The Testing Mindset – How to Find Product/Market fit

Mind the Product

The smarter your investment in testing, the better your chances of product success. Here’s what we’ve learned based on our experience of adopting a testing mindset and seeing your way through innovative product development. Product/Market fit Cannot be Planned. So it’s very important to define your measurements for success, especially when building new products. In the end it is almost always about finding product/market fit.

Pragmatic Live Transcripts (Prioritizing Your Product Launch)

Pragmatic Marketing

Hello and welcome to the Pragmatic Live podcast series where we tackle the biggest challenges facing today's product management, product marketing, and other market and data driven professionals with some of the best minds in the industry. I'm Rebecca Kalogeris, Vice President of Sales and Marketing at Pragmatic Institute, and your host for this episode. I'm a principal product marketer here at HubSpot. We try and benchmark our launches.

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Pragmatic Live Transcripts (Prioritizing Your Product Launch)

Pragmatic Marketing

Hello and welcome to the Pragmatic Live podcast series where we tackle the biggest challenges facing today's product management, product marketing, and other market and data driven professionals with some of the best minds in the industry. I'm Rebecca Kalogeris, Vice President of Sales and Marketing at Pragmatic Institute, and your host for this episode. I'm a principal product marketer here at HubSpot. We try and benchmark our launches.

Why do 40% of product launches fail?

BrainMates

It’s heart-breaking that, after all the effort that goes into developing and launching a new Product, from so many different people, 40% of product launches fail. Markham’s landmark study showed [1] and this is what we learned about at the latest Product Talks in Sydney. Kent Weathers knows a bit about Product success, and failure. So, why does Kent think product launches fail? lack of effective product marketing.

Why You Need A Product Marketer Right Now & How To Hire Them

Userpilot

Product Marketing is a fairly new domain and the role of ‘Product Marketing Manager’ differs greatly from organization to organization. To help the confused folks considering hiring a Product Marketer (and the equally confused folks trying to get a job as one) – we’ve interviewed 10+ Product Marketers and come up with a guide to the role, skills and hiring a rockstar Product Marketing Manager! Product Adoption.

The importance of an effective product marketing strategy

Inside Intercom

Despite the mountain of evidence contradicting the mantra of “if you build it, they will come”, it’s still extremely prevalent among product-first companies. First, most founders don’t have a background in either sales or marketing, and even though they’re told to “ start marketing the day you start coding ”, they just don’t know where to begin, or they’re incredibly overconfident. Do they know where to go to promote their product, and how to do it once they get there?

What is Product Marketing and Why Should I Care?

Userpilot

SaaS companies have started to realize that their products should be the main driver of growth. This product-led growth flips the old marketing and sales rulebooks on their heads. Product marketing is a large part of this shift. With software development becoming cheaper and more and more democratized, the competition in the SaaS market has become fierce. Product-Led Growth. In this article, I’m going to show you: What product marketing is.

Lean Market Validation: 10 Ways to Rapidly Test Your Startup Idea

ProductPlan

In 2016 I gave a talk on lean market validation at the opening night of Startup Weekend at the University of California, Santa Barbara. In attendance were 200 eager students and entrepreneurs who wanted to learn how to build a startup in 54 hours. So, What is Market Validation?

How 3 product marketing managers execute product releases

Roadmunk

While product managers puppeteer a product journey end-to-end, product marketing managers tend to be the masterminds behind releasing said product to market. Despite this generally accepted understanding, coordinating product releases of any size can still get messy. So we spoke to three product marketing managers to explain how they approach product releases while working in conjunction with product management.

The Ultimate In-App Marketing Guide for Product Marketers in 2019

Userpilot

In-app marketing – Everyone’s doing it in bits and pieces. This guide will give you a holistic idea of in-app marketing, what to improve and how to attract, acquire and retain more users. Ultimately, using in-app marketing to retain customers and upsell to your users is a no-brainer. In this in-app marketing guide, I’m going to explain why in-app marketing is so important, and how you can use it to improve customer retention. Referral Marketing.

What is Product Marketing? A Data-Backed Definition

The Product Coalition

An insight into Product Marketing roles, responsibilities and KPIs after interviewing dozens of Product Marketing Managers. The New Age of Product Marketing The evolution of Product Marketing is one of the newest and most important trends in software marketing today, so it’s important to understand it and know how to apply it for your career or company. What is Product Marketing? How Product Marketing got here ??

