Building help content into your product launch

Inside Intercom

When you’re gearing up for a big product launch, creating help content is often the last thing on your mind. There’s so much that goes into preparing for product launches – ensuring your beta testing goes smoothly, locking in your marketing campaign, getting your sales team up to speed.

Pragmatic Live Transcripts (Prioritizing Your Product Launch)

Pragmatic Marketing

Hello and welcome to the Pragmatic Live podcast series where we tackle the biggest challenges facing today's product management, product marketing, and other market and data driven professionals with some of the best minds in the industry. Today we're joined by Marcus Andrews Principal Product Marketing Manager at HubSpot, and we're going to just kind of dig in, as from a practitioner’s view on the street, how product marketing is handled at HubSpot - welcome Marcus.

Pragmatic Live Transcripts (Prioritizing Your Product Launch)

Pragmatic Marketing

Hello and welcome to the Pragmatic Live podcast series where we tackle the biggest challenges facing today's product management, product marketing, and other market and data driven professionals with some of the best minds in the industry. Today we're joined by Marcus Andrews Principal Product Marketing Manager at HubSpot, and we're going to just kind of dig in, as from a practitioner’s view on the street, how product marketing is handled at HubSpot - welcome Marcus.

Making Your Product Launch Move Quickly

Under10 Playbook

If your product doesn’t launch after eight weeks, it’s not going to. Sprinting through Product Release. An eight week intrapreneur launch is driven by a tight cycle of both user and stakeholder validation. In the fourth, polish the product and present it.

Launch to sell — leverage sales enablement to maximize product launches

Inside Intercom

Shipping product fast and often means more opportunities for Sales to delight customers and engage with prospects. But your sales team needs a lot more than an email on launch day to maximize the opportunities that product launches present. Here at Intercom, Sales Enablement is responsible for ensuring sales reps have the skills and resources they need to capitalize on product launches. The upsides of some product launches are immediately apparent.

Four Honest Lessons from Intercom’s Biggest Product Launch Ever by Mark Ryan

Mind the Product

On the first World Product Day, late last month, Mark Ryan, a senior product manager from messaging software supplier Intercom in London, gave a deeply personal talk at the probably highest-ever ProductTank venue – the 23rd floor at eSailors in Hamburg. He shared some great lessons on how Intercom has built a new version of its messenger in only four months and involving 150 people in eight product teams. Lesson 4: Product Intuition.

Launch to sell – leverage sales enablement to maximize product launches

Inside Intercom

Shipping product fast and often means more opportunities for Sales to delight customers and engage with prospects. But your sales team needs a lot more than an email on launch day to maximize the opportunities that product launches present. Here at Intercom, Sales Enablement is responsible for ensuring sales reps have the skills and resources they need to capitalize on product launches. The upsides of some product launches are immediately apparent.

How Technology Drives the Evolution of Beta Testing

Centercode

We may associate the idea of beta testing with Google, Microsoft, video games, and other tech with roots in the late 20th century, but IBM cemented “beta” as far back as the 1950s. The Many Faces of Beta Testing. An industry survey revealed over 90 names for pre-release testing.

Rapid Prototyping – Philip Pantelides on The Product Experience

Mind the Product

As the Head of Product for Premium Services at Cookpad, Philip has become known for his unstinting attention to detail, and taking rapid prototyping to a whole new level. The Product Experience is hosted by Lily Smith and Randy Silver.

The Testing Mindset – How to Find Product/Market fit

Mind the Product

You have to invest skillfully to test these assumptions. The smarter your investment in testing, the better your chances of product success. Here’s what we’ve learned based on our experience of adopting a testing mindset and seeing your way through innovative product development. Product/Market fit Cannot be Planned. So it’s very important to define your measurements for success, especially when building new products.

How to not screw up your product launch:spend some time thinking about the go to market plan in…

The Product Coalition

How to not screw up your product launch:spend some time thinking about the go to market plan in advance Every product team aspires to ship awesome products. My hypothesis is that a rigorous product development process is the main controllable ingredient to this.

