UX Planet

JANUARY 4, 2024

This metamorphosis was not just a change in title; it was a profound realization of the impact that research and strategy can have on the very foundation of the products we create. When I later transitioned into a Product Manager role, this customer-centric approach became invaluable.

Strategy 88

Strategy User Friction User Testing Research Software 88

ProductPlan

APRIL 29, 2022

The period marks all that time and effort spent developing the product. But not all product launches are created equal, and they’re not the same as introducing a new feature. There’s a significant difference in the goals and objectives for different types of product launches. Category-creating product launch.

Product launches 52

Product launches Research Software User Testing Differentiation 52

ProductPlan

JULY 14, 2022

Thankfully, few product launches fail in such spectacular fashion as those examples. More often than not, product launches simply fall flat with the market, and often lack true product-market fit. If it’s not a lack of words, what makes communication and organization ineffective during a product launch?

Product launches 52

Product launches Customer Feedback User Testing Customer Experience 52

Intercom, Inc.

JULY 9, 2018

But your sales team needs a lot more than an email on launch day to maximize the opportunities that product launches present. Here at Intercom, Sales Enablement is responsible for ensuring sales reps have the skills and resources they need to capitalize on product launches.

Product launches 154

Product launches Product Research Customer Experience User Testing 154

280 Group

FEBRUARY 4, 2022

Standing tall at the center of all this change is the Product Manager, whose role it is to champion product development for an organization and ensure the product teams are executing on roadmaps and strategies to bring innovative, revenue generating products to market. What Is a Product Manager? .

Data Visualization 367

Data Visualization Reporting Tools Research Software Product Management 367

Userpilot

MARCH 15, 2022

Why a go-to-market strategy plays an integral of your SaaS product success? You’ve done the hard work of building a product or a specific feature that people want. This is where the GTM strategy comes in. In this blog post, you’ll learn everything about go-to-market strategies. GTM strategy.

Research Software 98

Research Software Strategy Customer Experience User Testing 98

ProductPlan

APRIL 5, 2022

So, the main attraction must be on which pain points the product solves and the specific ways customers will benefit. Instead, focus your product launch training for marketing on the meaningful benefits and advantages of the product. Sometimes, common issues can even make it into the next product release or roadmap.

Product launches 59

Product launches Onboarding KPIs Feedback Software Research Software 59

280 Group

DECEMBER 20, 2022

Then I spent three years at a brand marketing agency, which taught me to think deeply about the user experience which is so critical in product management. Then I moved into sales enablement at Marathon Health which morphed into a role leading strategy and innovation, which led into my role as VP of Product Management.

Product Management 291

Product Management Product Manager Management Management 291

Intercom, Inc.

JULY 9, 2018

But your sales team needs a lot more than an email on launch day to maximize the opportunities that product launches present. Here at Intercom, Sales Enablement is responsible for ensuring sales reps have the skills and resources they need to capitalize on product launches.

Product launches 117

Product launches Product Research Customer Experience User Testing 117

ProductPlan

APRIL 5, 2022

So, the main attraction must be on which pain points the product solves and the specific ways customers will benefit. Instead, focus your product launch training for marketing on the meaningful benefits and advantages of the product. Sometimes, common issues can even make it into the next product release or roadmap.

Product launches 52

Product launches Onboarding KPIs Feedback Software Research Software 52

280 Group

FEBRUARY 9, 2022

Following a phased approach supports clear decision-making, consistency, accountability and transparency, increasing the likelihood of delivering a product that will sell. . A Phased Approach to the Product Process . The product process encompasses the entire life of a product, from its conception to its retirement.

Document 291

Document Development Team Review Software Review Systems Review 291

280 Group

DECEMBER 6, 2023

One of my favorite SAFe ceremonies is the quarterly Product Increment Planning meetings. These two-day events bring all stakeholders together to review progress, discuss market trends, and strategize the roadmap for the future.

Technical Review 177

Technical Review Product Research User Testing Certifications 177

280 Group

MAY 11, 2021

A product launch is a complex and multi-faceted activity that involves many teams collaborating successfully across an organization. Teams must ensure the product solves the right customer problems with all the right features and functionality, test and validate prototypes, and make a plan for production.

Weak Development Team 317

Weak Development Team User Testing Customer Experience Product Management 317

Intercom, Inc.

