The Product Strategy Cycle

Roman Pichler

Traditionally, strategy and execution are often viewed as separate, sequential pieces of work that are carried out by different people. For example, a product manager might determine the product strategy and one or more development teams might be tasked with executing it.

SUNDAY REWIND: Moving from product management into product strategy

Mind the Product

In this weeks’ Sunday Rewind, we look back to when product leader, Becky Yelland, provided some advice on transitioning into product strategy [.] Read more » The post SUNDAY REWIND: Moving from product management into product strategy appeared first on Mind the Product.

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Take Action: How to Align Product Strategy with Product Management

The Product Coalition

How I came to realize product strategy doesn’t exist in isolation “Two roads diverged in a wood and I?—?I So what exactly is product strategy? Why is it important if I have a solid product management team?” I completed the strategy and left.

(Product) Strategy by Andrew Tokeley

Mind the Product

In this ProductTank Wellington talk, Andrew Tokeley, Product Leadership Coach, explains why strategy is a big part of trying to help product managers connect the dots and prove the value of what they’re working on and why many can struggle with lack of strategy. [.]

Your 2-Part Metrics Audit for High-Value Products

Speaker: Sam McAfee, Product Development Consultant, Startup Patterns

You know what they say: what's measured improves. As product managers we're in a golden age of being able to get all sorts of metrics and run all sorts of experiments. But what are your measurements and analytics focused on? Are they really truly objective? Do they contribute to the ultimate vision of your product? And is everybody clear on that vision? Join Sam McAfee, Product Development Consultant, as he takes you through a two-part measurement audit. First, you'll learn how to make sure your measurements actually align with your product strategy. And second, you'll learn how to evaluate your culture of using measurements, so future experiments will more consistently provide high-value results.

Incorporating integration into your product strategy

Mind the Product

The most successful product managers in this fragmented, SaaSified world will be the ones who understand how to define cross-product user experiences. Here are some ways you can effectively incorporate this into your product strategy. [.]

Why Product Managers Are So Important

Product Management Unpacked

“Crossing the Chasm” author on how user-experience design has driven product management from product-focused development to fostering customer engagement. It’s all about starting with the experience and ending with the product rather than starting with the product,” Moore says.

Empathy in Product Management

Roman Pichler

Imagine that John is a sales rep and a key stakeholder who hardly ever attends the product strategy workshops you’ve invited him to. Instead, he requests product roadmap changes by talking directly to you. Why is Empathy Important in Product Management?

The Essential Questions That Lead to a Great Product Strategy

The Product Coalition

The CFO of our division just asked me, a new management trainee, why I thought the company was pursuing the strategy he laid out. Asking questions rather than waiting to be asked a question would have been a better strategy. This is especially true for product strategy.

The eight core elements of a winning product strategy

The Product Coalition

The Eight Core Elements of a Winning Product Strategy “The essence of strategy is choosing what not to do.”?—?Michael After what seemed like months of work, our product was emerging from stealth mode. Should we only offer the product to members or the market at large?

Ask the "Right" Questions: Your Analytics-Guided Product Strategy

Speaker: Yoav Yechiam, Founder and Head Instructor, productMBA

Analytics are highly important for product managers - and yet, analytic implementations often fail to actually help us. It's not the technology, and it's not the tactics. In most cases, it's our approach that's misguiding us! Analytics are there to answer important product questions, not just to collect data. How can we be mindful of our analytics so they enable us, rather than confine us? Join Yoav Yechiam, Founder and head instructor at productMBA, as he explains best practices for a data-guided strategy that helps product managers get to the "why" of their biggest product goals.

Business Strategy vs. Product Strategy: What’s the Difference?

ProductPlan

Even among experienced product professionals, a common misconception in business holds that product strategy and business strategy mean the same thing. Product professionals need to understand the distinction between business strategy vs. product strategy.

Product Manager Salary Data for 2022

280 Group

This article details general Product Manager salary data based on salary information reported by Salary.com in January 2022. . Status of the Job 2022: Product Manager . What Is a Product Manager? . Product Manager Salary for 2022 .

If Your Product Strategy Doesn’t P**s Somebody Off, It’s Not Very Good!

