Taylor Wescoatt – Being the First Product Manager

Mind the Product

In working at Seedcamp and helping over 100 startups understand product thinking, Taylor Wescoatt has learned some valuable lessons he’d like to share, together with some real-world examples to drive the point home! Being the first product manager at a startup typically means being the 10th or 15th employee, and recognizing that – although product management has both tactical and strategic components – you’ll initially be more focused on tactics.

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What makes an effective product launch pitch? Well, here you go.

The Product Coalition

link] What makes an effective product launch pitch? product marketing product-management technology businessAs your content marketing grows, more voices will join the ranks of your marketing, speaking and writing on behalf of your brand.

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How we Moved From Idea to Live Product in Eight Days

Mind the Product

It got us thinking; how fast could we go from an impactful idea to a live product? Cain, our CEO, gave us a brief to “do something remarkable, for good”, with the following goals: A live product with measurable user impact. Day 10: Beta Launch and Recruiting.

Innovating in Mature Markets – 6 Product Lessons from Padman

Mind the Product

We can and should learn product management lessons from a diverse range of environments. It’s absolutely worth looking to the likes of Google’s Sundar Pichai, but it’s also worth looking to less celebrated entrepreneurs, outside of the multinational mega-corporations, to learn about lean front-line product management. It quickly becomes clear that certain product management principles truly are universal. Product Management Takeaway. Product Management Takeaway.

Internal Product Development at the Financial Times by Claire Parker

Mind the Product

In this ProductTank London talk, Claire Parker describes how the Financial Times built internal tools for editorial use by using a product development approach. Claire outlines the key milestones of the Lantern journey by detailing aspects of the product development approach.

Understanding how Design Thinking, Lean and Agile Work Together

Mind the Product

Three mindsets of product development. Be stubborn on the vision, but flexible on the details.”. Building a product is a lot like a combat mission. This is how product teams can align to purpose, explore uncertainty, and learn their way to achieving desired outcomes.

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Taking a Product from Conception to Delivery

Mind the Product

In this talk I gave at ProductTank Singapore towards the end of 2016, I parsed the steps required to take a product from conception to delivery, with a strong slant toward the business of products. Build a Model, Then Build a Product. Your product is your business model.

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How to Organize the Product Success Leadership Team

Spice Catalyst

Leadership builds on the company’s vision, values, and mission plus its strategy. Leadership builds on the company’s vision, values, and mission plus its strategy.

How to use betas to launch killer products

Mixpanel

I’m Prachi Wadekar, a Product Manager on Mixpanel’s data infrastructure team. In this blog post I’ll share why we launch features in phases and make customer feedback the primary input for determining readiness. We also use Salesforce where our go-to-market teams log “product gaps.”

How bad Ideas get on the Roadmap

Mind the Product

Having a captive audience eager to learn about the product is red meat to me. The only part of it that ever made me cringe was when a question about the product roadmap caught me flat-footed: “Why is this on the roadmap?”. “Oh, Judging by what product managers have told us , my guess is that it sounds familiar to a good chunk of you reading this. Managing the “Shadow Product Team”. The more people understand how products actually get built, the better.

5 tips for bringing your product to market faster

Mixpanel

To deliver a superior user experience under such high stakes, we had to balance time to market with product completeness. How to bring your product to market faster. There were numerous directions we could take this feature, and many competing visions attracting attention.

Overhaul of the internal apps at Tesco

Mind the Product

My product is store stock management. I product-manage multiple apps which allow store workers at retail giant Tesco to manage stock and provide an excellent customer service. As a Product Manager I love interacting with users.

How 3 product marketing managers execute product releases

Roadmunk

While product managers puppeteer a product journey end-to-end, product marketing managers tend to be the masterminds behind releasing said product to market. Despite this generally accepted understanding, coordinating product releases of any size can still get messy.