OCTOBER 13, 2022

We’ve just wrapped up another edition of New at Intercom to share our fall 2022 product launch with everyone. Meet the five brand-new product innovations that will drive up customer engagement this fall – including our biggest messenger update yet. Everything we launched today is on our current pricing plans.

Feedback Software 118

Feedback Software Events Data Visualization Customer Communications 118

ProductPlan

APRIL 20, 2022

A product roadmap represents your strategic plan to solve a problem for your market. The reason to share your product roadmap plan with stakeholders is to create transparency and alignment across your company. But your roadmap does not represent an obligation or commitment to accomplish everything on it.

Roadmap 59

Roadmap Customer Experience Strategy Product Management 59

Dear Strategy

OCTOBER 1, 2021

On this episode of Dear Strategy, we talk about the difference between a product strategy and a go-to-market plan, and why it’s important to have both of these key planning tools working together in harmony. If you’re interested in strategy training or coaching for your business, please visit us at Strategy Generation Company.

Differentiation 52

Differentiation Strategy Product Strategy Marketing 52

Mind the Product

JUNE 19, 2017

Having a captive audience eager to learn about the product is red meat to me. The only part of it that ever made me cringe was when a question about the product roadmap caught me flat-footed: “Why is this on the roadmap?”. “Oh, It’s been on the roadmap for a while, but I’m not sure we’ll actually get to it…”. “Oh,

Weak Development Team 155

Weak Development Team Roadmap User Testing Customer Experience 155

280 Group

JANUARY 15, 2020

It can make a huge impact in terms of whether products (and sometimes entire companies), succeed or fail in both the short and long term. A product manager is the only role in a company that grasps all aspects of the business, including customers, the market, competition, trends, strategy, business models, and more.

Data Visualization 353

Data Visualization Product Management Product Manager Management 353

Gainsight

AUGUST 6, 2021

How involved is your Customer Success team in product launches? And when this is harnessed, it can empower Product teams to make better decisions that ultimately lead to more successful launches. Here are a few ways to maximize collaboration between CS and Product teams. Step 3: Launching.

Product launches 52

Product launches Customer Feedback User Friction Onboarding KPIs 52

Userpilot

MARCH 26, 2024

In this article, we’ll take a closer look at the different stages of a feature launch and outline strategies to help you get it right. TL;DR A feature launch plan guides teams through the process of developing and releasing a new in-app feature. It usually involves three stages – pre-launch, launch, and post-launch.

User Testing 52

User Testing Feedback Software Product Research Research Software 52

Userpilot

MARCH 26, 2024

In this article, we’ll take a closer look at the different stages of a feature launch and outline strategies to help you get it right. TL;DR A feature launch plan guides teams through the process of developing and releasing a new in-app feature. It usually involves three stages – pre-launch, launch, and post-launch.

User Testing 52

User Testing Feedback Software Product Research Research Software 52

Userpilot

MARCH 26, 2024

In this article, we’ll take a closer look at the different stages of a feature launch and outline strategies to help you get it right. TL;DR A feature launch plan guides teams through the process of developing and releasing a new in-app feature. It usually involves three stages – pre-launch, launch, and post-launch.

User Testing 52

User Testing Feedback Software Product Research Research Software 52

Userpilot

MARCH 26, 2024

In this article, we’ll take a closer look at the different stages of a feature launch and outline strategies to help you get it right. TL;DR A feature launch plan guides teams through the process of developing and releasing a new in-app feature. It usually involves three stages – pre-launch, launch, and post-launch.

User Testing 52

User Testing Feedback Software Product Research Research Software 52

Userpilot

MARCH 26, 2024

In this article, we’ll take a closer look at the different stages of a feature launch and outline strategies to help you get it right. TL;DR A feature launch plan guides teams through the process of developing and releasing a new in-app feature. It usually involves three stages – pre-launch, launch, and post-launch.

User Testing 52

User Testing Feedback Software Product Research Research Software 52

Userpilot

OCTOBER 25, 2022

In the article, we’re looking at the responsibilities of strategic product managers and how they can use data effectively to shape product strategy and deliver delightful experiences to users! Product strategy defines who we are building for, what to build, and how to build it. What is product strategy?

