TEI 164: How qualitative research drives product management & the next generation Hyundai Santa Fe – with Heather Kluter
Product Innovation Educators
FEBRUARY 19, 2018
From Glamor Moms to a successful product launch with ethnography. One of my early product experiences began with user observations. It was the start of what became a very successful product. The use of qualitative research, such as observing customers, is a powerful resource for product managers.
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