Product Management University

The goal of your product strategy isn’t to p**s people off. It’s to demonstrate that your product direction is aligned with the goals and priorities of your target customers, current customers included. Product Strategy In the Ideal World….

Establishing an Effective Product Strategy Process

Roman Pichler

Why a Product Strategy Process Matters. An effective product strategy process should ensure that a valid product strategy and an actionable product roadmap are always available—that a shared and valid approach to achieving product success is available at anytime, as the picture below illustrates. In the picture above, the product strategy describes how a visionary, inspirational goal is attained. Do they impact your product?

How Product Managers Can Define a Product Vision to Guide Their Team

Speaker: Christian Bonilla, VP of Product Management at UserTesting

Join Christian Bonilla, VP of Product at UserTesting, as he reveals tips for taking ownership of the product vision to guide the development process. He will discuss how a strong product vision informs your strategy and roadmap, common traps to avoid, share real-life examples, and show ways to reinforce the product vision into your team’s day to day.

Demystifying Product Strategy by Amy Zima

Mind the Product

In this November 2020 #mtpcon Digital session, Amy Zima, the Principal Product Manager at Spotify, aims to demystify the process involved in creating a strategy, offering a case study and sharing lessons learned.

OKRs in Product Management

Roman Pichler

Goals in Product Management. As I explain in my book How to Lead in Product Management , setting the right goals is crucial to align stakeholders and development teams and to achieve product success. Figure 2: A Chan of Product-related Goals.

A Product Strategy is NOT just a Vision and Roadmap

The Product Coalition

You have a strategy AND a roadmap, they’re two different things. Continue reading on Product Coalition ». leadership product-strategy startup product-leadership product-management

Vision 126

July’s top product management content

Mind the Product

Here were the most popular pieces of Insider content on Mind the Product for the month! [.] Read more » The post July’s top product management content appeared first on Mind the Product.

The Ultimate Guide to Creating a Strong and Effective Value Proposition

Speaker: Robin Zaragoza, Product Coach and CEO of The Product Refinery

Join Robin Zaragoza, product coach and CEO of The Product Refinery, as she shares tips on how to create a powerful Value Proposition that keeps your customer at the heart of your product development process.

August’s top product management content

Mind the Product

On Mind the Product this month, we saw popular articles ranging from London throwbacks to making better product decisions with evidence. Read on to check out our top 5 popular posts on Mind the Product this month. [.]

How to Coach a Product Team to Execute the Eight Core Elements of Product Strategy

The Product Coalition

Jack Welch Product strategists = coaches You, as the product strategist, are the coach. The product strategy acts as the playbook for the team, taking them to victory. As a product strategist, you are the coach for your athletes?—?err

Atomic Product Strategy, By Rob Hayes

Mind the Product

Every team needs a product strategy. The Business Model Canvas, Bootstrap or Atomic Design – it seems like everyone from MBAs to developers to designers seems to have a framework to structure their strategy, except for product managers.

What Makes Amazon’s Product Strategy So Sticky?

ProductPlan

How did Amazon’s product strategy fare during the pandemic? Short answer: Amazon’s product strategy example lead the way). Love it or hate it, Amazon’s product strategy works. Like all great products, it starts with one person.

From Feature Factory to an Outcome-Driven Product Team

Speaker: Matt LeMay - Product Coach and Consultant, Author of Product Management in Practice and Agile for Everybody

In this webinar, internationally recognized product leader Matt LeMay walks through the most common impediments to creating an outcome-focused product team and provides practical and actionable guidance for moving through them quickly and fearlessly.

What is Good Product Strategy?

Melissa Perri

“What is your Product Strategy? YOU NEED A STRATEGY.” When I replay this scene in my head, I can hear the CTO very audibly yelling (slash pleading) with our product team. This didn’t sit well with the CTO because in reality he didn’t want a strategy, he wanted a plan. This is the way we were taught to think about Product Strategy. To create a backend system that will allow the sales team to manage their leads.” “To Product Management

Best Product Strategy Frameworks

The Basics of Product Management

Choosing the right product strategy framework is very important for every product manager. Remember, choosing the right product strategy will go a long way in making sure that the entire product life cycle proceeds flawlessly.

4 Ways to Level-up your Product Strategy

Mind the Product

Developing your product strategy and communicating your product roadmap is a continual improvement process. The post 4 Ways to Level-up your Product Strategy appeared first on Mind the Product.

