Establishing an Effective Product Strategy Process

Roman Pichler

Why a Product Strategy Process Matters. In the picture above, the product strategy describes how a visionary, inspirational goal is attained. It includes the product’s value proposition, market, stand-out features, and business goals. Do they impact your product?

What is Good Product Strategy?

Melissa Perri

“What is your Product Strategy? YOU NEED A STRATEGY.” When I replay this scene in my head, I can hear the CTO very audibly yelling (slash pleading) with our product team. This didn’t sit well with the CTO because in reality he didn’t want a strategy, he wanted a plan.

What is Good Product Strategy?

Melissa Perri

“What is your Product Strategy? YOU NEED A STRATEGY.” When I replay this scene in my head, I can hear the CTO very audibly yelling (slash pleading) with our product team. Product Management

Sustainable Pace in Product Management

Roman Pichler

A framework like Scrum offers specific techniques that ensure sustainable pace—unfortunately, only for development team members and not for product people. But sustainable pace is equally important for you, the person in charge of the product. With Other Product People.

Maybe We Should Be Problem Managers Instead

Speaker: Steve Johnson, Founder and CEO, Under10 Playbook

Rather than departmental issues, these are product strategy issues. Yet many product managers and most product owners are too busy with tactical issues that they never come close to addressing these issues.

Digital Transformation and Product Management

Roman Pichler

Recognise the Importance of Product Management. Note that employing people who are called product owners or product managers does not necessarily mean that a product management function exists. Define Clear Product Roles and Responsibilities.

Product Manager vs. Product Owner

Roman Pichler

As you may know, the product owner originated from Scrum, where the role is responsible for maximising the value the product creates. This sounds like a text-book product management responsibility to me. Having two different product owner roles makes the confusion worse.

Am I a Product Manager or a Product Owner? Part 2

bpma ProductHub

By Ellen Gottesdiener Part 2: 5 Ways to Untangle the Mess In part 1 of this blog, I outlined the confusion between what a Product Manager does and what a Product Owner does. The difference and overlaps between product management and product ownership work illustrated how activities span both strategic and tactical product management. With… Product Strategy

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How to Distinguish Between Your Product Roadmap, Product Strategy, and Product Vision

UserVoice

While you might “own” the product, your product’s vision should be coming from the top of the house. It should be driving everything in your organization, not just product development. So, if the vision isn’t the responsibility of the product team, what is?

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How to Create a Product Strategy Without a Clear Company Strategy

Mind the Product

Having “no company strategy” is one of the biggest issues facing product managers, according to a recent survey of over 600 product people. We also created a Now, Next, Later-style product roadmap based on what we’d learnt so far.

Goals for 2019 – A Product Manager’s New Year’s Resolutions

Mind the Product

As I think about my own growth, here are my resolutions to help me be a better product manager. #1 This isn’t confined to big product efforts; even small things, using my product mindset to explore a problem can open up multiple options to solve it.

Am I a Product Manager or a Product Owner? Part 1

bpma ProductHub

By Ellen Gottesdiener Part 1: Confusion Abounds With the maturing of the software industry and with an overwhelming acceptance of agility, I am still surprised at the inconsistency and overall confusion between what product managers and product owners do. … Product Strategy

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Would-Be Product Manager’s Instruction Manual

Product Management Unpacked

People often describe a product manager as “CEO of the Product.” This sounds appealing, but the reality is that product managers don’t have a CEO’s level of authority over everyone who contributes to making a product successful. Product.

Product Management Synapses

Tyner Blain

You know you’re a product manager when this image causes more than a chuckle. A few random thoughts inspired by this Rorschach test of product management concepts from sunk cost fallacy to intentionality.

SaaS product management

Street Smart Product Manager

It’s amazing how often product managers forget a simple, yet fundamental truth: Our job as product managers is not just to build features users want… Not just to prioritize the roadmap… Not just to spend time talking with customers… Not just to ensure a successful release… Those activities are important, of course. The post SaaS product management appeared first on Street Smart Product Manager.

Growth Mindset in Product Management

Roman Pichler

But with effort, resilience, and patience, as well as the guidance from others, I have managed to become a reasonably skilled writer. The same holds for product management: When you create a product strategy for the first time, for instance, you are likely to make plenty of mistakes.

Featured Product Management Consultant: Greg Cohen

280 Group

Every few months or so, we will bring you a new interview with a featured 280 Group Consultant/Trainer who discusses a number of Product Management issues. The best product strategy and plan in the world isn’t going to succeed if you can’t collaborate with others to.[continue

How Product Managers Measure Product-Market Fit

ProductPlan

This reality beckons startups and established firms to introduce new products that will scratch that itch and deliver satisfaction. Whether the products they offer (and the price they sell them for) match the demand is (part of) where product-market fit comes in.

What you should consider when developing a product strategy

Craft.io

This blog has already addressed the different stages of Product Development Strategy. This time, we’re turning our attention to the various elements needed to formulate the right product strategy for your enterprise. Why you need a product strategy.

The T-Shaped Product Manager

Roman Pichler

To do a great job as a product manager or product owner, you require two skills sets: product-specific and generic ones. As the name suggests, product-specific capabilities are limited to a single product or product portfolio.

Where Does Product Management Fit?

Product Management Unpacked

Recently a CEO asked me if the marketing department should include product management and marketing communications. His concern was that internet/digital marketing had become so complex and such a huge task that having the responsibility of both marketing communications and product management would be difficult. And while more and more organizations have separated their VP of Marketing and VP of Product Management roles, I am not sure that benefits the company.

