Pragmatic Live Transcripts (Prioritizing Your Product Launch)

Pragmatic Marketing

Hello and welcome to the Pragmatic Live podcast series where we tackle the biggest challenges facing today's product management, product marketing, and other market and data driven professionals with some of the best minds in the industry. Today we're joined by Marcus Andrews Principal Product Marketing Manager at HubSpot, and we're going to just kind of dig in, as from a practitioner’s view on the street, how product marketing is handled at HubSpot - welcome Marcus.

Pragmatic Live Transcripts (Prioritizing Your Product Launch)

Pragmatic Marketing

Hello and welcome to the Pragmatic Live podcast series where we tackle the biggest challenges facing today's product management, product marketing, and other market and data driven professionals with some of the best minds in the industry. Today we're joined by Marcus Andrews Principal Product Marketing Manager at HubSpot, and we're going to just kind of dig in, as from a practitioner’s view on the street, how product marketing is handled at HubSpot - welcome Marcus.

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Leo understands funding events, product launches, and partnership announcements

Roy Madden

Easily track key business events like funding events, product launches, or partnerships. Today, we’re excited to announce a new Leo skill that lets you easily track key business events like funding events, product launches, or partnerships. Product Launches. We have also trained Leo to detect and understand product launches. Track product launch announcements in your feeds. All Leo Product Updates What's New Leo skill

How we Moved From Idea to Live Product in Eight Days

Mind the Product

It got us thinking; how fast could we go from an impactful idea to a live product? Cain, our CEO, gave us a brief to “do something remarkable, for good”, with the following goals: A live product with measurable user impact. We considered a number of hot topics, trends, technology and life certainties, and generated 150 ideas. We defined our “Minimum Desirable Product” as two core user journeys; the teacher onboarding, and the student sign-up.

How Speed to Market Starts With a Strong Foundation

Mind the Product

Imagine this: You’re in the middle of developing a product when you realize you’re going to miss the launch date. Well, according to the Center for New Product Development , “the average new product development project exceeds its schedule by 120%.” Product Lifecycle.

Twas the Night Before Product Launch; Product Management Implications of Moving From On-Premises to SaaS; Product Management Planning for 2019

Good Product Manager

Twas the Night Before Product Launch. Twas the night before product launch, when all through the team. The landing pages were posted on the website with care, In hopes BANT-qualified prospects soon would be there; The support staff were waiting on call at their desks, While hoping the launch would not be a big mess. And so begins my 2019 holiday-themed blog post: ’Twas the Night Before Product Launch: A SiriusDecisions Holiday Poem.

How 3 product marketing managers execute product releases

Roadmunk

While product managers puppeteer a product journey end-to-end, product marketing managers tend to be the masterminds behind releasing said product to market. Despite this generally accepted understanding, coordinating product releases of any size can still get messy. So we spoke to three product marketing managers to explain how they approach product releases while working in conjunction with product management.

How To Measure UI/UX Design Impact On Business (+ Our Own Experience)

Usersnap

Who doesn’t like to use a product that looks pretty? Yet as a software company owner or product manager, you hesitate to put time and budget into UI/UX design? The questions lingering in your mind may be: How important is design to product success? Here at Usersnap, we recently underwent a significant change to our product interface. This ultimately helps increase the number of people using your product. 6 Ways for Product Managers to Collect Customer Feedback.

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Product Manager Salary Data in 2020

280 Group

This article details product manager salary data for general product manager jobs (unspecified type). ” — Director of Product Management, Fintech | Oakland, CA. According to Glassdoor , Product Managers hit the #5 slot on their list of 50 Best Jobs in America.

The Phenomenal Product Manager: Product Marketing versus Product Management

280 Group

The article is a synopsis of The Phenomenal Product Manager: Chapter One , written by Brian Lawley. We’ll be using the term Product Manager to refer to both Product Managers and Product Marketers. Inbound (Product Management) spends most of their time with engineering teams and customers, making critical decisions and ensuring that everything gets done to bring customer-focused products to market. Analysis of technology trends.

Meet Leo, Your AI Research Assistant

Roy Madden

Keeping up with topics and trends you care about within a sea of articles can be overwhelming and time-consuming. Leo allows you to prioritize topics, trends, and keywords of choice; deduplicate repetitive news; mute irrelevant information; summarize articles, and so much more. The Topic skill lets you prioritize specific keywords, mentions, topics, and trends. Let’s imagine you are interested in the autonomous car trend.

How To Launch A Product or Feature To Maximize Growth

Brian Balfour

To this day, you can still not sign up and instantly gain access to their product. Yet, they have received more press, word of mouth, and funding than 95%+ of other products. Because they've done the exact opposite of what most do for product and feature launches. Right now someone, or an entire team, inside your company is probably pouring a ton of energy and thought into a new product or feature launch. Describe a step by step process on how to launch.

