bpma ProductHub
FEBRUARY 4, 2018
But since this is the BPMA, we’re thinking about the oft-merged roles of Product Manager (PM) and Product Owner (PO). On January 23rd, Pragmatic Marketing hosted a webinar entitled “Six Ways Product Management’s Role Will Change in 2018.” And we’re not alone. Answers questions from customer representatives.
Alchemer Mobile
MAY 7, 2020
Apptimize, An Airship Company, helps brands rapidly iterate to make amazing user experiences across all their digital channels through A/B Testing and Feature Release Management with a mobile-first lens. Mobile marketers and product managers can immediately take action on events in Apptentive by simply flipping a switch.
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ProductPlan
FEBRUARY 8, 2022
Who’s Responsible for Product Launch Management? In most larger organizations, product marketing will lead the product launch effort. So, the product marketing team needs to work closely with the product manager to coordinate the details. Marketing and sales enablement.
ProductPlan
APRIL 27, 2022
Product managers use greenfield to describe developing a new product, as opposed to enhancing or building on an existing product. We can segment this concept further into two types of new products: A product that’s new for the company making it. Greenfield projects have many unknowns. Related Terms.
Roman Pichler
MAY 5, 2020
A platform owner who manages a platform as a collection of shared software assets. The SAFe product owner who owns the product details. A portfolio owner who manages a group of (related) products. The SAFe product owner is therefore focused on the product tactics. None is per se better or worse.
Alchemer Mobile
NOVEMBER 10, 2022
Mobile marketers and product managers can immediately take action on events in Apptentive by simply flipping a switch. Apptimize, An Airship Company, helps brands rapidly iterate to make amazing user experiences across all their digital channels through A/B Testing and Feature Release Management with a mobile-first lens.
Alchemer Mobile
MAY 19, 2021
Mobile marketers and product managers can immediately take action on events in Apptentive by simply flipping a switch. Our product, marketing, and customer service software helps companies make predictive decisions based on real-time measurement of their customers’ voices.
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