Pragmatic Live Transcripts (Prioritizing Your Product Launch)

Pragmatic Marketing

Hello and welcome to the Pragmatic Live podcast series where we tackle the biggest challenges facing today's product management, product marketing, and other market and data driven professionals with some of the best minds in the industry. Today we're joined by Marcus Andrews Principal Product Marketing Manager at HubSpot, and we're going to just kind of dig in, as from a practitioner’s view on the street, how product marketing is handled at HubSpot - welcome Marcus.

Pragmatic Live Transcripts (Prioritizing Your Product Launch)

Pragmatic Marketing

Hello and welcome to the Pragmatic Live podcast series where we tackle the biggest challenges facing today's product management, product marketing, and other market and data driven professionals with some of the best minds in the industry. Today we're joined by Marcus Andrews Principal Product Marketing Manager at HubSpot, and we're going to just kind of dig in, as from a practitioner’s view on the street, how product marketing is handled at HubSpot - welcome Marcus.

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How we Moved From Idea to Live Product in Eight Days

Mind the Product

It got us thinking; how fast could we go from an impactful idea to a live product? Cain, our CEO, gave us a brief to “do something remarkable, for good”, with the following goals: A live product with measurable user impact. Day 10: Beta Launch and Recruiting.

How Speed to Market Starts With a Strong Foundation

Mind the Product

Imagine this: You’re in the middle of developing a product when you realize you’re going to miss the launch date. Well, according to the Center for New Product Development , “the average new product development project exceeds its schedule by 120%.” Product Lifecycle.

Twas the Night Before Product Launch; Product Management Implications of Moving From On-Premises to SaaS; Product Management Planning for 2019

Good Product Manager

Twas the Night Before Product Launch. Twas the night before product launch, when all through the team. The landing pages were posted on the website with care, In hopes BANT-qualified prospects soon would be there; The support staff were waiting on call at their desks, While hoping the launch would not be a big mess. And so begins my 2019 holiday-themed blog post: ’Twas the Night Before Product Launch: A SiriusDecisions Holiday Poem.

Measuring the Success of Your Product Initiatives With Gainsight PX

Gainsight

Change as seen from a product management operations lens. Change management is one of the core responsibilities of an operations function in business, whether it be IT Operations, Sales Operations, or in my personal case, Product Operations.

How To Measure UI/UX Design Impact On Business (+ Our Own Experience)

Usersnap

Who doesn’t like to use a product that looks pretty? Yet as a software company owner or product manager, you hesitate to put time and budget into UI/UX design? The questions lingering in your mind may be: How important is design to product success?

UX 73

Product Manager Salary Data in 2020

280 Group

This article details product manager salary data for general product manager jobs (unspecified type). ” — Director of Product Management, Fintech | Oakland, CA. According to Glassdoor , Product Managers hit the #5 slot on their list of 50 Best Jobs in America.

The Phenomenal Product Manager: Product Marketing versus Product Management

280 Group

The article is a synopsis of The Phenomenal Product Manager: Chapter One , written by Brian Lawley. We’ll be using the term Product Manager to refer to both Product Managers and Product Marketers. Analysis of technology trends. Product Marketing.

Transitioning to Product from a Functional Role

Mind the Product

If you speak to five product managers about how they got their jobs, you’re likely to receive five different answers. Why Is Product Management Growing in Popularity? In fact, in product management has surpassed consultant as the most popular job among US MBA graduates.

How To Launch A Product or Feature To Maximize Growth

Brian Balfour

To this day, you can still not sign up and instantly gain access to their product. Yet, they have received more press, word of mouth, and funding than 95%+ of other products. Because they've done the exact opposite of what most do for product and feature launches.

The Ultimate List of Product Management Resources: Books, Blogs, and More

Gainsight

To truly excel in product management, you need to have a respect for design, an understanding of countless processes, a passion for problem-solving, excellent communication skills—the list goes on and on. Books for Product Managers. Blogs for Product Managers. Product School.

Books 82

4 Reasons You Should Definitely Build A Minimum Viable Product

The Product Coalition

Photo by Danielle MacInnes on Unsplash A minimum viable product is a method for cultivating a product in a basic form and managing it so that its release onto the market will gather information about the market’s response and the potential in whatever industry it may be.