Leo and Topics

Roy Madden

Not all those articles are relevant to the topics, companies, or products you care about. Companies, people, and products. Leo knows about all the companies, people, and products listed in Wikipedia and in the news. The topic skill can be composed with all the other Leo skills allowing you, for example, to easily prioritize articles that reference a product launch (business event skill) while also being related to #artificial intelligence (topic skill).

The Ultimate List of Product Management Resources: Books, Blogs, and More

Gainsight

To truly excel in product management, you need to have a respect for design, an understanding of countless processes, a passion for problem-solving, excellent communication skills—the list goes on and on. Books for Product Managers. Blogs for Product Managers. Product School.

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How to Prepare Your Foreign Product for a Launch in the US: The Power of Qualitative Data

Generation Focus

The United States is a great place to market products. After familiarizing yourself with figures and consumer trends surrounding your product, focus all of your attention to your future customers. How to Use Qualitative Research to Prepare Your Product for US Sales A good first step is to know the pains and gains of your target customer. Your product development should really start here. Use it so you can have a successful launch right off the bat.

Transitioning to Product from a Functional Role

Mind the Product

If you speak to five product managers about how they got their jobs, you’re likely to receive five different answers. Why Is Product Management Growing in Popularity? In fact, in product management has surpassed consultant as the most popular job among US MBA graduates.

4 Reasons You Should Definitely Build A Minimum Viable Product

The Product Coalition

Photo by Danielle MacInnes on Unsplash A minimum viable product is a method for cultivating a product in a basic form and managing it so that its release onto the market will gather information about the market’s response and the potential in whatever industry it may be.

Release Notes: January 2020

Amplitude

Notebooks helps you easily communicate the full context behind complex analyses, A/B tests, and product launches with your whole team. You can now view the percentage change of a metric relative to a previous time period so you can measure trends in growth rate over time.

A Leader's Guide to Metrics Reviews

Sachin Rekhi

Those experiences shaped the way that we both now think about building an effective data-driven product culture. The third benefit is that well-executed metrics reviews help to develop your team's collective product intuition.

Step-by-step guide to acquire new customers for your new product

The Product Coalition

It is especially true for companies that are launching new products into the market and have not determined an exact formula to grow their customer base. Many companies call this the “prototyping” phase and is more prevalent in companies that use agile to build their products.

What is Product Marketing and Why Should I Care?

Userpilot

SaaS companies have started to realize that their products should be the main driver of growth. This product-led growth flips the old marketing and sales rulebooks on their heads. Product marketing is a large part of this shift. Product-Led Growth. Pricing your product.

7 Ways Cohort Analysis can Optimize Company Performance and Results

Mind the Product

In the world of cohort analysis for digital products, a cohort is a group of users who have performed a common action or set of actions during a specific timeframe on your website or app. By analyzing the behavioral differences between these cohorts, product managers can spot patterns at multiple points in the customer lifecycle. These patterns help guide product decisions to suit user needs more effectively and improve the user experience.

Harnessing the Power of Integrative Business Thinking with The Business Acumen Canvas [Part One]

Business Acumen Institute

The success of any enterprise is based on two things: Its products and services, and its talent pool. Most firms have a grasp on the cycles of innovation and effective management of products and portfolios. Value propositions are the benefits your customers perceive from using your product or your service: cost savings, time savings, revenue generation or a positive impact to daily life.

B2C 40

What is Product Marketing and Why Should I Care?

Userpilot

SaaS companies have started to realize that their products should be the main driver of growth. This product-led growth flips the old marketing and sales rulebooks on their heads. Product marketing is a large part of this shift. Product-Led Growth. Pricing your product.

How to Prepare Your Foreign Product for a Launch in the US: The Power of Qualitative Data

Generation Focus

,The United States is a great place to market products. After familiarizing yourself with figures and consumer trends surrounding your product, focus all of your attention to your future customers , , To do this well, you need to gather qualitative research and data. How to Use Qualitative Research to Prepare Your Product for US Sales. Your product development should really start here. Use it so you can have a successful launch right off the bat.

How to Prepare Your Foreign Product for a Launch in the US: The Power of Qualitative Data

Generation Focus

The United States is a great place to market products. After familiarizing yourself with figures and consumer trends surrounding your product, focus all of your attention to your future customers. How to Use Qualitative Research to Prepare Your Product for US Sales A good first step is to know the pains and gains of your target customer. Your product development should really start here. Use it so you can have a successful launch right off the bat.

Correlation vs Causation: Understand the Difference for Your Product

Amplitude

But recognizing their differences can be the make or break between wasting efforts on low-value features and creating a product that your customers can’t stop raving about. In this piece we are going to focus on correlation and causation as it relates specifically to building digital products and understanding user behavior. An example of correlation vs. causation in product analytics. Picture this: you just launched a new version of your mobile app.

