ProductBoard

MAY 17, 2021

If you’re like most product managers, you probably struggle with deciding what to build next. With so many competing priorities, it is hard to figure out what features and product initiatives to prioritize. Getting to product/market fit is the first step on a path that can build traction for your startup.

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Startups Product Marketing Marketing Product Management 97

The Product Coalition

DECEMBER 13, 2021

Many startups with an ordinary product make the way to growth and scalability whereas others with great products fail to survive. What is wrong with these startups? Both product and product strategy should fall in place to make the startup sustainable and help them to grow. What is S.M.A.R.T?

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Framework Startups User Testing Onboarding KPIs 159

The Product Coalition

FEBRUARY 20, 2023

Product-market fit (PMF) is a tricky thing for startups. It’s that sweet spot where the needs of your target market perfectly align with what your product is offering, and if you’re a product manager at an early startup, it’s your job to help your product find that fit.

User Testing 176

User Testing Product Research Product Marketing Customer Feedback 176

The Product Coalition

OCTOBER 13, 2022

Credit: Austin Distel Startups reading the wrong resources waste months with the wrong methods. If only books on product management had labels that say “pre-PMF” or “post-PMF”. Here are 10 great product books on pre-product market fit (pre-PMF)! ?? Time goes by, runway decreases. It’s full of examples. ??

User Testing 143

User Testing Books Product Marketing Marketing 143

Userpilot

MARCH 9, 2023

Before you rush into creating a product thinking people will love it, it pays to perform a product-market fit analysis. You want to be sure there is a demand for your product, so you don’t have to suffer the embarrassment of a massive flop. What is product-market fit? What is a product-market fit?

User Testing 98

User Testing Product Research Product Marketing Customer Feedback 98

280 Group

MARCH 2, 2021

Product-Focused Teams. You’ve decided that your company needs to become more product-focused. You now have a team of Product Managers to help you achieve that goal. Who does what and how do we go about making decisions in this new, product-focused environment? Sales and Marketing teams.

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Webinar Outbound Product Management Product Manager 296

280 Group

SEPTEMBER 27, 2021

Last month, we presented the webinar, The Product Manager vs. Product Owner Role – Siblings, Rivals, or the Same Person? Are Product Managers both Traditional and Agile? Secondly, is an Agile Product Manager a Product Owner? Who is more strategic, the Product Owner or Product Manager?

Product Management 348

Product Management Product Manager Technical Review Customer Experience 348

The Product Coalition

FEBRUARY 23, 2023

Enzo Avigo, CEO of June Read a copy of the LinkedIn post below to find out more: Early stage startups, your product execution speed is everything. Product teams, you don’t have time to do all the things you should. In pre Product/Market Fit this is even worse. In pre Product/Market Fit this is even worse.

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Startups User Testing Feedback Software Reporting Tools 130

Mind the Product

JANUARY 26, 2021

Everyone – or so we’re told – has the dream of joining or founding a hot startup and making their fortune, all while really proving their product chops. Though he’s now a Product Manager at Facebook, Karthik Suresh co-founded Altrest and grew Craft.io Finding product/market fit.

Startups 135

Startups Feedback Software Product Research Technical Review 135

The Product Coalition

DECEMBER 11, 2023

Startups also have a silent killer. Still, because startup life is so hectic — it might feel like business as usual. Note: everything I say here is true for mature product companies as well. The reason I’m talking here primarily about startups is that they are much more volatile than larger companies.

Startups 78

Startups User Testing Customer Experience Roadmap 78

The Product Coalition

JULY 16, 2023

In recent years it seems that product management is all about execution and delivery. Photo by Kea Mowat on Unsplash When I moved into product management, almost 20 years ago, it used to be a very senior role. The discussion was about whether or not someone is senior enough to move into product management.

Strategy 145

Strategy Product Management Product Manager Management 145

The Product Coalition

DECEMBER 19, 2021

The first product manager in a startup is a critical role with immense impact on the startup’s success?—?both Photo by Tolga Ulkan on Unsplash When I joined Twiggle as their first VP Product I was the thirteenth employee. Shortly after I started, the CEO surprised me by saying I should hire a product manager.

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Product Management Product Manager User Testing Weak Development Team 176

The Product Coalition

JULY 31, 2022

If you are on the journey toward product-market fit, you know it’s not easy. Every new product has its own fit to find. One of the hardest challenges of any product and any startup is of course reaching product-market fit. product-market fit under the hood. So here it is?—?product-market

User Testing 133

User Testing Product Marketing Marketing Customer Experience 133

Intercom, Inc.