Harnessing the Power of Integrative Business Thinking with The Business Acumen Canvas [Part One]

Business Acumen Institute

The success of any enterprise is based on two things: Its products and services, and its talent pool. Most firms have a grasp on the cycles of innovation and effective management of products and portfolios.

B2C 52

How to Prepare Your Foreign Product for a Launch in the US: The Power of Qualitative Data

Generation Focus

The United States is a great place to market products. After familiarizing yourself with figures and consumer trends surrounding your product, focus all of your attention to your future customers. How to Use Qualitative Research to Prepare Your Product for US Sales A good first step is to know the pains and gains of your target customer. Your product development should really start here. Use it so you can have a successful launch right off the bat.

Release Notes: January 2020

Amplitude

Notebooks helps you easily communicate the full context behind complex analyses, A/B tests, and product launches with your whole team. You can now view the percentage change of a metric relative to a previous time period so you can measure trends in growth rate over time.

7 Ways Cohort Analysis can Optimize Company Performance and Results

Mind the Product

In the world of cohort analysis for digital products, a cohort is a group of users who have performed a common action or set of actions during a specific timeframe on your website or app. Using this information paints an invaluable picture of users and their journey with your product.

Correlation vs Causation: Understand the Difference for Your Product

Amplitude

But recognizing their differences can be the make or break between wasting efforts on low-value features and creating a product that your customers can’t stop raving about. An example of correlation vs. causation in product analytics. How to test for causation in your product.

Step-by-step guide to acquire new customers for your new product

The Product Coalition

It is especially true for companies that are launching new products into the market and have not determined an exact formula to grow their customer base. Many companies call this the “prototyping” phase and is more prevalent in companies that use agile to build their products.

Product Management 2019: Year In Review

ProductPlan

There are so many changes happening in product management as I write this, and the evolution only seems to be accelerating. Our ProductPlan community of writers and speakers (and you) have lead the charge behind these trends. Well-Defined Success Metrics are Key to Product Success.

Lessons to learn from famous product fails

Craft.io

In this spirit of reckoning and introspection, let’s devote this article to what we can learn from products that did not make it. Some of them are famous for failing spectacularly others for not living up to their pre-launch hype. Good products fail too.

How Are Product Management and Project Management Different And How Do They Partner To Drive Business Success?

Sequent Learning

While big ideas are great, they typically don’t become a product without a market need and an execution plan. That’s why Product and Project Management are so critical to the success of today’s organizations, regardless of whether they’re selling products or services.

Improving Product Management in 2016; Product Management Podcast

Good Product Manager

Improving Product Management in 2016: Strategy vs. Technique. This metaphor carries over to product management — improving the performance of a product management team can come through improving their techniques (such as grooming a backlog) or through improving their strategic sensibilities (such as taking a strategic approach to business planning). I was recently interviewed by Allan Neil on his new(ish) product management podcast ReadyProductRadio.

Agile 83

Product Leaders: Influence, Service & Patience—Saeed Khan, Transformation Labs

PMLesson's Ace the PM Interview

Transformation Labs is an advisory and consulting firm that helps enterprise and technology companies accelerate their path to product success. How did you break into product management? I then went through what I’d done at each of my previous jobs that applied to Product Management.

Data-driven sales: 18 sales KPIs and metrics to grow your revenue faster

Inside Intercom

KPIs help sales reps, managers and leaders track progress to targets, identify high-level trends and themes, and manage individual and team performance. That’s why we keep a close eye on churn, contraction and expansion trends to make sure we’re constantly delivering value to our customers.

7 Horrible Things to Say to Executive Stakeholders

ProductPlan

Your executive stakeholders have life-and-death power over your products. In most companies, they have the final vote about which product initiatives get the green light and budget to move forward, which products to kill, and whether a product in the final stages of development is ready for launch or needs more work. Which is why communicating with executive stakeholders is an art form you need to master if you hope to be a successful product manager.

Product Managing the Cloud with Hemanth Kempanna

PMLesson's Ace the PM Interview

We talk to Hemanth Kempanna, an Exponent alumnus, on his journey to breaking into product management and his experience building cloud-based products. The product that I am currently working on and why I chose to work on that product and not some other initiatives.