Beta Testing Must Evolve to Support Agile and DevOps

Centercode

And those legacy software testing processes that are unable or unwilling to do so are at risk of being replaced. The same rule applies to beta testing. Is traditional beta testing at risk? Beta testing has been around for decades. Get the Starter Guide for Delta Testing.

How we Moved From Idea to Live Product in Eight Days

Mind the Product

It got us thinking; how fast could we go from an impactful idea to a live product? Cain, our CEO, gave us a brief to “do something remarkable, for good”, with the following goals: A live product with measurable user impact. Our next step was to get out of the building and test the idea.

Internal Product Development at the Financial Times by Claire Parker

Mind the Product

In this ProductTank London talk, Claire Parker describes how the Financial Times built internal tools for editorial use by using a product development approach. Claire outlines the key milestones of the Lantern journey by detailing aspects of the product development approach.

Tactics for Redesigning and Relaunching Legacy Products

Mind the Product

In this talk at ProductTank NYC I recounted five tactics I learned while helping relaunch dozens of digital products over the last decade, and then used to successfully relaunch ICv2.com. The post Tactics for Redesigning and Relaunching Legacy Products appeared first on MindTheProduct.

How Speed to Market Starts With a Strong Foundation

Mind the Product

Imagine this: You’re in the middle of developing a product when you realize you’re going to miss the launch date. Well, according to the Center for New Product Development , “the average new product development project exceeds its schedule by 120%.” Product Lifecycle.

Innovating in Mature Markets – 6 Product Lessons from Padman

Mind the Product

We can and should learn product management lessons from a diverse range of environments. It’s absolutely worth looking to the likes of Google’s Sundar Pichai, but it’s also worth looking to less celebrated entrepreneurs, outside of the multinational mega-corporations, to learn about lean front-line product management. It quickly becomes clear that certain product management principles truly are universal. Product Management Takeaway. Product Management Takeaway.

The Art of Developing Your Launch Strategy

Actuation Consulting

No matter how awesome your product, without a well-conceived launch strategy, it will likely sputter off the launch pad. What Is a Launch Strategy? Your product launch strategy delineates the approach you plan to take in getting your product to market. You can start ruminating over what to include in your launch strategy as early as the conception phase. 1 – Who are your top priority audiences for the product?

Understanding how Design Thinking, Lean and Agile Work Together

Mind the Product

Three mindsets of product development. Design Thinking is how we explore and solve problems; Lean is our framework for testing our beliefs and learning our way to the right outcomes; and Agile is how we adapt to changing conditions with software. A product wall.

Agile 200

Internationalisation and Localisation

Mind the Product

In addition to this, they employed a ‘nearly’ modular approach to their whole stack, breaking it into Product, Design, UX and Dev. They compare this to building their products out of Lego blocks.

Travel 186

How to use betas to launch killer products

Mixpanel

I’m Prachi Wadekar, a Product Manager on Mixpanel’s data infrastructure team. In this blog post I’ll share why we launch features in phases and make customer feedback the primary input for determining readiness. We also use Salesforce where our go-to-market teams log “product gaps.”

In Search of Product/Market fit: How Setapp Found its Customers

Mind the Product

I joined Setapp as a product manager in January last year, at the same time as the company was launching its main product. We had some fantastic beta/influencer responses before the public launch, from thousands of tech enthusiasts, influential early adopters and Mac fans.

When do you let go of Process and Accept Controlled Chaos?

Mind the Product

as the first non-founding member of the product team. If I were forced to prioritize (as all product managers naturally tend to do) and choose the most important lesson I learned, it’s that it’s not about the process, it’s about the people. The concept of “process” is a safe place for product managers. In fact in many companies, product managers double up as project managers, ultimately defining and executing processes that speed up the product development process.

Product Development: Turning Months Into Weeks

Mind the Product

The fantastic features and vibrant development community surrounding Firebase make getting your product launched that much more efficient – in fact some large companies have also taken note and are using it. How quickly your definition of “ambitious” can change.