SEPTEMBER 1, 2021

That’s why some of Intercom’s first marketing hires were product marketers and why we’ve had a “seat at the table” from the early days of the company. . Product marketing looks different in every company, but one common trend is that many product marketing managers (PMMs) feel undervalued.

Marketing 138

Marketing Product Marketing User Friction Customer Feedback 138

280 Group

AUGUST 4, 2020

Whether you have started your career in another field and making the shift into Product Management, or if you are nearing the completion of your undergraduate degree and have discovered your passion for Product Management, you may be considering obtaining an MBA in order to master the critical business expertise required for this role.

Analytic Tools 248

Analytic Tools Research Software Reporting Tools Data Visualization 248

280 Group

FEBRUARY 27, 2020

In honor of International Women’s Day, 280 Group is hosting a panel discussion on how trailblazing women paved their way into Product Management. What was the biggest hurdle in entering or transitioning into product management? My Product Marketing experience at LinkedIn was most helpful in landing my first PM job.

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Product Management Product Manager Technical Review User Testing 218

The Product Coalition

DECEMBER 11, 2023

The journey to product-market fit might seem random, but it actually has a well defined high-level structure. Here is part two of the guide that will help you find your way to product-market fit. This is an important principle in the product-market fit journey. Where are you? Do you have a clear ICP?

User Testing 78

User Testing Product Marketing Marketing Customer Experience 78

Intercom, Inc.

JUNE 1, 2018

The most important tasks for any early stage startup are to write code and talk to users. Founding a startup is a lot like this. In the very early days of Intercom the marketing hat fell on my head, but I’d be doing marketing a disservice (and 2011 Des a disservice) if I said that’s what I thought I was doing.

Startups 201

Startups Feedback Software Marketing Strategy 201

The Product Coalition

JULY 15, 2023

Former CEO of Picker explains mistakes made in pursuit of product-market fit. The LinkedIn post you’re about to read is a testimony of sorts, and while it wasn’t given under oath — the statements provided demonstrate how product people can present themselves when mistakes have been made. of GMV (Gross Merchandise Value) x month.

User Testing 137

User Testing Product Marketing Research Software Marketing 137

Mind the Product

OCTOBER 10, 2018

In this talk, Alan Chiu pulls from his experience in product management and as a seed-stage venture capitalist to showcase a variety of case studies on companies who have perfected product/market fit. It’s probably not surprising to hear that there is no silver bullet when it comes to market fit.

User Testing 128

User Testing Product Marketing Marketing User Friction 128

280 Group

MARCH 27, 2020

Yesterday we enjoyed hosting an Ask Me Anything session on Facebook Live with five of our Product Management expert instructors. In this very serious time, we really wanted to be available to answer questions and help the Product Management community adapt and rise to the challenges we’re all facing. About the Author.

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Customer Experience Product Management Product Manager Research Software 263

NextBigWhat

SEPTEMBER 5, 2020

You either have a product market fit or you build fake metrics to get there (even unintentionally). NextBigWhat’s #Threadmill brings you curated Twitter threads on product, life and growth. Very few days I sleep w/o the macabre thought that startups that haven’t PMF-ed are like a candle in a wind tunnel.

User Testing 123

User Testing Weak Development Team Product Marketing Marketing 123

280 Group

JANUARY 22, 2020

In this article, we’ll discuss some of the concepts around how to step up and become a leader to your product team and organization. Product Management is a unique role because Product Managers have all the responsibility for a product’s success yet no formal authority. .” — Peter Drucker.

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Weak Development Team Strategy Product Management Product Manager 366

280 Group

MARCH 21, 2021

For our next installment of the Women in Product Management Series, I interviewed Arati Sohoni, Director of Product Management at Walmart. View the full list of this blog interview series to learn the stories of more women product leaders. How did you get into product management? DOWNLOAD NOW.

Product Management 156

Product Management Product Manager Management Management 156

280 Group

MARCH 10, 2020

The degree of maturity of your Product Management organization can directly drive your ability to satisfy customers and become more profitable. Some Product Management teams are really young and still learning the ropes. There’s no repeatable process for anything, Product Managers (and the rest of the organization!)