Taylor Wescoatt – Being the First Product Manager

Mind the Product

In working at Seedcamp and helping over 100 startups understand product thinking, Taylor Wescoatt has learned some valuable lessons he’d like to share, together with some real-world examples to drive the point home! Being the first product manager at a startup typically means being the 10th or 15th employee, and recognizing that – although product management has both tactical and strategic components – you’ll initially be more focused on tactics.

The Hunt for Product/Market Fit

Sachin Rekhi

The hunt for finding product/market fit in an early-stage startup is an elusive one, often fraught with chaos, and certainly never easy. I've led the hunt for product/market fit in 3 startups that I co-founded and also had the opportunity to do so for 3 new products launched at established tech giants LinkedIn and Microsoft. Most recently, in advising 5 early-stage startups, I have been helping other founders through their respective hunts.

Managing Manufactured Products: Preparing to Launch

Mind the Product

In this third post in his series on product management for manufactured products, Dustin Levy looks at how you prepare for launch. Often, these prototypes will demonstrate selected features or subsystems of the final product you intend to launch. Once all features and subsystems are developed, you will begin to prepare for production readiness. In some organizations, production readiness and launch are synonymous. Setting the Launch Date.

Demo 83

Why You Should Consider a Soft Launch

The Product Coalition

On MVP launch date, we only had 3 source connectors and 3 destination ones. We want to share with you what we learned during this very early launch, and, consequently, when sometimes you should go towards a soft one (vs. What is a soft launch? So why even do a soft launch?

Demo 108

Product Validation: Testing and Researching Ideas to Ensure Product Success

The Product Coalition

Similarly, there are also many products that should have failed but didn’t. We’ll explore how you can test and research ideas for your product, service, or business model. This limits your risk of having to make costly changes to your product later on. New ideas are exciting.

My top essays/tweetstorms in 2019 on product/market fit, investing, KPIs, YouTubers, and more

Andrew Chen

Fascinating discussion about what it’s like for a serial entrepreneur to raise money, operate a startup, lessons learned, etc. Why startups are hard – the math of venture capital tells the story. My partner at a16z, Scott Kupor, wrote a book recently and I excerpted it here, and talked a bit about why startups are a hard industry, looking at the numbers. Tldr; half of startups fail, and a small portion – 6% – make all of the money.

Customer Development Guide For Product Managers

The Product Coalition

It was launched in 2011 and went broke in 2013 because people didn’t buy the product. The authors relied on their intuition or professionalism, and didn’t account for the most important factor in product creation?—?the the product/market fit. Everpix and Google Wave didn’t satisfy the market. In this situation, it doesn’t matter who creates the product, whether it’s two fellow developers or a corporation giant like Google?—?or Launch your product.

Launching A New Product? Don’t Forget The Rest Of The Company.

The Product Coalition

Align everyone in sales, marketing, product, customer success, and professional services. Photo by Jungwoo Hong on Unsplash You’ve been planning this launch and everyone involved in the process knows everything they need to know. So, how do make sure you have identified everything that needs to be done before the launch and assigned it to the right people? The secret to a successful product launch is in the consistency of the process.

Demo 88

Product Manager Interview Questions — You Asked, We Answered

280 Group

Last month, we presented the co-hosted AIPMM webinar, Get Hired: Interview Like a Pro for a Product Manager Job (Remotely!). You can view the accompanying blog post to download the Product Manager Interview: How to Get Hired Planner and Workbook. Product Launches.

Behind the Product: Is Costco’s New Pay Fob a Customer Faux Pas?

280 Group

In our “Behind the Product” series, we discuss examples of products or services that highlight a particular product management concept or principle. As product managers, we’re constantly watching new and old products, and the marketing associated with them, to find examples for our training and materials that we can use to exemplify good, or not so good, practices in product management. The target market.

How To Cross the Strategy-to-Execution Chasm

The Product Coalition

Through these failures, I’ve come up with a framework for defining, layering, and communicating an effective product strategy that can close the gap between strategy and execution. Why Defining Product Strategy is Hard Strategy Overload One of the challenges with the word “Strategy” is that it is an overloaded term. There may be a sales strategy, a marketing strategy, and product strategy, and operational strategy, an technology strategy, etc.

How To Launch A Product or Feature To Maximize Growth

Brian Balfour

To this day, you can still not sign up and instantly gain access to their product. Yet, they have received more press, word of mouth, and funding than 95%+ of other products. Because they've done the exact opposite of what most do for product and feature launches. Right now someone, or an entire team, inside your company is probably pouring a ton of energy and thought into a new product or feature launch. Describe a step by step process on how to launch.

