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Startups need dual theories on distribution and product/market fit. One is not enough

Andrew Chen

It’s hard to be a product without a strong theory of distribution Here’s a common startup situation. A team busts their ass for months building the first version of their product. Now a big question emerges — how do you get the first people to use your product? It’s almost done.

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How to use live chat for a product launch

Intercom, Inc.

For example, if you work at a startup, you’ve probably heard of Product Hunt , an amazing and vibrant community for founders to announce new products and product enthusiasts to discover and upvote them. Many companies, including us, have experienced traffic spikes after getting traction on Product Hunt.

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Go-To-Market Strategy – Best GTM Strategy Examples for SaaS

Userpilot

Why a go-to-market strategy plays an integral of your SaaS product success? You’ve done the hard work of building a product or a specific feature that people want. This is where the GTM strategy comes in. In this blog post, you’ll learn everything about go-to-market strategies. GTM strategy.

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Lessons from launching SPEEDRUN, the Games x Tech startup accelerator

Andrew Chen

We target startups at the very earliest stages of development, often teams without products or metrics. These are universal, but for our sector of Games x Tech, we noted a few concrete problems: There’s not really a startup community within Games x Tech. And also, founders are founders. And things are always changing.

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How Execution Can Make a Big Difference: A Go-to-Market Strategy and Process Guide

The Product Coalition

Have you ever wondered why a Go-to-Market (GTM) strategy is required when you launch a product or service? The EDC is an autonomous body that promotes the cultivation of startups and entrepreneurial ideas. During my time in the EDC, I participated in startup brainstorming sessions. What is a Go-to-Market Strategy?

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Document. Refine. Repeat! Mastering the Product Process.

280 Group

Following a phased approach supports clear decision-making, consistency, accountability and transparency, increasing the likelihood of delivering a product that will sell. . A Phased Approach to the Product Process . The product process encompasses the entire life of a product, from its conception to its retirement.

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The ultimate guide to PR | Emilie Gerber (founder of Six Eastern)

Lenny Rachitsky

. — Emilie Gerber is the founder and CEO of Six Eastern , a top PR agency that’s worked with over 100 tech companies, from stealth startups to publicly traded companies. Prior to that, she worked at Box on product communications, with a focus on product launches and partnership announcements. VentureBeat: AI.