The Introverted Product Manager

ProductPlan

Can introverts be successful as product managers? In this article, I’ll discuss a few misconceptions about introversion that may discourage introverts from pursuing product. We posed the question “can introverts succeed in product management?”

Product Management Job Titles and Hierarchy

Mind the Product

Since it’s still a relatively new role, there’s a lot of confusion around product management job titles, seniority, and hierarchy. Associate Product Manager. Junior Product Manager. Product Manager. Senior Product Manager.

When 2 Become 1: The Roles of Product Manager and Product Owner

bpma ProductHub

But since this is the BPMA, we’re thinking about the oft-merged roles of Product Manager (PM) and Product Owner (PO). On January 23rd, Pragmatic Marketing hosted a webinar entitled “Six Ways Product Management’s Role Will Change in 2018.” Product Strategy

Climbing the Product Management Career Ladder

bpma ProductHub

In B2B product management, tactical, operational and strategic refer to layers in the customer organization – not your job responsibilities. Master each of these customer domains and the next rung on the product management career ladder awaits. Contributed by John Mansour.

Retrospectives Make Better Product Outcomes

bpma ProductHub

by Ellen Gottesdiener Frustrated with the outcomes of your products? Are you, as a product manager, struggling with your development team? In my work as a product coach, achieving less than stellar product outcomes is all too common. … Product Management Product StrategySurprisingly, the solution to better outcomes may be right under your nose. The answer is in retrospectives.…

Women in Product Management: Corey Fiedler, VP, Head of Product Management at Broadridge

280 Group

For our next installment of the Women in Product Management Series I interviewed Corey Fiedler, VP and Head of Product Management at Broadridge. To read the entire series on Women in Product Management make sure to sign up for our newsletter. What attracted you to Product Management? was as a project manager for a small Fintech company where I was employee number 15. And each organization does Product Management differently.

Lessons Learned in 33 Years in the Software Industry

bpma ProductHub

This year, Business of Software Conference USA is in Boston,… Product Marketing Community Product Management Resources Feedback research Usability Design Communication Innovation Product Strategy B2B B2C SoftwareSeth Godin on Making Software Seth Godin spoke at Business of Software Conference USA last year to share some of the many lessons that he has learned in his 33 years in the software industry. You can watch the talk or read a transcript here.

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Mindfulness Tips for Product Managers and Product Owners

Roman Pichler

Why is Mindfulness Beneficial for Product People? Mindfulness provides a number of well-known benefits, such as, improved creativity, productivity, and wellbeing, and it has become popular at companies like Apple, Google, and Nike. But in reality, it reduces our productivity.

How Product Managers Can Break Down Organizational Silos

ProductPlan

When we think of organizational silos that affect product management, we usually imagine the obvious ones. A product team doesn’t talk with their sales department, so they don’t know how their reps sell the product. Product Management Product Strategy

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25 must-read product management articles

Roadmunk

Throughout my career as both a product manager and startup founder, there’s been one severely underrated skill I credit for much of my success—and that’s reading. Here’s my list of favorite online posts for product managers. 12 things about product-market fit.

A Product Manager’s Guide to Replatforming

Mind the Product

Replatforming is arguably one of the most difficult things you can tackle in a product management career. Here, replatforming is about replacing the computing platform on which a number of other products or systems are built. Over time, platforms evolve organically and carry the legacy of previous business models, markets, or pricing strategies. Replace the platform and rebuild the products it powers to the current specs. The Platform IS a Product.

Taylor Wescoatt – Being the First Product Manager

Mind the Product

In working at Seedcamp and helping over 100 startups understand product thinking, Taylor Wescoatt has learned some valuable lessons he’d like to share, together with some real-world examples to drive the point home! Being the first product manager at a startup typically means being the 10th or 15th employee, and recognizing that – although product management has both tactical and strategic components – you’ll initially be more focused on tactics.

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7 Ways Product Managers Can Counter Experience Bias

UserVoice

No one comes to a product management job as a blank slate. Even if it’s an entry-level position, you must have done something beforehand to merit a company handing the fate of a feature or product over to you. Product Management

What is Product Management, exactly?

BrainMates

According to The Product Management Body of Knowledge, Product Management is: “A discipline that provides managerial focus to products that in turn will generate measurable business benefits.”. Product Managers are often described as “the CEO of the product”.

Why Product Management for B2B Needs to be Different From B2C

Mind the Product

Is there a difference between developing an enterprise and a consumer product? In both cases your software product is used by humans, but an enterprise is a legal entity, while a consumer is a person. And the fact that an enterprise is a legal entity makes product management for enterprise products a little different. Let’s look at some of the factors you need to consider when planning for enterprise software products rather than consumer products.

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Product Management for Dummies

Product Bookshelf

Whether you’re new to product management, want to add to your skills, are hiring product managers, or creating a product management process this book has something for you. Product Management For Dummies by Brian Lawley and Pamela Schure.

Product Management: A Field Where There is Great Power in Saying ‘No’

Product Management Unpacked

I sat in a meeting about business strategy recently and one of the pieces of advice I gave the leadership team was that strategy was a lot about deciding what we were not going to do – what we were going to say ‘no’ to. For me, after nearly three decades of helping employers and as a consultant helping companies on product strategy and strategic issues of all kinds, the ability to focus – and decide what not to do – is essential to success in product management.

How to Break into Product Management

Under10 Playbook

At many of the meetups I attend around New York City, I meet aspiring product people, people in other functions that want to break into product management. I get asked how to become a product manager all the time. I've enjoyed being a product manager ever since

The Power of NPS in Your Product Strategy

ProductBoard

When I attend events for product managers and scour my favorite product communities such as Product Coalition and PMHQ, I’m always amazed by the passion that product managers feel about the tools they use every day.