse for Overspending in Marketing. Overspending.

Marketing 51

Marketing Feedback Software User Testing Customer Experience 51

The Product Coalition

MARCH 21, 2019

If your team can’t deliver value, then there is no point in going any further because no matter what the rest of the roadmap is roadmap is, the lack of execution is going to kill you and you need to make sure you have the right team in place to actually build things at all. not routine launches, but major launches?—?such

Strategy 60

Strategy Analytic Tools Technical Review Customer Experience 60

Business of Software Conference

OCTOBER 11, 2023

Instead fund your roadmap. Try to understand how hard it would be to be able to extract the net price. Trick: never ever license and addition of your software. Do not sell them the enterprise edition at the lowest price point. What do you think about having or not having sales rep commissions? and 1 is okay, not great, 1 to 1.5

Research Software 40

Research Software Feedback Software Analytic Tools User Testing 40

Business of Software Conference

MARCH 24, 2021

The launch of Hey, Basecamp’s new email service, has become one of the most talked about product launches of 2020- not least because of the very public fight with the Apple store. In this talk, recorded online at BoS Conf Online USA, Jason talks about the conception, design and launch of Hey email. Jason Fried Yeah.

Feedback Software 40

Feedback Software Research Software User Testing Data Visualization 40

Intercom, Inc.

MARCH 29, 2022

Des Traynor laid out the six unique beliefs that guide our vision, mission, and roadmap here at Intercom. Paul Adams shared three incredible new products that will take your Intercom experience to the next level: Surveys, Switch, and our next-generation Inbox. So let’s take a look at the product in more detail.

Feedback Software 118

Feedback Software Customer Communications Reporting Tools Events 118