Product Management 2019: Year In Review

ProductPlan

There are so many changes happening in product management as I write this, and the evolution only seems to be accelerating. Our ProductPlan community of writers and speakers (and you) have lead the charge behind these trends. Well-Defined Success Metrics are Key to Product Success.

Improving Product Management in 2016; Product Management Podcast

Good Product Manager

Improving Product Management in 2016: Strategy vs. Technique. This metaphor carries over to product management — improving the performance of a product management team can come through improving their techniques (such as grooming a backlog) or through improving their strategic sensibilities (such as taking a strategic approach to business planning). I was recently interviewed by Allan Neil on his new(ish) product management podcast ReadyProductRadio.

Agile 83

How Are Product Management and Project Management Different And How Do They Partner To Drive Business Success?

Sequent Learning

While big ideas are great, they typically don’t become a product without a market need and an execution plan. That’s why Product and Project Management are so critical to the success of today’s organizations, regardless of whether they’re selling products or services.

The Number One Thing Product Managers Want This Year

ProductPlan

Despite general happiness with their jobs , many product managers are still looking to improve some things, and there are some key things they want to change this year. Everything else reflected a yearning to better things for their products and businesses. Product Management

6 Things Product Managers Can Do with Qualitative Research

ProductPlan

Carlos González de Villaumbrosia has over 10 years of experience building teams and digital products in the US, Europe, and Latin America. Carlos founded Product School in San Francisco in 2014. Today, the company is the global leader in product management training with 20 campuses worldwide and a live online campus. It tells you about your customer’s opinions, what they’re thinking, and how they feel about your product. More commonly used for physical products.

That is each flavour of product manager responsible for?

The Product Coalition

What is each flavour of product manager responsible for? In my previous post, I introduced the four different flavours of product manager, depicted by the PM quadrants matrix. What are the four flavours of product manager? In this post, I’ll go into the responsibilities for each of the four ‘flavours’ of product manager. Core skills There are a set of four key skills that apply to all of the quadrants and that I consider core skills for all product managers.

Boost your support efficiency with Intercom’s new workflows

Inside Intercom

Yesterday we launched powerful upgrades to the Intercom platform for support teams. This launch is a meaningful one for us because our Support team partnered hand in hand with the Product team to develop many of the features. With this launch, many of the features we built for our team are now available to you as well. Other teams needed a simpler way to find real-time conversations tied to their product areas.

7 Horrible Things to Say to Executive Stakeholders

ProductPlan

Your executive stakeholders have life-and-death power over your products. In most companies, they have the final vote about which product initiatives get the green light and budget to move forward, which products to kill, and whether a product in the final stages of development is ready for launch or needs more work. Which is why communicating with executive stakeholders is an art form you need to master if you hope to be a successful product manager.

The Best Product Management Tools That Will Save You Time

UX Studio

After our team at UX Studio started using product management tools, the time spent on communication surprisingly decreased. As a product manager, you know the drill. We created a list of all the essential platforms a product manager would need , so anyone can revolutionize their team workflow. So we recommend these product management tools based on our experience and customer reviews: Project Management Tools. Product Management Tools. Product roadmaps.

The Power User Curve: The best way to understand your most engaged users

Andrew Chen

Power users drive some of the most successful companies — people who love their product, are highly engaged, and contribute a ton of value to the network. This matters if the core activity that matters for your product is deeper in the funnel.

B2B 109

Improving Product Management in 2016; Product Management Podcast

Good Product Manager

Improving Product Management in 2016: Strategy vs. Technique. This metaphor carries over to product management — improving the performance of a product management team can come through improving their techniques (such as grooming a backlog) or through improving their strategic sensibilities (such as taking a strategic approach to business planning). I was recently interviewed by Allan Neil on his new(ish) product management podcast ReadyProductRadio.

Agile 60

5 Tips To Do More With Less In Customer Success During Covid-19

Gainsight

Reaching out to customers with low product adoption. Product release emails customized based on entitlements or usage, etc. Use the Company Intelligence feature in Gainsight to track news about your customers related to funding, executive appointments and departures, new product launches, etc. Bring in NPS, support and/or usage data (or data that is most used by CSM team) to one place and make it easy to view trends.

Is Product Management Certification Right For You?

PMLesson's Ace the PM Interview

Product Managers are often called “Product CEOs” or “Mini GMs”, but they rarely have direct control over the inputs that lead to successful products. PMs come in all shapes and sizes, but ultimately they’re responsible for managing the product through its lifecycle. From initial design and development through launch, upgrades, maturation, and eventually end-of-life, PMs are found wrangling other departments with competing priorities. To ship a great product.