Product Manager Salary Data in 2020

280 Group

This article details product manager salary data for general product manager jobs (unspecified type). ” — Director of Product Management, Fintech | Oakland, CA. According to Glassdoor , Product Managers hit the #5 slot on their list of 50 Best Jobs in America.

Product Manager vs Product Marketing Manager

280 Group

Managing the Interrelated Roles and Responsibilities of Product Managers and Product Marketing Managers. Product Management and Product Marketing Management are complementary roles. Regardless, both of these distinct roles are essential to product success.

Modus Create Announces Modus Kickstart to Streamline Product Development Process

Modus Create

Modus Create, a disruptive consulting, product strategy and Agile development firm, today announced the release of Modus Kickstart, a structured, facilitated set of workshops and deliverables designed to help customers prepare for a successful software development project.

The Activities of a Strategic Product Manager

ProductPlan

A strategic product manager (PM) is responsible for shaping and sharing a strategic vision for a product, and yet—oddly enough—finding time for strategic activities can be a very real challenge. So, how does a product manager take ownership of more than just backlog management?

Would-Be Product Manager’s Instruction Manual

Product Management Unpacked

People often describe a product manager as “CEO of the Product.” This sounds appealing, but the reality is that product managers don’t have a CEO’s level of authority over everyone who contributes to making a product successful. Communicate your product’s business case.

TEI 283: 2020 Summit Lessons Learned – with Chad McAllister

Product Innovation Educators

Lessons Learned from launching The Everyday Innovator Virtual Summit. Instead, I review the lessons learned from myself and my team that created and launched the summit. Summary of some concepts discussed for product managers. [1:38] Two tracks: product managers and product VPs.

3 Benefits of Product Roadmap Planning

Hutwork

That being said, you still need to know the strategic initiatives, vision, and the resulting delivery dates and outcomes. Here are the top 3 benefits of product roadmap planning. #1. Nothing can replace the benefits of collaborating and communicating while planning your product roadmap. You get varied, diverse outlooks and input from a wide range of individuals to help create a more well-rounded product. It’s difficult to create a product in a vacuum.

Empower Others with a Product Brief

Under10 Playbook

In my first sit-down with a marketing agency, they peppered me with questions about the product and the market. They wanted to know about clients, their problems, our solution, and why our product was better than alternatives. After a few minutes it finally hit me: “Do you want my product positioning?” ” And I pulled a product brief document out of my case with all their questions already answered. Product vision. Product roadmap.

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12 Reasons Why You Should Be Product Roadmap Planning!

Hutwork

Product roadmap planning has become a huge success in getting products to market efficiently. This brings us to our top 12 reasons for product roadmap planning and why it’s essential. 1—Clear Vision. Every vision needs clarity, plan correctly and you will have both.

That is each flavour of product manager responsible for?

The Product Coalition

What is each flavour of product manager responsible for? In my previous post, I introduced the four different flavours of product manager, depicted by the PM quadrants matrix. What are the four flavours of product manager? A product owner with their favourite toy?—?the

How Designers & Developers Can Work Better Together

Mind the Product

Jason Fleitz is Director of Web Operations at LivePerson, where they develop products such as LiveEngage- a platform that gives companies the ability to engage with their customers anytime on web sites, mobile and social networks. Establish Understanding of the Product Vision.

Product Marketing or Product Management

Pragmatic Marketing

The job titles product marketing manager and product manager are confusing enough to start raging debates about who does what. From a product perspective, we can simplify this as current products, next products and future products. Roles Before Titles.

Product Marketing or Product Management

Pragmatic Marketing

The job titles product marketing manager and product manager are confusing enough to start raging debates about who does what. From a product perspective, we can simplify this as current products, next products and future products. Roles Before Titles.

Differences between PM (Product Manager) vs TPM (Technical Program Manager)

PMLesson's Ace the PM Interview

So, what’s the difference between a Product Manager (PM) and a Technical Program Manager (TPM)? Goals Product Managers are expected to define the Product Vision. Product managers are responsible for the “what” and the “why.” Product Design. Product Strategy.