The Best Product Management Tools That Will Save You Time

UX Studio

After our team at UX Studio started using product management tools, the time spent on communication surprisingly decreased. As a product manager, you know the drill. We created a list of all the essential platforms a product manager would need , so anyone can revolutionize their team workflow. So we recommend these product management tools based on our experience and customer reviews: Project Management Tools. Product Management Tools. Product roadmaps.

TEI 164: How qualitative research drives product management & the next generation Hyundai Santa Fe – with Heather Kluter

Product Innovation Educators

From Glamor Moms to a successful product launch with ethnography. One of my early product experiences began with user observations. It was the start of what became a very successful product. The company was very siloed between research, product development, and marketing.

How to be a Great Product Leader

Sachin Rekhi

Equally challenging but less talked about is how much this same challenge exists when transitioning from a product manager to a manager of product managers, ie. a product leader. But it takes more than a system of accountability to create a successful product team.

The Power User Curve: The best way to understand your most engaged users

Andrew Chen

Power users drive some of the most successful companies — people who love their product, are highly engaged, and contribute a ton of value to the network. This matters if the core activity that matters for your product is deeper in the funnel.

B2B 98

Improving Product Management in 2016; Product Management Podcast

Good Product Manager

Improving Product Management in 2016: Strategy vs. Technique. This metaphor carries over to product management — improving the performance of a product management team can come through improving their techniques (such as grooming a backlog) or through improving their strategic sensibilities (such as taking a strategic approach to business planning). I was recently interviewed by Allan Neil on his new(ish) product management podcast ReadyProductRadio.

Agile 60

How Op-Eds Can Make Product Visibility Catch Fire

Pragmatic Marketing

While op-eds are often used to push political agendas, they can also be used by marketers to share perspectives on new products and innovations entering the marketplace. Gary Vaynerchuk uses LinkedIn’s Pulse to share his raw views on current trends, leading to more followers (and more book sales). Example of a Product Related Op-Ed. Is this a true story or a journalist’s one-sided opinion on Apple’s latest product releases?

Use CX to Give Customers a Seat at the Table

Apptentive

Katie van Zyl, Director of Product Management at GoDaddy. Christopher An-Traumer, Product Manager at Premera Blue Cross. Ashley Ettwein, Director of Product Marketing at ADT. Product managers will also often sit with customer service representatives to listen to the calls.

Redesigning NBC News Digital from the outside in

Roadmunk

This initiative is being spearheaded by Moritz Gimbel , the organization’s VP of Product and Design. You can read about the creation of new NBC brands Mach , Better and the soon-to-be-launched Think here.). When I arrived, it was about building a product team, process and structure.

What is Product Marketing? A Data-Backed Definition

The Product Coalition

An insight into Product Marketing roles, responsibilities and KPIs after interviewing dozens of Product Marketing Managers. The State of Product Marketing today Product Marketing is like Customer Success was 5 years ago; misunderstood but easily thrown around.

Upcoming SiriusDecisions Product Management Webcasts

Good Product Manager

Upcoming Product Management Webcasts. I’m excited to announce a new series of SiriusDecisions product management webcasts I’ll be hosting along with my colleague Lisa Singer. These complimentary webcasts are focused on best practices for b-to-b product management leaders and product managers. Tuesday, November 17, 2015: Adapting B-to-B Product Management to Agile. Wednesday, January 13, 2016: Strategic Product Management. Product Management

Agile 60

Upcoming SiriusDecisions Product Management Webcasts

Good Product Manager

Upcoming Product Management Webcasts. I’m excited to announce a new series of SiriusDecisions product management webcasts I’ll be hosting along with my colleague Lisa Singer. These complimentary webcasts are focused on best practices for b-to-b product management leaders and product managers. Tuesday, November 17, 2015: Adapting B-to-B Product Management to Agile. Wednesday, January 13, 2016: Strategic Product Management. Product Management

Agile 60

Product Leaders: Influence, Service & Patience—Saeed Khan, Transformation Labs

PMLesson's Ace the PM Interview

Transformation Labs is an advisory and consulting firm that helps enterprise and technology companies accelerate their path to product success. How did you break into product management? I then went through what I’d done at each of my previous jobs that applied to Product Management.

Customer Development Guide For Product Managers

The Product Coalition

It was launched in 2011 and went broke in 2013 because people didn’t buy the product. The authors relied on their intuition or professionalism, and didn’t account for the most important factor in product creation?—?the the product/market fit. Position your product.