3 Easy Steps To New Product Adoption

Userpilot

So, you’ve successfully launched a product and now you’re planning to launch a new product within the category. We’re here to give you ideas for your new product adoption. If you’ve already achieved product-market fit with your first product, you might think that you can easily achieve it with your new one. If product launches were easy, then everyone’s product would be a hit. The Launch.

Smart Glass Product Review – Jio Glass, Apple Glass, Google Glass, Etc.

The Basics of Product Management

However, it is important to note that the market for these products is still unproven. The right product strategy is necessary to make the smart glass product a success. However, the product roadmap continues to remain hazy. Product Management Product

Product Discovery Techniques

Product Bookshelf

Strong product teams use a variety of product discovery techniques to identify and address risk. What is Product Discovery. A key theme in Inspired is that strong product teams practices separate discovery and delivery activities. Product Discovery phases.

12 Reasons Why You Should Be Product Roadmap Planning!

Hutwork

Product roadmap planning has become a huge success in getting products to market efficiently. This brings us to our top 12 reasons for product roadmap planning and why it’s essential. Today’s market is dynamic, ever-changing and oftentimes unpredictable. Therefore, your product is set to survive more ups and downs than ever before. Yes, we are no longer living in the 20th-century, a rapidly evolving product is a reality of our time.

Intercom on Product: Meet your marketer

Inside Intercom

On this episode of Intercom on Product myself and Paul (Adams, our SVP of Product) delve into how product teams can and should partner with their marketing team peers. Product people need to think end to end. Today’s episode is actually about marketing.

6 Things Product Managers Can Do with Qualitative Research

ProductPlan

Carlos González de Villaumbrosia has over 10 years of experience building teams and digital products in the US, Europe, and Latin America. Carlos founded Product School in San Francisco in 2014. Today, the company is the global leader in product management training with 20 campuses worldwide and a live online campus. It tells you about your customer’s opinions, what they’re thinking, and how they feel about your product. More commonly used for physical products.

Spring ProductCamps and Conferences; Upcoming Webcasts; New Posts on the SiriusDecisions Marketplace

Good Product Manager

Product Marketing Community: The Toronto Conference (Friday, April 22): I’m very excited to be a keynote speaker and panelist at this first-ever conference, where I’ll be speaking on “Sorting Out Product Marketing and Product Management” and other product marketing related topics. 2016 Spring Portfolio Marketing and Product Management Strategies Best Practices. Product Management

Spring ProductCamps and Conferences; Upcoming Webcasts; New Posts on the SiriusDecisions Marketplace

Good Product Manager

Product Marketing Community: The Toronto Conference (Friday, April 22): I’m very excited to be a keynote speaker and panelist at this first-ever conference, where I’ll be speaking on “Sorting Out Product Marketing and Product Management” and other product marketing related topics. 2016 Spring Portfolio Marketing and Product Management Strategies Best Practices. Product Management

The Ultimate List of Product Leaders You Must Follow (UPDATED)

The Product Coalition

Who are the best product managers? Check out the ultimate list of famous product managers you must follow to get the latest product news and inspiration. In a world with such flows, you need some reliable figures to guide you: you need the best product managers. If you want to stay on top of all things tech and product, follow these famous product managers across networks. 29 Product Leaders You Must Follow Julie Zhuo is Product Design VP at Facebook.

5 Obviously Awesome Takeaways from April Dunford’s New Positioning Book

Business of Software Conference

“You’ve got a cool product, but nobody understands it. They compare your products with those that are nothing like it.” From page 1 of Obviously Awesome: How To Nail Product Positioning So Customers Get It, Buy It, Love It , it was clear that the team at Business of Software needed to read April Dunford’s new book. As an executive consultant, April Dunford brings 25 years of marketing experience to the table with this book.

How Lazy Marketing Leaves Your Product Vulnerable

ProductPlan

Amidst the laundry list of existing threats to your business, lazy marketing rarely comes to mind as a top concern. Things like competition, market demand, security, and team dynamics often get the most attention. But just because they rarely enter the conversation, marketers should not feel immune from being a potential hindrance to business growth. By lazy marketing, I’m not necessarily referring to sleeping on the job, or showing up late to work.

Drive Adoption with these Major and Minor Release Notes Examples

Userpilot

If there’s one thing SaaS companies need to be good at, it’s launching new features or products. Then I’m going to explain the different ways in which you can launch those releases. Virtually every SaaS product can be broken down into those three types of releases. A major release is a fundamental change to a product. It could be a big new feature that completely changes how your users interact with the product. Examples of in-app marketing.