Product Research 98

Product Research User Testing Customer Feedback Research Software 98

Userpilot

SEPTEMBER 14, 2022

Knowing how to launch a product successfully is no easy feat – it takes careful planning, execution, and coordination. But when done right, a product launch can significantly succeed your business. So, how do you go about launching a product successfully? Product Development. Advertising.

Feedback Software 98

Feedback Software Product Research Research Software Product Marketing 98

Product Management University

OCTOBER 23, 2023

Becoming More Strategic Portfolio Management 9 of 10 – The Best Product Launches Launch the Story, Not the Product Portfolio Management 8 of 10 – The One Thing That Simplifies Sales Enablement Most Portfolio Management 7 of 10 – Portfolio Positioning Is What Makes Your Product Positioning More Strategic Portfolio Management 6 of 10 – A Product (..)

User Testing 130

User Testing Onboarding KPIs Product Research Management 130

Dear Strategy

OCTOBER 6, 2021

On this episode of Dear Strategy, we talk about the difference between a product strategy and a go-to-market plan, and why it’s important to have both of these key planning tools working together in harmony. That’s really all a strategy is – an overarching plan that provides context and meaning to a set of actions.

Differentiation 52

Differentiation Product Strategy Strategy Marketing 52

280 Group

FEBRUARY 16, 2022

Spread the word early , so that bank partners are aware of upcoming changes or new product offerings. I believe in elevating awareness out of the gate, especially when you’re getting ready for a product launch, but even in the concept and design stage to encourage collaboration. What do you like most about product management?

Banking 296

Banking Product Management Product Manager Management 296

Userpilot

NOVEMBER 19, 2022

They also work with product managers on the product roadmap , carry out experiments to validate ideas and help identify minimum viable features for the MVP. During the development stage, their focus is on developing the product positioning strategy and preparing for the product launch.

Data Visualization 98

Data Visualization User Testing Research Software Feedback Software 98

Userpilot

JULY 23, 2023

TL;DR A go-to-market strategy is a comprehensive plan for taking your product or service to target customers. Key members of the GTM team: Go-to-Market Manager: Responsible for overseeing and coordinating the entire GTM process , ensuring alignment across go-to-market teams and successful product launches.

Research Software 96

Research Software Data Visualization User Testing Marketing 96

Userpilot

AUGUST 29, 2023

The product management process starts with building an understanding of your users and the market, defining a vision and strategy , generating and prioritizing ideas that could solve user problems, articulating them in a clear roadmap, launching an MVP, and then gathering feedback to evolve it over time.

Data Visualization 105

Data Visualization Analytic Tools Feedback Software Research Software 105

Product Management University

JANUARY 5, 2023

The 5 Ws and 1 H represent a clever technique for developing a holistic story about a particular subject and can be especially useful for product managers. This technique can not only help product managers develop detailed product roadmaps but also help them create thorough customer personas, set up relevant KPIs, and more.

Product Management 130

Product Management Product Manager Customer Experience Customer Feedback 130

ProductPlan

AUGUST 10, 2023

Big bets have big payoffs, but there’s a reason it’s called gambling In the venture capital world, the prevailing strategy is to invest in multiple companies knowing that many will fail. That means doing your homework regarding market intelligence, product-market fit, technical feasibility, and the like.

Reporting Tools 98

Reporting Tools Feedback Software Product Research User Testing 98

280 Group

JANUARY 18, 2022

Armed with this knowledge, you can demonstrate interest, skills, and scope ahead of the much sought-after Director role – – which, by the way, requires strength in Strategy, Pricing, and Product Launch. 280 Group is the world’s leading Product Management training and consulting firm.

Webinar 296

Webinar Reporting Tools Differentiation Consulting 296

Userpilot

JULY 31, 2023

Chances are you already know their broad responsibility is to develop and implement a marketing strategy roadmap for a specific product. TL;DR The product marketing manager role (PMM) is primarily responsible for a product’s positioning, messaging, and branding. But what exactly does this entail?

Product Marketing 98

Product Marketing Onboarding KPIs User Testing Marketing 98

Userpilot

JANUARY 22, 2024

In this article, we dive deep into what a product marketing framework is and explore its essential components. TL;DR A product marketing framework is a structured but flexible approach to positioning and promoting your product. A good growth strategy is also data-driven. With this clarity comes improved effectiveness.

Feedback Software 105

Feedback Software Research Software Analytic Tools Product Research 105