FYI’s Cofounder on Beta Testing Products: Exact Questions to Ask Your Users (and Why)

UserInterviews

Marie shares how she successfully pivoted from a failed product to FYI, which questions give the most insightful takeaways, how she knows it’s time for product launch, and more

Product Management is About Making Mistakes

Mind the Product

Once upon a time, I met a product manager of a company who was leading a freemium model product, with some success. The feature was developed on schedule, and successfully launched to a controlled group of users. The product manager did not understand.

The Cosmic Background Radiation of the Internet

Mind the Product

Part of my role as a product manager is to evaluate the potential of new products and features. These could be tests of intent, like buttons that don’t actually do anything, or banners that link to an external website or landing page.

Overhaul of the internal apps at Tesco

Mind the Product

My product is store stock management. I product-manage multiple apps which allow store workers at retail giant Tesco to manage stock and provide an excellent customer service. As a Product Manager I love interacting with users. Regular usability testing.

New Product Development: an Introduction to Gate Systems

Mind the Product

New product development is a risky business for companies – the failure rate for product launches hovers around 40%. A quick look at Product Hunt demonstrates there is a flourishing market for new products, all of them competing for our time and money.

Measuring the Success of Your Product Initiatives With Gainsight PX

Gainsight

Change as seen from a product management operations lens. Change management is one of the core responsibilities of an operations function in business, whether it be IT Operations, Sales Operations, or in my personal case, Product Operations.

Product Development When you Don’t Have the Right Technology Expertise

Mind the Product

A few months ago, I was given the task of delivering a product using technology that our company had never worked with and that our team had never encountered. Our task was to deliver an extension to our core product in a technology that my current team had no expertise in. Throughout this post I’ll use the implementation of a mobile shopping application for a white-label ecommerce platform as my example for product development when you don’t have expertise in the technology.

Making My Underwear an accessible product

Mind the Product

More importantly, it’s about the hard work of building accessible products, about finding and fuelling previously unreachable audiences (niche markets on the internet), and ultimately about creating joy for people using our products and for ourselves personally. Our product launch.

Crowdtesting – all you need to know

Usersnap

You have developed your product sparked by brilliant ideas and are ready to go-live. It’s nice to have your customers testing the application. Successful brands globally are increasingly using Crowdtesting for flawless products. You can have a variety of devices for testing.

How 3 product marketing managers execute product releases

Roadmunk

While product managers puppeteer a product journey end-to-end, product marketing managers tend to be the masterminds behind releasing said product to market. Despite this generally accepted understanding, coordinating product releases of any size can still get messy.

Announcing Product Tours: A new way to create powerful, personalized user onboarding

Inside Intercom

There’s a pattern that’s all too common in our industry – you build a rock-solid product, spend a lot of cash and effort attracting people to discover that product, but then fall down at the crucial point of helping your customers actually find value.

Managing Change – Joe Leech on The Product Experience

Mind the Product

A UK-based consultant, Joe Leech has built a reputation for managing change (for both users and stakeholders) and as the guy to call when a product launch has gone wrong. Troubleshooting a poor product launch. Troubleshooting a poor product launch.

Sink or Swim: What can we Learn from the Vasa?

Mind the Product

The launch of the Vasa did not go well. An inquiry was of course launched into what went wrong, and more importantly, who was to blame. Of course such things are common on any failure to launch a product as well. And so, the product launched, and promptly sank.

3 Easy Steps To New Product Adoption

Userpilot

So, you’ve successfully launched a product and now you’re planning to launch a new product within the category. We’re here to give you ideas for your new product adoption. If product launches were easy, then everyone’s product would be a hit.

Correlation vs Causation: Understand the Difference for Your Product

Amplitude

But recognizing their differences can be the make or break between wasting efforts on low-value features and creating a product that your customers can’t stop raving about. Two robust solutions your team can use to test for causation. How to test for causation in your product.

Would-Be Product Manager’s Instruction Manual

Product Management Unpacked

People often describe a product manager as “CEO of the Product.” This sounds appealing, but the reality is that product managers don’t have a CEO’s level of authority over everyone who contributes to making a product successful. Communicate your product’s business case.