10 Steps To Effectively Launch Your Digital Product

Innovatemap

Once you’ve built a valuable and usable product, it is time to prepare for launch. You’ve invested so much money and time into your product, you should take care in prepping before sharing it with the world. High-Level Vision. Just a Well-Designed Product.

How to be a Great Product Leader

Sachin Rekhi

Equally challenging but less talked about is how much this same challenge exists when transitioning from a product manager to a manager of product managers, ie. a product leader. Shift your individual focus from design and execution to vision and strategy.

Women in Product Management: Corey Fiedler, VP, Head of Product Management at Broadridge

280 Group

For our next installment of the Women in Product Management Series I interviewed Corey Fiedler, VP and Head of Product Management at Broadridge. To read the entire series on Women in Product Management make sure to sign up for our newsletter. What attracted you to Product Management? Given the company’s growth stage, I was required to wear many hats … but what I enjoyed most was Product Management, which to me is the core of any business.

Product Management for Dummies

Product Bookshelf

Whether you’re new to product management, want to add to your skills, are hiring product managers, or creating a product management process this book has something for you. Product Management For Dummies by Brian Lawley and Pamela Schure. The Whole Product.

Achieve Leadership Results: Here are 7 Ways for you to Gain Product Momentum

Bain Public

It is no secret that a product manager needs momentum in areas such as product development, product sales and customer adoption in order to succeed. Without support from stakeholders to access the resources you need, your product could fail. The Politics of Product.

Is Product Management Certification Right For You?

PMLesson's Ace the PM Interview

Product Managers are often called “Product CEOs” or “Mini GMs”, but they rarely have direct control over the inputs that lead to successful products. PMs come in all shapes and sizes, but ultimately they’re responsible for managing the product through its lifecycle.

Product Leaders: Influence, Service & Patience—Saeed Khan, Transformation Labs

PMLesson's Ace the PM Interview

Transformation Labs is an advisory and consulting firm that helps enterprise and technology companies accelerate their path to product success. How did you break into product management? I then went through what I’d done at each of my previous jobs that applied to Product Management.

Product Discovery 101 for Product Managers

The Product Coalition

What is Product Discovery Anyway? Product Discovery is the process of figuring out what needs to be built. It validates your vision, gives you a clearer picture of user needs, and gives you key answers to roadmap-building questions. Steps to Product Discovery Success 1.

How Are Product Management and Project Management Different And How Do They Partner To Drive Business Success?

Sequent Learning

While big ideas are great, they typically don’t become a product without a market need and an execution plan. That’s why Product and Project Management are so critical to the success of today’s organizations, regardless of whether they’re selling products or services.

5 Costly Event Marketing Mistakes to Avoid

Pragmatic Marketing

Promoting products and/or improving sales. If departments share the same vision and understand each other’s role during the event, achieving success is easier. product launch discounts, service promotions). Event marketing is a cornerstone for any business or enterprise that hosts events, regardless of size. Successful corporate event planning offers many potential benefits, including: Increasing brand awareness. Building brand affinity.

5 Costly Event Marketing Mistakes to Avoid

Pragmatic Marketing

Promoting products and/or improving sales. If departments share the same vision and understand each other’s role during the event, achieving success is easier. product launch discounts, service promotions). Event marketing is a cornerstone for any business or enterprise that hosts events, regardless of size. Successful corporate event planning offers many potential benefits, including: Increasing brand awareness. Building brand affinity.

Product Management 2019: Year In Review

ProductPlan

There are so many changes happening in product management as I write this, and the evolution only seems to be accelerating. With your support, we dove into the most result-driven strategies, popular frameworks, and groundbreaking leaders who changed the product management landscape.

Are North Star Metrics Leading You Astray?

ProductPlan

Product. Product. Product Marketing. How can specialization and product-level focus marry up with the overlying objectives the company has defined and is measuring itself against? The first potential negative side effect of a lone measurable target is tunnel vision.