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Launch to sell — leverage sales enablement to maximize product launches

Intercom, Inc.

But your sales team needs a lot more than an email on launch day to maximize the opportunities that product launches present. Here at Intercom, Sales Enablement is responsible for ensuring sales reps have the skills and resources they need to capitalize on product launches.

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Launch to sell – leverage sales enablement to maximize product launches

Intercom, Inc.

But your sales team needs a lot more than an email on launch day to maximize the opportunities that product launches present. Here at Intercom, Sales Enablement is responsible for ensuring sales reps have the skills and resources they need to capitalize on product launches.

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Grounded: Product Management Lessons from the Southwest Airlines Fiasco

280 Group

In our training and workshops, we stress the importance of allocating a portion of resources toward paying down technical debt. Our training and workshops emphasize the importance of understanding an organization’s different ” voices, ” not just external customers.

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Baseball and Product Management: How MLB’s Rule Changes are a Home Run

280 Group

In our training, workshops, and engagements, we talk about how one of the biggest responsibilities of product managers is risk mitigation and the value of running pilots/beta before a large-scale launch. They know they need to make changes if they want to continue to build their audience.

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Managing Change – Joe Leech on The Product Experience [Rebroadcast]

Mind the Product

A UK-based consultant, Joe Leech has built a reputation for managing change (for both users and stakeholders) and as the guy to call when a product launch has gone wrong. Joe gave one of the most entertaining and engaging talks at Mind the Product in London 2018, so we followed [.]. Just call him Mr Joe. Just call him Mr Joe.

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The Most Basic Rule of Product Positioning – It’s Easy

Product Management University

If your product marketing or pre-sales demo team would like to do a better job of meeting customers in their comfort zone, contact us about a hands-on personalized workshop for your products and your markets. Subscribe to The Product Vibe Monthly to have our best-practice publications sent directly to your inbox.

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481: Lessons learned developing medical products – with Ron Richard

Product Innovation Educators

Throughout my career, I’ve often found the best insights for improving my product work by learning from other industries, so even if you are not involved in medical products, you’ll be able to apply the practices you are about to hear. I noticed the Ford and Toyota engineers had different approaches to developing products.