How Do Your Digital Product Management Skills Measure Up?

280 Group

A Product Manager’s experience, along with education, can indicate what they know and what they have done. However, the best way to understand a Project Manager’s abilities and level of proficiency is through a skills assessment. . 280 Blog Post Image Product Management

What Is (and Isn’t) Product Management?

Speaker: Steve Johnson, VP of Products, Pragmatic Institute

Product Management is one of the most exciting - and most misunderstood - functions in technical organizations. Is it strategic or tactical? Is it a planning role or a support role? Many product professionals are unclear about what is (and isn't) product management. After all, product management spans many activities from business planning to market readiness. In this session, we’ll examine many product activities and artifacts for product strategy, planning, and growth, and introduce a simple tool that you can use in your organization to clarify the roles of product management and others. Steve Johnson explores the many roles of Product Management in this fun talk focused on why product managers should obsess on problems instead of solutions.

How to Be a Truly Great Head of Product: Strategy

The Product Coalition

Strategy and enabling your team to solve problems makes the difference between a boss and an impactful leader. There’s no separate ‘product strategy’ from company strategy?—?strategy strategy needs to be cross-departmental. Poor strategy is everywhere?—?you

How a Software Engineering Career Started the Journey to Fintech Product Management

Product Management Unpacked

Here’s what strategic partner PayPal did to bring scaled product management to life for this startup-oriented software engineer. He expected to get what he needed from Carnegie Mellon University’s Master of Science in Product Management (MSPM) program.

Product Strategy: Learnings from Slack’s Rapid Ascent

ProductPlan

Slack’s product strategy put it on a trajectory for success. But before Slack set out to conquer the world (and vanquish email) with its fun-filled productivity app, it was just a twinkle called Glitch in Slack CEO Stewart Butterfield’s eye.

My Faith in True Market-Facing, Customer-Value-Driven Product Management Has Been Fully Restored!

Product Management University

After countless conversations, articles, webinars and conference sessions, I started to feel like the profession of product management had been reduced to…. Convincing stakeholders the above supports company goals (product strategy). Product Management

Meet Your Goals with a Practical Product Strategy

Speaker: Nils Davis, Principal, NPD Associates

Whether you manage a feature, a product, or a whole suite of products, you likely have some goals that you're trying to meet. But do you have a strategy? Strategy and goals are different. It's your strategy that allows you to make decisions that help you meet your goals in the first place. For example, if you want grow your revenue, your strategy may be to enter a new market - and you may decide to make your product stand out in that market by adding analytics. If you want to have an articulated strategy that you can use to make decisions, stay on-track, and meet your product goals, this is the webinar for you! Join Nils Davis, author of The Secret Product Manager Handbook, as he explains how you can get your team aligned to a practical product strategy.

What is Good Product Strategy?

Melissa Perri

“What is your Product Strategy? YOU NEED A STRATEGY.” When I replay this scene in my head, I can hear the CTO very audibly yelling (slash pleading) with our product team. Product ManagementHe was on edge. We had been experimenting towards a very concrete goal for two months, and had made a lot of progress. We […].

5 Steps to Product Strategy Powered by Stakeholders

BrainMates

5 Steps to Product Strategy. As product management evolves into a critical strategic function in organisations, its effectiveness in driving both customer and business value will increasingly depend on – and be influenced by – people outside the product team.

HOW A CAPSTONE PROJECT LED TO A ROBUST FUTURE IN PRODUCT MANAGEMENT.

Product Management Unpacked

I realized that I wanted to expand my focus into product management.”. He began this new career path by moving from India to Pittsburgh and joining Carnegie Mellon University’s intensive, one-year MS in Product Management program. “I

Best Product Management Podcast Dedicated to Product Managers [Curated List]

Userpilot

A good product management podcast is a great way to explore the world of product management, whether you already are a successful product manager looking to improve your skills or only aspiring to join the profession. It focuses on product-led growth.

Five Ways to Use Product Management Best Practices

As you move into the new year you can help your product team prepare for success by exercising those product leadership muscles and implementing product management best practices. Here are our top tips for how you can lay the right foundations and get your product strategy off to a flying start.