Product Management 250

Product Management Product Manager Customer Experience Webinar 250

280 Group

FEBRUARY 20, 2020

In the first four parts of the Product Management Career Acceleration Series, we focused on providing you with strategies, tips, techniques, leadership approaches, and even sins to avoid, to be a more effective Product Manager – the kind that can advance in their career rapidly. Product Management Resume Action Words ?to

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Strategy Product Management Product Manager Weak Development Team 234

Lenny Rachitsky

MARCH 10, 2024

Real product managers are creators and are responsible for both value (ensuring the product meets customers’ needs) and viability (ensuring the product aligns with the business objectives). Seek individuals with deep expertise, coaching abilities, and a contribution to comprehensive product strategy.

CTO Coach 86

CTO Coach Product Research Product Management Product Manager 86

The Product Coalition

JUNE 14, 2020

Using Sean Ellis Test For Measuring Your Product/Market Fit Sean Ellis, who is the author of “ Hacking Growth ,” as well as the first marketer at Dropbox and the guy who coined the phrase “ growth hacking ,” has a simple technique that helps product teams to measure whether they reached their product/market fit or not.

User Testing 89

User Testing Product Research Product Marketing Testing 89

Mind the Product

FEBRUARY 5, 2019

Did you know that 42% of startups fail because no one wants to buy their product? For corporations, nearly 80% of new products fail each year for the exact same reason. So why are we still developing products no one wants? Who owns Product/Market fit – Marketing, Sales, or Business?

User Testing 144

User Testing Product Marketing Marketing Product Research 144

ProductPlan

JANUARY 21, 2021

In 2016 I gave a talk on lean market validation at the opening night of Startup Weekend at the University of California, Santa Barbara. In attendance were 200 eager students and entrepreneurs who wanted to learn how to build a startup in 54 hours. So, What is Market Validation? What is market validation?

User Testing 127

User Testing Startups Product Research Testing 127

Product Management Unpacked

AUGUST 15, 2019

Greg Coticchia, the executive director of Carnegie Mellon University’s new Master of Science in Product Management program, was recently a guest on The Pitchwerks Podcast , a weekly audio show hosted by Scot MacTaggart that talks about sales, marketing and startups. Those who sell the product – marketing and sales.

Product Management 157

Product Management Product Manager Product Research Management 157

The Product Coalition

OCTOBER 11, 2022

A Product Marketing Manager (PMM), is one of the least understood roles in the technology industry. Which message will best position the product, and target the right segment? It includes product marketing guides, and guidance for internal and external communications like release briefs. Documentation?— ?This

Marketing 78

Marketing Product Marketing Reporting Tools Product Research 78

The Product Coalition

JANUARY 5, 2023

Credit: Alex Padurariu Early-stage Product Managers, you’ve been lied to. You can regain focus with the Product Management Yin and Yang. If you’re a product manager (PM) you’re maybe juggling with 10 things. If your customers pull your product so hard that you can’t catch up with demand. My focus? ?

Product Research 104

Product Research User Testing Product Management Product Manager 104

280 Group

OCTOBER 14, 2018

For our next installment of the Women in Product Management Series I interviewed Louise Allen, SVP Product Management and Solutions Marketing at Planview. To read the entire series on Women in Product Management make sure to sign up for our newsletter. How did you get into Product Management?

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Product Management Product Manager Marketing Weak Development Team 239

Mind the Product

AUGUST 24, 2018

The term Product/Market Fit was coined by Marc Andreesen back in 2007 and it’s been a key goal for any new product or startup ever since. In this talk from Mind the Product San Francisco, Dan Olsen, the author of The Lean Product Playbook , tackles the key components of product/market fit and how to achieve it.

User Testing 152

User Testing Product Marketing Marketing Customer Experience 152

Userpilot

APRIL 8, 2022

Product market fit, often just called product/market or “P/M” is one of the most important Lean Startup concepts. There is a lot of information out there about why it’s important for having a successful product and grow your business, but finding out how to achieve product-market fit can still feel elusive.

User Testing 98

User Testing Feedback Software Research Software Product Marketing 98

Userpilot

JUNE 3, 2022

Trying to find the best product marketing resources for 2022? As the market gets more competitive, SaaS companies are increasingly relying on product-led marketing strategies to gain traction. Product marketing is the process of bringing a product to the market, promoting it, and selling it to customers.

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Research Software Analytic Tools Feedback Software Data Visualization 98